6
NPS
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Pier 1 Imports
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About Pier 1 Imports' Brand
Pier 1 Imports is ceasing operation effective September 30, 2020. Among its major competitors, Pier 1 Imports is ranked in 3rd place for NPS while Amazon is 1st, and IKEA is 2nd.Their current market cap is $15.16M
Brand at a Glance
77%
Customer Loyalty
3.5/5
Product Quality
3.1/5
Pricing
3.4/5
Customer Service
Pier 1 Imports CMO
Kelly Cook
Kelly Cook serves as the Executive Vice President, Marketing and Chief Marketing Officer of Pier 1 Imports. Kelly started at Pier 1 Imports in March of 2018. Kelly currently resides in the Dallas/Fort Worth Area.
Pier 1 Imports Ranking
- #3 / 4 of its competitors
Pier 1 Imports NPS
Pier 1 Imports's Net Promoter Score (NPS) is a 6 with 41% Promoters, 24% Passives, and 35% Detractors. Net Promoter Score tracks whether Pier 1 Imports's customers would recommend using the product based on a scale of -100 to 100.
Pier 1 Imports Overall NPS
| 41% | Promoters |
|---|---|
| 24% | Passives |
| 35% | Detractors |
Pier 1 Imports NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 66 | Jun 2020 | 66 |
Jul 2020 29 | Jul 2020 | 29 |
Sep 2020 37 | Sep 2020 | 37 |
Oct 2020 33 | Oct 2020 | 33 |
Mar 2021 20 | Mar 2021 | 20 |
Mar 2022 9 | Mar 2022 | 9 |
May 2022 8 | May 2022 | 8 |
Nov 2022 16 | Nov 2022 | 16 |
Jul 2023 6 | Jul 2023 | 6 |
Dec 2023 7 | Dec 2023 | 7 |
Nov 2024 12 | Nov 2024 | 12 |
Apr 2025 6 | Apr 2025 | 6 |
How Other Brands Compare
Pier 1 Imports is ranked third for NPS among its competitors. Amazon and IKEA come in first and second, with Home Goods coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
Pier 1 Imports |  Amazon |  IKEA |  Home Goods | |
| Global Ranking | #- | #9 | #242 | #677 |
| NPS | 6 | 49 | 22 | -6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $15.16M | $1.64T | - | $81.57B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pier 1 Imports NPS by Usage
Pier 1 Imports's NPS was rated -20 points by customers who have used Pier 1 Imports's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -20 | Over 10 Years | -20 |
Pier 1 Imports NPS vs. Competitors
Compared to its competitors, Pier 1 Imports's NPS is rated right above Home Goods, and is preceded by IKEA.
| COMPANY | NPS Score | |
|---|---|---|
| Amazon | 49 |
| IKEA | 22 |
| Pier 1 Imports | 6 |
| Home Goods | -6 |
 | Ethan Allen | -7 |
 | World Market | -12 |
 | Serena & Lily | -32 |
Pier 1 Imports Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Pier 1 Imports users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pier 1 Imports Customer Loyalty Score by Usage
Pier 1 Imports's Customer Loyalty score was rated 100% by customers who have used Pier 1 Imports's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Pier 1 Imports Customer Loyalty vs. Competitors
Compared to its competitors, Pier 1 Imports's Customer Loyalty score is rated right above IKEA, and is preceded by Serena & Lily.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Ethan Allen | 82% |
| Home Goods | 81% |
| Serena & Lily | 80% |
| Pier 1 Imports | 77% |
| IKEA | 76% |
| World Market | 76% |
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Pier 1 Imports Product Quality
3.5/5
Pier 1 Imports has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Pier 1 Imports Product Information
Pier 1 Imports’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.pier1.com
- Company Size
- 5,001-10,000 Employees
Industry
Retail
Quick Insights into Pier 1 Imports Product Quality
Pier 1 Imports's Product Quality score was rated highest by customers who have used Pier 1 Imports's products/services for Over 10 Years.
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Ranked Pier 1 Imports Product Quality the Highest
Pier 1 Imports Product Quality Score by Usage
Pier 1 Imports's Product Quality score was rated 2.7 stars by customers who have used Pier 1 Imports's products/services for Over 10 Years.
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Pier 1 Imports Product Quality vs. Competitors
Compared to its competitors, Pier 1 Imports's Product Quality score is rated right above Serena & Lily, and is preceded by IKEA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| IKEA | 3.6/5 |
| Pier 1 Imports | 3.5/5 |
| Serena & Lily | 3.3/5 |
| Home Goods | 3.2/5 |
| World Market | 3/5 |
| Ethan Allen | 2.8/5 |
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Pier 1 Imports Pricing
Pier 1 Imports ROI & Value For Money
3.1/5
Pier 1 Imports has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Pier 1 Imports ROI
Pier 1 Imports's ROI score was rated highest by customers who have used Pier 1 Imports's products/services for Over 10 Years.
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Ranked Pier 1 Imports ROI the Highest
Pier 1 Imports ROI Score by Usage
Pier 1 Imports's ROI score was rated 2.8 stars by customers who have used Pier 1 Imports's products/services for Over 10 Years.
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Pier 1 Imports Pricing vs. Competitors
Compared to its competitors, Pier 1 Imports's ROI score is rated right above World Market, and is preceded by Home Goods.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| IKEA | 3.6/5 |
| Home Goods | 3.2/5 |
| Pier 1 Imports | 3.1/5 |
| World Market | 3/5 |
| Ethan Allen | 2.9/5 |
| Serena & Lily | 2.8/5 |
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Pier 1 Imports Customer Satisfaction (CSAT)
Pier 1 Imports Customer Satisfaction (CSAT) Score
40 / 100
Pier 1 Imports has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pier 1 Imports Customer Satisfaction
Pier 1 Imports's Customer Satisfaction score was rated highest by customers who have used Pier 1 Imports's products/services for Over 10 Years.
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Ranked Pier 1 Imports Customer Satisfaction the Highest
Pier 1 Imports Customer Satisfaction Score by Usage
Pier 1 Imports's Customer Satisfaction score was rated 67 points by customers who have used Pier 1 Imports's products/services for Over 10 Years.
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Pier 1 Imports Customer Satisfaction vs. Competitors
Compared to its competitors, Pier 1 Imports's Customer Satisfaction score is rated right below Serena & Lily.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| IKEA | 71% |
| World Market | 52% |
| Home Goods | 47% |
| Ethan Allen | 46% |
| Serena & Lily | 43% |
| Pier 1 Imports | 40% |
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Pier 1 Imports Customer Service
3.4/5
Pier 1 Imports has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Pier 1 Imports's Customer Service
Address
100 Pier 1 Place, Fort Worth, TX 76102
Website
http://www.pier1.com
Pier 1 Imports's Social Links
Quick Insights into Pier 1 Imports Customer Service
Pier 1 Imports's Customer Service score was rated highest by customers who have used Pier 1 Imports's products/services for Over 10 Years.
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Ranked Pier 1 Imports Customer Service the Highest
Pier 1 Imports Customer Service Score by Usage
Pier 1 Imports's Customer Service score was rated 3.4 stars by customers who have used Pier 1 Imports's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Pier 1 Imports Customer Service vs. Competitors
Compared to its competitors, Pier 1 Imports's Customer Service score is rated right above Serena & Lily, and is preceded by IKEA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| IKEA | 3.5/5 |
| Pier 1 Imports | 3.4/5 |
| Serena & Lily | 2.9/5 |
| World Market | 2.9/5 |
| Home Goods | 2.8/5 |
| Ethan Allen | 2.6/5 |
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Pier 1 Imports as an Employer
Consumer vs. Employees
Pier 1 Imports scored a 6 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Pier 1 Imports would recommend the brand to a friend. ENPS measures how likely Pier 1 Imports employees would recommend working at Pier 1 Imports to a friend.
Net Promoter Score
6
NPS Score
| 41% | Promoters |
|---|---|
| 24% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 22% | Promoters |
|---|---|
| 31% | Passive |
| 47% | Detractors |
