-15
NPS
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Carnival Corporation
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About Carnival Corporation's Brand
Carnival Corporation is a cruise company Among its major competitors, Carnival Corporation is ranked in 3rd place for NPS while Mattel, Inc. is 1st, and Expedia Group is 2nd.Their current market cap is $27.15B
Brand at a Glance
86%
Customer Loyalty
3.1/5
Product Quality
3.2/5
Pricing
3/5
Customer Service
Carnival Corporation CMO
Kathy Tan Mayor
Ms. Kathy Tan Mayor has been the Chief Marketing Officer of Carnival Cruise Line at Carnival Corporation since April 2016. Ms. Mayor possesses wide-ranging experience in an array of marketing disciplines including e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management. In her new role as CMO, she is responsible for driving Carnival Cruise Line's marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. She worked at Las Vegas Sands Corp. where she served as Global Senior Vice President of Strategy, CRM and e-commerce. In that role she led Sands' corporate marketing efforts in marketing technology, data science and market research and then led Sands China's digital marketing, social marketing and e-commerce product management. She joined Las Vegas Sands in 2008 and previously carried the titles of Global Vice President of CRM and loyalty marketing and Executive Director of Strategic Initiatives. Prior to joining Las Vegas Sands Corp., she filled leadership positions at Caesars Entertainment, McKinsey & Company and Procter & Gamble. Ms. Mayor holds a Masters of Business Administration from Harvard Business School and a Bachelor of Science in Management Engineering from Ateneo de Manila University in the Philippines.
Carnival Corporation Ranking
- #3 / 4 of its competitors
Carnival Corporation NPS
Carnival Corporation's Net Promoter Score (NPS) is a -15 with 34% Promoters, 17% Passives, and 49% Detractors. Net Promoter Score tracks whether Carnival Corporation's customers would recommend using the product based on a scale of -100 to 100.
Carnival Corporation Overall NPS
| 34% | Promoters |
|---|---|
| 17% | Passives |
| 49% | Detractors |
Carnival Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -13 | Mar 2024 | -13 |
Apr 2024 -16 | Apr 2024 | -16 |
Jun 2024 -16 | Jun 2024 | -16 |
Jul 2024 -16 | Jul 2024 | -16 |
Dec 2024 -20 | Dec 2024 | -20 |
Jan 2025 -18 | Jan 2025 | -18 |
Mar 2025 -15 | Mar 2025 | -15 |
Apr 2025 -17 | Apr 2025 | -17 |
Jun 2025 -16 | Jun 2025 | -16 |
Aug 2025 -14 | Aug 2025 | -14 |
Oct 2025 -17 | Oct 2025 | -17 |
Nov 2025 -15 | Nov 2025 | -15 |
How Other Brands Compare
Carnival Corporation is ranked third for NPS among its competitors. Mattel, Inc. and Expedia Group come in first and second, with Princess Cruises coming in at #4. Among those competitors, it is the second most valued company behind Princess Cruises.
Carnival Corporation |  Mattel, Inc. |  Princess Cruises |  Expedia Group | |
| Global Ranking | #- | #111 | #435 | #- |
| NPS | -15 | 22 | -47 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $27.15B | $7.04B | $29.65B | $24.34B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Carnival Corporation NPS by Gender
Female customers rated Carnival Corporation's NPS 20 points higher than Male customers.
Male
-45
Carnival Corporation's NPS was rated -45 by Male customers on Comparably.
18%
Promoters
19%
Passives
63%
Detractors
Female
-25
Carnival Corporation's NPS was rated -25 by Female customers on Comparably.
31%
Promoters
13%
Passives
56%
Detractors
Carnival Corporation NPS by Ethnicity
Carnival Corporation's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -29 | Caucasian | -29 |
African American/Black -40 | African American/Black | -40 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -40 | Other | -40 |
Carnival Corporation NPS by Age
Carnival Corporation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Carnival Corporation NPS by Usage
Carnival Corporation's NPS was rated the highest by customers who have used Carnival Corporation's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -28 | 5 to 10 Years | -28 |
Over 10 Years -31 | Over 10 Years | -31 |
Carnival Corporation NPS vs. Competitors
Compared to its competitors, Carnival Corporation's NPS is rated right above Princess Cruises, and is preceded by Expedia Group.
| COMPANY | NPS Score | |
|---|---|---|
| Mattel, Inc. | 22 |
| Expedia Group | 5 |
| Carnival Corporation | -15 |
| Princess Cruises | -47 |
Carnival Corporation Customer Reviews
Out of the 6 Carnival Corporation customer reviews 4 were positive and 2 were constructive. Carnival Corporation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Carnival Corporation Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Carnival Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Carnival Corporation Customer Loyalty Score by Gender
Carnival Corporation's Customer Loyalty score was rated 83 by both Female and Male customers on Comparably.
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Male
83%
Yes
Female
83%
Yes
Carnival Corporation Customer Loyalty Score by Ethnicity
Carnival Corporation's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
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90
out of 100
Caucasian
64
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
64
out of 100
Other
Carnival Corporation Customer Loyalty Score by Age
Carnival Corporation's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
51-55 78% | 51-55 | 78% |
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
Carnival Corporation Customer Loyalty Score by Usage
Carnival Corporation's Customer Loyalty score was rated the highest by customers who have used Carnival Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Carnival Corporation Customer Loyalty Score by Industry
Carnival Corporation's Customer Loyalty score was rated 100% by both Healthcare, Hospitals and Medicine and Tech industry customers.
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Carnival Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Carnival Corporation's Customer Loyalty score is rated right above Mattel, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Carnival Corporation | 86% |
| Mattel, Inc. | 78% |
| Princess Cruises | 77% |
| Expedia Group | 71% |
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Carnival Corporation Product Quality
3.1/5
Carnival Corporation has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Carnival Corporation Product Information
Carnival Corporation’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Carnival Corporation's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Carnival Corporation the lowest at 2.5.
- Website
- http://carnivalcorp.com
- Company Size
- 10,000+ Employees
Industry
Travel
Quick Insights into Carnival Corporation Product Quality
Carnival Corporation's Product Quality score was rated highest by customers ages 18-25, and rated lowest by African American/Black customers.
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Ranked Carnival Corporation Product Quality the Highest
Ranked Carnival Corporation Product Quality the Lowest
Carnival Corporation Product Quality Score by Gender
Male customers rated Carnival Corporation's Product Quality score 0.4 stars higher than Female customers.
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Male
2.9/5
Female
2.5/5
Carnival Corporation Product Quality Score by Ethnicity
Carnival Corporation's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.1 | Other | 2.1 |
Carnival Corporation Product Quality Score by Age
Carnival Corporation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
51-55 3.9 | 51-55 | 3.9 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.1 | 66+ | 2.1 |
Carnival Corporation Product Quality Score by Usage
Carnival Corporation's Product Quality score was rated the highest by customers who have used Carnival Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Carnival Corporation Product Quality Score by Industry
Carnival Corporation's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Carnival Corporation Product Quality vs. Competitors
Compared to its competitors, Carnival Corporation's Product Quality score is rated right above Princess Cruises, and is preceded by Expedia Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mattel, Inc. | 4/5 |
| Expedia Group | 3.2/5 |
| Carnival Corporation | 3.1/5 |
| Princess Cruises | 2.3/5 |
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Carnival Corporation Pricing
Carnival Corporation ROI & Value For Money
3.2/5
Carnival Corporation has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Carnival Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Carnival Corporation.
Quick Insights into Carnival Corporation ROI
Carnival Corporation's ROI score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Carnival Corporation ROI the Highest
Ranked Carnival Corporation ROI the Lowest
Carnival Corporation ROI Score by Gender
Male customers rated Carnival Corporation's ROI score 0.1 stars higher than Female customers.
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Male
2.9/5
Female
2.8/5
Carnival Corporation ROI Score by Ethnicity
Carnival Corporation's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2 | Other | 2 |
Carnival Corporation ROI Score by Age
Carnival Corporation's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
51-55 4.4 | 51-55 | 4.4 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.1 | 66+ | 2.1 |
Carnival Corporation ROI Score by Usage
Carnival Corporation's ROI score was rated the highest by customers who have used Carnival Corporation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Carnival Corporation ROI Score by Industry
Carnival Corporation's ROI score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Carnival Corporation Pricing vs. Competitors
Compared to its competitors, Carnival Corporation's ROI score is rated right above Expedia Group, and is preceded by Mattel, Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| Mattel, Inc. | 3.6/5 |
| Carnival Corporation | 3.2/5 |
| Expedia Group | 3.1/5 |
| Princess Cruises | 2.4/5 |
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Carnival Corporation Customer Satisfaction (CSAT)
Carnival Corporation Customer Satisfaction (CSAT) Score
60 / 100
Carnival Corporation has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
23%
Satisfied
37%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
8%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Carnival Corporation Customer Satisfaction
Carnival Corporation's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
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Ranked Carnival Corporation Customer Satisfaction the Highest
Ranked Carnival Corporation Customer Satisfaction the Lowest
Carnival Corporation Customer Satisfaction Score by Gender
Male customers rated Carnival Corporation's Customer Satisfaction score 7 points higher than Female customers.
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57 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 29% |
50 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Carnival Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Carnival Corporation's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
28%
Satisfied
22%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
6%
Very Dissatisfied
39%
CSAT according to African American/Black
Carnival Corporation's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Asian or Pacific Islander
Carnival Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Carnival Corporation's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Carnival Corporation Customer Satisfaction Score by Age
Carnival Corporation's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 37% |
Carnival Corporation Customer Satisfaction Score by Usage
Carnival Corporation's Customer Satisfaction score was rated the highest by customers who have used Carnival Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Carnival Corporation Customer Satisfaction Score by Industry
Carnival Corporation's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Carnival Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Carnival Corporation's Customer Satisfaction score is rated right above Expedia Group, and is preceded by Mattel, Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mattel, Inc. | 85% |
| Carnival Corporation | 60% |
| Expedia Group | 55% |
| Princess Cruises | 26% |
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Carnival Corporation Customer Service
3/5
Carnival Corporation has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Carnival Corporation's Customer Service
Address
3655 N.W. 87th Avenue, Miami, FL
Website
http://carnivalcorp.com
Phone Number
305-599-2600
Quick Insights into Carnival Corporation Customer Service
Carnival Corporation's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Carnival Corporation Customer Service the Highest
Ranked Carnival Corporation Customer Service the Lowest
Carnival Corporation Customer Service Score by Gender
Male customers rated Carnival Corporation's Customer Service score 0.2 stars higher than Female customers.
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Male
2.6/5
Female
2.4/5
Carnival Corporation Customer Service Score by Ethnicity
Carnival Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.1 | Other | 2.1 |
Carnival Corporation Customer Service Score by Age
Carnival Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
51-55 3.6 | 51-55 | 3.6 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.1 | 66+ | 2.1 |
Carnival Corporation Customer Service Score by Usage
Carnival Corporation's Customer Service score was rated the highest by customers who have used Carnival Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Carnival Corporation Customer Service Score by Industry
Carnival Corporation's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Carnival Corporation Customer Service vs. Competitors
Compared to its competitors, Carnival Corporation's Customer Service score is rated right above Princess Cruises, and is preceded by Expedia Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mattel, Inc. | 3.8/5 |
| Expedia Group | 3.1/5 |
| Carnival Corporation | 3/5 |
| Princess Cruises | 2/5 |
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Carnival Corporation as an Employer
3.3/5
Carnival Corporation has a 3.3/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Carnival Corporation scored a -15 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Carnival Corporation would recommend the brand to a friend. ENPS measures how likely Carnival Corporation employees would recommend working at Carnival Corporation to a friend.
Net Promoter Score
-15
NPS Score
| 34% | Promoters |
|---|---|
| 17% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
