-7
NPS
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Affirm
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About Affirm's Brand
Affirm, a financial technology services company, offers installment loans to consumers at the point of sale.
Brand at a Glance
77%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
2.9/5
Customer Service
Affirm NPS
Affirm's Net Promoter Score (NPS) is a -7 with 41% Promoters, 11% Passives, and 48% Detractors. Net Promoter Score tracks whether Affirm's customers would recommend using the product based on a scale of -100 to 100.
Affirm Overall NPS
| 41% | Promoters |
|---|---|
| 11% | Passives |
| 48% | Detractors |
Affirm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 -7 | Jun 2024 | -7 |
Aug 2024 -7 | Aug 2024 | -7 |
Sep 2024 -7 | Sep 2024 | -7 |
Oct 2024 -7 | Oct 2024 | -7 |
Nov 2024 -7 | Nov 2024 | -7 |
Dec 2024 -8 | Dec 2024 | -8 |
Jan 2025 -8 | Jan 2025 | -8 |
Feb 2025 -8 | Feb 2025 | -8 |
Apr 2025 -9 | Apr 2025 | -9 |
Sep 2025 -9 | Sep 2025 | -9 |
Dec 2025 -9 | Dec 2025 | -9 |
Apr 2026 -7 | Apr 2026 | -7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Affirm NPS by Gender
Female customers rated Affirm's NPS 40 points higher than Male customers.
Male
-51
Affirm's NPS was rated -51 by Male customers on Comparably.
23%
Promoters
3%
Passives
74%
Detractors
Female
-11
Affirm's NPS was rated -11 by Female customers on Comparably.
41%
Promoters
7%
Passives
52%
Detractors
Affirm NPS by Ethnicity
Affirm's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -44 | Caucasian | -44 |
African American/Black -19 | African American/Black | -19 |
Other -30 | Other | -30 |
Affirm NPS by Age
Affirm's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Affirm NPS by Usage
Affirm's NPS was rated the highest by customers who have used Affirm's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years -52 | 1 to 2 Years | -52 |
2 to 5 Years -32 | 2 to 5 Years | -32 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Affirm Customer Reviews
Out of the 26 Affirm customer reviews 11 were positive and 15 were constructive. Affirm customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Affirm Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Affirm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Affirm Customer Loyalty Score by Gender
Female customers rated Affirm's Customer Loyalty score 2% higher than Male customers.
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Male
76%
Yes
Female
78%
Yes
Affirm Customer Loyalty Score by Ethnicity
Affirm's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Affirm.
78
out of 100
Caucasian
92
out of 100
African American/Black
55
out of 100
Other
Affirm Customer Loyalty Score by Age
Affirm's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 66% | 26-30 | 66% |
36-40 70% | 36-40 | 70% |
41-45 64% | 41-45 | 64% |
51-55 100% | 51-55 | 100% |
56-60 85% | 56-60 | 85% |
61-65 46% | 61-65 | 46% |
66+ 73% | 66+ | 73% |
Affirm Customer Loyalty Score by Usage
Affirm's Customer Loyalty score was rated the highest by customers who have used Affirm's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Affirm Customer Loyalty Score by Industry
Affirm's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Affirm Product Quality
3/5
Affirm has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Affirm Product Information
Affirm’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Affirm's product the highest. Reviewers from the Accounting industry rated Affirm the lowest at 1.5.
- Website
- http://affirm.com
- Company Size
- 11-50 Employees
Industry
Tech
FinTech
Quick Insights into Affirm Product Quality
Affirm's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Accounting industry.
Sign Up to unlock insights into how customers have ranked Affirm's Product Quality.
Ranked Affirm Product Quality the Highest
Ranked Affirm Product Quality the Lowest
Affirm Product Quality Score by Gender
Female customers rated Affirm's Product Quality score 0.7 stars higher than Male customers.
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Male
2.2/5
Female
2.9/5
Affirm Product Quality Score by Ethnicity
Affirm's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Affirm.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 2.3 | Other | 2.3 |
Affirm Product Quality Score by Age
Affirm's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Affirm.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 1.5 | 41-45 | 1.5 |
51-55 3 | 51-55 | 3 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Affirm Product Quality Score by Usage
Affirm's Product Quality score was rated the highest by customers who have used Affirm's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Affirm Product Quality Score by Industry
Affirm's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Affirm Pricing
Affirm ROI & Value For Money
3/5
Affirm has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Affirm's overall ROI score rated by its users and customers.
Affirm Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Accounting industry think that they had the lowest ROI from Affirm.
Quick Insights into Affirm ROI
Affirm's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
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Ranked Affirm ROI the Highest
Ranked Affirm ROI the Lowest
Affirm ROI Score by Gender
Female customers rated Affirm's ROI score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Affirm.
Male
2/5
Female
2.9/5
Affirm ROI Score by Ethnicity
Affirm's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Affirm.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 2.4 | African American/Black | 2.4 |
Other 2.3 | Other | 2.3 |
Affirm ROI Score by Age
Affirm's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Affirm.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.7 | 26-30 | 2.7 |
36-40 3.8 | 36-40 | 3.8 |
41-45 1.5 | 41-45 | 1.5 |
51-55 3.1 | 51-55 | 3.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.5 | 66+ | 1.5 |
Affirm ROI Score by Usage
Affirm's ROI score was rated the highest by customers who have used Affirm's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Affirm ROI Score by Industry
Affirm's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Affirm Customer Satisfaction (CSAT)
Affirm Customer Satisfaction (CSAT) Score
51 / 100
Affirm has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
14%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Affirm Customer Satisfaction
Affirm's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked Affirm Customer Satisfaction the Highest
Ranked Affirm Customer Satisfaction the Lowest
Affirm Customer Satisfaction Score by Gender
Female customers rated Affirm's Customer Satisfaction score 31 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Affirm.
21 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 18% | |
Very Dissatisfied | 54% |
52 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 41% |
Affirm Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Affirm's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Affirm.
33 / 100
Very Satisfied
24%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
11%
Very Dissatisfied
47%
CSAT according to African American/Black
Affirm's Customer Satisfaction (CSAT) score was rated 46% according to African American/Black users and customers.
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46 / 100
Very Satisfied
18%
Satisfied
28%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
45%
CSAT according to Other
Affirm's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Affirm.
30 / 100
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
60%
Affirm Customer Satisfaction Score by Age
Affirm's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Affirm.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 66% | |||||||||||||||
| 36-40 | 56% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 10% |
Affirm Customer Satisfaction Score by Usage
Affirm's Customer Satisfaction score was rated the highest by customers who have used Affirm's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Affirm Customer Satisfaction Score by Industry
Affirm's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Affirm Customer Satisfaction Score by Industry",
"text": "Affirm's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Affirm's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Accounting",
"groupId": 495,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Affirm's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Affirm's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 28,
"stars": 0,
"csatScore": 28,
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"scoreClassName": "",
"scoreLabel": 28
}
]
}Affirm Customer Service
2.9/5
Affirm has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Affirm's overall Customer Service score rated by its users and customers.
About Affirm's Customer Service
Address
San Francisco, CA
Website
http://affirm.com
Quick Insights into Affirm Customer Service
Affirm's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Accounting industry.
Sign Up to unlock insights into how customers have ranked Affirm's Customer Service score.
Ranked Affirm Customer Service the Highest
Ranked Affirm Customer Service the Lowest
Affirm Customer Service Score by Gender
Female customers rated Affirm's Customer Service score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Affirm.
Male
1.9/5
Female
2.7/5
Affirm Customer Service Score by Ethnicity
Affirm's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Affirm.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 2 | Other | 2 |
Affirm Customer Service Score by Age
Affirm's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Affirm.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.9 | 26-30 | 2.9 |
36-40 3.6 | 36-40 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2.8 | 51-55 | 2.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Affirm Customer Service Score by Usage
Affirm's Customer Service score was rated the highest by customers who have used Affirm's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Affirm Customer Service Score by Industry
Affirm's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Affirm as an Employer
3.1/5
Affirm has a 3.1/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Affirm scored a -7 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Affirm would recommend the brand to a friend. ENPS measures how likely Affirm employees would recommend working at Affirm to a friend.
Net Promoter Score
-7
NPS Score
| 41% | Promoters |
|---|---|
| 11% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 33% | Promoters |
|---|---|
| 23% | Passive |
| 44% | Detractors |
