40
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Godiva Chocolatier
Marketing or Exec? Claim Your Free Account
About Godiva Chocolatier's Brand
Since 1926 GODIVA has been the premier maker of the fine Belgian chocolate. Among its major competitors, Godiva Chocolatier is ranked in 2nd place for NPS while Lindt & Sprüngli is 1st, and Starbucks is 3rd.
Brand at a Glance
72%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
Godiva Chocolatier CMO
John Galloway
John Galloway serves as the Chief Marketing and Innovation Officer of Godiva Chocolatier. John started at Godiva Chocolatier in October of 2018. John currently resides in the Greater New York City Area.
Godiva Chocolatier Ranking
- #2 / 4 of its competitors
Godiva Chocolatier NPS
Godiva Chocolatier's Net Promoter Score (NPS) is a 40 with 65% Promoters, 10% Passives, and 25% Detractors. Net Promoter Score tracks whether Godiva Chocolatier's customers would recommend using the product based on a scale of -100 to 100.
Godiva Chocolatier Overall NPS
| 65% | Promoters |
|---|---|
| 10% | Passives |
| 25% | Detractors |
Godiva Chocolatier NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 43 | Jun 2023 | 43 |
Jul 2023 46 | Jul 2023 | 46 |
Aug 2023 45 | Aug 2023 | 45 |
Sep 2023 48 | Sep 2023 | 48 |
Dec 2023 49 | Dec 2023 | 49 |
Apr 2024 44 | Apr 2024 | 44 |
Jun 2024 46 | Jun 2024 | 46 |
Aug 2024 48 | Aug 2024 | 48 |
Oct 2024 44 | Oct 2024 | 44 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 41 | May 2025 | 41 |
Jun 2025 39 | Jun 2025 | 39 |
How Other Brands Compare
Godiva Chocolatier is ranked second for NPS among its competitors. Lindt & Sprüngli and Starbucks come in first and third, with Ghirardelli Chocolate coming in at #4.
Godiva Chocolatier |  Starbucks |  Ghirardelli Chocolate |  Lindt & Sprüngli | |
| Global Ranking | #- | #33 | #- | #- |
| NPS | 40 | 30 | 21 | 55 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $128.77B | $1.17B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Godiva Chocolatier NPS by Gender
Male customers rated Godiva Chocolatier's NPS 120 points higher than Female customers.
Male
100
Godiva Chocolatier's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
-20
Godiva Chocolatier's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Godiva Chocolatier NPS by Ethnicity
Godiva Chocolatier's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Godiva Chocolatier NPS by Usage
Godiva Chocolatier's NPS was rated 34 points by customers who have used Godiva Chocolatier's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
Over 10 Years 34 | Over 10 Years | 34 |
Godiva Chocolatier NPS vs. Competitors
Compared to its competitors, Godiva Chocolatier's NPS is rated right above Starbucks, and is preceded by Lindt & Sprüngli.
| COMPANY | NPS Score | |
|---|---|---|
| Lindt & Sprüngli | 55 |
| Godiva Chocolatier | 40 |
| Starbucks | 30 |
| Ghirardelli Chocolate | 21 |
Godiva Chocolatier Customer Reviews
Out of the 4 Godiva Chocolatier customer reviews 4 were positive and 0 were constructive. Godiva Chocolatier customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Godiva Chocolatier Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Godiva Chocolatier users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Godiva Chocolatier Customer Loyalty Score by Gender
Male customers rated Godiva Chocolatier's Customer Loyalty score 36% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Godiva Chocolatier.
Male
100%
Yes
Female
64%
Yes
Godiva Chocolatier Customer Loyalty Score by Ethnicity
Godiva Chocolatier's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Godiva Chocolatier.
100
out of 100
Caucasian
64
out of 100
Asian or Pacific Islander
Godiva Chocolatier Customer Loyalty Score by Usage
Godiva Chocolatier's Customer Loyalty score was rated the highest by customers who have used Godiva Chocolatier's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Godiva Chocolatier Customer Loyalty vs. Competitors
Compared to its competitors, Godiva Chocolatier's Customer Loyalty score is rated right above Lindt & Sprüngli, and is preceded by Starbucks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ghirardelli Chocolate | 83% |
| Starbucks | 78% |
| Godiva Chocolatier | 72% |
| Lindt & Sprüngli | 69% |
Unlock Godiva Chocolatier Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Godiva Chocolatier Customer Loyalty vs. Competitors data and gain insights into your customers today.
Godiva Chocolatier Product Quality
4/5
Godiva Chocolatier has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Godiva Chocolatier's overall Product Quality score rated by its users and customers.
Godiva Chocolatier Product Information
Godiva Chocolatier’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.godiva.com
- Company Size
- 5,001-10,000 Employees
Industry
Food and Beverages
Quick Insights into Godiva Chocolatier Product Quality
Godiva Chocolatier's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Godiva Chocolatier's Product Quality.
Ranked Godiva Chocolatier Product Quality the Highest
Ranked Godiva Chocolatier Product Quality the Lowest
Godiva Chocolatier Product Quality Score by Gender
Male customers rated Godiva Chocolatier's Product Quality score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Godiva Chocolatier.
Male
4.8/5
Female
3.6/5
Godiva Chocolatier Product Quality Score by Ethnicity
Godiva Chocolatier's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Godiva Chocolatier.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Godiva Chocolatier Product Quality Score by Usage
Godiva Chocolatier's Product Quality score was rated the highest by customers who have used Godiva Chocolatier's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Godiva Chocolatier Product Quality vs. Competitors
Compared to its competitors, Godiva Chocolatier's Product Quality score is rated right above Ghirardelli Chocolate, and is preceded by Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lindt & Sprüngli | 4.1/5 |
| Starbucks | 4.1/5 |
| Godiva Chocolatier | 4/5 |
| Ghirardelli Chocolate | 3.9/5 |
Unlock Godiva Chocolatier Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Godiva Chocolatier Product Quality vs. Competitors data and gain insights into your customers today.
Godiva Chocolatier Pricing
Godiva Chocolatier ROI & Value For Money
3.7/5
Godiva Chocolatier has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Godiva Chocolatier's overall ROI score rated by its users and customers.
Quick Insights into Godiva Chocolatier ROI
Godiva Chocolatier's ROI score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Godiva Chocolatier's ROI score.
Ranked Godiva Chocolatier ROI the Highest
Ranked Godiva Chocolatier ROI the Lowest
Godiva Chocolatier ROI Score by Gender
Male customers rated Godiva Chocolatier's ROI score 2.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Godiva Chocolatier.
Male
4.9/5
Female
2.7/5
Godiva Chocolatier ROI Score by Ethnicity
Godiva Chocolatier's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Godiva Chocolatier.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Godiva Chocolatier ROI Score by Usage
Godiva Chocolatier's ROI score was rated the highest by customers who have used Godiva Chocolatier's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Godiva Chocolatier Pricing vs. Competitors
Compared to its competitors, Godiva Chocolatier's ROI score is rated right above Starbucks, and is preceded by Ghirardelli Chocolate.
| COMPANY | Pricing Score | |
|---|---|---|
| Lindt & Sprüngli | 4.1/5 |
| Ghirardelli Chocolate | 3.8/5 |
| Godiva Chocolatier | 3.7/5 |
| Starbucks | 3.6/5 |
Unlock Godiva Chocolatier ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Godiva Chocolatier ROI vs. Competitors data and gain insights into your customers today.
Godiva Chocolatier Customer Satisfaction (CSAT)
Godiva Chocolatier Customer Satisfaction (CSAT) Score
76 / 100
Godiva Chocolatier has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
31%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Godiva Chocolatier Customer Satisfaction
Godiva Chocolatier's Customer Satisfaction score was rated highest by customers who have used Godiva Chocolatier's products/services for Less than 1 Year, and rated lowest by customers who have used Godiva Chocolatier's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Godiva Chocolatier's Customer Satisfaction.
Ranked Godiva Chocolatier Customer Satisfaction the Highest
Ranked Godiva Chocolatier Customer Satisfaction the Lowest
Godiva Chocolatier Customer Satisfaction Score by Gender
Male customers rated Godiva Chocolatier's Customer Satisfaction score 40 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Godiva Chocolatier.
100 / 100
MaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
Godiva Chocolatier Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Godiva Chocolatier's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Godiva Chocolatier.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Godiva Chocolatier's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Godiva Chocolatier.
80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
Godiva Chocolatier Customer Satisfaction Score by Usage
Godiva Chocolatier's Customer Satisfaction score was rated the highest by customers who have used Godiva Chocolatier's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Godiva Chocolatier Customer Satisfaction vs. Competitors
Compared to its competitors, Godiva Chocolatier's Customer Satisfaction score is rated right below Lindt & Sprüngli.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 84% |
| Ghirardelli Chocolate | 82% |
| Lindt & Sprüngli | 76% |
| Godiva Chocolatier | 76% |
Unlock Godiva Chocolatier Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Godiva Chocolatier Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Godiva Chocolatier Customer Service
4/5
Godiva Chocolatier has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Godiva Chocolatier's overall Customer Service score rated by its users and customers.
About Godiva Chocolatier's Customer Service
Address
New York City, NY
Website
http://www.godiva.com
Phone Number
12129845900
Quick Insights into Godiva Chocolatier Customer Service
Godiva Chocolatier's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Godiva Chocolatier's Customer Service score.
Ranked Godiva Chocolatier Customer Service the Highest
Ranked Godiva Chocolatier Customer Service the Lowest
Godiva Chocolatier Customer Service Score by Gender
Male customers rated Godiva Chocolatier's Customer Service score 1.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Godiva Chocolatier.
Male
4.9/5
Female
3.1/5
Godiva Chocolatier Customer Service Score by Ethnicity
Godiva Chocolatier's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Godiva Chocolatier.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Godiva Chocolatier Customer Service Score by Usage
Godiva Chocolatier's Customer Service score was rated the highest by customers who have used Godiva Chocolatier's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Godiva Chocolatier Customer Service vs. Competitors
Compared to its competitors, Godiva Chocolatier's Customer Service score is rated right above Ghirardelli Chocolate, and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lindt & Sprüngli | 4.2/5 |
| Starbucks | 4.1/5 |
| Godiva Chocolatier | 4/5 |
| Ghirardelli Chocolate | 3.7/5 |
Unlock Godiva Chocolatier Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Godiva Chocolatier Customer Service vs. Competitors data and gain insights into your customers today.
Godiva Chocolatier as an Employer
2.4/5
Godiva Chocolatier has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
CEO of Godiva Chocolatier
In the Bottom 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Godiva Chocolatier scored a 40 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Godiva Chocolatier would recommend the brand to a friend. ENPS measures how likely Godiva Chocolatier employees would recommend working at Godiva Chocolatier to a friend.
Net Promoter Score
40
NPS Score
| 65% | Promoters |
|---|---|
| 10% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 32% | Promoters |
|---|---|
| 5% | Passive |
| 63% | Detractors |
