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Imperfect Foods is

Ranked

#68

Food and Beverages Brands

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Imperfect Foods

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Imperfect Foods

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Imperfect Foods is ranked #68 in Food and Beverages Brands

About Imperfect Foods' Brand

We started Imperfect Foods to save ugly produce. It felt wrong, and even a little bit silly, that fruits and veggies were getting tossed aside because they looked a little different. It also felt wrong because wasting less food is the number one way to reduce greenhouse gas emissions—and that’s a climate problem we can do something about. At Imperfect Foods, we deliver everything from produce to pantry staples, dairy, and meat directly to your front door. Our groceries, even those that are imperfect, are always delicious and fresh—and they are a fair value for farmers, the environment, and you. Imperfect Foods’s brand is ranked #854 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Imperfect Foods. When compared to other organizations within the Food and Beverages industry, Imperfect Foods is ranked #68. Among its major competitors, Imperfect Foods is ranked in 3rd place for NPS while Farm Fresh To You is 1st, and Trader Joe's is 2nd.

Brand at a Glance

78%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

4.3/5

Customer Service

Imperfect Foods Ranking

^#68 in Food and Beverages
^#2 / 4 of its competitors

Imperfect Foods NPS

Imperfect Foods's Net Promoter Score (NPS) is a 34 with 63% Promoters, 8% Passives, and 29% Detractors. Net Promoter Score tracks whether Imperfect Foods's customers would recommend using the product based on a scale of -100 to 100.

Imperfect Foods Overall NPS

NPS

63%	Promoters
8%	Passives
29%	Detractors

Imperfect Foods NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2021 77	Jul 2021	77
Aug 2021 60	Aug 2021	60
Oct 2021 59	Oct 2021	59
Nov 2021 64	Nov 2021	64
Dec 2021 67	Dec 2021	67
Jan 2022 50	Jan 2022	50
Feb 2022 42	Feb 2022	42
Mar 2022 35	Mar 2022	35
Jun 2022 37	Jun 2022	37
Nov 2022 41	Nov 2022	41
Feb 2024 35	Feb 2024	35
Aug 2024 33	Aug 2024	33

How Other Brands Compare

Imperfect Foods is ranked second for NPS among its competitors. Trader Joe's and Good Eggs come in first and third, with Fresh Direct coming in at #4.

	Imperfect Foods	Trader Joe's	Fresh Direct	Good Eggs
Global Ranking	#854	#11	#-	#-
NPS	34	46	3	11
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	-	-	$1.25B	$300.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Imperfect Foods NPS by Gender

Female customers rated Imperfect Foods's NPS 68 points higher than Male customers.

Male

-34

Imperfect Foods's NPS was rated -34 by Male customers on Comparably.

33%

Promoters

Passives

67%

Detractors

Female

Imperfect Foods's NPS was rated 34 by Female customers on Comparably.

67%

Promoters

Passives

33%

Detractors

Imperfect Foods NPS by Ethnicity

Imperfect Foods's NPS was rated 50 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 50	Caucasian	50

Imperfect Foods NPS by Age

Imperfect Foods's NPS was rated 34 points by customers ages 61-65 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

61-65

67%

33%

Imperfect Foods NPS by Usage

Imperfect Foods's NPS was rated the highest by customers who have used Imperfect Foods's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 42	Less than 1 Year	42
1 to 2 Years -34	1 to 2 Years	-34

Imperfect Foods NPS vs. Competitors

Compared to its competitors, Imperfect Foods's NPS is rated right above Good Eggs, and is preceded by Trader Joe's.

COMPANY		NPS Score
	Farm Fresh To You	50
	Trader Joe's	46
	Imperfect Foods	34
	Good Eggs	11
	Fresh Direct	3
	Full Harvest	N/A
	Peapod	-65

Imperfect Foods NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Imperfect Foods's NPS is rated right above Starbucks, and is preceded by Hershey Company.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Imperfect Foods	34
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Imperfect Foods Customer Reviews

Out of the 3 Imperfect Foods customer reviews 3 were positive and 0 were constructive. Imperfect Foods customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Imperfect Foods Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Imperfect Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

Imperfect Foods Customer Loyalty Score by Gender

Female customers rated Imperfect Foods's Customer Loyalty score 15% higher than Male customers.

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Male

70%

Yes

Female

85%

Yes

Imperfect Foods Customer Loyalty Score by Ethnicity

Imperfect Foods's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

Imperfect Foods Customer Loyalty Score by Age

Imperfect Foods's Customer Loyalty score was rated 70% by customers ages 61-65 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
61-65 70%	61-65	70%

Imperfect Foods Customer Loyalty Score by Usage

Imperfect Foods's Customer Loyalty score was rated the highest by customers who have used Imperfect Foods's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	87%
1 to 2 Years	70%

Imperfect Foods Customer Loyalty Score by Industry

Imperfect Foods's Customer Loyalty score was rated 100% by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	100%

Imperfect Foods Customer Loyalty vs. Competitors

Compared to its competitors, Imperfect Foods's Customer Loyalty score is rated right above Good Eggs, and is preceded by Trader Joe's.

COMPANY		Customer Loyalty Score
	Peapod	89%
	Trader Joe's	86%
	Imperfect Foods	78%
	Good Eggs	76%
	Fresh Direct	66%
	Farm Fresh To You	55%
	Full Harvest	N/A

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Imperfect Foods's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Imperfect Foods	78%
	Starbucks	78%
	Mars	78%

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Imperfect Foods Product Quality

4/5

Imperfect Foods has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Imperfect Foods Product Information

Imperfect Foods’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Imperfect Foods's product the highest.

Website: https://www.imperfectproduce.com/

Company Size: 1,001-5,000 Employees

Quick Insights into Imperfect Foods Product Quality

Imperfect Foods's Product Quality score was rated highest by Male customers, and rated lowest by customers who have used Imperfect Foods's products/services for 1 to 2 Years.

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Ranked Imperfect Foods Product Quality the Highest

Male	4.6
Less than 1 Year	4.5
Caucasian	3.9

Ranked Imperfect Foods Product Quality the Lowest

Female	3.6
1 to 2 Years	3.1

Imperfect Foods Product Quality Score by Gender

Male customers rated Imperfect Foods's Product Quality score 1 stars higher than Female customers.

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Male

4.6/5

Female

3.6/5

Imperfect Foods Product Quality Score by Ethnicity

Imperfect Foods's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9

Imperfect Foods Product Quality Score by Age

Imperfect Foods's Product Quality score was rated 3.5 stars by customers ages 61-65 on Comparably.

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Summary	Age	Score
61-65 3.5	61-65	3.5

Imperfect Foods Product Quality Score by Usage

Imperfect Foods's Product Quality score was rated the highest by customers who have used Imperfect Foods's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.5
1 to 2 Years	3.1

Imperfect Foods Product Quality Score by Industry

Imperfect Foods's Product Quality score was rated 3.1 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	3.1

Imperfect Foods Product Quality vs. Competitors

Compared to its competitors, Imperfect Foods's Product Quality score is rated right above Fresh Direct, and is preceded by Trader Joe's.

COMPANY		Product Quality Score
	Trader Joe's	4.2/5
	Imperfect Foods	4/5
	Fresh Direct	3.5/5
	Good Eggs	3.3/5
	Farm Fresh To You	3.2/5
	Peapod	2.1/5
	Full Harvest	N/A

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Imperfect Foods's Product Quality score is rated right above Mars, and is preceded by Hershey Company.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Imperfect Foods	4/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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Imperfect Foods Pricing

Imperfect Foods ROI & Value For Money

3.8/5

Imperfect Foods has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Imperfect Foods Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.

Quick Insights into Imperfect Foods ROI

Imperfect Foods's ROI score was rated highest by customers who have used Imperfect Foods's products/services for Less than 1 Year, and rated lowest by customers who have used Imperfect Foods's products/services for 1 to 2 Years.

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Ranked Imperfect Foods ROI the Highest

Less than 1 Year	4
Male	4
Caucasian	3.7

Ranked Imperfect Foods ROI the Lowest

Female	3.3
1 to 2 Years	2.8

Imperfect Foods ROI Score by Gender

Male customers rated Imperfect Foods's ROI score 0.7 stars higher than Female customers.

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Male

4/5

Female

3.3/5

Imperfect Foods ROI Score by Ethnicity

Imperfect Foods's ROI score was rated 3.7 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7

Imperfect Foods ROI Score by Age

Imperfect Foods's ROI score was rated 2.8 stars by customers ages 61-65 on Comparably.

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Summary	Age	Score
61-65 2.8	61-65	2.8

Imperfect Foods ROI Score by Usage

Imperfect Foods's ROI score was rated the highest by customers who have used Imperfect Foods's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	2.8

Imperfect Foods ROI Score by Industry

Imperfect Foods's ROI score was rated 3.3 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	3.3

Imperfect Foods Pricing vs. Competitors

Compared to its competitors, Imperfect Foods's ROI score is rated right above Good Eggs, and is preceded by Trader Joe's.

COMPANY		Pricing Score
	Farm Fresh To You	4.2/5
	Trader Joe's	4/5
	Imperfect Foods	3.8/5
	Good Eggs	3.4/5
	Fresh Direct	3.2/5
	Peapod	2.1/5
	Full Harvest	N/A

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Imperfect Foods's ROI score is rated right above Mars, and is preceded by Red Bull.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Imperfect Foods	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Imperfect Foods Customer Satisfaction (CSAT)

Imperfect Foods Customer Satisfaction (CSAT) Score

84 / 100

Imperfect Foods has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied	46%
Satisfied	38%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

46%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Imperfect Foods Customer Satisfaction

Imperfect Foods's Customer Satisfaction score was rated highest by customers who have used Imperfect Foods's products/services for Less than 1 Year.

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Ranked Imperfect Foods Customer Satisfaction the Highest

Less than 1 Year	100%
Male	100%

Imperfect Foods Customer Satisfaction Score by Gender

Imperfect Foods's Customer Satisfaction score was rated 100 by Male customers on Comparably.

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100 / 100

Male

	Very Satisfied	67%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Imperfect Foods Customer Satisfaction Score by Usage

Imperfect Foods's Customer Satisfaction score was rated 100 points by customers who have used Imperfect Foods's products/services for Less than 1 Year.

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Less than 1 Year	100

Imperfect Foods Customer Satisfaction vs. Competitors

Compared to its competitors, Imperfect Foods's Customer Satisfaction score is rated right above Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	Imperfect Foods	84%
	Trader Joe's	79%
	Fresh Direct	62%
	Good Eggs	43%
	Peapod	32%
	Farm Fresh To You	0%
	Full Harvest	0%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Imperfect Foods's Customer Satisfaction score is rated right above Starbucks, and is preceded by The Coca-Cola Company.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Imperfect Foods	84%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%

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Imperfect Foods Customer Service

4.3/5

Imperfect Foods has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.

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About Imperfect Foods's Customer Service

Address

San Francisco, CA 94124

Website

https://www.imperfectproduce.com/

Phone Number

510 595-6683

Quick Insights into Imperfect Foods Customer Service

Imperfect Foods's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers who have used Imperfect Foods's products/services for 1 to 2 Years.

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Ranked Imperfect Foods Customer Service the Highest

Caucasian	4.6
Healthcare, Hospitals and Medicine	4.5
Less than 1 Year	4.3

Ranked Imperfect Foods Customer Service the Lowest

Male	4.1
1 to 2 Years	3.8

Imperfect Foods Customer Service Score by Gender

Imperfect Foods's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Imperfect Foods Customer Service Score by Ethnicity

Imperfect Foods's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.6	Caucasian	4.6

Imperfect Foods Customer Service Score by Age

Imperfect Foods's Customer Service score was rated 4 stars by customers ages 61-65 on Comparably.

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100

Summary	Age	Customer Service Score
61-65 4	61-65	4

Imperfect Foods Customer Service Score by Usage

Imperfect Foods's Customer Service score was rated the highest by customers who have used Imperfect Foods's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	3.8

Imperfect Foods Customer Service Score by Industry

Imperfect Foods's Customer Service score was rated 4.5 stars by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	4.5

Imperfect Foods Customer Service vs. Competitors

Compared to its competitors, Imperfect Foods's Customer Service score is rated right above Trader Joe's.

COMPANY		Customer Service Score
	Imperfect Foods	4.3/5
	Trader Joe's	4.2/5
	Farm Fresh To You	4/5
	Fresh Direct	3.3/5
	Good Eggs	3.2/5
	Peapod	2/5
	Full Harvest	N/A

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Imperfect Foods's Customer Service score is rated right above Chick-fil-A.

COMPANY		Customer Service Score
	Imperfect Foods	4.3/5
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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Imperfect Foods as an Employer

4.6/5

Imperfect Foods has a 4.6/5 stars for its overall company culture rated by their employees

top

35%

CEO of Imperfect Foods

Philip Behn

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Imperfect Foods scored a 34 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Imperfect Foods would recommend the brand to a friend. ENPS measures how likely Imperfect Foods employees would recommend working at Imperfect Foods to a friend.

Net Promoter Score

NPS Score

63%	Promoters
8%	Passive
29%	Detractors

Employee Net Promoter Score

eNPS Score

64%	Promoters
9%	Passive
27%	Detractors

Global Ranking Snapshot

Imperfect Foods is ranked #854 in the Global Top 100 Brands. It ranks just behind Sisense and just ahead of Rivian.

RANK			INDUSTRY
852	Peter Piper Pizza	Charles Bruce	Food and Beverages
853	Sisense	Ariel Katz	Tech
854	Imperfect Foods	Philip Behn	Food and Beverages
855	Rivian	RJ Scaringe	Automotive and Transportation
856	Grab	Anthony Tan	Automotive and Transportation
857	TJX Companies	Ernie Herrman	Retail
858	Madewell		Fashion and Beauty

Food and Beverages Ranking Snapshot

Imperfect Foods is ranked #68 in the Food and Beverages Industry. It ranks just behind Peter Piper Pizza and just ahead of SABMiller.

RANK		Location
66	Coca-Cola Enterprises	Atlanta, GA
67	Peter Piper Pizza	Phoenix, AZ
68	Imperfect Foods	San Francisco, CA
69	SABMiller
70	Carl's Jr	Santa Ana, CA
71	Sheetz
72	Culver's Restaurants