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Decathlon is

Ranked

#115

Retail Brands

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Decathlon

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Decathlon

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Decathlon is ranked #115 in Retail Brands

About Decathlon's Brand

Decathlon’s brand is ranked #874 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Decathlon. When compared to other organizations within the Retail industry, Decathlon is ranked #115. Among its major competitors, Decathlon is ranked in 1st place for NPS while Gap Inc. is 2nd, and Tracksmith is 3rd.

Brand at a Glance

89%

Customer Loyalty

4.2/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

Decathlon Ranking

^#115 in Retail
^#1 / 4 of its competitors

Decathlon NPS

Decathlon's Net Promoter Score (NPS) is a 41 with 61% Promoters, 19% Passives, and 20% Detractors. Net Promoter Score tracks whether Decathlon's customers would recommend using the product based on a scale of -100 to 100.

Decathlon Overall NPS

NPS

61%	Promoters
19%	Passives
20%	Detractors

Decathlon NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2025 39	Jun 2025	39
Jul 2025 39	Jul 2025	39
Aug 2025 39	Aug 2025	39
Sep 2025 41	Sep 2025	41
Oct 2025 39	Oct 2025	39
Nov 2025 40	Nov 2025	40
Dec 2025 41	Dec 2025	41
Jan 2026 39	Jan 2026	39
Feb 2026 40	Feb 2026	40
Mar 2026 40	Mar 2026	40
Apr 2026 40	Apr 2026	40
May 2026 42	May 2026	42

How Other Brands Compare

Decathlon is ranked first for NPS among its competitors. Gap Inc. and Tracksmith come in second and third, with Swell.com coming in at #4.

	Decathlon	Gap Inc.	Tracksmith	Swell.com
Global Ranking	#874	#134	#-	#-
NPS	41	7	-	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$3.54B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Decathlon NPS by Gender

Female customers rated Decathlon's NPS 1 points higher than Male customers.

Male

Decathlon's NPS was rated 54 by Male customers on Comparably.

64%

Promoters

26%

Passives

10%

Detractors

Female

Decathlon's NPS was rated 55 by Female customers on Comparably.

61%

Promoters

33%

Passives

Detractors

Decathlon NPS by Ethnicity

Decathlon's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 41	Caucasian	41
Hispanic or Latino 33	Hispanic or Latino	33
African American/Black 100	African American/Black	100
Asian or Pacific Islander 65	Asian or Pacific Islander	65
Other 42	Other	42

Decathlon NPS by Age

Decathlon's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

59%

27%

14%

26-30

67%

33%

31-35

80%

20%

36-40

33%

67%

41-45

33%

34%

33%

46-50

67%

33%

Decathlon NPS by Usage

Decathlon's NPS was rated the highest by customers who have used Decathlon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 24	Less than 1 Year	24
1 to 2 Years 36	1 to 2 Years	36
2 to 5 Years 68	2 to 5 Years	68
5 to 10 Years 59	5 to 10 Years	59
Over 10 Years 71	Over 10 Years	71

Decathlon NPS vs. Competitors

Compared to its competitors, Decathlon's NPS is rated right above Gap Inc..

COMPANY		NPS Score
	Decathlon	41
	Gap Inc.	7

Decathlon NPS vs Companies in Retail

In the Retail industry, Decathlon's NPS is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Decathlon	41
	Bath & Body Works	38
	Target	36
	Chipotle	16

Decathlon Customer Reviews

Out of the 21 Decathlon customer reviews 19 were positive and 2 were constructive. Decathlon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Decathlon Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Decathlon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

89%

11%

Decathlon Customer Loyalty Score by Gender

Female customers rated Decathlon's Customer Loyalty score 2% higher than Male customers.

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Male

88%

Yes

Female

90%

Yes

Decathlon Customer Loyalty Score by Ethnicity

Decathlon's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Decathlon.

out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Decathlon Customer Loyalty Score by Age

Decathlon's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Decathlon.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 88%	26-30	88%
31-35 91%	31-35	91%
36-40 100%	36-40	100%
41-45 70%	41-45	70%
46-50 100%	46-50	100%

Decathlon Customer Loyalty Score by Usage

Decathlon's Customer Loyalty score was rated the highest by customers who have used Decathlon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	78%
1 to 2 Years	91%
2 to 5 Years	84%
5 to 10 Years	93%
Over 10 Years	100%

Decathlon Customer Loyalty Score by Industry

Decathlon's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Sporting Goods industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	82%
Accounting	100%
Architecture and Planning	70%
Arts and Entertainment	100%
Business and Consumer Services	82%
Consulting	78%
Education	78%
Retail	100%
Sporting Goods	70%

Decathlon Customer Loyalty vs. Competitors

Compared to its competitors, Decathlon's Customer Loyalty score is rated right above Gap Inc..

COMPANY		Customer Loyalty Score
	Decathlon	89%
	Gap Inc.	66%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Decathlon's Customer Loyalty score is rated right above Costco.

COMPANY		Customer Loyalty Score
	Decathlon	89%
	Costco	89%
	Amazon	89%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	REI	86%
	Target	82%
	Chipotle	76%

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Decathlon Product Quality

4.2/5

Decathlon has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Decathlon Product Information

Decathlon’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Decathlon's product the highest. Reviewers from the Architecture and Planning industry rated Decathlon the lowest at 3.8.

Website: http://corporate.decathlon.com

Company Size: 10,000+ Employees

Quick Insights into Decathlon Product Quality

Decathlon's Product Quality score was rated highest by customers ages 31-35, and rated lowest by African American/Black customers.

Sign Up to unlock insights into how customers have ranked Decathlon's Product Quality.

Ranked Decathlon Product Quality the Highest

31-35	4.7
Business and Consumer Services	4.7
Female	4.4

Ranked Decathlon Product Quality the Lowest

46-50	3.8
Tech	3.6
African American/Black	3.2

Decathlon Product Quality Score by Gender

Female customers rated Decathlon's Product Quality score 0.4 stars higher than Male customers.

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Male

4/5

Female

4.4/5

Decathlon Product Quality Score by Ethnicity

Decathlon's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.2	Other	4.2

Decathlon Product Quality Score by Age

Decathlon's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 3.8	26-30	3.8
31-35 4.7	31-35	4.7
36-40 4.3	36-40	4.3
41-45 3.8	41-45	3.8
46-50 3.8	46-50	3.8

Decathlon Product Quality Score by Usage

Decathlon's Product Quality score was rated the highest by customers who have used Decathlon's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4
2 to 5 Years	4.2
5 to 10 Years	4.1
Over 10 Years	4.3

Decathlon Product Quality Score by Industry

Decathlon's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	4.5
Architecture and Planning	3.8
Arts and Entertainment	4.1
Business and Consumer Services	4.7
Consulting	4.2
Education	4.1
Retail	4.7
Sporting Goods	4.6

Decathlon Product Quality vs. Competitors

Compared to its competitors, Decathlon's Product Quality score is rated right above Gap Inc..

COMPANY		Product Quality Score
	Decathlon	4.2/5
	Gap Inc.	3.7/5

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Product Quality for Other Retail Brands

In the Retail industry, Decathlon's Product Quality score is rated right above Amazon, and is preceded by Costco.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Decathlon	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Decathlon Pricing

Decathlon ROI & Value For Money

4.1/5

Decathlon has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Decathlon Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Decathlon.

Quick Insights into Decathlon ROI

Decathlon's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Decathlon ROI the Highest

Retail	5
31-35	4.7
African American/Black	4.6

Ranked Decathlon ROI the Lowest

Less than 1 Year	3.8
Hispanic or Latino	3.6
Architecture and Planning	3.5

Decathlon ROI Score by Gender

Female customers rated Decathlon's ROI score 0.3 stars higher than Male customers.

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Male

4.1/5

Female

4.4/5

Decathlon ROI Score by Ethnicity

Decathlon's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.1	Other	4.1

Decathlon ROI Score by Age

Decathlon's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.2	26-30	4.2
31-35 4.7	31-35	4.7
36-40 4.3	36-40	4.3
41-45 3.8	41-45	3.8
46-50 4	46-50	4

Decathlon ROI Score by Usage

Decathlon's ROI score was rated the highest by customers who have used Decathlon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4.2
2 to 5 Years	4.2
5 to 10 Years	4.3
Over 10 Years	4.4

Decathlon ROI Score by Industry

Decathlon's ROI score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.6
Accounting	4.3
Architecture and Planning	3.5
Arts and Entertainment	4.3
Business and Consumer Services	4.6
Consulting	4.1
Education	3.9
Retail	5
Sporting Goods	4.3

Decathlon Pricing vs. Competitors

Compared to its competitors, Decathlon's ROI score is rated right above Gap Inc..

COMPANY		Pricing Score
	Decathlon	4.1/5
	Gap Inc.	3.5/5

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ROI for Other Retail Brands

In the Retail industry, Decathlon's ROI score is rated right above Amazon, and is preceded by Costco.

COMPANY		Pricing Score
	Costco	4.1/5
	Decathlon	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.8/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Decathlon Customer Satisfaction (CSAT)

Decathlon Customer Satisfaction (CSAT) Score

88 / 100

Decathlon has an overall Customer Satisfaction score of 88 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	54%
Satisfied	34%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	3%

Very Satisfied

54%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Decathlon Customer Satisfaction

Decathlon's Customer Satisfaction score was rated highest by customers from the Consulting industry, and rated lowest by African American/Black customers.

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Ranked Decathlon Customer Satisfaction the Highest

Consulting	100%
Hispanic or Latino	100%
Over 10 Years	100%

Ranked Decathlon Customer Satisfaction the Lowest

36-40	67%
Architecture and Planning	34%
African American/Black	25%

Decathlon Customer Satisfaction Score by Gender

Female customers rated Decathlon's Customer Satisfaction score 9 points higher than Male customers.

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82 / 100

Male

	Very Satisfied	39%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	6%
	Very Dissatisfied	6%

91 / 100

Female

	Very Satisfied	45%
	Satisfied	46%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	3%

Decathlon Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Decathlon's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.

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84 / 100

Very Satisfied	50%
Satisfied	34%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Decathlon's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Decathlon's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.

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25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	25%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

25%

Very Dissatisfied

25%

CSAT according to Asian or Pacific Islander

Decathlon's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100

Very Satisfied	52%
Satisfied	36%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

52%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Decathlon's Customer Satisfaction (CSAT) score was rated 94% according to Other users and customers.

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94 / 100

Very Satisfied	29%
Satisfied	65%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

29%

Satisfied

65%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Decathlon Customer Satisfaction Score by Age

Decathlon's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

88%

26-30

86%

31-35

84%

36-40

67%

Decathlon Customer Satisfaction Score by Usage

Decathlon's Customer Satisfaction score was rated the highest by customers who have used Decathlon's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	86
1 to 2 Years	78
2 to 5 Years	84
5 to 10 Years	87
Over 10 Years	100

Decathlon Customer Satisfaction Score by Industry

Decathlon's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Decathlon Customer Satisfaction Score by Industry",
	"text": "Decathlon's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Architecture and Planning industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Decathlon's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 80,
			"stars": 0,
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			"scoreClassName": "",
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			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 34,
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			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 67,
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			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 89,
			"stars": 0,
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			"text": "Decathlon's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
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			"label": "Consulting",
			"groupId": 511,
			"score": 100,
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			"scoreClassName": "max",
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		}
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}

Tech	90
Accounting	80
Architecture and Planning	34
Arts and Entertainment	67
Business and Consumer Services	89
Consulting	100

Decathlon Customer Satisfaction vs. Competitors

Compared to its competitors, Decathlon's Customer Satisfaction score is rated right above Gap Inc..

COMPANY		Customer Satisfaction (CSAT) Score
	Decathlon	88%
	Gap Inc.	72%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Decathlon's Customer Satisfaction score is rated right above Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Decathlon	88%
	Amazon	84%
	REI	84%
	Costco	83%
	American Eagle Outfitters	81%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	63%

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Decathlon Customer Service

4.1/5

Decathlon has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Decathlon's Customer Service

Address

France

Website

http://corporate.decathlon.com

Quick Insights into Decathlon Customer Service

Decathlon's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers from the Tech industry.

Sign Up to unlock insights into how customers have ranked Decathlon's Customer Service score.

Ranked Decathlon Customer Service the Highest

Retail	4.9
31-35	4.8
2 to 5 Years	4.3

Ranked Decathlon Customer Service the Lowest

African American/Black	3.9
41-45	3.5
Tech	3.5

Decathlon Customer Service Score by Gender

Female customers rated Decathlon's Customer Service score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Decathlon Customer Service Score by Ethnicity

Decathlon's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.2	Other	4.2

Decathlon Customer Service Score by Age

Decathlon's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 3.9	26-30	3.9
31-35 4.8	31-35	4.8
36-40 4.3	36-40	4.3
41-45 3.5	41-45	3.5
46-50 3.6	46-50	3.6

Decathlon Customer Service Score by Usage

Decathlon's Customer Service score was rated the highest by customers who have used Decathlon's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	3.9
2 to 5 Years	4.3
5 to 10 Years	4.1
Over 10 Years	4.3

Decathlon Customer Service Score by Industry

Decathlon's Customer Service score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.

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Tech	3.5
Accounting	4.4
Architecture and Planning	3.5
Arts and Entertainment	4.6
Business and Consumer Services	4.5
Consulting	4.1
Education	4.4
Retail	4.9
Sporting Goods	4.5

Decathlon Customer Service vs. Competitors

Compared to its competitors, Decathlon's Customer Service score is rated right above Gap Inc..

COMPANY		Customer Service Score
	Decathlon	4.1/5
	Gap Inc.	3.6/5

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Customer Service for Other Retail Brands

In the Retail industry, Decathlon's Customer Service score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	Decathlon	4.1/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Decathlon as an Employer

4.7/5

Decathlon has a 4.7/5 stars for its overall company culture rated by their employees

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CEO of Decathlon

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Decathlon scored a 41 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of Decathlon would recommend the brand to a friend. ENPS measures how likely Decathlon employees would recommend working at Decathlon to a friend.

Net Promoter Score

NPS Score

61%	Promoters
19%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

59%	Promoters
21%	Passive
20%	Detractors

Global Ranking Snapshot

Decathlon is ranked #874 in the Global Top 100 Brands. It ranks just behind Sasol Ltd. and just ahead of Arup.

RANK			INDUSTRY
872	Automattic	Matt Mullenweg	Tech
873	Sasol Ltd.	Bongani Nqwababa	Energy and Manufacturing
874	Decathlon		Retail
875	Arup	Alan Belfield	Health and Wellness
876	SABMiller		Food and Beverages
877	Macquarie Group	Shemara Wikramanayake	Banking and Financial Services
878	NFI Industries	Sidney Brown	Automotive and Transportation