20
NPS
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Pardot
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About Pardot's Brand
Pardot is a SaaS-based marketing automation application enabling marketers to create, deploy and manage online promotion campaigns. Among its major competitors, Pardot is ranked in 6th place for NPS while Yext is 1st, and HubSpot is 2nd. Overall, Pardot has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
100%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.5/5
Customer Service
Pardot Ranking
- #4 / 4 of its competitors
Pardot NPS
Pardot's Net Promoter Score (NPS) is a 20 with 54% Promoters, 12% Passives, and 34% Detractors. Net Promoter Score tracks whether Pardot's customers would recommend using the product based on a scale of -100 to 100.
Pardot Overall NPS
| 54% | Promoters |
|---|---|
| 12% | Passives |
| 34% | Detractors |
Pardot NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 21 | Aug 2020 | 21 |
Feb 2022 20 | Feb 2022 | 20 |
How Other Brands Compare
Pardot is ranked #4 for NPS among its competitors. Yext and HubSpot come in first and second, with Marketo coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pardot NPS by Usage
Pardot's NPS was rated the highest by customers who have used Pardot's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 7 | 1 to 2 Years | 7 |
2 to 5 Years 8 | 2 to 5 Years | 8 |
5 to 10 Years 11 | 5 to 10 Years | 11 |
Pardot Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Pardot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pardot Customer Loyalty vs. Competitors
Compared to its competitors, Pardot's Customer Loyalty score is rated right above eMarketer, and is preceded by Act!.
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Pardot Product Quality
4.1/5
Pardot has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Pardot Product Information
Pardot serves markets in the United States, Asia, China, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, and Latin America. Pardot supports Web devices and offers products for small, medium, and large sized businesses.
Pardot’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Pardot's product the highest. Reviewers from the Tech industry rated Pardot the lowest at 4.1.
- Website
- http://www.salesforce.com
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Analytics
Business Services
SaaS
Languages Supported
English
Product Type
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Lead Management Software
Campaign Management Software
Sales Force Automation Software
Marketing Analytics Software
Form Builder Software
Predictive Lead Scoring Software
Lead Capture Software
Lead Generation Software
Account Based Marketing Software
Landing Page Software
Quick Insights into Pardot Product Quality
Pardot's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers who have used Pardot's products/services for 1 to 2 Years.
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Ranked Pardot Product Quality the Highest
Ranked Pardot Product Quality the Lowest
Pardot Product Quality Score by Usage
Pardot's Product Quality score was rated the highest by customers who have used Pardot's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pardot Product Quality Score by Industry
Pardot's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Telecommunications industry customers.
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Pardot Product Quality vs. Competitors
Compared to its competitors, Pardot's Product Quality score is rated right above Informatica, and is preceded by Marketo.
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Pardot Pricing
Pardot ROI & Value For Money
3.8/5
Pardot has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Pardot Pricing Plans
Pardot has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Pardot.
Who Uses Pardot?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Pardot ROI
Pardot's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Education industry.
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Ranked Pardot ROI the Highest
Ranked Pardot ROI the Lowest
Pardot ROI Score by Industry
Pardot's ROI score was rated the highest by Consulting industry customers, and the lowest by Education industry customers.
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Pardot Pricing vs. Competitors
Compared to its competitors, Pardot's ROI score is rated right above Act!, and is preceded by Marketo.
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Pardot Customer Satisfaction (CSAT)
Pardot Customer Satisfaction (CSAT) Score
100 / 100
Pardot has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Pardot Customer Satisfaction vs. Competitors
Compared to its competitors, Pardot's Customer Satisfaction score is rated right above eMarketer.
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Pardot Customer Service
3.5/5
Pardot has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Pardot's Customer Service
Address
950 E. Paces Ferry Rd., Sute 3300, San Francisco, CA
Website
http://www.salesforce.com
Phone Number
(855) 426-9213
Pardot Customer Service vs. Competitors
Compared to its competitors, Pardot's Customer Service score is rated right above Marketo, and is preceded by Act!.
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Pardot as an Employer
3.7/5
Pardot has a 3.7/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Pardot scored a 20 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Pardot would recommend the brand to a friend. ENPS measures how likely Pardot employees would recommend working at Pardot to a friend.
Net Promoter Score
20
NPS Score
| 54% | Promoters |
|---|---|
| 12% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
