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IKEA is
Ranked
#34
in
Top Brands for Gen Z
Brand Page
IKEA
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IKEA is ranked #34 in Top Brands for Gen Z

Awards & Recognition

  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021

About IKEA's Brand

IKEA is a Scandinavian chain selling ready-to-assemble furniture, plus housewares, in a warehouse-like space. IKEA’s brand is ranked #242 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of IKEA. When compared to other organizations within the Retail industry, IKEA is ranked #40. Among its major competitors, IKEA is ranked in 3rd place for NPS while Amazon is 1st, and Target is 2nd. Overall, IKEA has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

76%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service

IKEA Ranking

IKEA NPS

IKEA's Net Promoter Score (NPS) is a 23 with 50% Promoters, 23% Passives, and 27% Detractors. Net Promoter Score tracks whether IKEA's customers would recommend using the product based on a scale of -100 to 100.

IKEA Overall NPS

23
NPS
50%Promoters
23%Passives
27%Detractors
IKEA Overall NPS

IKEA NPS Trend

-100
-50
0
50
100
Jun 2021
20
Jun 202120
Jul 2021
20
Jul 202120
Aug 2021
19
Aug 202119
Sep 2021
20
Sep 202120
Oct 2021
21
Oct 202121
Nov 2021
23
Nov 202123
Dec 2021
23
Dec 202123
Jan 2022
21
Jan 202221
Feb 2022
19
Feb 202219
Mar 2022
21
Mar 202221
Apr 2022
23
Apr 202223
May 2022
23
May 202223

How Other Brands Compare

IKEA is ranked third for NPS among its competitors. Amazon and Target come in first and second, with Wayfair coming in at #4.

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IKEA's Logo
IKEA
Amazon's Logo
Amazon
Target's Logo
Target
Wayfair's Logo
Wayfair
Global Ranking#242#5#8#-
NPS235349-39
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral-Negative
Valuation Updated every 24 hours for public companies-$1.64T$94.56B$21.31B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IKEA NPS by Gender

Female customers rated IKEA's NPS 27 points higher than Male customers.

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Male

4

IKEA's NPS was rated 4 by Male customers on Comparably.

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47%
Promoters
10%
Passives
43%
Detractors

Female

31

IKEA's NPS was rated 31 by Female customers on Comparably.

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54%
Promoters
23%
Passives
23%
Detractors

IKEA NPS by Ethnicity

IKEA's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
5
Caucasian5
Hispanic or Latino
46
Hispanic or Latino46
African American/Black
28
African American/Black28
Asian or Pacific Islander
49
Asian or Pacific Islander49
Native American
50
Native American50
Other
11
Other11

IKEA NPS by Age

IKEA's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
Promoters
67%
Passives
20%
Detractors
13%
18-2567%20%13%
Promoters
62%
Passives
28%
Detractors
10%
26-3062%28%10%
Promoters
52%
Passives
29%
Detractors
19%
31-3552%29%19%
Promoters
63%
Passives
21%
Detractors
16%
36-4063%21%16%
Promoters
40%
Passives
16%
Detractors
44%
41-4540%16%44%
Promoters
30%
Passives
15%
Detractors
55%
46-5030%15%55%
Promoters
38%
Passives
6%
Detractors
56%
51-5538%6%56%
Promoters
33%
Passives
7%
Detractors
60%
56-6033%7%60%
Promoters
14%
Passives
15%
Detractors
71%
61-6514%15%71%
Promoters
18%
Passives
0%
Detractors
82%
66+18%0%82%

IKEA NPS by Usage

IKEA's NPS was rated the highest by customers who have used IKEA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-6
Less than 1 Year-6
1 to 2 Years
24
1 to 2 Years24
2 to 5 Years
16
2 to 5 Years16
5 to 10 Years
14
5 to 10 Years14
Over 10 Years
25
Over 10 Years25

IKEA NPS vs. Competitors

Compared to its competitors, IKEA's NPS is rated right above Pier 1 Imports, and is preceded by Target.

COMPANYNPS Score
Amazon
53
Target
49
IKEA
23
Pier 1 Imports
9
Wayfair
-39

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Amazon's Logo
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Pier 1 Imports' Logo
Wayfair's Logo

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IKEA NPS vs Companies in Retail

In the Retail industry, IKEA's NPS is rated right below Bath & Body Works.

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IKEA's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Amazon's Logo
Target's Logo
American Eagle Outfitters' Logo
Chipotle's Logo
Bath & Body Works' Logo

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IKEA Customer Reviews

Out of the 59 IKEA customer reviews 42 were positive and 17 were constructive. IKEA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
The classic look of it's products that are easily interconnected without appearing out of place.
Review from Philadelphia, PA / Female / Hispanic or Latino / 56-60Posted 24 days ago
What do you value most about this brand?
The logistics always amazes me
Review from Philadelphia, PA / Male / Caucasian / 41-45Posted 8 days ago
What can this brand most improve?
Very bad service in Montreal branch return section.
Review from Philadelphia, PA / Male / Other / 41-45Posted 15 days ago
What do you value most about this brand?
value for money is what i appreciate
Review from Philadelphia, PA / Female / Asian or Pacific Islander / 56-60Posted a month ago
What do you value most about this brand?
Price, ease of purchase. chalange
Review from Philadelphia, PA / Male / Caucasian / 46-50

IKEA Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of IKEA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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76
76%
24
24%
IKEA Customer Loyalty

IKEA Customer Loyalty Score by Gender

Female customers rated IKEA's Customer Loyalty score 9% higher than Male customers.

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Male
76%
Yes
Female
85%
Yes

IKEA Customer Loyalty Score by Ethnicity

IKEA's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

% who answered "Yes"

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79
out of 100
Caucasian
79
out of 100
Hispanic or Latino
75
out of 100
African American/Black
88
out of 100
Asian or Pacific Islander
55
out of 100
Native American
79
out of 100
Other

IKEA Customer Loyalty Score by Age

IKEA's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
18-25
86%
18-2586%
26-30
81%
26-3081%
31-35
79%
31-3579%
36-40
85%
36-4085%
41-45
71%
41-4571%
46-50
64%
46-5064%
51-55
75%
51-5575%
56-60
82%
56-6082%
61-65
74%
61-6574%
66+
75%
66+75%

IKEA Customer Loyalty Score by Usage

IKEA's Customer Loyalty score was rated the highest by customers who have used IKEA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
51%
1 to 2 Years
75%
2 to 5 Years
74%
5 to 10 Years
78%
Over 10 Years
91%

IKEA Customer Loyalty Score by Industry

IKEA's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech
66%
Accounting
80%
Aerospace and Aviation
64%
Fashion and Beauty
100%
Architecture and Planning
72%
Arts and Entertainment
91%
Banking and Financial Services
55%
Biotech and Pharmaceuticals
70%
Business and Consumer Services
92%
Business Supplies and Equipment
100%
Construction
78%
Consulting
78%
Education
79%
Events Services
70%
Government and Public Policy
61%
Healthcare, Hospitals and Medicine
70%
Hospitality
100%
Legal
85%
Logistics and Supply Chain
78%
Manufacturing and Machinery
87%
Marketing, Advertising and Research
74%
Retail
73%

IKEA Customer Loyalty vs. Competitors

Compared to its competitors, IKEA's Customer Loyalty score is rated right above Wayfair, and is preceded by Pier 1 Imports.

COMPANYCustomer Loyalty Score
Amazon90%
Target85%
Pier 1 Imports78%
IKEA76%
Wayfair71%

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IKEA's Logo
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Amazon's Logo
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Customer Loyalty for Other Retail Brands

In the Retail industry, IKEA's Customer Loyalty score is rated right below Chipotle.

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IKEA's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Target's Logo
Chipotle's Logo

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IKEA Product Quality

3.5/5

IKEA has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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IKEA Product Information

IKEA’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated IKEA's product the highest. Reviewers from the Fashion and Beauty industry rated IKEA the lowest at 3.9.

Website
http://ikea.com
Company Size
10,000+ Employees

Industry

Tech
Healthcare

Quick Insights into IKEA Product Quality

IKEA's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked IKEA Product Quality the Highest

Business Supplies and Equipment
5
Hispanic or Latino
4.3
26-30
4.2

Ranked IKEA Product Quality the Lowest

Native American
3
66+
2.2
Healthcare, Hospitals and Medicine
2

IKEA Product Quality Score by Gender

Female customers rated IKEA's Product Quality score 0.5 stars higher than Male customers.

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Male

3.2/5

Female

3.7/5

IKEA Product Quality Score by Ethnicity

IKEA's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
3.8
African American/Black3.8
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Native American
3
Native American3
Other
3.4
Other3.4

IKEA Product Quality Score by Age

IKEA's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
4.2
26-304.2
31-35
3.7
31-353.7
36-40
4.1
36-404.1
41-45
3.1
41-453.1
46-50
2.6
46-502.6
51-55
2.4
51-552.4
56-60
2.3
56-602.3
61-65
2.8
61-652.8
66+
2.2
66+2.2

IKEA Product Quality Score by Usage

IKEA's Product Quality score was rated the highest by customers who have used IKEA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.1
1 to 2 Years
3.8
2 to 5 Years
3.5
5 to 10 Years
3.6
Over 10 Years
3.4

IKEA Product Quality Score by Industry

IKEA's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.1
Accounting
4
Aerospace and Aviation
2.9
Fashion and Beauty
3.9
Architecture and Planning
3.9
Arts and Entertainment
4
Banking and Financial Services
3.9
Biotech and Pharmaceuticals
3.8
Business and Consumer Services
3.8
Business Supplies and Equipment
5
Construction
3
Consulting
3.6
Education
3.5
Events Services
4.3
Government and Public Policy
2.3
Healthcare, Hospitals and Medicine
2
Hospitality
3.5
Legal
2.2
Logistics and Supply Chain
4.7
Manufacturing and Machinery
3.4
Marketing, Advertising and Research
4
Retail
3.4

IKEA Product Quality vs. Competitors

Compared to its competitors, IKEA's Product Quality score is rated right above Pier 1 Imports, and is preceded by Amazon.

COMPANYProduct Quality Score
Target4.3/5
Amazon4.3/5
IKEA3.5/5
Pier 1 Imports3.4/5
Wayfair2.3/5

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Target's Logo
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Product Quality for Other Retail Brands

In the Retail industry, IKEA's Product Quality score is rated right below Bath & Body Works.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.2/5
IKEA3.5/5

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IKEA's Logo
VS
Costco's Logo
REI's Logo
Target's Logo
Trader Joe's' Logo
Chipotle's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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IKEA Pricing

IKEA ROI & Value For Money

3.6/5

IKEA has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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IKEA Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from IKEA.

Quick Insights into IKEA ROI

IKEA's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked IKEA ROI the Highest

Business Supplies and Equipment
5
36-40
4.3
Hispanic or Latino
4

Ranked IKEA ROI the Lowest

Native American
2.6
56-60
2.5
Healthcare, Hospitals and Medicine
2.3

IKEA ROI Score by Gender

Female customers rated IKEA's ROI score 0.5 stars higher than Male customers.

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Male

3.2/5

Female

3.7/5

IKEA ROI Score by Ethnicity

IKEA's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
4
Hispanic or Latino4
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Native American
2.6
Native American2.6
Other
3.3
Other3.3

IKEA ROI Score by Age

IKEA's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.1
26-304.1
31-35
3.7
31-353.7
36-40
4.3
36-404.3
41-45
3.1
41-453.1
46-50
3
46-503
51-55
2.6
51-552.6
56-60
2.5
56-602.5
61-65
3
61-653
66+
2.9
66+2.9

IKEA ROI Score by Usage

IKEA's ROI score was rated the highest by customers who have used IKEA's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.9
1 to 2 Years
3.5
2 to 5 Years
3.5
5 to 10 Years
3.8
Over 10 Years
3.6

IKEA ROI Score by Industry

IKEA's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.1
Accounting
3.7
Aerospace and Aviation
2.6
Fashion and Beauty
3.9
Architecture and Planning
3.9
Arts and Entertainment
4.1
Banking and Financial Services
3.8
Biotech and Pharmaceuticals
4.1
Business and Consumer Services
3.8
Business Supplies and Equipment
5
Construction
2.4
Consulting
4.1
Education
3.6
Events Services
4.6
Government and Public Policy
2.9
Healthcare, Hospitals and Medicine
2.3
Hospitality
3.8
Legal
2.6
Logistics and Supply Chain
4.6
Manufacturing and Machinery
3.3
Marketing, Advertising and Research
4
Retail
3.9

IKEA Pricing vs. Competitors

Compared to its competitors, IKEA's ROI score is rated right above Pier 1 Imports, and is preceded by Target.

COMPANYPricing Score
Amazon4.1/5
Target4.1/5
IKEA3.6/5
Pier 1 Imports3.1/5
Wayfair2.1/5

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ROI for Other Retail Brands

In the Retail industry, IKEA's ROI score is rated right below Bath & Body Works.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4.1/5
Chipotle4/5
American Eagle Outfitters3.9/5
Bath & Body Works3.7/5
IKEA3.6/5

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IKEA's Logo
VS
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
REI's Logo
Target's Logo
Chipotle's Logo
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Bath & Body Works' Logo

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IKEA Customer Service

3.4/5

IKEA has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About IKEA's Customer Service

Address

Conshohocken, PA


Website

http://ikea.com

Quick Insights into IKEA Customer Service

IKEA's Customer Service score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Construction industry.

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Ranked IKEA Customer Service the Highest

Business Supplies and Equipment
4.8
Hispanic or Latino
4.2
26-30
4

Ranked IKEA Customer Service the Lowest

Caucasian
2.8
66+
1.6
Construction
1.6

IKEA Customer Service Score by Gender

Female customers rated IKEA's Customer Service score 0.6 stars higher than Male customers.

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Male

2.9/5

Female

3.5/5

IKEA Customer Service Score by Ethnicity

IKEA's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
3.5
African American/Black3.5
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Native American
3.6
Native American3.6
Other
3.2
Other3.2

IKEA Customer Service Score by Age

IKEA's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4
26-304
31-35
3.5
31-353.5
36-40
3.9
36-403.9
41-45
2.8
41-452.8
46-50
2.6
46-502.6
51-55
2.3
51-552.3
56-60
2.2
56-602.2
61-65
2.7
61-652.7
66+
1.6
66+1.6

IKEA Customer Service Score by Usage

IKEA's Customer Service score was rated the highest by customers who have used IKEA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.9
1 to 2 Years
3.5
2 to 5 Years
3.3
5 to 10 Years
3.3
Over 10 Years
3.2

IKEA Customer Service Score by Industry

IKEA's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Construction industry customers.

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Tech
3
Accounting
3.8
Aerospace and Aviation
2.7
Fashion and Beauty
4
Architecture and Planning
4
Arts and Entertainment
3.4
Banking and Financial Services
3.8
Biotech and Pharmaceuticals
3.2
Business and Consumer Services
3.5
Business Supplies and Equipment
4.8
Construction
1.6
Consulting
3.7
Education
3.3
Events Services
4.5
Government and Public Policy
2.1
Healthcare, Hospitals and Medicine
1.9
Hospitality
3.3
Legal
2.4
Logistics and Supply Chain
4.5
Manufacturing and Machinery
2.8
Marketing, Advertising and Research
3.9
Retail
3

IKEA Customer Service vs. Competitors

Compared to its competitors, IKEA's Customer Service score is rated right above Wayfair, and is preceded by Pier 1 Imports.

COMPANYCustomer Service Score
Amazon4.2/5
Target4.2/5
Pier 1 Imports3.5/5
IKEA3.4/5
Wayfair2.2/5

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IKEA's Logo
VS
Amazon's Logo
Target's Logo
Pier 1 Imports' Logo
Wayfair's Logo

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Customer Service for Other Retail Brands

In the Retail industry, IKEA's Customer Service score is rated right below Bath & Body Works.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5
IKEA3.4/5

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IKEA's Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
Chipotle's Logo
Target's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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IKEA as an Employer

4.0/5

IKEA has a 4.0/5 stars for its overall company culture rated by their employees

  IKEA CEO
top
25%
CEO of IKEA

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IKEA scored a 23 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of IKEA would recommend the brand to a friend. ENPS measures how likely IKEA employees would recommend working at IKEA to a friend.

Net Promoter Score

23
NPS Score
50%Promoters
23%Passive
27%Detractors

Employee Net Promoter Score

19
eNPS Score
48%Promoters
23%Passive
29%Detractors

Global Ranking Snapshot

IKEA is ranked #242 in the Global Top 100 Brands. It ranks just behind TikTok and just ahead of Dennys.

RANKCOMPANYCEOINDUSTRY
240
Old Navy  Old Navy CEO
Sonia Syngal
Retail
241
TikTok  TikTok CEO
Shou Zi Chew
Tech
242
IKEA  IKEA CEO
Javier Quiñones
Retail
243
Dennys  Dennys CEO
John Miller
Food and Beverages
244
DICK'S Sporting Goods  DICK'S Sporting Goods CEO
Edward Stack
Retail
245
UBS  UBS CEO
Sergio Ermotti
Banking and Financial Services
246
Publix Super Markets  Publix Super Markets CEO
Todd Jones
Retail

Retail Ranking Snapshot

IKEA is ranked #40 in the Retail Industry. It ranks just behind Old Navy and just ahead of DICK'S Sporting Goods.

RANKCOMPANYLocation
38
QVC
West Chester, PA
39
Old Navy
San Francisco, CA
40
IKEA
Conshohocken, PA
41
DICK'S Sporting Goods
Coraopolis, PA
42
Publix Super Markets
Lakeland, FL
43
Marshalls
Philadelphia, PA
44
Macy's
Cincinnati, OH