

AB Tasty is a customer experience optimization company. We help brands build better user experiences and unlock new levels of possibilities, faster.
AB Tasty's Net Promoter Score (NPS) is a 67 with 78% Promoters, 11% Passives, and 11% Detractors. Net Promoter Score tracks whether AB Tasty's customers would recommend using the product based on a scale of -100 to 100.
| 78% | Promoters |
|---|---|
| 11% | Passives |
| 11% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 66 | Aug 2020 | 66 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AB Tasty has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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AB Tasty serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. AB Tasty supports Web devices and offers products for small, medium, and large sized businesses.
AB Tasty’s product quality score is a 4.5 out of 5 as rated by its users and customers.
AB Tasty has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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AB Tasty has a pricing structure that accommodates small, medium, and large businesses.
AB Tasty has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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408 Broadway, New York City, NY 10013
http://abtasty.com
AB Tasty has a 4.2/5 stars for its overall company culture rated by their employees
AB Tasty scored a 67 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of AB Tasty would recommend the brand to a friend. ENPS measures how likely AB Tasty employees would recommend working at AB Tasty to a friend.
| 78% | Promoters |
|---|---|
| 11% | Passive |
| 11% | Detractors |
| 71% | Promoters |
|---|---|
| 0% | Passive |
| 29% | Detractors |