Yahoo NPS & Customer Reviews | Comparably
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About Yahoo's Brand

Yahoo! is a technology company that is known for its web services and applications. Among its major competitors, Yahoo is ranked in 7th place for NPS while Google is 1st, and Microsoft is 2nd. Overall, Yahoo has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $13.67M

Brand at a Glance

65%
Customer Loyalty
2.7/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service

Yahoo Ranking

Yahoo NPS

Yahoo's Net Promoter Score (NPS) is a -21 with 33% Promoters, 13% Passives, and 54% Detractors. Net Promoter Score tracks whether Yahoo's customers would recommend using the product based on a scale of -100 to 100.

Yahoo Overall NPS

-21
NPS
33%Promoters
13%Passives
54%Detractors
Yahoo Overall NPS

Yahoo NPS Trend

-100
-50
0
50
100
Jan 2025
-21
Jan 2025-21
Feb 2025
-23
Feb 2025-23
Mar 2025
-23
Mar 2025-23
Apr 2025
-23
Apr 2025-23
May 2025
-21
May 2025-21
Jun 2025
-21
Jun 2025-21
Jul 2025
-21
Jul 2025-21
Sep 2025
-21
Sep 2025-21
Oct 2025
-21
Oct 2025-21
Nov 2025
-21
Nov 2025-21
Dec 2025
-21
Dec 2025-21
Jan 2026
-21
Jan 2026-21

How Other Brands Compare

Yahoo is ranked #4 for NPS among its competitors. Google and Microsoft come in first and second, with Yelp coming in at third. Among those competitors, it is the lowest valued company behind Microsoft.

Yahoo's Logo
Yahoo
Google's Logo
Google
Microsoft's Logo
Microsoft
Yelp's Logo
Yelp
Global Ranking#-#8#22#280
NPS-214238-6
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$13.67M$1.42T$1.91T$3.11B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Yahoo NPS by Gender

Female customers rated Yahoo's NPS 58 points higher than Male customers.

Male

-59

Yahoo's NPS was rated -59 by Male customers on Comparably.

15%
Promoters
11%
Passives
74%
Detractors

Female

-1

Yahoo's NPS was rated -1 by Female customers on Comparably.

48%
Promoters
3%
Passives
49%
Detractors

Yahoo NPS by Ethnicity

Yahoo's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-61
Caucasian-61
Hispanic or Latino
-56
Hispanic or Latino-56
African American/Black
-18
African American/Black-18
Asian or Pacific Islander
-30
Asian or Pacific Islander-30
Other
-34
Other-34

Yahoo NPS by Age

Yahoo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
48%
Passives
13%
Detractors
39%
18-2548%13%39%
Promoters
36%
Passives
9%
Detractors
55%
26-3036%9%55%
Promoters
31%
Passives
15%
Detractors
54%
31-3531%15%54%
Promoters
20%
Passives
10%
Detractors
70%
36-4020%10%70%
Promoters
44%
Passives
0%
Detractors
56%
41-4544%0%56%
Promoters
12%
Passives
13%
Detractors
75%
46-5012%13%75%
Promoters
11%
Passives
11%
Detractors
78%
51-5511%11%78%
Promoters
10%
Passives
10%
Detractors
80%
56-6010%10%80%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
6%
Passives
6%
Detractors
88%
66+6%6%88%

Yahoo NPS by Usage

Yahoo's NPS was rated the highest by customers who have used Yahoo's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-38
Less than 1 Year-38
1 to 2 Years
-33
1 to 2 Years-33
2 to 5 Years
-5
2 to 5 Years-5
5 to 10 Years
-21
5 to 10 Years-21
Over 10 Years
-66
Over 10 Years-66

Yahoo NPS vs. Competitors

Compared to its competitors, Yahoo's NPS is rated right above AOL, and is preceded by Quora.

COMPANYNPS Score
Google
42
Microsoft
38
Owler, Inc.
34
Yelp
-6
Baidu
-6
Quora
-14
Yahoo
-21
AOL
-70

Yahoo Customer Reviews

Out of the 20 Yahoo customer reviews 9 were positive and 11 were constructive. Yahoo customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Get a more middle of the road news reporting.
What do you value most about this brand?
Yahoo Sports by far, but tech crunch as well.
What do you value most about this brand?
Discretion, continuity, integrity, security, consciousness
What can this brand most improve?
comment section. not rejecting comments.
What do you value most about this brand?
the use of my yahoo

Yahoo Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Yahoo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65
65%
35
35%
Yahoo Customer Loyalty

Yahoo Customer Loyalty Score by Gender

Female customers rated Yahoo's Customer Loyalty score 5% higher than Male customers.

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Male
64%
Yes
Female
69%
Yes

Yahoo Customer Loyalty Score by Ethnicity

Yahoo's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Yahoo.
61
out of 100
Caucasian
60
out of 100
Hispanic or Latino
67
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
80
out of 100
Other

Yahoo Customer Loyalty Score by Age

Yahoo's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
18-25
69%
18-2569%
26-30
51%
26-3051%
31-35
72%
31-3572%
36-40
46%
36-4046%
41-45
90%
41-4590%
46-50
44%
46-5044%
51-55
70%
51-5570%
56-60
64%
56-6064%
61-65
67%
61-6567%
66+
63%
66+63%

Yahoo Customer Loyalty Score by Usage

Yahoo's Customer Loyalty score was rated the highest by customers who have used Yahoo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
45%
1 to 2 Years
58%
2 to 5 Years
61%
5 to 10 Years
62%
Over 10 Years
74%

Yahoo Customer Loyalty Score by Industry

Yahoo's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
56%
Accounting
62%
Aerospace and Aviation
70%
Architecture and Planning
82%
Arts and Entertainment
85%
Banking and Financial Services
100%
Business and Consumer Services
66%
Education
85%
Healthcare, Hospitals and Medicine
33%
Legal
40%
Marketing, Advertising and Research
55%

Yahoo Customer Loyalty vs. Competitors

Compared to its competitors, Yahoo's Customer Loyalty score is rated right below Yelp.

COMPANYCustomer Loyalty Score
Google87%
Microsoft84%
Owler, Inc.83%
AOL81%
Baidu74%
Quora72%
Yelp68%
Yahoo65%

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Yahoo's Logo
VS
Google's Logo
Microsoft's Logo
Owler, Inc. Logo
AOL's Logo
Baidu's Logo
Quora's Logo
Yelp's Logo

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Yahoo Product Quality

2.7/5

Yahoo has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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Yahoo Product Information

Yahoo serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Yahoo supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Yahoo’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Yahoo's product the highest. Reviewers from the Arts and Entertainment industry rated Yahoo the lowest at 1.9.

Website
http://www.yahoo.com
Company Size
10,000+ Employees

Industry

Tech
Accounting
Architecture and Planning
Banking and Financial Services
Government and Public Policy
Manufacturing and Machinery
AdTech
Content
Enterprise
FinTech
On Demand
Productivity
SaaS
Sports & Entertainment

Languages Supported

English

Product Type

Mobile Analytics Software

Quick Insights into Yahoo Product Quality

Yahoo's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Legal industry.

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Ranked Yahoo Product Quality the Highest

18-25
3.5
Accounting
3.3
1 to 2 Years
3.1

Ranked Yahoo Product Quality the Lowest

Over 10 Years
1.8
66+
1.5
Legal
1.5

Yahoo Product Quality Score by Gender

Female customers rated Yahoo's Product Quality score 0.9 stars higher than Male customers.

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Male

2.1/5

Female

3/5

Yahoo Product Quality Score by Ethnicity

Yahoo's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
2
Caucasian2
Hispanic or Latino
1.9
Hispanic or Latino1.9
African American/Black
3.1
African American/Black3.1
Asian or Pacific Islander
2.6
Asian or Pacific Islander2.6
Other
2.4
Other2.4

Yahoo Product Quality Score by Age

Yahoo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
2.5
26-302.5
31-35
3
31-353
36-40
2.6
36-402.6
41-45
2.5
41-452.5
46-50
1.9
46-501.9
51-55
2.2
51-552.2
56-60
1.7
56-601.7
61-65
1.5
61-651.5
66+
1.5
66+1.5

Yahoo Product Quality Score by Usage

Yahoo's Product Quality score was rated the highest by customers who have used Yahoo's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.6
1 to 2 Years
3.1
2 to 5 Years
3.1
5 to 10 Years
2.8
Over 10 Years
1.8

Yahoo Product Quality Score by Industry

Yahoo's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.

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Tech
2.5
Accounting
3.3
Aerospace and Aviation
1.5
Architecture and Planning
2.5
Arts and Entertainment
1.9
Banking and Financial Services
3.1
Business and Consumer Services
2.9
Education
2.9
Healthcare, Hospitals and Medicine
1.5
Legal
1.5
Marketing, Advertising and Research
1.9

Yahoo Product Quality vs. Competitors

Compared to its competitors, Yahoo's Product Quality score is rated right above AOL, and is preceded by Yelp.

COMPANYProduct Quality Score
Google4.1/5
Owler, Inc.4.1/5
Microsoft4.1/5
Baidu3.3/5
Quora3.3/5
Yelp3.3/5
Yahoo2.7/5
AOL1.6/5

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Yahoo's Logo
VS
Google's Logo
Owler, Inc. Logo
Microsoft's Logo
Baidu's Logo
Quora's Logo
Yelp's Logo
AOL's Logo

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Yahoo Pricing

Yahoo ROI & Value For Money

2.6/5

Yahoo has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

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Yahoo Pricing Plans

Yahoo has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Yahoo.

Who Uses Yahoo?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into Yahoo ROI

Yahoo's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Legal industry.

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Ranked Yahoo ROI the Highest

18-25
3.5
Accounting
3.5
Female
3.1

Ranked Yahoo ROI the Lowest

Over 10 Years
1.7
66+
1.5
Legal
1.5

Yahoo ROI Score by Gender

Female customers rated Yahoo's ROI score 1.1 stars higher than Male customers.

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Male

2/5

Female

3.1/5

Yahoo ROI Score by Ethnicity

Yahoo's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Yahoo.
0
1
2
3
4
5
Caucasian
1.9
Caucasian1.9
Hispanic or Latino
2.1
Hispanic or Latino2.1
African American/Black
3
African American/Black3
Asian or Pacific Islander
3
Asian or Pacific Islander3
Other
2.3
Other2.3

Yahoo ROI Score by Age

Yahoo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
2.6
26-302.6
31-35
2.6
31-352.6
36-40
2.6
36-402.6
41-45
3.1
41-453.1
46-50
1.7
46-501.7
51-55
1.9
51-551.9
56-60
1.6
56-601.6
61-65
1.5
61-651.5
66+
1.5
66+1.5

Yahoo ROI Score by Usage

Yahoo's ROI score was rated the highest by customers who have used Yahoo's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.1
1 to 2 Years
2.8
2 to 5 Years
3
5 to 10 Years
2.7
Over 10 Years
1.7

Yahoo ROI Score by Industry

Yahoo's ROI score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.

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Tech
2.2
Accounting
3.5
Architecture and Planning
2.2
Arts and Entertainment
2.1
Banking and Financial Services
2.3
Business and Consumer Services
2.3
Education
2.7
Healthcare, Hospitals and Medicine
1.5
Legal
1.5
Marketing, Advertising and Research
2

Yahoo Pricing vs. Competitors

Compared to its competitors, Yahoo's ROI score is rated right above AOL, and is preceded by Quora.

COMPANYPricing Score
Google4/5
Microsoft4/5
Owler, Inc.3.8/5
Yelp3.2/5
Baidu3.2/5
Quora3/5
Yahoo2.6/5
AOL1.6/5

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Yahoo's Logo
VS
Google's Logo
Microsoft's Logo
Owler, Inc. Logo
Yelp's Logo
Baidu's Logo
Quora's Logo
AOL's Logo

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Yahoo Customer Satisfaction (CSAT)

Yahoo Customer Satisfaction (CSAT) Score

49 / 100

Yahoo has an overall Customer Satisfaction score of 49 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied20%
Satisfied29%
Neither Satisfied nor Dissatisfied18%
Dissatisfied7%
Very Dissatisfied26%
Very Satisfied
20%
Satisfied
29%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
7%
Very Dissatisfied
26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Yahoo Customer Satisfaction

Yahoo's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Legal industry.

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Ranked Yahoo Customer Satisfaction the Highest

Accounting
77%
2 to 5 Years
76%
Asian or Pacific Islander
70%

Ranked Yahoo Customer Satisfaction the Lowest

Hispanic or Latino
13%
61-65
0%
Legal
0%

Yahoo Customer Satisfaction Score by Gender

Female customers rated Yahoo's Customer Satisfaction score 29 points higher than Male customers.

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28 / 100
Male
Very Satisfied
10%
Satisfied
18%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
9%
Very Dissatisfied
51%
57 / 100
Female
Very Satisfied
25%
Satisfied
32%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
21%

Yahoo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Yahoo's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.

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24 / 100
Very Satisfied10%
Satisfied14%
Neither Satisfied nor Dissatisfied5%
Dissatisfied14%
Very Dissatisfied57%
Very Satisfied
10%
Satisfied
14%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
14%
Very Dissatisfied
57%

CSAT according to Hispanic or Latino

Yahoo's Customer Satisfaction (CSAT) score was rated 13% according to Hispanic or Latino users and customers.

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13 / 100
Very Satisfied0%
Satisfied13%
Neither Satisfied nor Dissatisfied36%
Dissatisfied13%
Very Dissatisfied38%
Very Satisfied
0%
Satisfied
13%
Neither Satisfied nor Dissatisfied
36%
Dissatisfied
13%
Very Dissatisfied
38%

CSAT according to African American/Black

Yahoo's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.

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60 / 100
Very Satisfied30%
Satisfied30%
Neither Satisfied nor Dissatisfied15%
Dissatisfied0%
Very Dissatisfied25%
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
25%

CSAT according to Asian or Pacific Islander

Yahoo's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.

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70 / 100
Very Satisfied20%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied30%
Very Satisfied
20%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
30%

CSAT according to Other

Yahoo's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.

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30 / 100
Very Satisfied12%
Satisfied18%
Neither Satisfied nor Dissatisfied23%
Dissatisfied18%
Very Dissatisfied29%
Very Satisfied
12%
Satisfied
18%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
18%
Very Dissatisfied
29%

Yahoo Customer Satisfaction Score by Age

Yahoo's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
60%
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
13%
Very Dissatisfied
7%
18-2560%
26-30 CSAT Score
36%
Very Satisfied
0%
Satisfied
36%
Neither Satisfied nor Dissatisfied
36%
Dissatisfied
0%
Very Dissatisfied
28%
26-3036%
31-35 CSAT Score
50%
Very Satisfied
30%
Satisfied
20%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
20%
31-3550%
36-40 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
36-4067%
41-45 CSAT Score
56%
Very Satisfied
45%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
33%
41-4556%
46-50 CSAT Score
17%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
67%
46-5017%
51-55 CSAT Score
15%
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
57%
51-5515%
56-60 CSAT Score
26%
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
63%
56-6026%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
61-650%
66+ CSAT Score
12%
Very Satisfied
6%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
63%
66+12%

Yahoo Customer Satisfaction Score by Usage

Yahoo's Customer Satisfaction score was rated the highest by customers who have used Yahoo's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
29
1 to 2 Years
54
2 to 5 Years
76
5 to 10 Years
47
Over 10 Years
20

Yahoo Customer Satisfaction Score by Industry

Yahoo's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
35
Accounting
77
Architecture and Planning
40
Arts and Entertainment
50
Business and Consumer Services
50
Healthcare, Hospitals and Medicine
0
Legal
0
Marketing, Advertising and Research
33

Yahoo Customer Satisfaction vs. Competitors

Compared to its competitors, Yahoo's Customer Satisfaction score is rated right above AOL, and is preceded by Baidu.

COMPANYCustomer Satisfaction (CSAT) Score
Owler, Inc.100%
Google81%
Microsoft80%
Yelp59%
Quora58%
Baidu55%
Yahoo48%
AOL15%

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Yahoo's Logo
VS
Owler, Inc. Logo
Google's Logo
Microsoft's Logo
Yelp's Logo
Quora's Logo
Baidu's Logo
AOL's Logo

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Yahoo Customer Service

2.6/5

Yahoo has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About Yahoo's Customer Service

Address

701 First Avenue, Sunnyvale, CA 94089


Website

http://www.yahoo.com


Phone Number

(408) 349-3300

Quick Insights into Yahoo Customer Service

Yahoo's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Legal industry.

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Ranked Yahoo Customer Service the Highest

Accounting
3.6
18-25
3.5
2 to 5 Years
3.2

Ranked Yahoo Customer Service the Lowest

Over 10 Years
1.6
66+
1.5
Legal
1.5

Yahoo Customer Service Score by Gender

Female customers rated Yahoo's Customer Service score 0.8 stars higher than Male customers.

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Male

2.1/5

Female

2.9/5

Yahoo Customer Service Score by Ethnicity

Yahoo's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
1.8
Caucasian1.8
Hispanic or Latino
2
Hispanic or Latino2
African American/Black
3.1
African American/Black3.1
Asian or Pacific Islander
2.8
Asian or Pacific Islander2.8
Other
2.4
Other2.4

Yahoo Customer Service Score by Age

Yahoo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
3.5
18-253.5
26-30
2.5
26-302.5
31-35
2.8
31-352.8
36-40
2.5
36-402.5
41-45
2.9
41-452.9
46-50
1.9
46-501.9
51-55
2
51-552
56-60
1.8
56-601.8
61-65
1.5
61-651.5
66+
1.5
66+1.5

Yahoo Customer Service Score by Usage

Yahoo's Customer Service score was rated the highest by customers who have used Yahoo's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.1
1 to 2 Years
2.8
2 to 5 Years
3.2
5 to 10 Years
2.6
Over 10 Years
1.6

Yahoo Customer Service Score by Industry

Yahoo's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.

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Tech
2.3
Accounting
3.6
Aerospace and Aviation
2.3
Architecture and Planning
2.2
Arts and Entertainment
1.9
Banking and Financial Services
2.5
Business and Consumer Services
2.3
Education
2.8
Healthcare, Hospitals and Medicine
1.5
Legal
1.5
Marketing, Advertising and Research
2.4

Yahoo Customer Service vs. Competitors

Compared to its competitors, Yahoo's Customer Service score is rated right above AOL, and is preceded by Quora.

COMPANYCustomer Service Score
Google4/5
Microsoft4/5
Owler, Inc.3.7/5
Baidu3.2/5
Yelp3.1/5
Quora2.9/5
Yahoo2.6/5
AOL1.5/5

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Yahoo's Logo
VS
Google's Logo
Microsoft's Logo
Owler, Inc. Logo
Baidu's Logo
Yelp's Logo
Quora's Logo
AOL's Logo

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Yahoo as an Employer

4.0/5

Yahoo has a 4.0/5 stars for its overall company culture rated by their employees

  Yahoo CEO
bottom
45%
CEO of Yahoo

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Yahoo scored a -21 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Yahoo would recommend the brand to a friend. ENPS measures how likely Yahoo employees would recommend working at Yahoo to a friend.

Net Promoter Score

-21
NPS Score
33%Promoters
13%Passive
54%Detractors

Employee Net Promoter Score

-16
eNPS Score
35%Promoters
14%Passive
51%Detractors

Global Ranking Snapshot

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1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail