7
NPS
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AKQA
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About AKQA's Brand
AKQA is the ideas and innovation company that uses the imaginative application of art and science to create ideas, products and services.
Brand at a Glance
57%
Customer Loyalty
3.7/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
AKQA NPS
AKQA's Net Promoter Score (NPS) is a 7 with 38% Promoters, 31% Passives, and 31% Detractors. Net Promoter Score tracks whether AKQA's customers would recommend using the product based on a scale of -100 to 100.
AKQA Overall NPS
| 38% | Promoters |
|---|---|
| 31% | Passives |
| 31% | Detractors |
AKQA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 -1 | Jun 2022 | -1 |
Jul 2022 7 | Jul 2022 | 7 |
Sep 2022 12 | Sep 2022 | 12 |
Feb 2023 5 | Feb 2023 | 5 |
May 2023 8 | May 2023 | 8 |
Aug 2023 13 | Aug 2023 | 13 |
Dec 2023 13 | Dec 2023 | 13 |
Jan 2024 12 | Jan 2024 | 12 |
Feb 2024 11 | Feb 2024 | 11 |
May 2024 14 | May 2024 | 14 |
Oct 2024 11 | Oct 2024 | 11 |
Dec 2025 6 | Dec 2025 | 6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AKQA NPS by Gender
Male customers rated AKQA's NPS 67 points higher than Female customers.
Male
67
AKQA's NPS was rated 67 by Male customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Female
0
AKQA's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
AKQA NPS by Ethnicity
AKQA's NPS was rated 0 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
AKQA NPS by Usage
AKQA's NPS was rated the highest by customers who have used AKQA's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
AKQA Customer Reviews
Out of the 2 AKQA customer reviews 1 was positive and 1 was constructive. AKQA customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AKQA Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of AKQA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AKQA Customer Loyalty Score by Gender
Female customers rated AKQA's Customer Loyalty score 8% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of AKQA.
Male
70%
Yes
Female
78%
Yes
AKQA Customer Loyalty Score by Ethnicity
AKQA's Customer Loyalty score was rated 70% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AKQA.
70
out of 100
Asian or Pacific Islander
AKQA Customer Loyalty Score by Usage
AKQA's Customer Loyalty score was rated 70% by customers who have used AKQA's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
AKQA Product Quality
3.7/5
AKQA has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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AKQA Product Information
AKQA’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://akqa.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AdTech
Business Services
Ecommerce and Marketplaces
Enterprise
Marketplaces
Media
Mobile App
Productivity
SaaS
Quick Insights into AKQA Product Quality
AKQA's Product Quality score was rated highest by customers who have used AKQA's products/services for Less than 1 Year, and rated lowest by customers who have used AKQA's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked AKQA's Product Quality.
Ranked AKQA Product Quality the Highest
Ranked AKQA Product Quality the Lowest
AKQA Product Quality Score by Gender
Male customers rated AKQA's Product Quality score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of AKQA.
Male
4.6/5
Female
3.4/5
AKQA Product Quality Score by Ethnicity
AKQA's Product Quality score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AKQA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
AKQA Product Quality Score by Usage
AKQA's Product Quality score was rated the highest by customers who have used AKQA's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
AKQA Pricing
AKQA ROI & Value For Money
3.4/5
AKQA has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock AKQA's overall ROI score rated by its users and customers.
Quick Insights into AKQA ROI
AKQA's ROI score was rated highest by Male customers, and rated lowest by customers who have used AKQA's products/services for 1 to 2 Years.
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Ranked AKQA ROI the Highest
Ranked AKQA ROI the Lowest
AKQA ROI Score by Gender
Male customers rated AKQA's ROI score 1.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of AKQA.
Male
4.5/5
Female
3.1/5
AKQA ROI Score by Ethnicity
AKQA's ROI score was rated 3.8 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AKQA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
AKQA ROI Score by Usage
AKQA's ROI score was rated the highest by customers who have used AKQA's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
AKQA Customer Satisfaction (CSAT)
AKQA Customer Satisfaction (CSAT) Score
66 / 100
AKQA has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AKQA Customer Satisfaction
AKQA's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked AKQA's Customer Satisfaction.
Ranked AKQA Customer Satisfaction the Highest
Ranked AKQA Customer Satisfaction the Lowest
AKQA Customer Satisfaction Score by Gender
Female customers rated AKQA's Customer Satisfaction score 9 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of AKQA.
66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
AKQA Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
AKQA's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AKQA.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
AKQA Customer Satisfaction Score by Usage
AKQA's Customer Satisfaction score was rated 66 points by customers who have used AKQA's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
AKQA Customer Service
3.6/5
AKQA has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About AKQA's Customer Service
Address
San Francisco, CA CA 94107
Website
http://akqa.com
Phone Number
415-645-9400
Quick Insights into AKQA Customer Service
AKQA's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used AKQA's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked AKQA's Customer Service score.
Ranked AKQA Customer Service the Highest
Ranked AKQA Customer Service the Lowest
AKQA Customer Service Score by Gender
Male customers rated AKQA's Customer Service score 1.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of AKQA.
Male
4.6/5
Female
3.1/5
AKQA Customer Service Score by Ethnicity
AKQA's Customer Service score was rated 4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AKQA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
AKQA Customer Service Score by Usage
AKQA's Customer Service score was rated the highest by customers who have used AKQA's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
AKQA as an Employer
3.2/5
AKQA has a 3.2/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
AKQA scored a 7 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of AKQA would recommend the brand to a friend. ENPS measures how likely AKQA employees would recommend working at AKQA to a friend.
Net Promoter Score
7
NPS Score
| 38% | Promoters |
|---|---|
| 31% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 32% | Promoters |
|---|---|
| 23% | Passive |
| 45% | Detractors |
