-22
NPS
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Niantic
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About Niantic's Brand
Niantic is the world’s leading augmented reality company with an initial focus on AR games. Originally formed at Google in 2011, we became an independent company with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite. Among its major competitors, Niantic is ranked in 4th place for NPS while Nintendo is 1st, and Ubisoft is 2nd. Overall, Niantic has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $4.00B
Brand at a Glance
79%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.5/5
Customer Service
Niantic CMO
Mike Quigley
Mike Quigley serves as the Chief Marketing Officer of Niantic, Inc.. Mike started at Niantic, Inc. in October of 2015. Mike currently resides in San Francisco Bay Area.
Niantic Ranking
- #4 / 4 of its competitors
Niantic NPS
Niantic's Net Promoter Score (NPS) is a -22 with 31% Promoters, 16% Passives, and 53% Detractors. Net Promoter Score tracks whether Niantic's customers would recommend using the product based on a scale of -100 to 100.
Niantic Overall NPS
| 31% | Promoters |
|---|---|
| 16% | Passives |
| 53% | Detractors |
Niantic NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -21 | Apr 2024 | -21 |
May 2024 -21 | May 2024 | -21 |
Jun 2024 -21 | Jun 2024 | -21 |
Jul 2024 -19 | Jul 2024 | -19 |
Aug 2024 -21 | Aug 2024 | -21 |
Sep 2024 -21 | Sep 2024 | -21 |
Nov 2024 -21 | Nov 2024 | -21 |
Dec 2024 -21 | Dec 2024 | -21 |
Jan 2025 -21 | Jan 2025 | -21 |
Feb 2025 -22 | Feb 2025 | -22 |
May 2025 -22 | May 2025 | -22 |
Jul 2025 -22 | Jul 2025 | -22 |
How Other Brands Compare
Niantic is ranked #4 for NPS among its competitors. Nintendo and Ubisoft come in first and second, with Blizzard Entertainment coming in at third. Among those competitors, it is the lowest valued company behind Nintendo.
Niantic |  Nintendo |  Ubisoft |  Blizzard Entertainment | |
| Global Ranking | #- | #17 | #80 | #366 |
| NPS | -22 | 55 | 13 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $4.00B | $85.71B | - | $77.90B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Niantic NPS by Gender
Female customers rated Niantic's NPS 6 points higher than Male customers.
Male
-48
Niantic's NPS was rated -48 by Male customers on Comparably.
18%
Promoters
16%
Passives
66%
Detractors
Female
-42
Niantic's NPS was rated -42 by Female customers on Comparably.
20%
Promoters
18%
Passives
62%
Detractors
Niantic NPS by Ethnicity
Niantic's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
Hispanic or Latino -14 | Hispanic or Latino | -14 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -63 | Asian or Pacific Islander | -63 |
Other -32 | Other | -32 |
Niantic NPS by Age
Niantic's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Niantic NPS by Usage
Niantic's NPS was rated the highest by customers who have used Niantic's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years -46 | 1 to 2 Years | -46 |
2 to 5 Years -44 | 2 to 5 Years | -44 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Niantic NPS vs. Competitors
Compared to its competitors, Niantic's NPS is rated right above Glu Mobile, and is preceded by Mobcrush.
| COMPANY | NPS Score | |
|---|---|---|
| Nintendo | 55 |
| Ubisoft | 13 |
| Blizzard Entertainment | 10 |
 | PennyPop | N/A |
 | Mobcrush | N/A |
| Niantic | -22 |
 | Glu Mobile | -39 |
Niantic Customer Reviews
Out of the 28 Niantic customer reviews 14 were positive and 14 were constructive. Niantic customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Niantic Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Niantic users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Niantic Customer Loyalty Score by Gender
Female customers rated Niantic's Customer Loyalty score 9% higher than Male customers.
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Male
82%
Yes
Female
91%
Yes
Niantic Customer Loyalty Score by Ethnicity
Niantic's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Niantic.
84
out of 100
Caucasian
78
out of 100
Hispanic or Latino
100
out of 100
African American/Black
72
out of 100
Asian or Pacific Islander
89
out of 100
Other
Niantic Customer Loyalty Score by Age
Niantic's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 75% | 18-25 | 75% |
26-30 83% | 26-30 | 83% |
31-35 79% | 31-35 | 79% |
36-40 86% | 36-40 | 86% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 82% | 66+ | 82% |
Niantic Customer Loyalty Score by Usage
Niantic's Customer Loyalty score was rated the highest by customers who have used Niantic's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Niantic Customer Loyalty Score by Industry
Niantic's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Chemicals industry customers.
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Niantic Customer Loyalty vs. Competitors
Compared to its competitors, Niantic's Customer Loyalty score is rated right above Ubisoft, and is preceded by Glu Mobile.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nintendo | 89% |
| Glu Mobile | 83% |
| Niantic | 79% |
| Ubisoft | 75% |
| Blizzard Entertainment | 75% |
| PennyPop | N/A |
| Mobcrush | N/A |
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Niantic Product Quality
2.8/5
Niantic has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Niantic Product Information
Niantic’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Niantic's product the highest. Reviewers from the Business and Consumer Services industry rated Niantic the lowest at 1.9.
- Website
- https://nianticlabs.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Gaming
Virtual Reality
Quick Insights into Niantic Product Quality
Niantic's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 61-65.
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Ranked Niantic Product Quality the Highest
Ranked Niantic Product Quality the Lowest
Niantic Product Quality Score by Gender
Female customers rated Niantic's Product Quality score 0.3 stars higher than Male customers.
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Male
2.4/5
Female
2.7/5
Niantic Product Quality Score by Ethnicity
Niantic's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2.5 | Other | 2.5 |
Niantic Product Quality Score by Age
Niantic's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2.2 | 31-35 | 2.2 |
36-40 2 | 36-40 | 2 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
Niantic Product Quality Score by Usage
Niantic's Product Quality score was rated the highest by customers who have used Niantic's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Niantic Product Quality Score by Industry
Niantic's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Niantic Product Quality vs. Competitors
Compared to its competitors, Niantic's Product Quality score is rated right above Glu Mobile, and is preceded by Blizzard Entertainment.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| PennyPop | 4/5 |
| Mobcrush | 4/5 |
| Ubisoft | 3.7/5 |
| Blizzard Entertainment | 3.5/5 |
| Niantic | 2.8/5 |
| Glu Mobile | 2.4/5 |
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Niantic Pricing
Niantic ROI & Value For Money
2.7/5
Niantic has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Niantic Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Niantic.
Quick Insights into Niantic ROI
Niantic's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Retail industry.
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Ranked Niantic ROI the Highest
Ranked Niantic ROI the Lowest
Niantic ROI Score by Gender
Male customers rated Niantic's ROI score 0.1 stars higher than Female customers.
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Male
2.2/5
Female
2.1/5
Niantic ROI Score by Ethnicity
Niantic's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.4 | Other | 2.4 |
Niantic ROI Score by Age
Niantic's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2 | 31-35 | 2 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Niantic ROI Score by Usage
Niantic's ROI score was rated the highest by customers who have used Niantic's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Niantic ROI Score by Industry
Niantic's ROI score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Niantic Pricing vs. Competitors
Compared to its competitors, Niantic's ROI score is rated right above Glu Mobile, and is preceded by Blizzard Entertainment.
| COMPANY | Pricing Score | |
|---|---|---|
| Nintendo | 4/5 |
| Ubisoft | 3.4/5 |
| Blizzard Entertainment | 3.2/5 |
| Niantic | 2.7/5 |
| Glu Mobile | 2/5 |
| PennyPop | N/A |
| Mobcrush | N/A |
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Niantic Customer Satisfaction (CSAT)
Niantic Customer Satisfaction (CSAT) Score
44 / 100
Niantic has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
18%
Satisfied
26%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
9%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Niantic Customer Satisfaction
Niantic's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Niantic Customer Satisfaction the Highest
Ranked Niantic Customer Satisfaction the Lowest
Niantic Customer Satisfaction Score by Gender
Niantic's Customer Satisfaction score was rated 32 by both Female and Male customers on Comparably.
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32 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 11% | |
Very Dissatisfied | 44% |
32 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 6% | |
Very Dissatisfied | 43% |
Niantic Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Niantic's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
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26 / 100
Very Satisfied
14%
Satisfied
12%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
8%
Very Dissatisfied
52%
CSAT according to Hispanic or Latino
Niantic's Customer Satisfaction (CSAT) score was rated 63% according to Hispanic or Latino users and customers.
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63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to African American/Black
Niantic's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
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60 / 100
Very Satisfied
0%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Niantic's Customer Satisfaction (CSAT) score was rated 41% according to Asian or Pacific Islander users and customers.
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41 / 100
Very Satisfied
8%
Satisfied
33%
Neither Satisfied nor Dissatisfied
26%
Dissatisfied
8%
Very Dissatisfied
25%
CSAT according to Other
Niantic's Customer Satisfaction (CSAT) score was rated 35% according to Other users and customers.
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35 / 100
Very Satisfied
14%
Satisfied
21%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
14%
Very Dissatisfied
36%
Niantic Customer Satisfaction Score by Age
Niantic's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 52% | |||||||||||||||
| 26-30 | 42% | |||||||||||||||
| 31-35 | 29% | |||||||||||||||
| 36-40 | 27% | |||||||||||||||
| 41-45 | 36% | |||||||||||||||
| 46-50 | 29% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Niantic Customer Satisfaction Score by Usage
Niantic's Customer Satisfaction score was rated the highest by customers who have used Niantic's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Niantic Customer Satisfaction Score by Industry
Niantic's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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{
"title": "Niantic Customer Satisfaction Score by Industry",
"text": "Niantic's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 41,
"stars": 0,
"csatScore": 41,
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"scoreClassName": "max",
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},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 25,
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"scoreClassName": "",
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},
{
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"groupId": 499,
"score": 40,
"stars": 0,
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"scoreClassName": "",
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"groupId": 501,
"score": 34,
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{
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"groupId": 504,
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"scoreClassName": "",
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{
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"groupId": 515,
"score": 10,
"stars": 0,
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{
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"groupId": 549,
"score": 33,
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}Niantic Customer Satisfaction vs. Competitors
Compared to its competitors, Niantic's Customer Satisfaction score is rated right above Blizzard Entertainment, and is preceded by Ubisoft.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Ubisoft | 68% |
| Niantic | 44% |
| Blizzard Entertainment | 43% |
| Glu Mobile | 25% |
| PennyPop | 0% |
| Mobcrush | 0% |
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Niantic Customer Service
2.5/5
Niantic has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Niantic's Customer Service
Address
San Francisco, San Francisco, CA 94111
Website
https://nianticlabs.com/
Niantic's Social Links
Quick Insights into Niantic Customer Service
Niantic's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Retail industry.
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Ranked Niantic Customer Service the Highest
Ranked Niantic Customer Service the Lowest
Niantic Customer Service Score by Gender
Female customers rated Niantic's Customer Service score 0.2 stars higher than Male customers.
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Male
2/5
Female
2.2/5
Niantic Customer Service Score by Ethnicity
Niantic's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2.3 | Other | 2.3 |
Niantic Customer Service Score by Age
Niantic's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 3 | 26-30 | 3 |
31-35 2 | 31-35 | 2 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Niantic Customer Service Score by Usage
Niantic's Customer Service score was rated the highest by customers who have used Niantic's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Niantic Customer Service Score by Industry
Niantic's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.
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Niantic Customer Service vs. Competitors
Compared to its competitors, Niantic's Customer Service score is rated right above Glu Mobile, and is preceded by Blizzard Entertainment.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nintendo | 4/5 |
| Ubisoft | 3.4/5 |
| Blizzard Entertainment | 3.2/5 |
| Niantic | 2.5/5 |
| Glu Mobile | 2/5 |
| PennyPop | N/A |
| Mobcrush | N/A |
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Niantic as an Employer
4.4/5
Niantic has a 4.4/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Niantic scored a -22 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Niantic would recommend the brand to a friend. ENPS measures how likely Niantic employees would recommend working at Niantic to a friend.
Net Promoter Score
-22
NPS Score
| 31% | Promoters |
|---|---|
| 16% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 52% | Promoters |
|---|---|
| 13% | Passive |
| 35% | Detractors |
