45
NPS
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SABMiller is ranked #69 in Food and Beverages Brands
SABMiller is ranked #69 in Food and Beverages Brands
About SABMiller's Brand
Operator of a brewing and beverage company. The company is an international producer and distributor of beer and soft drinks. It produces more than 200 beers, including a range of regional and global brands. SABMiller’s brand is ranked #876 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SABMiller. When compared to other organizations within the Food and Beverages industry, SABMiller is ranked #69. Among its major competitors, SABMiller is ranked in 1st place for NPS while AB InBev is 2nd.
Brand at a Glance
86%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
SABMiller Ranking
- #69 in Food and Beverages
- #1 / 2 of its competitors
SABMiller NPS
SABMiller's Net Promoter Score (NPS) is a 45 with 65% Promoters, 15% Passives, and 20% Detractors. Net Promoter Score tracks whether SABMiller's customers would recommend using the product based on a scale of -100 to 100.
SABMiller Overall NPS
| 65% | Promoters |
|---|---|
| 15% | Passives |
| 20% | Detractors |
SABMiller NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 50 | Feb 2023 | 50 |
Apr 2023 53 | Apr 2023 | 53 |
May 2023 55 | May 2023 | 55 |
Jun 2023 54 | Jun 2023 | 54 |
Oct 2023 51 | Oct 2023 | 51 |
Mar 2024 46 | Mar 2024 | 46 |
Apr 2024 45 | Apr 2024 | 45 |
Jul 2024 40 | Jul 2024 | 40 |
Aug 2024 41 | Aug 2024 | 41 |
Sep 2024 42 | Sep 2024 | 42 |
Nov 2024 44 | Nov 2024 | 44 |
Mar 2025 45 | Mar 2025 | 45 |
How Other Brands Compare
SABMiller is ranked first for NPS among its competitors. AB InBev comes in second.
 SABMiller |  AB InBev | |
| Global Ranking | #876 | #114 |
| NPS | 45 | 18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $128.81B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SABMiller NPS by Gender
Female customers rated SABMiller's NPS 14 points higher than Male customers.
Male
66
SABMiller's NPS was rated 66 by Male customers on Comparably.
83%
Promoters
0%
Passives
17%
Detractors
Female
80
SABMiller's NPS was rated 80 by Female customers on Comparably.
90%
Promoters
0%
Passives
10%
Detractors
SABMiller NPS by Ethnicity
SABMiller's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 20 | African American/Black | 20 |
Other 100 | Other | 100 |
SABMiller NPS by Age
SABMiller's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
SABMiller NPS by Usage
SABMiller's NPS was rated the highest by customers who have used SABMiller's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 100 | Over 10 Years | 100 |
SABMiller NPS vs Companies in Food and Beverages
In the Food and Beverages industry, SABMiller's NPS is rated right above Red Bull, and is preceded by Chick-fil-A.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 55 |
| SABMiller | 45 |
 | Red Bull | 42 |
 | The Coca-Cola Company | 39 |
 | Hershey Company | 35 |
 | Starbucks | 30 |
 | Mars | 27 |
 | PepsiCo | 24 |
 | McDonald's | 19 |
SABMiller Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of SABMiller users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SABMiller Customer Loyalty Score by Gender
Female customers rated SABMiller's Customer Loyalty score 18% higher than Male customers.
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Male
82%
Yes
Female
100%
Yes
SABMiller Customer Loyalty Score by Ethnicity
SABMiller's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
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78
out of 100
African American/Black
100
out of 100
Other
SABMiller Customer Loyalty Score by Age
SABMiller's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 78% | 26-30 | 78% |
31-35 100% | 31-35 | 100% |
SABMiller Customer Loyalty Score by Usage
SABMiller's Customer Loyalty score was rated the highest by customers who have used SABMiller's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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SABMiller Customer Loyalty Score by Industry
SABMiller's Customer Loyalty score was rated 85% by Accounting industry customers.
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SABMiller Customer Loyalty vs. Competitors
Compared to its competitors, SABMiller's Customer Loyalty score is rated right above AB InBev.
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, SABMiller's Customer Loyalty score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| SABMiller | 86% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Red Bull | 81% |
| Hershey Company | 81% |
| McDonald's | 79% |
| Starbucks | 78% |
| Mars | 78% |
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SABMiller Product Quality
4.1/5
SABMiller has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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SABMiller Product Information
SABMiller’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated SABMiller's product the highest.
- Website
- www.sabmiller.com
- Company Size
- 10,000+ Employees
Quick Insights into SABMiller Product Quality
SABMiller's Product Quality score was rated highest by customers who have used SABMiller's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.
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Ranked SABMiller Product Quality the Highest
Ranked SABMiller Product Quality the Lowest
SABMiller Product Quality Score by Gender
Female customers rated SABMiller's Product Quality score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
SABMiller Product Quality Score by Ethnicity
SABMiller's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.4 | African American/Black | 3.4 |
Other 4.6 | Other | 4.6 |
SABMiller Product Quality Score by Age
SABMiller's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
SABMiller Product Quality Score by Usage
SABMiller's Product Quality score was rated the highest by customers who have used SABMiller's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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SABMiller Product Quality Score by Industry
SABMiller's Product Quality score was rated 4.1 stars by Accounting industry customers.
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SABMiller Product Quality vs. Competitors
Compared to its competitors, SABMiller's Product Quality score is rated right above AB InBev.
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, SABMiller's Product Quality score is rated right above Mars, and is preceded by Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| The Coca-Cola Company | 4.2/5 |
| Red Bull | 4.2/5 |
| Starbucks | 4.1/5 |
| Hershey Company | 4.1/5 |
| SABMiller | 4.1/5 |
| Mars | 4/5 |
| PepsiCo | 4/5 |
| McDonald's | 3.7/5 |
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SABMiller Pricing
SABMiller ROI & Value For Money
3.9/5
SABMiller has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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SABMiller Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into SABMiller ROI
SABMiller's ROI score was rated highest by customers ages 31-35, and rated lowest by African American/Black customers.
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Ranked SABMiller ROI the Highest
Ranked SABMiller ROI the Lowest
SABMiller ROI Score by Gender
Female customers rated SABMiller's ROI score 0.6 stars higher than Male customers.
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Male
3.6/5
Female
4.2/5
SABMiller ROI Score by Ethnicity
SABMiller's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.3 | African American/Black | 3.3 |
Other 4.3 | Other | 4.3 |
SABMiller ROI Score by Age
SABMiller's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.8 | 31-35 | 4.8 |
SABMiller ROI Score by Usage
SABMiller's ROI score was rated the highest by customers who have used SABMiller's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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SABMiller ROI Score by Industry
SABMiller's ROI score was rated 3.5 stars by Accounting industry customers.
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SABMiller Pricing vs. Competitors
Compared to its competitors, SABMiller's ROI score is rated right above AB InBev.
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, SABMiller's ROI score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| SABMiller | 3.9/5 |
| The Coca-Cola Company | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Mars | 3.8/5 |
| PepsiCo | 3.8/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
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SABMiller Customer Satisfaction (CSAT)
SABMiller Customer Satisfaction (CSAT) Score
77 / 100
SABMiller has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
45%
Satisfied
32%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SABMiller Customer Satisfaction
SABMiller's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Male customers.
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Ranked SABMiller Customer Satisfaction the Highest
Ranked SABMiller Customer Satisfaction the Lowest
SABMiller Customer Satisfaction Score by Gender
Female customers rated SABMiller's Customer Satisfaction score 5 points higher than Male customers.
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75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
SABMiller Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
SABMiller's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Other
SABMiller's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
SABMiller Customer Satisfaction Score by Usage
SABMiller's Customer Satisfaction score was rated 50 points by customers who have used SABMiller's products/services for 1 to 2 Years.
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SABMiller Customer Satisfaction Score by Industry
SABMiller's Customer Satisfaction score was rated 60 points by Accounting industry customers.
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}SABMiller Customer Satisfaction vs. Competitors
Compared to its competitors, SABMiller's Customer Satisfaction score is rated right above AB InBev.
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Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, SABMiller's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Coca-Cola Company | 87% |
| Starbucks | 84% |
| Red Bull | 82% |
| Chick-fil-A | 81% |
| Hershey Company | 80% |
| PepsiCo | 79% |
| SABMiller | 77% |
| Mars | 74% |
| McDonald's | 72% |
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SABMiller Customer Service
3.9/5
SABMiller has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About SABMiller's Customer Service
Address
One Stanhope Gate, London, W1K 1AF Bahamas
Website
www.sabmiller.com
Quick Insights into SABMiller Customer Service
SABMiller's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Male customers.
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Ranked SABMiller Customer Service the Highest
Ranked SABMiller Customer Service the Lowest
SABMiller Customer Service Score by Gender
Female customers rated SABMiller's Customer Service score 1.2 stars higher than Male customers.
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Male
3.3/5
Female
4.5/5
SABMiller Customer Service Score by Ethnicity
SABMiller's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.7 | African American/Black | 3.7 |
Other 4 | Other | 4 |
SABMiller Customer Service Score by Age
SABMiller's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.6 | 31-35 | 4.6 |
SABMiller Customer Service Score by Usage
SABMiller's Customer Service score was rated the highest by customers who have used SABMiller's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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SABMiller Customer Service Score by Industry
SABMiller's Customer Service score was rated 3.7 stars by Accounting industry customers.
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SABMiller Customer Service vs. Competitors
Compared to its competitors, SABMiller's Customer Service score is rated right above AB InBev.
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, SABMiller's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Starbucks | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| SABMiller | 3.9/5 |
| Hershey Company | 3.9/5 |
| Mars | 3.9/5 |
| PepsiCo | 3.8/5 |
| McDonald's | 3.6/5 |
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Consumer vs. Employees
SABMiller scored a 45 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of SABMiller would recommend the brand to a friend. ENPS measures how likely SABMiller employees would recommend working at SABMiller to a friend.
Net Promoter Score
45
NPS Score
| 65% | Promoters |
|---|---|
| 15% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 20% | Promoters |
|---|---|
| 60% | Passive |
| 20% | Detractors |
Global Ranking Snapshot
SABMiller is ranked #876 in the Global Top 100 Brands. It ranks just behind Arup and just ahead of Macquarie Group.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
874 |  | Decathlon |  | Retail | |
875 |  | Arup |  | Alan Belfield | Health and Wellness |
876 | | SABMiller | | Food and Beverages | |
877 |  | Macquarie Group |  | Shemara Wikramanayake | Banking and Financial Services |
878 |  | NFI Industries |  | Sidney Brown | Automotive and Transportation |
879 |  | William Blair |  | John Ettelson | Banking and Financial Services |
880 |  | AirAsia | | Tan Fernandes | Travel and Hospitality |
Food and Beverages Ranking Snapshot
SABMiller is ranked #69 in the Food and Beverages Industry. It ranks just behind Imperfect Foods and just ahead of Carl's Jr.
| RANK | COMPANY | Location | |
|---|---|---|---|
67 |  | Peter Piper Pizza | Phoenix, AZ |
68 |  | Imperfect Foods | San Francisco, CA |
69 | | SABMiller | |
70 |  | Carl's Jr | Santa Ana, CA |
71 |  | Sheetz | |
72 |  | Culver's Restaurants | |
73 |  | E. & J. Gallo Winery | Modesto, CA |
