55
NPS
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Lindt & Sprüngli
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About Lindt & Sprüngli's Brand
Among its major competitors, Lindt & Sprüngli is ranked in 1st place for NPS while Hershey Company is 2nd, and Gordon Food Service is 3rd.
Brand at a Glance
69%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Lindt & Sprüngli Ranking
- #1 / 3 of its competitors
Lindt & Sprüngli NPS
Lindt & Sprüngli's Net Promoter Score (NPS) is a 55 with 64% Promoters, 27% Passives, and 9% Detractors. Net Promoter Score tracks whether Lindt & Sprüngli's customers would recommend using the product based on a scale of -100 to 100.
Lindt & Sprüngli Overall NPS
| 64% | Promoters |
|---|---|
| 27% | Passives |
| 9% | Detractors |
Lindt & Sprüngli NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 100 | Dec 2021 | 100 |
Jun 2022 100 | Jun 2022 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Jan 2023 83 | Jan 2023 | 83 |
Mar 2023 85 | Mar 2023 | 85 |
Apr 2023 87 | Apr 2023 | 87 |
Dec 2023 77 | Dec 2023 | 77 |
Jan 2024 70 | Jan 2024 | 70 |
Aug 2024 54 | Aug 2024 | 54 |
How Other Brands Compare
Lindt & Sprüngli is ranked first for NPS among its competitors. Hershey Company and Gordon Food Service come in second and third.
Lindt & Sprüngli |  Hershey Company |  Gordon Food Service | |
| Global Ranking | #- | #42 | #- |
| NPS | 55 | 35 | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $30.98B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lindt & Sprüngli NPS vs. Competitors
Compared to its competitors, Lindt & Sprüngli's NPS is rated right above Hershey Company.
| COMPANY | NPS Score | |
|---|---|---|
| Lindt & Sprüngli | 55 |
| Hershey Company | 35 |
| Gordon Food Service | 29 |
Lindt & Sprüngli Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Lindt & Sprüngli users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lindt & Sprüngli Customer Loyalty vs. Competitors
Compared to its competitors, Lindt & Sprüngli's Customer Loyalty score is rated right below Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Gordon Food Service | 83% |
| Hershey Company | 81% |
| Lindt & Sprüngli | 69% |
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Lindt & Sprüngli Product Quality
4.1/5
Lindt & Sprüngli has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Lindt & Sprüngli Product Information
Lindt & Sprüngli’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Lindt & Sprüngli Product Quality vs. Competitors
Compared to its competitors, Lindt & Sprüngli's Product Quality score is rated right above Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lindt & Sprüngli | 4.1/5 |
| Hershey Company | 4.1/5 |
| Gordon Food Service | 3.8/5 |
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Lindt & Sprüngli Pricing
Lindt & Sprüngli ROI & Value For Money
4.1/5
Lindt & Sprüngli has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Lindt & Sprüngli Pricing vs. Competitors
Compared to its competitors, Lindt & Sprüngli's ROI score is rated right above Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Lindt & Sprüngli | 4.1/5 |
| Hershey Company | 3.9/5 |
| Gordon Food Service | 3.6/5 |
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Lindt & Sprüngli Customer Satisfaction (CSAT)
Lindt & Sprüngli Customer Satisfaction (CSAT) Score
76 / 100
Lindt & Sprüngli has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lindt & Sprüngli Customer Satisfaction vs. Competitors
Compared to its competitors, Lindt & Sprüngli's Customer Satisfaction score is rated right above Gordon Food Service, and is preceded by Hershey Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Hershey Company | 80% |
| Lindt & Sprüngli | 76% |
| Gordon Food Service | 75% |
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Lindt & Sprüngli Customer Service
4.2/5
Lindt & Sprüngli has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Lindt & Sprüngli's Customer Service
Address
Switzerland
Website
http://www.lindt-spruengli.com
Lindt & Sprüngli Customer Service vs. Competitors
Compared to its competitors, Lindt & Sprüngli's Customer Service score is rated right above Hershey Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lindt & Sprüngli | 4.2/5 |
| Hershey Company | 3.9/5 |
| Gordon Food Service | 3.6/5 |
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Consumer vs. Employees
Lindt & Sprüngli scored a 55 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Lindt & Sprüngli would recommend the brand to a friend. ENPS measures how likely Lindt & Sprüngli employees would recommend working at Lindt & Sprüngli to a friend.
Net Promoter Score
55
NPS Score
| 64% | Promoters |
|---|---|
| 27% | Passive |
| 9% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
