-50
NPS
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eMarketer
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About eMarketer's Brand
eMarketer is a research firm that provides its users with data, insights, and perspectives for marketing in a digital world. Among its major competitors, eMarketer is ranked in 5th place for NPS while Maxymiser is 1st, and HubSpot is 2nd.
Brand at a Glance
100%
Customer Loyalty
3.4/5
Product Quality
4.5/5
Pricing
4.5/5
Customer Service
eMarketer Ranking
- #4 / 4 of its competitors
eMarketer NPS
eMarketer's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether eMarketer's customers would recommend using the product based on a scale of -100 to 100.
eMarketer Overall NPS
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
eMarketer NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 0 | Jun 2020 | 0 |
May 2021 -50 | May 2021 | -50 |
Sep 2022 -66 | Sep 2022 | -66 |
Aug 2025 -50 | Aug 2025 | -50 |
How Other Brands Compare
eMarketer is ranked #4 for NPS among its competitors. Maxymiser and HubSpot come in first and second, with iCrossing coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
eMarketer Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of eMarketer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
eMarketer Customer Loyalty vs. Competitors
Compared to its competitors, eMarketer's Customer Loyalty score is rated right above Experticity, and is preceded by Pardot.
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eMarketer Product Quality
3.4/5
eMarketer has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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eMarketer Product Information
eMarketer’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://emarketer.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Analytics
Business Services
Ecommerce and Marketplaces
eMarketer Product Quality vs. Competitors
Compared to its competitors, eMarketer's Product Quality score is rated right above Experticity, and is preceded by iCrossing.
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eMarketer Pricing
eMarketer ROI & Value For Money
4.5/5
eMarketer has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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eMarketer Pricing vs. Competitors
Compared to its competitors, eMarketer's ROI score is rated right above HubSpot.
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eMarketer Customer Satisfaction (CSAT)
eMarketer Customer Satisfaction (CSAT) Score
100 / 100
eMarketer has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
eMarketer Customer Satisfaction vs. Competitors
Compared to its competitors, eMarketer's Customer Satisfaction score is rated right above iCrossing, and is preceded by Pardot.
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eMarketer Customer Service
4.5/5
eMarketer has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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About eMarketer's Customer Service
Address
11 Times Square, New York City, NY
Website
http://emarketer.com
Phone Number
(212) 763-6010
eMarketer Customer Service vs. Competitors
Compared to its competitors, eMarketer's Customer Service score is rated right above HubSpot.
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eMarketer as an Employer
2.5/5
eMarketer has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
eMarketer scored a -50 for Net Promoter Score and a -56 for Employee Net Promoter Score. NPS gauges how likely a customer of eMarketer would recommend the brand to a friend. ENPS measures how likely eMarketer employees would recommend working at eMarketer to a friend.
Net Promoter Score
-50
NPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-56
eNPS Score
| 11% | Promoters |
|---|---|
| 22% | Passive |
| 67% | Detractors |
