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IKEA is

Ranked

#34

Top Brands for Gen Z

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IKEA

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IKEA is ranked #34 in Top Brands for Gen Z
Awards & Recognition

About IKEA's Brand

IKEA is a Scandinavian chain selling ready-to-assemble furniture, plus housewares, in a warehouse-like space. IKEA’s brand is ranked #242 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of IKEA. When compared to other organizations within the Retail industry, IKEA is ranked #40. Among its major competitors, IKEA is ranked in 3rd place for NPS while Amazon is 1st, and Target is 2nd. Overall, IKEA has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

75%

Customer Loyalty

3.6/5

Product Quality

3.6/5

Pricing

3.5/5

Customer Service

IKEA CMO

Linus Karlsson

IKEA Ranking

^#49 in Top Brands for Millennials
^#34 in Top Brands for Gen Z
^#40 in Retail
^#3 / 4 of its competitors

IKEA NPS

IKEA's Net Promoter Score (NPS) is a 22 with 51% Promoters, 20% Passives, and 29% Detractors. Net Promoter Score tracks whether IKEA's customers would recommend using the product based on a scale of -100 to 100.

IKEA Overall NPS

NPS

51%	Promoters
20%	Passives
29%	Detractors

IKEA NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2025 22	Jun 2025	22
Jul 2025 22	Jul 2025	22
Aug 2025 22	Aug 2025	22
Sep 2025 22	Sep 2025	22
Oct 2025 22	Oct 2025	22
Nov 2025 20	Nov 2025	20
Dec 2025 20	Dec 2025	20
Jan 2026 20	Jan 2026	20
Feb 2026 22	Feb 2026	22
Mar 2026 20	Mar 2026	20
Apr 2026 20	Apr 2026	20
May 2026 20	May 2026	20

How Other Brands Compare

IKEA is ranked third for NPS among its competitors. Amazon and Target come in first and second, with Wayfair coming in at #4.

	IKEA	Target	Amazon	Wayfair
Global Ranking	#242	#7	#9	#-
NPS	22	36	49	-51
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$94.56B	$1.64T	$21.31B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IKEA NPS by Gender

Female customers rated IKEA's NPS 20 points higher than Male customers.

Male

IKEA's NPS was rated 4 by Male customers on Comparably.

43%

Promoters

18%

Passives

39%

Detractors

Female

IKEA's NPS was rated 24 by Female customers on Comparably.

52%

Promoters

20%

Passives

28%

Detractors

IKEA NPS by Ethnicity

IKEA's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -7	Caucasian	-7
Hispanic or Latino 56	Hispanic or Latino	56
African American/Black 36	African American/Black	36
Asian or Pacific Islander 40	Asian or Pacific Islander	40
Native American 42	Native American	42
Other 15	Other	15

IKEA NPS by Age

IKEA's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

62%

24%

14%

26-30

65%

23%

12%

31-35

45%

30%

25%

36-40

61%

24%

15%

41-45

46%

16%

38%

46-50

33%

21%

46%

51-55

45%

46%

56-60

31%

12%

57%

61-65

23%

16%

61%

66+

20%

77%

IKEA NPS by Usage

IKEA's NPS was rated the highest by customers who have used IKEA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 2	Less than 1 Year	2
1 to 2 Years 30	1 to 2 Years	30
2 to 5 Years 23	2 to 5 Years	23
5 to 10 Years 16	5 to 10 Years	16
Over 10 Years 8	Over 10 Years	8

IKEA NPS vs. Competitors

Compared to its competitors, IKEA's NPS is rated right above Pier 1 Imports, and is preceded by Target.

COMPANY		NPS Score
	Amazon	49
	Target	36
	IKEA	22
	Pier 1 Imports	6
	Wayfair	-51

IKEA NPS vs Companies in Retail

In the Retail industry, IKEA's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	IKEA	22
	Chipotle	16

IKEA Customer Reviews

Out of the 146 IKEA customer reviews 112 were positive and 34 were constructive. IKEA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

IKEA Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of IKEA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

IKEA Customer Loyalty Score by Gender

Female customers rated IKEA's Customer Loyalty score 9% higher than Male customers.

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Male

72%

Yes

Female

81%

Yes

IKEA Customer Loyalty Score by Ethnicity

IKEA's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of IKEA.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

IKEA Customer Loyalty Score by Age

IKEA's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of IKEA.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 79%	18-25	79%
26-30 78%	26-30	78%
31-35 73%	31-35	73%
36-40 84%	36-40	84%
41-45 79%	41-45	79%
46-50 64%	46-50	64%
51-55 84%	51-55	84%
56-60 68%	56-60	68%
61-65 71%	61-65	71%
66+ 72%	66+	72%

IKEA Customer Loyalty Score by Usage

IKEA's Customer Loyalty score was rated the highest by customers who have used IKEA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	59%
1 to 2 Years	71%
2 to 5 Years	73%
5 to 10 Years	77%
Over 10 Years	84%

IKEA Customer Loyalty Score by Industry

IKEA's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.

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Tech	70%
Accounting	79%
Aerospace and Aviation	61%
Fashion and Beauty	100%
Architecture and Planning	70%
Arts and Entertainment	89%
Automotive and Transportation	100%
Banking and Financial Services	62%
Biotech and Pharmaceuticals	74%
Business and Consumer Services	86%
Business Supplies and Equipment	100%
Commercial Real Estate	100%
Construction	72%
Consulting	84%
Consumer Goods	100%
Consumer Services	64%
Education	73%
Events Services	82%
Furniture	100%
Government and Public Policy	72%
Healthcare, Hospitals and Medicine	80%
Hospitality	100%
Legal	76%
Logistics and Supply Chain	73%
Manufacturing and Machinery	90%
Marketing, Advertising and Research	77%
Mechanical, Civil or Industrial Engineering	100%
Non-Profit	61%
Professional Services	100%
Public Relations and Communications	78%
Real Estate	100%
Retail	69%
Transportation	40%

IKEA Customer Loyalty vs. Competitors

Compared to its competitors, IKEA's Customer Loyalty score is rated right above Wayfair, and is preceded by Pier 1 Imports.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Target	82%
	Pier 1 Imports	77%
	IKEA	75%
	Wayfair	62%

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Customer Loyalty for Other Retail Brands

In the Retail industry, IKEA's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	REI	86%
	Target	82%
	Chipotle	76%
	IKEA	75%

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IKEA Product Quality

3.6/5

IKEA has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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IKEA Product Information

IKEA’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated IKEA's product the highest. Reviewers from the Accounting industry rated IKEA the lowest at 3.9.

Website: http://ikea.com

Company Size: 10,000+ Employees

Industry

Tech

Healthcare

Quick Insights into IKEA Product Quality

IKEA's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Professional Services industry.

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Ranked IKEA Product Quality the Highest

Business Supplies and Equipment	4.7
18-25	4.2
Asian or Pacific Islander	4

Ranked IKEA Product Quality the Lowest

Caucasian	3
66+	2.2
Professional Services	1.6

IKEA Product Quality Score by Gender

Female customers rated IKEA's Product Quality score 0.4 stars higher than Male customers.

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Male

3.2/5

Female

3.6/5

IKEA Product Quality Score by Ethnicity

IKEA's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.5	Native American	3.5
Other 3.3	Other	3.3

IKEA Product Quality Score by Age

IKEA's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.2	26-30	4.2
31-35 3.5	31-35	3.5
36-40 3.9	36-40	3.9
41-45 3.2	41-45	3.2
46-50 2.7	46-50	2.7
51-55 3.1	51-55	3.1
56-60 2.3	56-60	2.3
61-65 2.6	61-65	2.6
66+ 2.2	66+	2.2

IKEA Product Quality Score by Usage

IKEA's Product Quality score was rated the highest by customers who have used IKEA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.9
2 to 5 Years	3.7
5 to 10 Years	3.6
Over 10 Years	3.1

IKEA Product Quality Score by Industry

IKEA's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Professional Services industry customers.

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Tech	3.3
Accounting	3.9
Aerospace and Aviation	3
Fashion and Beauty	3.4
Architecture and Planning	3.9
Arts and Entertainment	3.6
Automotive and Transportation	3.8
Banking and Financial Services	3.1
Biotech and Pharmaceuticals	3.3
Business and Consumer Services	3.7
Business Supplies and Equipment	4.7
Commercial Real Estate	2.5
Construction	3.3
Consulting	4.2
Consumer Goods	4.1
Consumer Services	2.7
Education	3.4
Events Services	4.4
Furniture	4.3
Government and Public Policy	2.7
Healthcare, Hospitals and Medicine	1.9
Hospitality	3.9
Legal	2.1
Logistics and Supply Chain	4.1
Manufacturing and Machinery	3.5
Marketing, Advertising and Research	3.7
Mechanical, Civil or Industrial Engineering	3.2
Non-Profit	3.3
Professional Services	1.6
Public Relations and Communications	3.6
Real Estate	4.3
Retail	3.6
Transportation	2.3

IKEA Product Quality vs. Competitors

Compared to its competitors, IKEA's Product Quality score is rated right above Pier 1 Imports, and is preceded by Target.

COMPANY		Product Quality Score
	Amazon	4.2/5
	Target	4.1/5
	IKEA	3.6/5
	Pier 1 Imports	3.5/5
	Wayfair	1.9/5

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Product Quality for Other Retail Brands

In the Retail industry, IKEA's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	IKEA	3.6/5

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IKEA Pricing

IKEA ROI & Value For Money

3.6/5

IKEA has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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IKEA Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Professional Services industry think that they had the lowest ROI from IKEA.

Quick Insights into IKEA ROI

IKEA's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Professional Services industry.

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Ranked IKEA ROI the Highest

Business Supplies and Equipment	4.6
26-30	4.2
Hispanic or Latino	4

Ranked IKEA ROI the Lowest

Native American	3
66+	2.4
Professional Services	1.6

IKEA ROI Score by Gender

Female customers rated IKEA's ROI score 0.3 stars higher than Male customers.

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Male

3.3/5

Female

3.6/5

IKEA ROI Score by Ethnicity

IKEA's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 3	Native American	3
Other 3.3	Other	3.3

IKEA ROI Score by Age

IKEA's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.2	26-30	4.2
31-35 3.6	31-35	3.6
36-40 4	36-40	4
41-45 3.2	41-45	3.2
46-50 2.9	46-50	2.9
51-55 3.2	51-55	3.2
56-60 2.6	56-60	2.6
61-65 2.6	61-65	2.6
66+ 2.4	66+	2.4

IKEA ROI Score by Usage

IKEA's ROI score was rated the highest by customers who have used IKEA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.7
2 to 5 Years	3.6
5 to 10 Years	3.7
Over 10 Years	3.3

IKEA ROI Score by Industry

IKEA's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Professional Services industry customers.

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Tech	3.3
Accounting	3.7
Aerospace and Aviation	3
Fashion and Beauty	3.4
Architecture and Planning	3.7
Arts and Entertainment	3.7
Automotive and Transportation	4.1
Banking and Financial Services	3.1
Biotech and Pharmaceuticals	3.9
Business and Consumer Services	3.6
Business Supplies and Equipment	4.6
Commercial Real Estate	2.6
Construction	3.2
Consulting	4.2
Consumer Goods	4
Consumer Services	3.1
Education	3.4
Events Services	4.6
Furniture	2.8
Government and Public Policy	3.2
Healthcare, Hospitals and Medicine	2.1
Hospitality	4
Legal	2.3
Logistics and Supply Chain	4.1
Manufacturing and Machinery	3.5
Marketing, Advertising and Research	3.7
Mechanical, Civil or Industrial Engineering	3.3
Non-Profit	2.8
Professional Services	1.6
Public Relations and Communications	4.4
Real Estate	4
Retail	4
Transportation	2.3

IKEA Pricing vs. Competitors

Compared to its competitors, IKEA's ROI score is rated right above Pier 1 Imports, and is preceded by Target.

COMPANY		Pricing Score
	Amazon	4.1/5
	Target	3.8/5
	IKEA	3.6/5
	Pier 1 Imports	3.1/5
	Wayfair	1.7/5

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ROI for Other Retail Brands

In the Retail industry, IKEA's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.8/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	IKEA	3.6/5
	Chipotle	3.5/5

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IKEA Customer Satisfaction (CSAT)

IKEA Customer Satisfaction (CSAT) Score

71 / 100

IKEA has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	39%
Satisfied	32%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	4%
Very Dissatisfied	17%

Very Satisfied

39%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into IKEA Customer Satisfaction

IKEA's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers ages 66+.

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Ranked IKEA Customer Satisfaction the Highest

Business Supplies and Equipment	100%
26-30	92%
1 to 2 Years	84%

Ranked IKEA Customer Satisfaction the Lowest

Over 10 Years	56%
Healthcare, Hospitals and Medicine	29%
66+	20%

IKEA Customer Satisfaction Score by Gender

Female customers rated IKEA's Customer Satisfaction score 8 points higher than Male customers.

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63 / 100

Male

	Very Satisfied	31%
	Satisfied	32%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	7%
	Very Dissatisfied	25%

71 / 100

Female

	Very Satisfied	40%
	Satisfied	31%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	4%
	Very Dissatisfied	20%

IKEA Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

IKEA's Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.

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58 / 100

Very Satisfied	30%
Satisfied	28%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	6%
Very Dissatisfied	33%

Very Satisfied

30%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to Hispanic or Latino

IKEA's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.

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82 / 100

Very Satisfied	50%
Satisfied	32%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	8%

Very Satisfied

50%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

IKEA's Customer Satisfaction (CSAT) score was rated 74% according to African American/Black users and customers.

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74 / 100

Very Satisfied	32%
Satisfied	42%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	16%

Very Satisfied

32%

Satisfied

42%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

16%

CSAT according to Asian or Pacific Islander

IKEA's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.

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82 / 100

Very Satisfied	39%
Satisfied	43%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	3%
Very Dissatisfied	10%

Very Satisfied

39%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

CSAT according to Native American

IKEA's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

IKEA's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	42%
Satisfied	25%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	6%
Very Dissatisfied	19%

Very Satisfied

42%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

IKEA Customer Satisfaction Score by Age

IKEA's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

91%

26-30

92%

31-35

81%

36-40

77%

41-45

58%

46-50

58%

51-55

53%

56-60

39%

61-65

43%

66+

20%

IKEA Customer Satisfaction Score by Usage

IKEA's Customer Satisfaction score was rated the highest by customers who have used IKEA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	60
1 to 2 Years	84
2 to 5 Years	73
5 to 10 Years	76
Over 10 Years	56

IKEA Customer Satisfaction Score by Industry

IKEA's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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{
	"title": "IKEA Customer Satisfaction Score by Industry",
	"text": "IKEA's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
			"text": "IKEA's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 71
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "IKEA's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "IKEA's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
			"text": "IKEA's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 71
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "IKEA's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 52,
			"stars": 0,
			"csatScore": 52,
			"text": "IKEA's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 52
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "IKEA's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "IKEA's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "IKEA's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Commercial Real Estate",
			"groupId": 508,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "IKEA's Customer Satisfaction score is  rated by Commercial Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "IKEA's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "IKEA's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "IKEA's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "IKEA's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "IKEA's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "IKEA's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Furniture",
			"groupId": 520,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "IKEA's Customer Satisfaction score is  rated by Furniture customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "IKEA's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 29,
			"stars": 0,
			"csatScore": 29,
			"text": "IKEA's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 29
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "IKEA's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 42,
			"stars": 0,
			"csatScore": 42,
			"text": "IKEA's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 42
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "IKEA's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "IKEA's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "IKEA's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "IKEA's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "IKEA's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "IKEA's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "IKEA's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		}
	]
}

Tech	71
Accounting	78
Aerospace and Aviation	70
Architecture and Planning	71
Arts and Entertainment	64
Banking and Financial Services	52
Biotech and Pharmaceuticals	50
Business and Consumer Services	81
Business Supplies and Equipment	100
Commercial Real Estate	67
Construction	60
Consulting	100
Consumer Goods	83
Consumer Services	50
Education	70
Events Services	100
Furniture	100
Government and Public Policy	62
Healthcare, Hospitals and Medicine	29
Hospitality	100
Legal	42
Logistics and Supply Chain	87
Manufacturing and Machinery	86
Marketing, Advertising and Research	65
Mechanical, Civil or Industrial Engineering	75
Non-Profit	43
Real Estate	67
Retail	77

IKEA Customer Satisfaction vs. Competitors

Compared to its competitors, IKEA's Customer Satisfaction score is rated right above Pier 1 Imports, and is preceded by Target.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	84%
	Target	79%
	IKEA	71%
	Pier 1 Imports	40%
	Wayfair	26%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, IKEA's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	84%
	REI	84%
	Costco	83%
	American Eagle Outfitters	81%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	IKEA	71%
	Chipotle	63%

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IKEA Customer Service

3.5/5

IKEA has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About IKEA's Customer Service

Address

Conshohocken, PA

Website

http://ikea.com

Quick Insights into IKEA Customer Service

IKEA's Customer Service score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Transportation industry.

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Ranked IKEA Customer Service the Highest

Business Supplies and Equipment	4.5
26-30	4.1
Hispanic or Latino	4

Ranked IKEA Customer Service the Lowest

Caucasian	2.7
66+	1.7
Transportation	1.5

IKEA Customer Service Score by Gender

Female customers rated IKEA's Customer Service score 0.4 stars higher than Male customers.

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Male

3/5

Female

3.4/5

IKEA Customer Service Score by Ethnicity

IKEA's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.8	Native American	3.8
Other 3.3	Other	3.3

IKEA Customer Service Score by Age

IKEA's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.1	26-30	4.1
31-35 3.5	31-35	3.5
36-40 3.7	36-40	3.7
41-45 3	41-45	3
46-50 2.7	46-50	2.7
51-55 2.7	51-55	2.7
56-60 2.3	56-60	2.3
61-65 2.3	61-65	2.3
66+ 1.7	66+	1.7

IKEA Customer Service Score by Usage

IKEA's Customer Service score was rated the highest by customers who have used IKEA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3
1 to 2 Years	3.6
2 to 5 Years	3.5
5 to 10 Years	3.3
Over 10 Years	3

IKEA Customer Service Score by Industry

IKEA's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Transportation industry customers.

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Tech	3.2
Accounting	3.7
Aerospace and Aviation	3
Fashion and Beauty	3.3
Architecture and Planning	3.5
Arts and Entertainment	3.3
Automotive and Transportation	4.3
Banking and Financial Services	3
Biotech and Pharmaceuticals	2.8
Business and Consumer Services	3.6
Business Supplies and Equipment	4.5
Commercial Real Estate	1.9
Construction	2.6
Consulting	3.7
Consumer Goods	4
Consumer Services	2.5
Education	3.3
Events Services	4.5
Furniture	3.3
Government and Public Policy	2.7
Healthcare, Hospitals and Medicine	1.6
Hospitality	3.7
Legal	2
Logistics and Supply Chain	4.2
Manufacturing and Machinery	3.1
Marketing, Advertising and Research	3.6
Mechanical, Civil or Industrial Engineering	3.1
Non-Profit	2.8
Professional Services	2
Public Relations and Communications	3.6
Real Estate	3.5
Retail	3.3
Transportation	1.5

IKEA Customer Service vs. Competitors

Compared to its competitors, IKEA's Customer Service score is rated right above Pier 1 Imports, and is preceded by Target.

COMPANY		Customer Service Score
	Amazon	4.2/5
	Target	4/5
	IKEA	3.5/5
	Pier 1 Imports	3.4/5
	Wayfair	1.7/5

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Customer Service for Other Retail Brands

In the Retail industry, IKEA's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	IKEA	3.5/5

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IKEA as an Employer

3.7/5

IKEA has a 3.7/5 stars for its overall company culture rated by their employees

top

50%

CEO of IKEA

Javier Quiñones

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IKEA scored a 22 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of IKEA would recommend the brand to a friend. ENPS measures how likely IKEA employees would recommend working at IKEA to a friend.

Net Promoter Score

NPS Score

51%	Promoters
20%	Passive
29%	Detractors

Employee Net Promoter Score

eNPS Score

42%	Promoters
23%	Passive
35%	Detractors

Global Ranking Snapshot

IKEA is ranked #242 in the Global Top 100 Brands. It ranks just behind TikTok and just ahead of Dennys.

RANK			INDUSTRY
240	Old Navy	Haio Barbeito	Retail
241	TikTok	Shou Zi Chew	Tech
242	IKEA	Javier Quiñones	Retail
243	Dennys	John Miller	Food and Beverages
244	DICK'S Sporting Goods	Edward Stack	Retail
245	UBS	Sergio Ermotti	Banking and Financial Services
246	Publix Super Markets	Todd Jones	Retail

Retail Ranking Snapshot

IKEA is ranked #40 in the Retail Industry. It ranks just behind Old Navy and just ahead of DICK'S Sporting Goods.

RANK		Location
38	QVC	West Chester, PA
39	Old Navy	San Francisco, CA
40	IKEA	Conshohocken, PA
41	DICK'S Sporting Goods	Coraopolis, PA
42	Publix Super Markets	Lakeland, FL
43	Marshalls	Philadelphia, PA
44	Macy's	Cincinnati, OH

IKEA is ranked #34 in Top Brands for Gen ZAwards & Recognition

Awards & Recognition

About IKEA's Brand

Brand at a Glance

Linus Karlsson

IKEA Ranking

IKEA NPS

IKEA Overall NPS

IKEA NPS Trend

How Other Brands Compare

What is NPS

IKEA NPS by Gender

Male

Female

IKEA NPS by Ethnicity

IKEA NPS by Age

IKEA NPS by Usage

IKEA NPS vs. Competitors

IKEA NPS vs Companies in Retail

IKEA Customer Reviews

IKEA Customer Loyalty

IKEA Customer Loyalty Score by Gender

IKEA Customer Loyalty Score by Ethnicity

IKEA Customer Loyalty Score by Age

IKEA Customer Loyalty Score by Usage

IKEA Customer Loyalty Score by Industry

IKEA Customer Loyalty vs. Competitors

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Customer Loyalty for Other Retail Brands

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IKEA Product Quality

IKEA Product Information

Industry

Quick Insights into IKEA Product Quality

Ranked IKEA Product Quality the Highest

Ranked IKEA Product Quality the Lowest

IKEA Product Quality Score by Gender

Male

Female

IKEA Product Quality Score by Ethnicity

IKEA Product Quality Score by Age

IKEA Product Quality Score by Usage

IKEA Product Quality Score by Industry

IKEA Product Quality vs. Competitors

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Product Quality for Other Retail Brands

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IKEA Pricing

IKEA ROI & Value For Money

IKEA Pricing Plans

Quick Insights into IKEA ROI

Ranked IKEA ROI the Highest

Ranked IKEA ROI the Lowest

IKEA ROI Score by Gender

Male

Female

IKEA ROI Score by Ethnicity

IKEA ROI Score by Age

IKEA ROI Score by Usage

IKEA ROI Score by Industry

IKEA Pricing vs. Competitors

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ROI for Other Retail Brands

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IKEA Customer Satisfaction (CSAT)

IKEA Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into IKEA Customer Satisfaction

Ranked IKEA Customer Satisfaction the Highest

Ranked IKEA Customer Satisfaction the Lowest

IKEA Customer Satisfaction Score by Gender

IKEA Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

IKEA Customer Satisfaction Score by Age

IKEA Customer Satisfaction Score by Usage

IKEA is ranked #34 in Top Brands for Gen Z
Awards & Recognition