-8
NPS
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R/GA
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About R/GA's Brand
R/GA creates transformation at speed. We bring the disruptive thinking needed to grow your business combined with the ability to execute. On day one. Among its major competitors, R/GA is ranked in 9th place for NPS while Havas Worldwide is 1st, and Huge is 2nd.Their current valuation is $8.66B
Brand at a Glance
79%
Customer Loyalty
3.6/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
R/GA Ranking
- #4 / 4 of its competitors
R/GA NPS
R/GA's Net Promoter Score (NPS) is a -8 with 35% Promoters, 22% Passives, and 43% Detractors. Net Promoter Score tracks whether R/GA's customers would recommend using the product based on a scale of -100 to 100.
R/GA Overall NPS
| 35% | Promoters |
|---|---|
| 22% | Passives |
| 43% | Detractors |
R/GA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 -60 | Jul 2021 | -60 |
Sep 2021 -43 | Sep 2021 | -43 |
Oct 2021 -25 | Oct 2021 | -25 |
Mar 2022 -27 | Mar 2022 | -27 |
Apr 2022 -25 | Apr 2022 | -25 |
Sep 2022 -30 | Sep 2022 | -30 |
Oct 2022 -27 | Oct 2022 | -27 |
Jan 2023 -19 | Jan 2023 | -19 |
Feb 2023 -11 | Feb 2023 | -11 |
Sep 2023 -10 | Sep 2023 | -10 |
Feb 2024 -10 | Feb 2024 | -10 |
Oct 2024 -10 | Oct 2024 | -10 |
How Other Brands Compare
R/GA is ranked #4 for NPS among its competitors. Havas Worldwide and Huge come in first and second, with Leo Burnett coming in at third. Among those competitors, it is the lowest valued company.
R/GA |  Leo Burnett |  Huge |  Havas Worldwide | |
| Global Ranking | #- | #605 | #- | #- |
| NPS | -8 | 2 | 40 | 73 |
| Valuation Updated every 24 hours for public companies | $8.66B | - | $36.60M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
R/GA NPS vs. Competitors
Compared to its competitors, R/GA's NPS is rated right below Leo Burnett.
| COMPANY | NPS Score | |
|---|---|---|
| Havas Worldwide | 73 |
| Huge | 40 |
 | Droga5 | 33 |
 | iCrossing | 27 |
 | Publicis | 17 |
 | Havas Media Group | 11 |
 | AKQA | 7 |
| Leo Burnett | 2 |
| R/GA | -8 |
R/GA Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of R/GA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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R/GA Customer Loyalty vs. Competitors
Compared to its competitors, R/GA's Customer Loyalty score is rated right above Havas Worldwide, and is preceded by Droga5.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Publicis | 86% |
| Huge | 84% |
| iCrossing | 81% |
| Droga5 | 79% |
| R/GA | 79% |
| Havas Worldwide | 73% |
| Leo Burnett | 72% |
| Havas Media Group | 61% |
| AKQA | 57% |
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R/GA Product Quality
3.6/5
R/GA has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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R/GA Product Information
R/GA’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://rga.com
- Company Size
- 1,001-5,000 Employees
Industry
Marketing, Advertising and Research
R/GA Product Quality vs. Competitors
Compared to its competitors, R/GA's Product Quality score is rated right below iCrossing.
| COMPANY | Product Quality Score | |
|---|---|---|
| Havas Worldwide | 4.1/5 |
| Huge | 4.1/5 |
| Havas Media Group | 3.8/5 |
| Leo Burnett | 3.8/5 |
| Publicis | 3.7/5 |
| AKQA | 3.7/5 |
| Droga5 | 3.7/5 |
| iCrossing | 3.6/5 |
| R/GA | 3.6/5 |
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R/GA Pricing
R/GA ROI & Value For Money
3.4/5
R/GA has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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R/GA Pricing vs. Competitors
Compared to its competitors, R/GA's ROI score is rated right below AKQA.
| COMPANY | Pricing Score | |
|---|---|---|
| Havas Worldwide | 4.4/5 |
| Huge | 3.9/5 |
| Droga5 | 3.9/5 |
| Publicis | 3.8/5 |
| Leo Burnett | 3.8/5 |
| Havas Media Group | 3.7/5 |
| iCrossing | 3.5/5 |
| AKQA | 3.4/5 |
| R/GA | 3.4/5 |
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R/GA Customer Satisfaction (CSAT)
R/GA Customer Satisfaction (CSAT) Score
92 / 100
R/GA has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
67%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
R/GA Customer Satisfaction vs. Competitors
Compared to its competitors, R/GA's Customer Satisfaction score is rated right above Havas Worldwide.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| R/GA | 92% |
| Havas Worldwide | 90% |
| Droga5 | 83% |
| Publicis | 79% |
| Havas Media Group | 75% |
| iCrossing | 70% |
| AKQA | 66% |
| Huge | 63% |
| Leo Burnett | 53% |
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R/GA Customer Service
3.4/5
R/GA has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About R/GA's Customer Service
Address
450 West 33rd Street, New York, NY , New York City, NY 10001
Website
http://rga.com
Phone Number
(212) 946-4000
R/GA Customer Service vs. Competitors
Compared to its competitors, R/GA's Customer Service score is rated right below AKQA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Havas Worldwide | 4.3/5 |
| Droga5 | 4/5 |
| Publicis | 3.9/5 |
| Leo Burnett | 3.9/5 |
| iCrossing | 3.8/5 |
| Havas Media Group | 3.8/5 |
| Huge | 3.6/5 |
| AKQA | 3.6/5 |
| R/GA | 3.4/5 |
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R/GA as an Employer
3.7/5
R/GA has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
R/GA scored a -8 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of R/GA would recommend the brand to a friend. ENPS measures how likely R/GA employees would recommend working at R/GA to a friend.
Net Promoter Score
-8
NPS Score
| 35% | Promoters |
|---|---|
| 22% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-3
eNPS Score
| 34% | Promoters |
|---|---|
| 29% | Passive |
| 37% | Detractors |
