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TikTok is
Ranked
#38
in
Top Brands for Gen Z
Brand Page
TikTok
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TikTok is ranked #38 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021

About TikTok's Brand

TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. TikTok’s brand is ranked #241 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of TikTok. When compared to other organizations within the Tech industry, TikTok is ranked #64. Among its major competitors, TikTok is ranked in 3rd place for NPS while Instagram is 1st, and Twitter is 2nd. Overall, TikTok has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

81%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service

TikTok CMO

TikTok Ranking

TikTok NPS

TikTok's Net Promoter Score (NPS) is a 20 with 54% Promoters, 12% Passives, and 34% Detractors. Net Promoter Score tracks whether TikTok's customers would recommend using the product based on a scale of -100 to 100.

TikTok Overall NPS

20
NPS
54%Promoters
12%Passives
34%Detractors
TikTok Overall NPS

TikTok NPS Trend

-100
-50
0
50
100
Aug 2021
28
Aug 202128
Sep 2021
20
Sep 202120
Oct 2021
23
Oct 202123
Nov 2021
35
Nov 202135
Dec 2021
29
Dec 202129
Jan 2022
30
Jan 202230
Feb 2022
30
Feb 202230
Mar 2022
25
Mar 202225
Apr 2022
27
Apr 202227
May 2022
24
May 202224
Jun 2022
18
Jun 202218
Jul 2022
20
Jul 202220

How Other Brands Compare

TikTok is ranked third for NPS among its competitors. Instagram and Twitter come in first and second, with Snap Inc. coming in at #4.

Sign Up for Brand Profile PRO to get the full Comparison data of TikTok vs Competitors.

TikTok's Logo
TikTok
Instagram's Logo
Instagram
Twitter's Logo
Twitter
Snap Inc. Logo
Snap Inc.
Global Ranking#241#23#91#125
NPS20392910
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNegative-Neutral
Valuation Updated every 24 hours for public companies-$852.49B$57.69B$97.62B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TikTok NPS by Gender

Male customers rated TikTok's NPS 24 points higher than Female customers.

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Male

52

TikTok's NPS was rated 52 by Male customers on Comparably.

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68%
Promoters
16%
Passives
16%
Detractors

Female

28

TikTok's NPS was rated 28 by Female customers on Comparably.

Sign Up to learn about TikTok's NPS Score rated by Female customers on Comparably.
56%
Promoters
16%
Passives
28%
Detractors

TikTok NPS by Ethnicity

TikTok's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of TikTok.
-100
-50
0
50
100
Caucasian
46
Caucasian46
Hispanic or Latino
67
Hispanic or Latino67
African American/Black
49
African American/Black49
Asian or Pacific Islander
14
Asian or Pacific Islander14
Other
37
Other37

TikTok NPS by Age

TikTok's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of TikTok.
0
20
40
60
80
100
Promoters
50%
Passives
17%
Detractors
33%
18-2550%17%33%
Promoters
75%
Passives
8%
Detractors
17%
26-3075%8%17%
Promoters
43%
Passives
43%
Detractors
14%
31-3543%43%14%
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%
Promoters
60%
Passives
20%
Detractors
20%
41-4560%20%20%
Promoters
80%
Passives
0%
Detractors
20%
46-5080%0%20%

TikTok NPS by Usage

TikTok's NPS was rated the highest by customers who have used TikTok's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of TikTok.
-100
-50
0
50
100
Less than 1 Year
45
Less than 1 Year45
1 to 2 Years
19
1 to 2 Years19
2 to 5 Years
24
2 to 5 Years24

TikTok NPS vs. Competitors

Compared to its competitors, TikTok's NPS is rated right above Snap Inc., and is preceded by Twitter.

COMPANYNPS Score
Instagram
39
Twitter
29
TikTok
20
Snap Inc.
10

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TikTok's Logo
VS
Instagram's Logo
Twitter's Logo
Snap Inc. Logo

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TikTok NPS vs Companies in Tech

In the Tech industry, TikTok's NPS is rated right below ROBLOX.

Unlock TikTok NPS vs. Companies in Tech Data

TikTok's Logo
VS
Peloton's Logo
Nintendo's Logo
Spotify's Logo
Apple's Logo
Zoom Video Communications' Logo
Netflix's Logo
Google's Logo
ROBLOX's Logo

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TikTok Customer Reviews

Out of the 11 TikTok customer reviews 8 were positive and 3 were constructive. TikTok customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Sucktok often acts like they don't like their creators. Frankly, there are enough companies copying them I wish I could get the creators to migrate somewhere else.
Review from Los Angeles, CA / Non-Binary / Other / 51-55Posted a month ago
What do you value most about this brand?
Good i try my best
Review from Los Angeles, CA / Female / Caucasian / 31-35Posted 13 days ago
What do you value most about this brand?
The fun and company the app gives out
Review from Los Angeles, CA / Male / African American/Black / 31-35Posted 21 days ago
What do you value most about this brand?
Tiktok is very entertaining advice
Review from Los Angeles, CA / Female / Other / 18-25Posted a month ago
What do you value most about this brand?
Tictok is Informative and fun
Review from New York, NY / Male / Caucasian / 61-65

TikTok Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of TikTok users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81
81%
19
19%
TikTok Customer Loyalty

TikTok Customer Loyalty Score by Gender

Male customers rated TikTok's Customer Loyalty score 15% higher than Female customers.

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Male
96%
Yes
Female
81%
Yes

TikTok Customer Loyalty Score by Ethnicity

TikTok's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of TikTok.
88
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
84
out of 100
Other

TikTok Customer Loyalty Score by Age

TikTok's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
18-25
85%
18-2585%
26-30
85%
26-3085%
31-35
93%
31-3593%
41-45
100%
41-45100%
46-50
82%
46-5082%

TikTok Customer Loyalty Score by Usage

TikTok's Customer Loyalty score was rated the highest by customers who have used TikTok's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
78%
1 to 2 Years
79%
2 to 5 Years
100%

TikTok Customer Loyalty Score by Industry

TikTok's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
83%
Accounting
85%
Aerospace and Aviation
70%
Arts and Entertainment
82%

TikTok Customer Loyalty vs. Competitors

Compared to its competitors, TikTok's Customer Loyalty score is rated right above Twitter, and is preceded by Snap Inc..

COMPANYCustomer Loyalty Score
Instagram86%
Snap Inc.84%
TikTok81%
Twitter78%

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TikTok's Logo
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Instagram's Logo
Snap Inc. Logo
Twitter's Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, TikTok's Customer Loyalty score is rated right below Spotify.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify86%
TikTok81%

Unlock TikTok Customer Loyalty vs. Companies in Tech Data

TikTok's Logo
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Peloton's Logo
ROBLOX's Logo
Nintendo's Logo
Netflix's Logo
Google's Logo
Zoom Video Communications' Logo
Apple's Logo
Spotify's Logo

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TikTok Product Quality

4.1/5

TikTok has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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TikTok Product Information

TikTok’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated TikTok's product the highest. Reviewers from the Aerospace and Aviation industry rated TikTok the lowest at 3.1.

Website
http://www.tiktok.com
Company Size
10,000+ Employees

Industry

Tech
Consumer Services
Mobile App
SaaS
Travel

Quick Insights into TikTok Product Quality

TikTok's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked TikTok Product Quality the Highest

46-50
5
Male
4.6
Other
4.6

Ranked TikTok Product Quality the Lowest

Hispanic or Latino
4
36-40
3.3
Aerospace and Aviation
3.1

TikTok Product Quality Score by Gender

Male customers rated TikTok's Product Quality score 0.4 stars higher than Female customers.

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Male

4.6/5

Female

4.2/5

TikTok Product Quality Score by Ethnicity

TikTok's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
Hispanic or Latino
4
Hispanic or Latino4
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4.6
Other4.6

TikTok Product Quality Score by Age

TikTok's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TikTok.
0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
4.2
26-304.2
31-35
4.2
31-354.2
36-40
3.3
36-403.3
41-45
4.8
41-454.8
46-50
5
46-505

TikTok Product Quality Score by Usage

TikTok's Product Quality score was rated the highest by customers who have used TikTok's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
4.1
2 to 5 Years
4.3

TikTok Product Quality Score by Industry

TikTok's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.2
Accounting
4.5
Aerospace and Aviation
3.1
Arts and Entertainment
4.4

TikTok Product Quality vs. Competitors

Compared to its competitors, TikTok's Product Quality score is rated right above Snap Inc..

COMPANYProduct Quality Score
TikTok4.1/5
Snap Inc.4.1/5
Instagram4/5
Twitter3.9/5

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TikTok's Logo
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Snap Inc. Logo
Instagram's Logo
Twitter's Logo

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Product Quality for Other Tech Brands

In the Tech industry, TikTok's Product Quality score is rated right above ROBLOX, and is preceded by Google.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.2/5
TikTok4.1/5
ROBLOX4.1/5

Unlock TikTok Product Quality vs. Companies in Tech Data

TikTok's Logo
VS
Peloton's Logo
Zoom Video Communications' Logo
Nintendo's Logo
Apple's Logo
Netflix's Logo
Spotify's Logo
Google's Logo
ROBLOX's Logo

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TikTok Pricing

TikTok ROI & Value For Money

3.8/5

TikTok has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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TikTok Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from TikTok.

Quick Insights into TikTok ROI

TikTok's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked TikTok ROI the Highest

46-50
4.9
Less than 1 Year
4.5
Accounting
4.3

Ranked TikTok ROI the Lowest

1 to 2 Years
3.6
African American/Black
3.6
Aerospace and Aviation
3.1

TikTok ROI Score by Gender

Female customers rated TikTok's ROI score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

TikTok ROI Score by Ethnicity

TikTok's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of TikTok.
0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
3.6
African American/Black3.6
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
3.8
Other3.8

TikTok ROI Score by Age

TikTok's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full ROI by Age data of TikTok.
0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.8
26-303.8
31-35
4
31-354
41-45
4.5
41-454.5
46-50
4.9
46-504.9

TikTok ROI Score by Usage

TikTok's ROI score was rated the highest by customers who have used TikTok's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.5
1 to 2 Years
3.6
2 to 5 Years
4.1

TikTok ROI Score by Industry

TikTok's ROI score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.2
Accounting
4.3
Aerospace and Aviation
3.1
Arts and Entertainment
3.4

TikTok Pricing vs. Competitors

Compared to its competitors, TikTok's ROI score is rated right above Snap Inc., and is preceded by Instagram.

COMPANYPricing Score
Twitter3.9/5
Instagram3.8/5
TikTok3.8/5
Snap Inc.3.7/5

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ROI for Other Tech Brands

In the Tech industry, TikTok's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.9/5
TikTok3.8/5

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TikTok's Logo
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Peloton's Logo
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Apple's Logo
Google's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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TikTok Customer Satisfaction (CSAT)

TikTok Customer Satisfaction (CSAT) Score

79 / 100

TikTok has an overall Customer Satisfaction score of 79 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied42%
Satisfied37%
Neither Satisfied nor Dissatisfied12%
Dissatisfied3%
Very Dissatisfied6%
Very Satisfied
42%
Satisfied
37%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
6%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into TikTok Customer Satisfaction

TikTok's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked TikTok Customer Satisfaction the Highest

41-45
100%
Accounting
100%
Hispanic or Latino
100%

Ranked TikTok Customer Satisfaction the Lowest

31-35
73%
Other
73%
Arts and Entertainment
60%

TikTok Customer Satisfaction Score by Gender

Male customers rated TikTok's Customer Satisfaction score 8 points higher than Female customers.

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88 / 100
Male
Very Satisfied
59%
Satisfied
29%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
4%
80 / 100
Female
Very Satisfied
38%
Satisfied
42%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
7%

TikTok Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

TikTok's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.

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87 / 100
Very Satisfied60%
Satisfied27%
Neither Satisfied nor Dissatisfied13%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
60%
Satisfied
27%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

TikTok's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TikTok.
100 / 100
Very Satisfied0%
Satisfied100%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

TikTok's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

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83 / 100
Very Satisfied33%
Satisfied50%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

TikTok's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.

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79 / 100
Very Satisfied43%
Satisfied36%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied7%
Very Satisfied
43%
Satisfied
36%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
7%

CSAT according to Other

TikTok's Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of TikTok.
73 / 100
Very Satisfied46%
Satisfied27%
Neither Satisfied nor Dissatisfied0%
Dissatisfied9%
Very Dissatisfied18%
Very Satisfied
46%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
18%

TikTok Customer Satisfaction Score by Age

TikTok's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25 CSAT Score
92%
Very Satisfied
42%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%
18-2592%
26-30 CSAT Score
82%
Very Satisfied
46%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
9%
26-3082%
31-35 CSAT Score
73%
Very Satisfied
18%
Satisfied
55%
Neither Satisfied nor Dissatisfied
27%
Dissatisfied
0%
Very Dissatisfied
0%
31-3573%
41-45 CSAT Score
100%
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
41-45100%
46-50 CSAT Score
80%
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
46-5080%

TikTok Customer Satisfaction Score by Usage

TikTok's Customer Satisfaction score was rated the highest by customers who have used TikTok's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
82
1 to 2 Years
85
2 to 5 Years
73

TikTok Customer Satisfaction Score by Industry

TikTok's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
75
Accounting
100
Aerospace and Aviation
67
Arts and Entertainment
60

TikTok Customer Satisfaction vs. Competitors

Compared to its competitors, TikTok's Customer Satisfaction score is rated right above Snap Inc..

COMPANYCustomer Satisfaction (CSAT) Score
TikTok79%
Snap Inc.79%
Twitter73%
Instagram63%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, TikTok's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
Netflix87%
Apple87%
Spotify87%
Google84%
TikTok79%
Zoom Video Communications79%
Peloton77%
ROBLOX76%

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TikTok's Logo
VS
Nintendo's Logo
Netflix's Logo
Apple's Logo
Spotify's Logo
Google's Logo
Zoom Video Communications' Logo
Peloton's Logo
ROBLOX's Logo

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TikTok Customer Service

3.7/5

TikTok has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About TikTok's Customer Service

Address

Culver City, CA


Website

http://www.tiktok.com


Phone Number

(800) 969-9100

Quick Insights into TikTok Customer Service

TikTok's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked TikTok Customer Service the Highest

46-50
5
Accounting
4.4
Asian or Pacific Islander
4.1

Ranked TikTok Customer Service the Lowest

Caucasian
3.4
31-35
3.2
Aerospace and Aviation
3.1

TikTok Customer Service Score by Gender

TikTok's Customer Service score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

TikTok Customer Service Score by Ethnicity

TikTok's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
3.9
Other3.9

TikTok Customer Service Score by Age

TikTok's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
3.8
18-253.8
26-30
3.8
26-303.8
31-35
3.2
31-353.2
41-45
4.5
41-454.5
46-50
5
46-505

TikTok Customer Service Score by Usage

TikTok's Customer Service score was rated the highest by customers who have used TikTok's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4
1 to 2 Years
3.4
2 to 5 Years
3.9

TikTok Customer Service Score by Industry

TikTok's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.9
Accounting
4.4
Aerospace and Aviation
3.1
Arts and Entertainment
3.8

TikTok Customer Service vs. Competitors

Compared to its competitors, TikTok's Customer Service score is rated right above Instagram, and is preceded by Snap Inc..

COMPANYCustomer Service Score
Twitter3.8/5
Snap Inc.3.8/5
TikTok3.7/5
Instagram3.6/5

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Customer Service for Other Tech Brands

In the Tech industry, TikTok's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
TikTok3.7/5
ROBLOX3.7/5

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TikTok's Logo
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Peloton's Logo
Apple's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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TikTok as an Employer

2.8/5

TikTok has a 2.8/5 stars for its overall company culture rated by their employees

  TikTok CEO
bottom
25%
CEO of TikTok

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TikTok scored a 20 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of TikTok would recommend the brand to a friend. ENPS measures how likely TikTok employees would recommend working at TikTok to a friend.

Net Promoter Score

20
NPS Score
54%Promoters
12%Passive
34%Detractors

Employee Net Promoter Score

-14
eNPS Score
35%Promoters
16%Passive
49%Detractors

Global Ranking Snapshot

TikTok is ranked #241 in the Global Top 100 Brands. It ranks just behind Old Navy and just ahead of IKEA.

RANKCOMPANYCEOINDUSTRY
239
Charles Schwab  Charles Schwab CEO
Walter Bettinger II
Banking and Financial Services
240
Old Navy  Old Navy CEO
Sonia Syngal
Retail
241
TikTok  TikTok CEO
Shou Zi Chew
Tech
242
IKEA  IKEA CEO
Javier Quiñones
Retail
243
Dennys  Dennys CEO
John Miller
Food and Beverages
244
DICK'S Sporting Goods  DICK'S Sporting Goods CEO
Edward Stack
Retail
245
UBS  UBS CEO
Sergio Ermotti
Banking and Financial Services

Tech Ranking Snapshot

TikTok is ranked #64 in the Tech Industry. It ranks just behind Autodesk and just ahead of Realtor.com.

RANKCOMPANYLocation
62
GoDaddy
Tempe, AZ
63
Autodesk
San Rafael, CA
64
TikTok
Culver City, CA
65
Realtor.com
Santa Clara, CA
66
Indeed.com
Austin, TX
67
Red Hat
Raleigh, NC
68
NetApp
Sunnyvale, CA