9
NPS
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TikTok is ranked #38 in Top Brands for Gen ZAwards & Recognition
TikTok is ranked #38 in Top Brands for Gen Z
Awards & Recognition
About TikTok's Brand
TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. TikTok’s brand is ranked #241 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of TikTok. When compared to other organizations within the Tech industry, TikTok is ranked #64. Among its major competitors, TikTok is ranked in 4th place for NPS while Instagram is 1st, and Snap Inc. is 2nd. Overall, TikTok has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
78%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
TikTok CMO
TikTok Ranking
- #38 in Top Brands for Gen Z
- #64 in Tech
- #4 / 4 of its competitors
TikTok NPS
TikTok's Net Promoter Score (NPS) is a 9 with 47% Promoters, 15% Passives, and 38% Detractors. Net Promoter Score tracks whether TikTok's customers would recommend using the product based on a scale of -100 to 100.
TikTok Overall NPS
| 47% | Promoters |
|---|---|
| 15% | Passives |
| 38% | Detractors |
TikTok NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 10 | Feb 2025 | 10 |
Mar 2025 9 | Mar 2025 | 9 |
Apr 2025 10 | Apr 2025 | 10 |
May 2025 9 | May 2025 | 9 |
Jun 2025 9 | Jun 2025 | 9 |
Jul 2025 8 | Jul 2025 | 8 |
Aug 2025 10 | Aug 2025 | 10 |
Sep 2025 8 | Sep 2025 | 8 |
Oct 2025 8 | Oct 2025 | 8 |
Nov 2025 8 | Nov 2025 | 8 |
Dec 2025 8 | Dec 2025 | 8 |
Jan 2026 10 | Jan 2026 | 10 |
How Other Brands Compare
TikTok is ranked #4 for NPS among its competitors. Instagram and Snap Inc. come in first and second, with Twitter coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TikTok NPS by Gender
Male customers rated TikTok's NPS 10 points higher than Female customers.
Male
19
TikTok's NPS was rated 19 by Male customers on Comparably.
52%
Promoters
15%
Passives
33%
Detractors
Female
9
TikTok's NPS was rated 9 by Female customers on Comparably.
47%
Promoters
15%
Passives
38%
Detractors
TikTok NPS by Ethnicity
TikTok's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -4 | Caucasian | -4 |
Hispanic or Latino 83 | Hispanic or Latino | 83 |
African American/Black 11 | African American/Black | 11 |
Asian or Pacific Islander 12 | Asian or Pacific Islander | 12 |
Native American 28 | Native American | 28 |
Other 20 | Other | 20 |
TikTok NPS by Age
TikTok's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
TikTok NPS by Usage
TikTok's NPS was rated the highest by customers who have used TikTok's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -2 | Less than 1 Year | -2 |
1 to 2 Years 12 | 1 to 2 Years | 12 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Over 10 Years 42 | Over 10 Years | 42 |
TikTok Customer Reviews
Out of the 40 TikTok customer reviews 32 were positive and 8 were constructive. TikTok customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
TikTok Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of TikTok users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TikTok Customer Loyalty Score by Gender
Male customers rated TikTok's Customer Loyalty score 4% higher than Female customers.
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Male
85%
Yes
Female
81%
Yes
TikTok Customer Loyalty Score by Ethnicity
TikTok's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TikTok.
81
out of 100
Caucasian
100
out of 100
Hispanic or Latino
79
out of 100
African American/Black
81
out of 100
Asian or Pacific Islander
61
out of 100
Native American
85
out of 100
Other
TikTok Customer Loyalty Score by Age
TikTok's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 78% | 26-30 | 78% |
31-35 85% | 31-35 | 85% |
36-40 76% | 36-40 | 76% |
41-45 83% | 41-45 | 83% |
46-50 82% | 46-50 | 82% |
51-55 92% | 51-55 | 92% |
61-65 70% | 61-65 | 70% |
66+ 78% | 66+ | 78% |
TikTok Customer Loyalty Score by Usage
TikTok's Customer Loyalty score was rated the highest by customers who have used TikTok's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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TikTok Customer Loyalty Score by Industry
TikTok's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Aerospace and Aviation industry customers.
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TikTok Customer Loyalty vs. Competitors
Compared to its competitors, TikTok's Customer Loyalty score is rated right above Twitter, and is preceded by Snap Inc..
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Customer Loyalty for Other Tech Brands
In the Tech industry, TikTok's Customer Loyalty score is rated right below Peloton.
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TikTok Product Quality
3.7/5
TikTok has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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TikTok Product Information
TikTok’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated TikTok's product the highest. Reviewers from the Accounting industry rated TikTok the lowest at 4.
- Website
- http://www.tiktok.com
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Mobile App
SaaS
Travel
Quick Insights into TikTok Product Quality
TikTok's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers from the Retail industry.
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Ranked TikTok Product Quality the Highest
Ranked TikTok Product Quality the Lowest
TikTok Product Quality Score by Gender
Male customers rated TikTok's Product Quality score 0.1 stars higher than Female customers.
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Male
3.8/5
Female
3.7/5
TikTok Product Quality Score by Ethnicity
TikTok's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of TikTok.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.5 | Native American | 3.5 |
Other 4 | Other | 4 |
TikTok Product Quality Score by Age
TikTok's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.2 | 51-55 | 3.2 |
61-65 4.6 | 61-65 | 4.6 |
66+ 2.6 | 66+ | 2.6 |
TikTok Product Quality Score by Usage
TikTok's Product Quality score was rated the highest by customers who have used TikTok's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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TikTok Product Quality Score by Industry
TikTok's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Retail industry customers.
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TikTok Product Quality vs. Competitors
Compared to its competitors, TikTok's Product Quality score is rated right above Twitter, and is preceded by Instagram.
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Product Quality for Other Tech Brands
In the Tech industry, TikTok's Product Quality score is rated right below ROBLOX.
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TikTok Pricing
TikTok ROI & Value For Money
3.6/5
TikTok has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock TikTok's overall ROI score rated by its users and customers.
TikTok Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from TikTok.
Quick Insights into TikTok ROI
TikTok's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked TikTok ROI the Highest
Ranked TikTok ROI the Lowest
TikTok ROI Score by Gender
TikTok's ROI score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
TikTok ROI Score by Ethnicity
TikTok's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TikTok.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.1 | Native American | 3.1 |
Other 3.4 | Other | 3.4 |
TikTok ROI Score by Age
TikTok's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of TikTok.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4 | 46-50 | 4 |
51-55 2.9 | 51-55 | 2.9 |
61-65 4 | 61-65 | 4 |
66+ 3.2 | 66+ | 3.2 |
TikTok ROI Score by Usage
TikTok's ROI score was rated the highest by customers who have used TikTok's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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TikTok ROI Score by Industry
TikTok's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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TikTok Pricing vs. Competitors
Compared to its competitors, TikTok's ROI score is rated right above Instagram, and is preceded by Twitter.
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ROI for Other Tech Brands
In the Tech industry, TikTok's ROI score is rated right below ROBLOX.
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TikTok Customer Satisfaction (CSAT)
TikTok Customer Satisfaction (CSAT) Score
68 / 100
TikTok has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
31%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
3%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TikTok Customer Satisfaction
TikTok's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Consulting industry.
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Ranked TikTok Customer Satisfaction the Highest
Ranked TikTok Customer Satisfaction the Lowest
TikTok Customer Satisfaction Score by Gender
Male customers rated TikTok's Customer Satisfaction score 1 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 2% | |
Very Dissatisfied | 11% |
69 / 100
FemaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 2% | |
Very Dissatisfied | 13% |
TikTok Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
TikTok's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
31%
Satisfied
29%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
2%
Very Dissatisfied
16%
CSAT according to Hispanic or Latino
TikTok's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TikTok.
100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
TikTok's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
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72 / 100
Very Satisfied
38%
Satisfied
34%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
TikTok's Customer Satisfaction (CSAT) score was rated 68% according to Asian or Pacific Islander users and customers.
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68 / 100
Very Satisfied
36%
Satisfied
32%
Neither Satisfied nor Dissatisfied
26%
Dissatisfied
3%
Very Dissatisfied
3%
CSAT according to Native American
TikTok's Customer Satisfaction (CSAT) score was rated 43% according to Native American users and customers.
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43 / 100
Very Satisfied
43%
Satisfied
0%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
14%
Very Dissatisfied
14%
CSAT according to Other
TikTok's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TikTok.
72 / 100
Very Satisfied
50%
Satisfied
22%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
16%
TikTok Customer Satisfaction Score by Age
TikTok's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of TikTok.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 70% | |||||||||||||||
| 31-35 | 68% | |||||||||||||||
| 36-40 | 63% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 55% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 50% |
TikTok Customer Satisfaction Score by Usage
TikTok's Customer Satisfaction score was rated the highest by customers who have used TikTok's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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TikTok Customer Satisfaction Score by Industry
TikTok's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "TikTok Customer Satisfaction Score by Industry",
"text": "TikTok's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consulting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 65,
"stars": 0,
"csatScore": 65,
"text": "TikTok's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 65
},
{
"label": "Accounting",
"groupId": 495,
"score": 88,
"stars": 0,
"csatScore": 88,
"text": "TikTok's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 88
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "TikTok's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "TikTok's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 57,
"stars": 0,
"csatScore": 57,
"text": "TikTok's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "TikTok's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "TikTok's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Consulting",
"groupId": 511,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "TikTok's Customer Satisfaction score is rated by Consulting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "TikTok's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Education",
"groupId": 515,
"score": 72,
"stars": 0,
"csatScore": 72,
"text": "TikTok's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 72
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "TikTok's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Hospitality",
"groupId": 523,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "TikTok's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Legal",
"groupId": 529,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "TikTok's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "TikTok's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Media and Entertainment",
"groupId": 537,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "TikTok's Customer Satisfaction score is rated by Media and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Public Relations and Communications",
"groupId": 550,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "TikTok's Customer Satisfaction score is rated by Public Relations and Communications customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Retail",
"groupId": 559,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "TikTok's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Telecommunications",
"groupId": 564,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "TikTok's Customer Satisfaction score is rated by Telecommunications customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
}
]
}TikTok Customer Satisfaction vs. Competitors
Compared to its competitors, TikTok's Customer Satisfaction score is rated right above Twitter, and is preceded by Snap Inc..
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Customer Satisfaction for Other Tech Brands
In the Tech industry, TikTok's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
Unlock TikTok Customer Satisfaction vs. Companies in Tech Data
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TikTok Customer Service
3.6/5
TikTok has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About TikTok's Customer Service
Address
Culver City, CA
Website
http://www.tiktok.com
Phone Number
(800) 969-9100
Quick Insights into TikTok Customer Service
TikTok's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Retail industry.
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Ranked TikTok Customer Service the Highest
Ranked TikTok Customer Service the Lowest
TikTok Customer Service Score by Gender
Male customers rated TikTok's Customer Service score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
TikTok Customer Service Score by Ethnicity
TikTok's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.3 | Native American | 3.3 |
Other 3.6 | Other | 3.6 |
TikTok Customer Service Score by Age
TikTok's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.1 | 46-50 | 4.1 |
51-55 2.8 | 51-55 | 2.8 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.9 | 66+ | 3.9 |
TikTok Customer Service Score by Usage
TikTok's Customer Service score was rated the highest by customers who have used TikTok's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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TikTok Customer Service Score by Industry
TikTok's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Retail industry customers.
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TikTok Customer Service vs. Competitors
Compared to its competitors, TikTok's Customer Service score is rated right above Twitter, and is preceded by Snap Inc..
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Customer Service for Other Tech Brands
In the Tech industry, TikTok's Customer Service score is rated right below ROBLOX.
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TikTok as an Employer
3.7/5
TikTok has a 3.7/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
TikTok scored a 9 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of TikTok would recommend the brand to a friend. ENPS measures how likely TikTok employees would recommend working at TikTok to a friend.
Net Promoter Score
9
NPS Score
| 47% | Promoters |
|---|---|
| 15% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 34% | Promoters |
|---|---|
| 14% | Passive |
| 52% | Detractors |
Global Ranking Snapshot
TikTok is ranked #241 in the Global Top 100 Brands. It ranks just behind Old Navy and just ahead of IKEA.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
239 |  | Charles Schwab |  | Rick Wurster | Banking and Financial Services |
240 |  | Old Navy |  | Haio Barbeito | Retail |
241 | | TikTok | | Shou Zi Chew | Tech |
242 |  | IKEA |  | Javier Quiñones | Retail |
243 |  | Dennys |  | John Miller | Food and Beverages |
244 |  | DICK'S Sporting Goods |  | Edward Stack | Retail |
245 |  | UBS |  | Sergio Ermotti | Banking and Financial Services |
Tech Ranking Snapshot
TikTok is ranked #64 in the Tech Industry. It ranks just behind Autodesk and just ahead of Realtor.com.
| RANK | COMPANY | Location | |
|---|---|---|---|
62 |  | GoDaddy | Tempe, AZ |
63 |  | Autodesk | San Rafael, CA |
64 | | TikTok | Culver City, CA |
65 |  | Realtor.com | Santa Clara, CA |
66 |  | Indeed.com | Austin, TX |
67 |  | Red Hat | Raleigh, NC |
68 |  | NetApp | Sunnyvale, CA |
