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NPS
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Cray
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About Cray's Brand
Cray provides innovative computing platforms that enable scientists and engineers in academia, government. Among its major competitors, Cray is ranked in 6th place for NPS while Nutanix is 1st, and Toshiba is 2nd.
Brand at a Glance
55%
Customer Loyalty
2.2/5
Product Quality
1.7/5
Pricing
1.7/5
Customer Service
Cray CMO
Frederick A. Kohout
Mr. Frederick A. Kohout, also known as Fred, has been the Chief Marketing Officer of Cray Inc. since 2016 and has been its Senior Vice President of Products since April 4, 2017. Mr. Kohout served as Senior Vice President of Cray Inc. since 2016 until April 4, 2017. Mr. Kohout served as the Chief Marketing Officer of Automic Software GmbH until June 2011. He served as Chief Marketing Officer of UC4 Software GmbH until June 2011. He has more than two decades experience bringing new technology to market and brand building on a global scale. He was responsible for the branding, go-to-market and product marketing activities at UC4. He served as Vice President at EMC. He served as the Chief Marketing Officer of TAGSYS RFID Group, Inc. since October 17, 2006. He was responsible for all of the TAGSYS' product, program and partner marketing. He is a 25 year veteran of media and high-tech marketing and has a wealth of experience in taking new technology and brands to market. Prior to TAGSYS, he held several executive positions at Sun Microsystems, an international industry leader in servers, storage, software and services focusing on network computing, including Vice President of Marketing for SPARC Server products, Vice President of Client Software Group and Vice President of Marketing for Europe, Middle East and Africa operations. Mr. Kohout holds a Degree in Broadcast Journalism Central Washington State University.
Cray Ranking
- #4 / 4 of its competitors
Cray NPS
Cray's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether Cray's customers would recommend using the product based on a scale of -100 to 100.
Cray Overall NPS
| 33% | Promoters |
|---|---|
| 34% | Passives |
| 33% | Detractors |
Cray NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 0 | Jul 2021 | 0 |
Oct 2022 50 | Oct 2022 | 50 |
Feb 2023 0 | Feb 2023 | 0 |
How Other Brands Compare
Cray is ranked #4 for NPS among its competitors. Nutanix and NetApp come in first and second, with IBM coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cray NPS vs. Competitors
Compared to its competitors, Cray's NPS is rated right above Iron Mountain, and is preceded by Super Micro Computer.
| COMPANY | NPS Score | |
|---|---|---|
 | Nutanix | 42 |
 | Toshiba | 38 |
 | NetApp | 36 |
 | IBM | 26 |
 | Super Micro Computer | 18 |
| Cray | 0 |
 | Iron Mountain | -47 |
Cray Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Cray users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cray Customer Loyalty vs. Competitors
Compared to its competitors, Cray's Customer Loyalty score is rated right below Iron Mountain.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nutanix | 85% |
| NetApp | 83% |
| IBM | 79% |
| Toshiba | 77% |
| Super Micro Computer | 75% |
| Iron Mountain | 71% |
| Cray | 55% |
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Cray Product Quality
2.2/5
Cray has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Cray Product Information
Cray’s product quality score is a 2.2 out of 5 as rated by its users and customers.
- Website
- http://www.cray.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Hardware and Devices
Cray Product Quality vs. Competitors
Compared to its competitors, Cray's Product Quality score is rated right below Iron Mountain.
| COMPANY | Product Quality Score | |
|---|---|---|
| Toshiba | 4.2/5 |
| Nutanix | 4.1/5 |
| NetApp | 4.1/5 |
| IBM | 3.8/5 |
| Super Micro Computer | 3.7/5 |
| Iron Mountain | 2.3/5 |
| Cray | 2.2/5 |
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Cray Pricing
Cray ROI & Value For Money
1.7/5
Cray has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Cray Pricing vs. Competitors
Compared to its competitors, Cray's ROI score is rated right below Iron Mountain.
| COMPANY | Pricing Score | |
|---|---|---|
| Nutanix | 4/5 |
| NetApp | 4/5 |
| Toshiba | 3.9/5 |
| IBM | 3.8/5 |
| Super Micro Computer | 3.7/5 |
| Iron Mountain | 2.2/5 |
| Cray | 1.7/5 |
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Cray Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cray Customer Satisfaction vs. Competitors
Compared to its competitors, Cray's Customer Satisfaction score is rated right below Iron Mountain.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Toshiba | 88% |
| Nutanix | 80% |
| NetApp | 80% |
| IBM | 76% |
| Super Micro Computer | 63% |
| Iron Mountain | 35% |
| Cray | 0% |
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Cray Customer Service
1.7/5
Cray has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
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About Cray's Customer Service
Address
901 Fifth Avenue, Suite 1000, Seattle, WA
Website
http://www.cray.com/
Phone Number
6516059123
Cray Customer Service vs. Competitors
Compared to its competitors, Cray's Customer Service score is rated right below Iron Mountain.
| COMPANY | Customer Service Score | |
|---|---|---|
| NetApp | 4.2/5 |
| Nutanix | 4.1/5 |
| Toshiba | 4/5 |
| IBM | 3.9/5 |
| Super Micro Computer | 3.3/5 |
| Iron Mountain | 2/5 |
| Cray | 1.7/5 |
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Cray as an Employer
3.8/5
Cray has a 3.8/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Cray scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Cray would recommend the brand to a friend. ENPS measures how likely Cray employees would recommend working at Cray to a friend.
Net Promoter Score
0
NPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
