

Yahoo! is a technology company that is known for its web services and applications. Among its major competitors, Yahoo is ranked in 7th place for NPS while Google is 1st, and Microsoft is 2nd. Overall, Yahoo has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $13.67M
Yahoo's Net Promoter Score (NPS) is a -21 with 33% Promoters, 13% Passives, and 54% Detractors. Net Promoter Score tracks whether Yahoo's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 13% | Passives |
| 54% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -21 | Jan 2025 | -21 |
Feb 2025 -23 | Feb 2025 | -23 |
Mar 2025 -23 | Mar 2025 | -23 |
Apr 2025 -23 | Apr 2025 | -23 |
May 2025 -21 | May 2025 | -21 |
Jun 2025 -21 | Jun 2025 | -21 |
Jul 2025 -21 | Jul 2025 | -21 |
Sep 2025 -21 | Sep 2025 | -21 |
Oct 2025 -21 | Oct 2025 | -21 |
Nov 2025 -21 | Nov 2025 | -21 |
Dec 2025 -21 | Dec 2025 | -21 |
Jan 2026 -21 | Jan 2026 | -21 |
Yahoo is ranked #4 for NPS among its competitors. Google and Microsoft come in first and second, with Yelp coming in at third. Among those competitors, it is the lowest valued company behind Microsoft.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Yahoo's NPS 58 points higher than Male customers.
Yahoo's NPS was rated -59 by Male customers on Comparably.
Yahoo's NPS was rated -1 by Female customers on Comparably.
Yahoo's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -61 | Caucasian | -61 |
Hispanic or Latino -56 | Hispanic or Latino | -56 |
African American/Black -18 | African American/Black | -18 |
Asian or Pacific Islander -30 | Asian or Pacific Islander | -30 |
Other -34 | Other | -34 |
Yahoo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Yahoo's NPS was rated the highest by customers who have used Yahoo's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -38 | Less than 1 Year | -38 |
1 to 2 Years -33 | 1 to 2 Years | -33 |
2 to 5 Years -5 | 2 to 5 Years | -5 |
5 to 10 Years -21 | 5 to 10 Years | -21 |
Over 10 Years -66 | Over 10 Years | -66 |
Out of the 20 Yahoo customer reviews 9 were positive and 11 were constructive. Yahoo customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Yahoo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Yahoo's Customer Loyalty score 5% higher than Male customers.
Yahoo's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Yahoo's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 69% | 18-25 | 69% |
26-30 51% | 26-30 | 51% |
31-35 72% | 31-35 | 72% |
36-40 46% | 36-40 | 46% |
41-45 90% | 41-45 | 90% |
46-50 44% | 46-50 | 44% |
51-55 70% | 51-55 | 70% |
56-60 64% | 56-60 | 64% |
61-65 67% | 61-65 | 67% |
66+ 63% | 66+ | 63% |
Yahoo's Customer Loyalty score was rated the highest by customers who have used Yahoo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Yahoo's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Yahoo's Customer Loyalty score is rated right below Yelp.
Yahoo has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Yahoo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Yahoo supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Yahoo’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Yahoo's product the highest. Reviewers from the Arts and Entertainment industry rated Yahoo the lowest at 1.9.
Yahoo's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Legal industry.
Female customers rated Yahoo's Product Quality score 0.9 stars higher than Male customers.
Yahoo's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.4 | Other | 2.4 |
Yahoo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.5 | 26-30 | 2.5 |
31-35 3 | 31-35 | 3 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2.5 | 41-45 | 2.5 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Yahoo's Product Quality score was rated the highest by customers who have used Yahoo's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Yahoo's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Yahoo's Product Quality score is rated right above AOL, and is preceded by Yelp.
Yahoo has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Yahoo has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Yahoo.
Yahoo's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Legal industry.
Female customers rated Yahoo's ROI score 1.1 stars higher than Male customers.
Yahoo's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.3 | Other | 2.3 |
Yahoo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.6 | 26-30 | 2.6 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Yahoo's ROI score was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Yahoo's ROI score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Yahoo's ROI score is rated right above AOL, and is preceded by Quora.
Yahoo has an overall Customer Satisfaction score of 49 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Yahoo's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Legal industry.
Female customers rated Yahoo's Customer Satisfaction score 29 points higher than Male customers.
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 9% | |
Very Dissatisfied | 51% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 11% | |
Very Dissatisfied | 21% |
Yahoo's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
Yahoo's Customer Satisfaction (CSAT) score was rated 13% according to Hispanic or Latino users and customers.
Yahoo's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Yahoo's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
Yahoo's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
Yahoo's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 36% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 51-55 | 15% | |||||||||||||||
| 56-60 | 26% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 12% |
Yahoo's Customer Satisfaction score was rated the highest by customers who have used Yahoo's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Yahoo's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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}Compared to its competitors, Yahoo's Customer Satisfaction score is rated right above AOL, and is preceded by Baidu.
Yahoo has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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701 First Avenue, Sunnyvale, CA 94089
http://www.yahoo.com
(408) 349-3300
Yahoo's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Legal industry.
Female customers rated Yahoo's Customer Service score 0.8 stars higher than Male customers.
Yahoo's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.4 | Other | 2.4 |
Yahoo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.5 | 26-30 | 2.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.9 | 41-45 | 2.9 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2 | 51-55 | 2 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Yahoo's Customer Service score was rated the highest by customers who have used Yahoo's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Yahoo's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Yahoo's Customer Service score is rated right above AOL, and is preceded by Quora.
Yahoo scored a -21 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Yahoo would recommend the brand to a friend. ENPS measures how likely Yahoo employees would recommend working at Yahoo to a friend.
| 33% | Promoters |
|---|---|
| 13% | Passive |
| 54% | Detractors |
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |