75
NPS
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Ranked
#97
Media and Entertainment Brands
Brand Page
Insomniac Games
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Insomniac Games is ranked #97 in Media and Entertainment Brands
Insomniac Games is ranked #97 in Media and Entertainment Brands
About Insomniac Games' Brand
Insomniac Games is an independent video games developer that created the Ratchet & Clank and Resistance franchises. Insomniac Games’s brand is ranked #743 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Insomniac Games. When compared to other organizations within the Media and Entertainment industry, Insomniac Games is ranked #97. Among its major competitors, Insomniac Games is ranked in 1st place for NPS while Naughty Dog is 2nd, and Beyond Games is 3rd.
Brand at a Glance
89%
Customer Loyalty
4.5/5
Product Quality
4.3/5
Pricing
4.3/5
Customer Service
Insomniac Games Ranking
- #743 in Global Best Brands
- #97 in Media and Entertainment
- #1 / 4 of its competitors
Insomniac Games NPS
Insomniac Games's Net Promoter Score (NPS) is a 75 with 85% Promoters, 5% Passives, and 10% Detractors. Net Promoter Score tracks whether Insomniac Games's customers would recommend using the product based on a scale of -100 to 100.
Insomniac Games Overall NPS
| 85% | Promoters |
|---|---|
| 5% | Passives |
| 10% | Detractors |
Insomniac Games NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 80 | Nov 2023 | 80 |
Jan 2024 78 | Jan 2024 | 78 |
Mar 2024 76 | Mar 2024 | 76 |
Apr 2024 76 | Apr 2024 | 76 |
Jun 2024 75 | Jun 2024 | 75 |
Aug 2024 75 | Aug 2024 | 75 |
Sep 2024 75 | Sep 2024 | 75 |
Oct 2024 77 | Oct 2024 | 77 |
Nov 2024 75 | Nov 2024 | 75 |
Mar 2025 75 | Mar 2025 | 75 |
Jul 2025 74 | Jul 2025 | 74 |
Dec 2025 74 | Dec 2025 | 74 |
How Other Brands Compare
Insomniac Games is ranked first for NPS among its competitors. Naughty Dog and Beyond Games come in second and third, with Harmonix Music Systems coming in at #4.
Insomniac Games |  Naughty Dog |  Beyond Games |  Harmonix Music Systems | |
| Global Ranking | #743 | #736 | #- | #- |
| NPS | 75 | 60 | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Insomniac Games NPS by Gender
Insomniac Games's NPS was rated 88 by Male customers on Comparably.
Male
88
Insomniac Games's NPS was rated 88 by Male customers on Comparably.
94%
Promoters
0%
Passives
6%
Detractors
Female
N/A
Insomniac Games's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Insomniac Games NPS by Ethnicity
Insomniac Games's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 72 | Caucasian | 72 |
Other 34 | Other | 34 |
Insomniac Games NPS by Age
Insomniac Games's NPS was rated 84 points by customers ages 18-25 on Comparably.
Insomniac Games NPS by Usage
Insomniac Games's NPS was rated the highest by customers who have used Insomniac Games's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 54 | 2 to 5 Years | 54 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Insomniac Games NPS vs. Competitors
Compared to its competitors, Insomniac Games's NPS is rated right above Naughty Dog.
| COMPANY | NPS Score | |
|---|---|---|
| Insomniac Games | 75 |
| Naughty Dog | 60 |
| Beyond Games | N/A |
Insomniac Games NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, Insomniac Games's NPS is rated right above Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
| Insomniac Games | 75 |
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
Insomniac Games Customer Reviews
Out of the 7 Insomniac Games customer reviews 7 were positive and 0 were constructive. Insomniac Games customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Insomniac Games Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Insomniac Games users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Insomniac Games Customer Loyalty Score by Gender
Insomniac Games's Customer Loyalty score was rated 89 by Male customers on Comparably.
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Male
89%
Yes
Female
N/A
Yes
Insomniac Games Customer Loyalty Score by Ethnicity
Insomniac Games's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Insomniac Games.
87
out of 100
Caucasian
70
out of 100
Other
Insomniac Games Customer Loyalty Score by Age
Insomniac Games's Customer Loyalty score was rated 86% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
Insomniac Games Customer Loyalty Score by Usage
Insomniac Games's Customer Loyalty score was rated the highest by customers who have used Insomniac Games's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Insomniac Games Customer Loyalty Score by Industry
Insomniac Games's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Insomniac Games Customer Loyalty vs. Competitors
Compared to its competitors, Insomniac Games's Customer Loyalty score is rated right above Beyond Games, and is preceded by Naughty Dog.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Naughty Dog | 90% |
| Insomniac Games | 89% |
| Beyond Games | N/A |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, Insomniac Games's Customer Loyalty score is rated right above ROBLOX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Insomniac Games | 89% |
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
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Insomniac Games Product Quality
4.5/5
Insomniac Games has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Insomniac Games Product Information
Insomniac Games’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Insomniac Games's product the highest. Reviewers from the Tech industry rated Insomniac Games the lowest at 4.1.
- Company Size
- 201-500 Employees
Industry
Tech
Gaming
Quick Insights into Insomniac Games Product Quality
Insomniac Games's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Other customers.
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Ranked Insomniac Games Product Quality the Highest
Ranked Insomniac Games Product Quality the Lowest
Insomniac Games Product Quality Score by Gender
Insomniac Games's Product Quality score was rated 4.7 by Male customers on Comparably.
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Male
4.7/5
Female
N/A
Insomniac Games Product Quality Score by Ethnicity
Insomniac Games's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Other 3.1 | Other | 3.1 |
Insomniac Games Product Quality Score by Age
Insomniac Games's Product Quality score was rated 4.7 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
Insomniac Games Product Quality Score by Usage
Insomniac Games's Product Quality score was rated the highest by customers who have used Insomniac Games's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Insomniac Games Product Quality Score by Industry
Insomniac Games's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Insomniac Games Product Quality vs. Competitors
Compared to its competitors, Insomniac Games's Product Quality score is rated right above Naughty Dog.
| COMPANY | Product Quality Score | |
|---|---|---|
| Insomniac Games | 4.5/5 |
| Naughty Dog | 4.5/5 |
| Beyond Games | N/A |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, Insomniac Games's Product Quality score is rated right above Nintendo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Insomniac Games | 4.5/5 |
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 |
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Insomniac Games Pricing
Insomniac Games ROI & Value For Money
4.3/5
Insomniac Games has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Insomniac Games Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from Insomniac Games.
Quick Insights into Insomniac Games ROI
Insomniac Games's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked Insomniac Games ROI the Highest
Ranked Insomniac Games ROI the Lowest
Insomniac Games ROI Score by Gender
Insomniac Games's ROI score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Insomniac Games ROI Score by Ethnicity
Insomniac Games's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Other 3.1 | Other | 3.1 |
Insomniac Games ROI Score by Age
Insomniac Games's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Insomniac Games ROI Score by Usage
Insomniac Games's ROI score was rated the highest by customers who have used Insomniac Games's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Insomniac Games ROI Score by Industry
Insomniac Games's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Insomniac Games Pricing vs. Competitors
Compared to its competitors, Insomniac Games's ROI score is rated right above Naughty Dog.
| COMPANY | Pricing Score | |
|---|---|---|
| Insomniac Games | 4.3/5 |
| Naughty Dog | 4.2/5 |
| Beyond Games | N/A |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, Insomniac Games's ROI score is rated right above Spotify.
| COMPANY | Pricing Score | |
|---|---|---|
| Insomniac Games | 4.3/5 |
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 |
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Insomniac Games Customer Satisfaction (CSAT)
Insomniac Games Customer Satisfaction (CSAT) Score
89 / 100
Insomniac Games has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Very Satisfied
69%
Satisfied
20%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Insomniac Games Customer Satisfaction
Insomniac Games's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Insomniac Games Customer Satisfaction the Highest
Ranked Insomniac Games Customer Satisfaction the Lowest
Insomniac Games Customer Satisfaction Score by Gender
Insomniac Games's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 79% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Insomniac Games Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Insomniac Games' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Insomniac Games' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Insomniac Games Customer Satisfaction Score by Age
Insomniac Games's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Insomniac Games Customer Satisfaction Score by Usage
Insomniac Games's Customer Satisfaction score was rated 84 points by customers who have used Insomniac Games's products/services for 2 to 5 Years.
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Insomniac Games Customer Satisfaction Score by Industry
Insomniac Games's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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}Insomniac Games Customer Satisfaction vs. Competitors
Compared to its competitors, Insomniac Games's Customer Satisfaction score is rated right above Naughty Dog.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Insomniac Games | 89% |
| Naughty Dog | 85% |
| Beyond Games | 0% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, Insomniac Games's Customer Satisfaction score is rated right above Nintendo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Insomniac Games | 89% |
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 61% |
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Insomniac Games Customer Service
4.3/5
Insomniac Games has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Insomniac Games's Customer Service
Address
2255 N Ontario St, Burbank, CA
Website
http://www.insomniacgames.com/
Phone Number
818-729-2400
Quick Insights into Insomniac Games Customer Service
Insomniac Games's Customer Service score was rated highest by customers who have used Insomniac Games's products/services for 5 to 10 Years, and rated lowest by Other customers.
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Ranked Insomniac Games Customer Service the Highest
Ranked Insomniac Games Customer Service the Lowest
Insomniac Games Customer Service Score by Gender
Insomniac Games's Customer Service score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Insomniac Games Customer Service Score by Ethnicity
Insomniac Games's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Other 3 | Other | 3 |
Insomniac Games Customer Service Score by Age
Insomniac Games's Customer Service score was rated 4.4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Insomniac Games Customer Service Score by Usage
Insomniac Games's Customer Service score was rated the highest by customers who have used Insomniac Games's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Insomniac Games Customer Service Score by Industry
Insomniac Games's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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Insomniac Games Customer Service vs. Competitors
Compared to its competitors, Insomniac Games's Customer Service score is rated right above Naughty Dog.
| COMPANY | Customer Service Score | |
|---|---|---|
| Insomniac Games | 4.3/5 |
| Naughty Dog | 4.2/5 |
| Beyond Games | N/A |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, Insomniac Games's Customer Service score is rated right above Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
| Insomniac Games | 4.3/5 |
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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Insomniac Games as an Employer
4.5/5
Insomniac Games has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Insomniac Games scored a 75 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Insomniac Games would recommend the brand to a friend. ENPS measures how likely Insomniac Games employees would recommend working at Insomniac Games to a friend.
Net Promoter Score
75
NPS Score
| 85% | Promoters |
|---|---|
| 5% | Passive |
| 10% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 46% | Promoters |
|---|---|
| 7% | Passive |
| 47% | Detractors |
Global Ranking Snapshot
Insomniac Games is ranked #743 in the Global Top 100 Brands. It ranks just behind Cotopaxi and just ahead of BARK.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
741 |  | Arthrex |  | Reinhold Schmieding | Health and Wellness |
742 |  | Cotopaxi |  | Davis Smith | Consumer Goods |
743 | | Insomniac Games | | Ted Price | Media and Entertainment |
744 |  | BARK |  | Matt Meeker | Consumer Goods |
745 |  | Ipsos |  | Didier Truchot | Business and Consumer Services |
746 |  | ACCOR | | Sbastien Bazin | Travel and Hospitality |
747 |  | Ramsey Solutions | | Banking and Financial Services |
Media and Entertainment Ranking Snapshot
Insomniac Games is ranked #97 in the Media and Entertainment Industry. It ranks just behind Square Enix and just ahead of Funko.
| RANK | COMPANY | Location | |
|---|---|---|---|
95 | | Naughty Dog | Santa Monica, CA |
96 |  | Square Enix | |
97 | | Insomniac Games | Burbank, CA |
98 |  | Funko | Lynnwood, WA |
99 |  | Meow Wolf | Santa Fe, NM |
100 |  | Chess.com | Mountain View, CA |
101 |  | FANDOM | California City, CA |
