Thumbtack NPS & Customer Reviews

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Thumbtack

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About Thumbtack's Brand

At Thumbtack, we help people care for their home from top to bottom, whether it’s a minor repair or a major remodel. Through the Thumbtack app, people can effortlessly manage their homes — confidently knowing what to do, when to do it and who to hire. We don't just connect millions of customers to the right pros for their projects. We empower people across the country to fix, maintain and improve their most valuable asset. Among its major competitors, Thumbtack is ranked in 1st place for NPS while Houzz is 2nd, and Angi is 3rd. Overall, Thumbtack has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.70B

Brand at a Glance

55%

Customer Loyalty

3.2/5

Product Quality

3.3/5

Pricing

3.3/5

Customer Service

Thumbtack Ranking

^#1 / 4 of its competitors

Thumbtack NPS

Thumbtack's Net Promoter Score (NPS) is a 2 with 42% Promoters, 18% Passives, and 40% Detractors. Net Promoter Score tracks whether Thumbtack's customers would recommend using the product based on a scale of -100 to 100.

Thumbtack Overall NPS

NPS

42%	Promoters
18%	Passives
40%	Detractors

Thumbtack NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2022 28	Aug 2022	28
Oct 2022 30	Oct 2022	30
Nov 2022 33	Nov 2022	33
Mar 2023 28	Mar 2023	28
Apr 2023 23	Apr 2023	23
May 2023 20	May 2023	20
Jul 2023 16	Jul 2023	16
Nov 2023 9	Nov 2023	9
Jan 2024 6	Jan 2024	6
Apr 2024 7	Apr 2024	7
Feb 2025 4	Feb 2025	4
Mar 2025 2	Mar 2025	2

How Other Brands Compare

Thumbtack is ranked first for NPS among its competitors. Houzz and Angi come in second and third, with TaskRabbit coming in at #4. Among those competitors, it is the second most valued company behind Houzz.

	Thumbtack	TaskRabbit	Houzz	Angi
Global Ranking	#-	#655	#-	#-
NPS	2	-35	-28	-32
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	$1.70B	-	$4.30B	$1.15B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Thumbtack NPS by Gender

Male customers rated Thumbtack's NPS 20 points higher than Female customers.

Male

Thumbtack's NPS was rated 20 by Male customers on Comparably.

50%

Promoters

20%

Passives

30%

Detractors

Female

Thumbtack's NPS was rated by Female customers on Comparably.

50%

Promoters

Passives

50%

Detractors

Thumbtack NPS by Ethnicity

Thumbtack's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 13	Caucasian	13
Other 0	Other	0

Thumbtack NPS by Age

Thumbtack's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

26-30

67%

33%

31-35

60%

20%

Thumbtack NPS by Usage

Thumbtack's NPS was rated the highest by customers who have used Thumbtack's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 40	Less than 1 Year	40
2 to 5 Years 66	2 to 5 Years	66

Thumbtack NPS vs. Competitors

Compared to its competitors, Thumbtack's NPS is rated right above Houzz.

COMPANY		NPS Score
	Thumbtack	2
	Houzz	-28
	Angi	-32
	TaskRabbit	-35
	Ticketmaster	-63

Thumbtack Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Thumbtack users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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55%

45%

Thumbtack Customer Loyalty Score by Gender

Female customers rated Thumbtack's Customer Loyalty score 14% higher than Male customers.

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Male

64%

Yes

Female

78%

Yes

Thumbtack Customer Loyalty Score by Ethnicity

Thumbtack's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Other

Thumbtack Customer Loyalty Score by Age

Thumbtack's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 70%	26-30	70%
31-35 82%	31-35	82%

Thumbtack Customer Loyalty Score by Usage

Thumbtack's Customer Loyalty score was rated the highest by customers who have used Thumbtack's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	46%
2 to 5 Years	100%

Thumbtack Customer Loyalty Score by Industry

Thumbtack's Customer Loyalty score was rated 82% by Tech industry customers.

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Tech	82%

Thumbtack Customer Loyalty vs. Competitors

Compared to its competitors, Thumbtack's Customer Loyalty score is rated right above TaskRabbit, and is preceded by Ticketmaster.

COMPANY		Customer Loyalty Score
	Angi	62%
	Houzz	57%
	Ticketmaster	56%
	Thumbtack	55%
	TaskRabbit	49%

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Thumbtack Product Quality

3.2/5

Thumbtack has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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Thumbtack Product Information

Thumbtack’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Thumbtack's product the highest.

Website: http://thumbtack.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Small Business Services

Quick Insights into Thumbtack Product Quality

Thumbtack's Product Quality score was rated highest by Caucasian customers, and rated lowest by Other customers.

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Ranked Thumbtack Product Quality the Highest

Caucasian	4.1
Less than 1 Year	4.1
Female	3.7

Ranked Thumbtack Product Quality the Lowest

Male	3.3
26-30	3.1
Other	2.1

Thumbtack Product Quality Score by Gender

Female customers rated Thumbtack's Product Quality score 0.4 stars higher than Male customers.

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Male

3.3/5

Female

3.7/5

Thumbtack Product Quality Score by Ethnicity

Thumbtack's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Other 2.1	Other	2.1

Thumbtack Product Quality Score by Age

Thumbtack's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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Summary	Age	Score
26-30 3.1	26-30	3.1
31-35 3.6	31-35	3.6

Thumbtack Product Quality Score by Usage

Thumbtack's Product Quality score was rated the highest by customers who have used Thumbtack's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
2 to 5 Years	3.6

Thumbtack Product Quality Score by Industry

Thumbtack's Product Quality score was rated 3.2 stars by Tech industry customers.

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Tech	3.2

Thumbtack Product Quality vs. Competitors

Compared to its competitors, Thumbtack's Product Quality score is rated right above TaskRabbit.

COMPANY		Product Quality Score
	Thumbtack	3.2/5
	TaskRabbit	2.6/5
	Angi	2.5/5
	Houzz	2.4/5
	Ticketmaster	1.7/5

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Thumbtack Pricing

Thumbtack ROI & Value For Money

3.3/5

Thumbtack has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Thumbtack Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Thumbtack ROI

Thumbtack's ROI score was rated highest by customers who have used Thumbtack's products/services for Less than 1 Year, and rated lowest by Other customers.

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Ranked Thumbtack ROI the Highest

Less than 1 Year	4.1
Caucasian	3.6
Female	3.4

Ranked Thumbtack ROI the Lowest

31-35	3.1
Male	3.1
Other	2.2

Thumbtack ROI Score by Gender

Female customers rated Thumbtack's ROI score 0.3 stars higher than Male customers.

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Male

3.1/5

Female

3.4/5

Thumbtack ROI Score by Ethnicity

Thumbtack's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Other 2.2	Other	2.2

Thumbtack ROI Score by Age

Thumbtack's ROI score was rated 3.1 stars by customers ages 26-30 and customers ages 31-35 on Comparably.

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Summary	Age	Score
26-30 3.1	26-30	3.1
31-35 3.1	31-35	3.1

Thumbtack ROI Score by Usage

Thumbtack's ROI score was rated the highest by customers who have used Thumbtack's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
2 to 5 Years	3.6

Thumbtack ROI Score by Industry

Thumbtack's ROI score was rated 3.3 stars by Tech industry customers.

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Tech	3.3

Thumbtack Pricing vs. Competitors

Compared to its competitors, Thumbtack's ROI score is rated right above TaskRabbit.

COMPANY		Pricing Score
	Thumbtack	3.3/5
	TaskRabbit	2.5/5
	Angi	2.4/5
	Houzz	2.3/5
	Ticketmaster	1.5/5

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Thumbtack Customer Satisfaction (CSAT)

Thumbtack Customer Satisfaction (CSAT) Score

48 / 100

Thumbtack has an overall Customer Satisfaction score of 48 rated by its users and customers.

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Very Satisfied	30%
Satisfied	18%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	26%
Very Dissatisfied	13%

Very Satisfied

30%

Satisfied

18%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

26%

Very Dissatisfied

13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Thumbtack Customer Satisfaction

Thumbtack's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Female customers.

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Ranked Thumbtack Customer Satisfaction the Highest

31-35	80%
2 to 5 Years	75%
Tech	75%

Ranked Thumbtack Customer Satisfaction the Lowest

Other	50%
Female	33%

Thumbtack Customer Satisfaction Score by Gender

Male customers rated Thumbtack's Customer Satisfaction score 24 points higher than Female customers.

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57 / 100

Male

	Very Satisfied	14%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	14%
	Very Dissatisfied	29%

33 / 100

Female

	Very Satisfied	33%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	67%
	Very Dissatisfied	0%

Thumbtack Customer Satisfaction Score by Ethnicity

Caucasian
60%
Other
50%

CSAT according to Caucasian

Thumbtack's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	40%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

40%

Very Dissatisfied

CSAT according to Other

Thumbtack's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	0%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	25%
Very Dissatisfied	25%

Very Satisfied

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

25%

Thumbtack Customer Satisfaction Score by Age

Thumbtack's Customer Satisfaction score was rated 80 points by customers ages 31-35 on Comparably.

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100

Breakdown

Age

Score

31-35

80%

Thumbtack Customer Satisfaction Score by Usage

Thumbtack's Customer Satisfaction score was rated 75 points by customers who have used Thumbtack's products/services for 2 to 5 Years.

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2 to 5 Years	75

Thumbtack Customer Satisfaction Score by Industry

Thumbtack's Customer Satisfaction score was rated 75 points by Tech industry customers.

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{
	"title": "Thumbtack Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
			"score": 75,
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			"text": "Thumbtack's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
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Tech	75

Thumbtack Customer Satisfaction vs. Competitors

Compared to its competitors, Thumbtack's Customer Satisfaction score is rated right above Houzz.

COMPANY		Customer Satisfaction (CSAT) Score
	Thumbtack	47%
	Houzz	37%
	Angi	36%
	TaskRabbit	33%
	Ticketmaster	19%

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Thumbtack Customer Service

3.3/5

Thumbtack has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Thumbtack's Customer Service

Address

415 Natoma St, San Francisco, CA 94103

Website

http://thumbtack.com

Phone Number

not applicable

Thumbtack's Social Links

Quick Insights into Thumbtack Customer Service

Thumbtack's Customer Service score was rated highest by customers who have used Thumbtack's products/services for 2 to 5 Years, and rated lowest by Other customers.

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Ranked Thumbtack Customer Service the Highest

2 to 5 Years	4.1
31-35	3.9
Caucasian	3.5

Ranked Thumbtack Customer Service the Lowest

26-30	3.1
Female	3.1
Other	2.2

Thumbtack Customer Service Score by Gender

Male customers rated Thumbtack's Customer Service score 0.3 stars higher than Female customers.

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Male

3.4/5

Female

3.1/5

Thumbtack Customer Service Score by Ethnicity

Thumbtack's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Other 2.2	Other	2.2

Thumbtack Customer Service Score by Age

Thumbtack's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
26-30 3.1	26-30	3.1
31-35 3.9	31-35	3.9

Thumbtack Customer Service Score by Usage

Thumbtack's Customer Service score was rated the highest by customers who have used Thumbtack's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
2 to 5 Years	4.1

Thumbtack Customer Service Score by Industry

Thumbtack's Customer Service score was rated 3.3 stars by Tech industry customers.

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Tech	3.3

Thumbtack Customer Service vs. Competitors

Compared to its competitors, Thumbtack's Customer Service score is rated right above TaskRabbit.

COMPANY		Customer Service Score
	Thumbtack	3.3/5
	TaskRabbit	2.5/5
	Angi	2.4/5
	Houzz	2.2/5
	Ticketmaster	1.5/5

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Thumbtack as an Employer

4.7/5

Thumbtack has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of Thumbtack

Marco Zappacosta

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Thumbtack scored a 2 for Net Promoter Score and a 64 for Employee Net Promoter Score. NPS gauges how likely a customer of Thumbtack would recommend the brand to a friend. ENPS measures how likely Thumbtack employees would recommend working at Thumbtack to a friend.

Net Promoter Score

NPS Score

42%	Promoters
18%	Passive
40%	Detractors

Employee Net Promoter Score

eNPS Score

74%	Promoters
16%	Passive
10%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail