27
NPS
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iCrossing
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About iCrossing's Brand
iCrossing is a digital marketing company providing planning and development services for brands and agencies. Among its major competitors, iCrossing is ranked in 1st place for NPS while iProspect is 2nd, and 360i is 3rd.
Brand at a Glance
81%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service
iCrossing Ranking
- #1 / 4 of its competitors
iCrossing NPS
iCrossing's Net Promoter Score (NPS) is a 27 with 45% Promoters, 37% Passives, and 18% Detractors. Net Promoter Score tracks whether iCrossing's customers would recommend using the product based on a scale of -100 to 100.
iCrossing Overall NPS
| 45% | Promoters |
|---|---|
| 37% | Passives |
| 18% | Detractors |
iCrossing NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 100 | Jan 2022 | 100 |
Feb 2022 50 | Feb 2022 | 50 |
Oct 2022 33 | Oct 2022 | 33 |
Dec 2022 25 | Dec 2022 | 25 |
Nov 2023 20 | Nov 2023 | 20 |
Jun 2024 -1 | Jun 2024 | -1 |
Jul 2024 14 | Jul 2024 | 14 |
Aug 2024 25 | Aug 2024 | 25 |
Oct 2024 33 | Oct 2024 | 33 |
Jan 2025 20 | Jan 2025 | 20 |
May 2025 27 | May 2025 | 27 |
How Other Brands Compare
iCrossing is ranked first for NPS among its competitors. 360i and Oracle come in second and third, with R/GA coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
iCrossing NPS vs. Competitors
Compared to its competitors, iCrossing's NPS is rated right above iProspect.
| COMPANY | NPS Score | |
|---|---|---|
| iCrossing | 27 |
 | iProspect | 25 |
 | 360i | 14 |
 | Oracle | 11 |
 | Zeta Interactive | 0 |
 | Wire Stone | N/A |
 | R/GA | -8 |
iCrossing Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of iCrossing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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iCrossing Customer Loyalty vs. Competitors
Compared to its competitors, iCrossing's Customer Loyalty score is rated right above R/GA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| iCrossing | 81% |
| R/GA | 79% |
| iProspect | 77% |
| Oracle | 72% |
| 360i | 68% |
| Zeta Interactive | 10% |
| Wire Stone | N/A |
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iCrossing Product Quality
3.6/5
iCrossing has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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iCrossing Product Information
iCrossing’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.icrossing.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AI, Big Data and Analytics
AdTech
Productivity
iCrossing Product Quality vs. Competitors
Compared to its competitors, iCrossing's Product Quality score is rated right above R/GA, and is preceded by Oracle.
| COMPANY | Product Quality Score | |
|---|---|---|
| Zeta Interactive | 4/5 |
| 360i | 3.8/5 |
| Oracle | 3.7/5 |
| iCrossing | 3.6/5 |
| R/GA | 3.6/5 |
| iProspect | 3.4/5 |
| Wire Stone | N/A |
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iCrossing Pricing
iCrossing ROI & Value For Money
3.5/5
iCrossing has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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iCrossing Pricing vs. Competitors
Compared to its competitors, iCrossing's ROI score is rated right above 360i, and is preceded by Oracle.
| COMPANY | Pricing Score | |
|---|---|---|
| Zeta Interactive | 4/5 |
| Oracle | 3.7/5 |
| iCrossing | 3.5/5 |
| 360i | 3.4/5 |
| R/GA | 3.4/5 |
| iProspect | 3.3/5 |
| Wire Stone | N/A |
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iCrossing Customer Satisfaction (CSAT)
iCrossing Customer Satisfaction (CSAT) Score
70 / 100
iCrossing has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
iCrossing Customer Satisfaction vs. Competitors
Compared to its competitors, iCrossing's Customer Satisfaction score is rated right above iProspect, and is preceded by R/GA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 360i | 100% |
| R/GA | 92% |
| iCrossing | 70% |
| iProspect | 67% |
| Oracle | 67% |
| Zeta Interactive | 0% |
| Wire Stone | 0% |
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iCrossing Customer Service
3.8/5
iCrossing has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About iCrossing's Customer Service
Address
Moore House, 13 Black Lion Street, York, NY
Website
http://www.icrossing.com
Phone Number
(312) 277-4700
iCrossing Customer Service vs. Competitors
Compared to its competitors, iCrossing's Customer Service score is rated right above Oracle, and is preceded by Zeta Interactive.
| COMPANY | Customer Service Score | |
|---|---|---|
| Zeta Interactive | 4/5 |
| iCrossing | 3.8/5 |
| Oracle | 3.6/5 |
| R/GA | 3.4/5 |
| iProspect | 3.3/5 |
| 360i | 2.9/5 |
| Wire Stone | N/A |
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iCrossing as an Employer
2.4/5
iCrossing has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
iCrossing scored a 27 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of iCrossing would recommend the brand to a friend. ENPS measures how likely iCrossing employees would recommend working at iCrossing to a friend.
Net Promoter Score
27
NPS Score
| 45% | Promoters |
|---|---|
| 37% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 18% | Promoters |
|---|---|
| 13% | Passive |
| 69% | Detractors |
