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Naughty Dog is

Ranked

#95

Media and Entertainment Brands

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Naughty Dog

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Naughty Dog

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Naughty Dog is ranked #95 in Media and Entertainment Brands

About Naughty Dog's Brand

Naughty Dog, a video game developer that produces games on PlayStation systems, including the Crash Bandicoot and Jak and Daxter franchises. Naughty Dog’s brand is ranked #736 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Naughty Dog. When compared to other organizations within the Media and Entertainment industry, Naughty Dog is ranked #95. Among its major competitors, Naughty Dog is ranked in 3rd place for NPS while Insomniac Games is 1st, and Telltale Games is 2nd.

Brand at a Glance

90%

Customer Loyalty

4.5/5

Product Quality

4.2/5

Pricing

4.2/5

Customer Service

Naughty Dog Ranking

^#95 in Media and Entertainment
^#2 / 4 of its competitors

Naughty Dog NPS

Naughty Dog's Net Promoter Score (NPS) is a 60 with 73% Promoters, 14% Passives, and 13% Detractors. Net Promoter Score tracks whether Naughty Dog's customers would recommend using the product based on a scale of -100 to 100.

Naughty Dog Overall NPS

NPS

73%	Promoters
14%	Passives
13%	Detractors

Naughty Dog NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 59	Aug 2024	59
Sep 2024 60	Sep 2024	60
Oct 2024 60	Oct 2024	60
Dec 2024 59	Dec 2024	59
Jan 2025 60	Jan 2025	60
Feb 2025 60	Feb 2025	60
Mar 2025 60	Mar 2025	60
Apr 2025 60	Apr 2025	60
Jun 2025 60	Jun 2025	60
Aug 2025 60	Aug 2025	60
Oct 2025 59	Oct 2025	59
Nov 2025 58	Nov 2025	58

How Other Brands Compare

Naughty Dog is ranked second for NPS among its competitors. Insomniac Games and Activision come in first and third, with Activision Blizzard coming in at #4.

	Naughty Dog	Activision	Activision Blizzard	Insomniac Games
Global Ranking	#736	#157	#527	#743
NPS	60	-7	-13	75
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$74.02B	$74.97B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Naughty Dog NPS by Gender

Female customers rated Naughty Dog's NPS 31 points higher than Male customers.

Male

Naughty Dog's NPS was rated 54 by Male customers on Comparably.

72%

Promoters

10%

Passives

18%

Detractors

Female

Naughty Dog's NPS was rated 85 by Female customers on Comparably.

85%

Promoters

15%

Passives

Detractors

Naughty Dog NPS by Ethnicity

Naughty Dog's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 67	Caucasian	67
Hispanic or Latino 85	Hispanic or Latino	85
African American/Black 45	African American/Black	45
Asian or Pacific Islander 57	Asian or Pacific Islander	57
Other 28	Other	28

Naughty Dog NPS by Age

Naughty Dog's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

76%

12%

26-30

80%

20%

36-40

50%

Naughty Dog NPS by Usage

Naughty Dog's NPS was rated the highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years 37	1 to 2 Years	37
2 to 5 Years 61	2 to 5 Years	61
5 to 10 Years 95	5 to 10 Years	95
Over 10 Years 42	Over 10 Years	42

Naughty Dog NPS vs. Competitors

Compared to its competitors, Naughty Dog's NPS is rated right above Capcom, and is preceded by Telltale Games.

COMPANY		NPS Score
	Insomniac Games	75
	Telltale Games	65
	Naughty Dog	60
	Capcom	38
	Activision	-7
	Activision Blizzard	-13
	Infinity Ward	-41

Naughty Dog NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Naughty Dog's NPS is rated right above Nintendo.

COMPANY		NPS Score
	Naughty Dog	60
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21

Naughty Dog Customer Reviews

Out of the 12 Naughty Dog customer reviews 11 were positive and 1 was constructive. Naughty Dog customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Naughty Dog Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of Naughty Dog users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

90%

10%

Naughty Dog Customer Loyalty Score by Gender

Female customers rated Naughty Dog's Customer Loyalty score 5% higher than Male customers.

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Male

95%

Yes

Female

100%

Yes

Naughty Dog Customer Loyalty Score by Ethnicity

Naughty Dog's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Naughty Dog.

out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Other

Naughty Dog Customer Loyalty Score by Age

Naughty Dog's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Naughty Dog.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 95%	18-25	95%
26-30 100%	26-30	100%
36-40 85%	36-40	85%

Naughty Dog Customer Loyalty Score by Usage

Naughty Dog's Customer Loyalty score was rated the highest by customers who have used Naughty Dog's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	85%
1 to 2 Years	78%
2 to 5 Years	100%
5 to 10 Years	100%
Over 10 Years	93%

Naughty Dog Customer Loyalty Score by Industry

Naughty Dog's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	97%
Arts and Entertainment	100%

Naughty Dog Customer Loyalty vs. Competitors

Compared to its competitors, Naughty Dog's Customer Loyalty score is rated right above Insomniac Games, and is preceded by Capcom.

COMPANY		Customer Loyalty Score
	Capcom	91%
	Naughty Dog	90%
	Insomniac Games	89%
	Activision	85%
	Telltale Games	80%
	Infinity Ward	77%
	Activision Blizzard	70%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Naughty Dog's Customer Loyalty score is rated right above ROBLOX.

COMPANY		Customer Loyalty Score
	Naughty Dog	90%
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%

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Naughty Dog Product Quality

4.5/5

Naughty Dog has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.

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Naughty Dog Product Information

Naughty Dog’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Naughty Dog's product the highest.

Website: http://www.naughtydog.com

Company Size: 51-200 Employees

Industry

Tech

Gaming

Productivity

SaaS

Quick Insights into Naughty Dog Product Quality

Naughty Dog's Product Quality score was rated highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and rated lowest by customers who have used Naughty Dog's products/services for Less than 1 Year.

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Ranked Naughty Dog Product Quality the Highest

5 to 10 Years	5
Hispanic or Latino	5
Female	4.9

Ranked Naughty Dog Product Quality the Lowest

Other	4.4
36-40	3.9
Less than 1 Year	3.6

Naughty Dog Product Quality Score by Gender

Female customers rated Naughty Dog's Product Quality score 0.4 stars higher than Male customers.

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Male

4.5/5

Female

4.9/5

Naughty Dog Product Quality Score by Ethnicity

Naughty Dog's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Hispanic or Latino 5	Hispanic or Latino	5
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 4.4	Other	4.4

Naughty Dog Product Quality Score by Age

Naughty Dog's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.8	26-30	4.8
36-40 3.9	36-40	3.9

Naughty Dog Product Quality Score by Usage

Naughty Dog's Product Quality score was rated the highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.2
2 to 5 Years	4.8
5 to 10 Years	5
Over 10 Years	4.3

Naughty Dog Product Quality Score by Industry

Naughty Dog's Product Quality score was rated 4.6 stars by both Arts and Entertainment and Tech industry customers.

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Tech	4.6
Arts and Entertainment	4.6

Naughty Dog Product Quality vs. Competitors

Compared to its competitors, Naughty Dog's Product Quality score is rated right above Telltale Games, and is preceded by Insomniac Games.

COMPANY		Product Quality Score
	Insomniac Games	4.5/5
	Naughty Dog	4.5/5
	Telltale Games	4.2/5
	Capcom	4.2/5
	Activision	3.2/5
	Activision Blizzard	3/5
	Infinity Ward	2.3/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Naughty Dog's Product Quality score is rated right above Nintendo.

COMPANY		Product Quality Score
	Naughty Dog	4.5/5
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5

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Naughty Dog Pricing

Naughty Dog ROI & Value For Money

4.2/5

Naughty Dog has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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Naughty Dog Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from Naughty Dog.

Quick Insights into Naughty Dog ROI

Naughty Dog's ROI score was rated highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and rated lowest by customers who have used Naughty Dog's products/services for Less than 1 Year.

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Ranked Naughty Dog ROI the Highest

5 to 10 Years	4.7
26-30	4.6
Female	4.6

Ranked Naughty Dog ROI the Lowest

Other	3.9
36-40	3.6
Less than 1 Year	3.6

Naughty Dog ROI Score by Gender

Female customers rated Naughty Dog's ROI score 0.5 stars higher than Male customers.

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Male

4.1/5

Female

4.6/5

Naughty Dog ROI Score by Ethnicity

Naughty Dog's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.9	Other	3.9

Naughty Dog ROI Score by Age

Naughty Dog's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.6	26-30	4.6
36-40 3.6	36-40	3.6

Naughty Dog ROI Score by Usage

Naughty Dog's ROI score was rated the highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	4.2
5 to 10 Years	4.7
Over 10 Years	3.9

Naughty Dog ROI Score by Industry

Naughty Dog's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	4.2
Arts and Entertainment	4.4

Naughty Dog Pricing vs. Competitors

Compared to its competitors, Naughty Dog's ROI score is rated right above Capcom, and is preceded by Insomniac Games.

COMPANY		Pricing Score
	Insomniac Games	4.3/5
	Naughty Dog	4.2/5
	Capcom	4/5
	Telltale Games	3.9/5
	Activision Blizzard	2.8/5
	Activision	2.8/5
	Infinity Ward	2.2/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Naughty Dog's ROI score is rated right above Spotify.

COMPANY		Pricing Score
	Naughty Dog	4.2/5
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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Naughty Dog Customer Satisfaction (CSAT)

Naughty Dog Customer Satisfaction (CSAT) Score

86 / 100

Naughty Dog has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied	63%
Satisfied	23%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	5%

Very Satisfied

63%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Naughty Dog Customer Satisfaction

Naughty Dog's Customer Satisfaction score was rated highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.

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Ranked Naughty Dog Customer Satisfaction the Highest

5 to 10 Years	100%
Arts and Entertainment	100%
Caucasian	100%

Ranked Naughty Dog Customer Satisfaction the Lowest

Other	73%
Over 10 Years	57%
36-40	50%

Naughty Dog Customer Satisfaction Score by Gender

Female customers rated Naughty Dog's Customer Satisfaction score 15 points higher than Male customers.

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85 / 100

Male

	Very Satisfied	63%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	0%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	95%
	Satisfied	5%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Naughty Dog Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Naughty Dog's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	100%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

100%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Naughty Dog's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	77%
Satisfied	23%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

77%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Naughty Dog's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.

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86 / 100

Very Satisfied	57%
Satisfied	29%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

57%

Satisfied

29%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Naughty Dog's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.

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86 / 100

Very Satisfied	72%
Satisfied	14%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

72%

Satisfied

14%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Naughty Dog's Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.

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73 / 100

Very Satisfied	55%
Satisfied	18%
Neither Satisfied nor Dissatisfied	27%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

55%

Satisfied

18%

Neither Satisfied nor Dissatisfied

27%

Dissatisfied

Very Dissatisfied

Naughty Dog Customer Satisfaction Score by Age

Naughty Dog's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

93%

36-40

50%

Naughty Dog Customer Satisfaction Score by Usage

Naughty Dog's Customer Satisfaction score was rated the highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	60
2 to 5 Years	94
5 to 10 Years	100
Over 10 Years	57

Naughty Dog Customer Satisfaction Score by Industry

Naughty Dog's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	94
Arts and Entertainment	100

Naughty Dog Customer Satisfaction vs. Competitors

Compared to its competitors, Naughty Dog's Customer Satisfaction score is rated right above Capcom, and is preceded by Insomniac Games.

COMPANY		Customer Satisfaction (CSAT) Score
	Telltale Games	100%
	Insomniac Games	89%
	Naughty Dog	86%
	Capcom	82%
	Activision Blizzard	47%
	Infinity Ward	35%
	Activision	30%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Naughty Dog's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Naughty Dog	86%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%

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Naughty Dog Customer Service

4.2/5

Naughty Dog has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Naughty Dog's Customer Service

Address

Santa Monica, CA

Website

http://www.naughtydog.com

Phone Number

310-752-1000

Quick Insights into Naughty Dog Customer Service

Naughty Dog's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 36-40.

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Ranked Naughty Dog Customer Service the Highest

26-30	4.6
5 to 10 Years	4.6
Female	4.5

Ranked Naughty Dog Customer Service the Lowest

Other	3.7
Less than 1 Year	3.6
36-40	3.4

Naughty Dog Customer Service Score by Gender

Female customers rated Naughty Dog's Customer Service score 0.4 stars higher than Male customers.

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Male

4.1/5

Female

4.5/5

Naughty Dog Customer Service Score by Ethnicity

Naughty Dog's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 3.7	Other	3.7

Naughty Dog Customer Service Score by Age

Naughty Dog's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.6	26-30	4.6
36-40 3.4	36-40	3.4

Naughty Dog Customer Service Score by Usage

Naughty Dog's Customer Service score was rated the highest by customers who have used Naughty Dog's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4
2 to 5 Years	4.1
5 to 10 Years	4.6
Over 10 Years	3.9

Naughty Dog Customer Service Score by Industry

Naughty Dog's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech	4.2
Arts and Entertainment	4.3

Naughty Dog Customer Service vs. Competitors

Compared to its competitors, Naughty Dog's Customer Service score is rated right above Capcom, and is preceded by Insomniac Games.

COMPANY		Customer Service Score
	Insomniac Games	4.3/5
	Naughty Dog	4.2/5
	Capcom	3.9/5
	Telltale Games	3.5/5
	Activision	2.7/5
	Activision Blizzard	2.7/5
	Infinity Ward	2.2/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Naughty Dog's Customer Service score is rated right above Apple.

COMPANY		Customer Service Score
	Naughty Dog	4.2/5
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Naughty Dog as an Employer

3.5/5

Naughty Dog has a 3.5/5 stars for its overall company culture rated by their employees

top

30%

CEO of Naughty Dog

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Naughty Dog scored a 60 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Naughty Dog would recommend the brand to a friend. ENPS measures how likely Naughty Dog employees would recommend working at Naughty Dog to a friend.

Net Promoter Score

NPS Score

73%	Promoters
14%	Passive
13%	Detractors

Employee Net Promoter Score

eNPS Score

64%	Promoters
7%	Passive
29%	Detractors

Global Ranking Snapshot

Naughty Dog is ranked #736 in the Global Top 100 Brands. It ranks just behind Ivoclar Vivadent and just ahead of Pull and Bear.

RANK			INDUSTRY
734	Prologis	Hamid Moghadam	Banking and Financial Services
735	Ivoclar Vivadent	Robert Ganley	Health and Wellness
736	Naughty Dog		Media and Entertainment
737	Pull and Bear		Retail
738	DPR Construction	Douglas Woods	Business and Consumer Services
739	Square Enix		Media and Entertainment
740	Nu Skin Enterprises	Ryan Napierski	Fashion and Beauty

Media and Entertainment Ranking Snapshot

Naughty Dog is ranked #95 in the Media and Entertainment Industry. It ranks just behind Just Dance and just ahead of Square Enix.

RANK		Location
93	MLB Network
94	Just Dance	New Lebanon, OH
95	Naughty Dog	Santa Monica, CA
96	Square Enix
97	Insomniac Games	Burbank, CA
98	Funko	Lynnwood, WA
99	Meow Wolf	Santa Fe, NM