32
NPS
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Zomato
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About Zomato's Brand
Zomato is an online & mobile restaurant search & discovery service providing in-depth information for over 1.4mn restaurants in 23 countries Among its major competitors, Zomato is ranked in 1st place for NPS while Tripadvisor is 2nd, and Swiggy is 3rd.
Brand at a Glance
85%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Zomato Ranking
- #1 / 4 of its competitors
Zomato NPS
Zomato's Net Promoter Score (NPS) is a 32 with 52% Promoters, 28% Passives, and 20% Detractors. Net Promoter Score tracks whether Zomato's customers would recommend using the product based on a scale of -100 to 100.
Zomato Overall NPS
| 52% | Promoters |
|---|---|
| 28% | Passives |
| 20% | Detractors |
Zomato NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 32 | Jun 2024 | 32 |
Jul 2024 32 | Jul 2024 | 32 |
Oct 2024 32 | Oct 2024 | 32 |
Nov 2024 30 | Nov 2024 | 30 |
Jan 2025 31 | Jan 2025 | 31 |
Feb 2025 31 | Feb 2025 | 31 |
Mar 2025 31 | Mar 2025 | 31 |
Apr 2025 31 | Apr 2025 | 31 |
Jul 2025 31 | Jul 2025 | 31 |
Aug 2025 33 | Aug 2025 | 33 |
Sep 2025 32 | Sep 2025 | 32 |
Mar 2026 31 | Mar 2026 | 31 |
How Other Brands Compare
Zomato is ranked first for NPS among its competitors. Tripadvisor and Swiggy come in second and third, with Kony coming in at #4.
Zomato |  Tripadvisor |  Swiggy |  Kony | |
| Global Ranking | #- | #369 | #- | #- |
| NPS | 32 | 22 | 20 | -67 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $4.86B | $97.50B | $5.73B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zomato NPS by Gender
Male customers rated Zomato's NPS 12 points higher than Female customers.
Male
33
Zomato's NPS was rated 33 by Male customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors
Female
21
Zomato's NPS was rated 21 by Female customers on Comparably.
51%
Promoters
19%
Passives
30%
Detractors
Zomato NPS by Ethnicity
Zomato's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 26 | Asian or Pacific Islander | 26 |
Other 30 | Other | 30 |
Zomato NPS by Age
Zomato's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Zomato NPS by Usage
Zomato's NPS was rated the highest by customers who have used Zomato's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years 39 | 1 to 2 Years | 39 |
2 to 5 Years 4 | 2 to 5 Years | 4 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 67 | Over 10 Years | 67 |
Zomato NPS vs. Competitors
Compared to its competitors, Zomato's NPS is rated right above Tripadvisor.
| COMPANY | NPS Score | |
|---|---|---|
| Zomato | 32 |
| Tripadvisor | 22 |
| Swiggy | 20 |
 | Just Eat | 6 |
 | MICROS Systems | 0 |
| Kony | -67 |
Zomato Customer Reviews
Out of the 14 Zomato customer reviews 11 were positive and 3 were constructive. Zomato customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Zomato Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Zomato users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zomato Customer Loyalty Score by Gender
Female customers rated Zomato's Customer Loyalty score 9% higher than Male customers.
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Male
81%
Yes
Female
90%
Yes
Zomato Customer Loyalty Score by Ethnicity
Zomato's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zomato.
84
out of 100
Asian or Pacific Islander
94
out of 100
Other
Zomato Customer Loyalty Score by Age
Zomato's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
Zomato Customer Loyalty Score by Usage
Zomato's Customer Loyalty score was rated the highest by customers who have used Zomato's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zomato Customer Loyalty Score by Industry
Zomato's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Chemicals industry customers.
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Zomato Customer Loyalty vs. Competitors
Compared to its competitors, Zomato's Customer Loyalty score is rated right above Swiggy, and is preceded by MICROS Systems.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MICROS Systems | 100% |
| Zomato | 85% |
| Swiggy | 81% |
| Tripadvisor | 69% |
| Just Eat | 56% |
| Kony | 55% |
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Zomato Product Quality
3.9/5
Zomato has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Zomato Product Information
Zomato’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Zomato's product the highest. Reviewers from the Chemicals industry rated Zomato the lowest at 3.5.
- Website
- http://zomato.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
Food and Beverages
Mobile App
SaaS
Quick Insights into Zomato Product Quality
Zomato's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Chemicals industry.
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Ranked Zomato Product Quality the Highest
Ranked Zomato Product Quality the Lowest
Zomato Product Quality Score by Gender
Male customers rated Zomato's Product Quality score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
Zomato Product Quality Score by Ethnicity
Zomato's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.1 | Other | 4.1 |
Zomato Product Quality Score by Age
Zomato's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.5 | 36-40 | 3.5 |
Zomato Product Quality Score by Usage
Zomato's Product Quality score was rated the highest by customers who have used Zomato's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Zomato Product Quality Score by Industry
Zomato's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Chemicals industry customers.
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Zomato Product Quality vs. Competitors
Compared to its competitors, Zomato's Product Quality score is rated right above Just Eat, and is preceded by Tripadvisor.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tripadvisor | 4/5 |
| Zomato | 3.9/5 |
| Just Eat | 3.8/5 |
| Swiggy | 3.5/5 |
| Kony | 2.8/5 |
| MICROS Systems | 2.5/5 |
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Zomato Pricing
Zomato ROI & Value For Money
3.8/5
Zomato has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Zomato Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Zomato.
Quick Insights into Zomato ROI
Zomato's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 36-40.
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Ranked Zomato ROI the Highest
Ranked Zomato ROI the Lowest
Zomato ROI Score by Gender
Zomato's ROI score was rated 3.7 by both Female and Male customers on Comparably.
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Male
3.7/5
Female
3.7/5
Zomato ROI Score by Ethnicity
Zomato's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.6 | Other | 3.6 |
Zomato ROI Score by Age
Zomato's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.2 | 31-35 | 4.2 |
36-40 2.1 | 36-40 | 2.1 |
Zomato ROI Score by Usage
Zomato's ROI score was rated the highest by customers who have used Zomato's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zomato ROI Score by Industry
Zomato's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Chemicals industry customers.
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Zomato Pricing vs. Competitors
Compared to its competitors, Zomato's ROI score is rated right above Tripadvisor, and is preceded by MICROS Systems.
| COMPANY | Pricing Score | |
|---|---|---|
| MICROS Systems | 4/5 |
| Zomato | 3.8/5 |
| Tripadvisor | 3.8/5 |
| Just Eat | 3.4/5 |
| Swiggy | 3.3/5 |
| Kony | 1.7/5 |
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Zomato Customer Satisfaction (CSAT)
Zomato Customer Satisfaction (CSAT) Score
84 / 100
Zomato has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Very Satisfied
33%
Satisfied
51%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
1%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zomato Customer Satisfaction
Zomato's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 36-40.
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Ranked Zomato Customer Satisfaction the Highest
Ranked Zomato Customer Satisfaction the Lowest
Zomato Customer Satisfaction Score by Gender
Female customers rated Zomato's Customer Satisfaction score 7 points higher than Male customers.
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78 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 48% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
85 / 100
FemaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 61% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 3% | |
Very Dissatisfied | 6% |
Zomato Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Zomato's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.
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79 / 100
Very Satisfied
26%
Satisfied
53%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
2%
Very Dissatisfied
8%
CSAT according to Other
Zomato's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
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87 / 100
Very Satisfied
27%
Satisfied
60%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
6%
Zomato Customer Satisfaction Score by Age
Zomato's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 34% |
Zomato Customer Satisfaction Score by Usage
Zomato's Customer Satisfaction score was rated the highest by customers who have used Zomato's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zomato Customer Satisfaction Score by Industry
Zomato's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Chemicals industry customers.
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{
"title": "Zomato Customer Satisfaction Score by Industry",
"text": "Zomato's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Chemicals industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 69,
"stars": 0,
"csatScore": 69,
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"scoreClassName": "",
"scoreLabel": 69
},
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
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"groupId": 504,
"score": 100,
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"groupId": 506,
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}
]
}Zomato Customer Satisfaction vs. Competitors
Compared to its competitors, Zomato's Customer Satisfaction score is rated right above Tripadvisor.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Zomato | 84% |
| Tripadvisor | 78% |
| Just Eat | 71% |
| Swiggy | 69% |
| Kony | 34% |
| MICROS Systems | 0% |
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Zomato Customer Service
3.9/5
Zomato has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Zomato's Customer Service
Address
P-139, Sector 44, Harlan, IA 122002 India
Website
http://zomato.com
Quick Insights into Zomato Customer Service
Zomato's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 36-40.
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Ranked Zomato Customer Service the Highest
Ranked Zomato Customer Service the Lowest
Zomato Customer Service Score by Gender
Male customers rated Zomato's Customer Service score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Zomato Customer Service Score by Ethnicity
Zomato's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.9 | Other | 3.9 |
Zomato Customer Service Score by Age
Zomato's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.3 | 36-40 | 3.3 |
Zomato Customer Service Score by Usage
Zomato's Customer Service score was rated the highest by customers who have used Zomato's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Zomato Customer Service Score by Industry
Zomato's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Chemicals industry customers.
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Zomato Customer Service vs. Competitors
Compared to its competitors, Zomato's Customer Service score is rated right above Tripadvisor, and is preceded by MICROS Systems.
| COMPANY | Customer Service Score | |
|---|---|---|
| MICROS Systems | 4/5 |
| Zomato | 3.9/5 |
| Tripadvisor | 3.7/5 |
| Just Eat | 3.5/5 |
| Swiggy | 3.4/5 |
| Kony | 1.7/5 |
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Zomato as an Employer
4.3/5
Zomato has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Zomato scored a 32 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Zomato would recommend the brand to a friend. ENPS measures how likely Zomato employees would recommend working at Zomato to a friend.
Net Promoter Score
32
NPS Score
| 52% | Promoters |
|---|---|
| 28% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 45% | Promoters |
|---|---|
| 10% | Passive |
| 45% | Detractors |
