29
NPS
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Clorox Company is ranked #30 in Consumer Goods Brands
Clorox Company is ranked #30 in Consumer Goods Brands
About Clorox Company's Brand
Clorox Company ’s brand is ranked #252 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Clorox Company . When compared to other organizations within the Consumer Goods industry, Clorox Company is ranked #30. Among its major competitors, Clorox Company is ranked in 2nd place for NPS while Unilever is 1st, and Procter & Gamble is 3rd.Their current market cap is $24.26B
Brand at a Glance
85%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Clorox Company Ranking
- #30 in Consumer Goods
- #2 / 4 of its competitors
Clorox Company NPS
Clorox Company 's Net Promoter Score (NPS) is a 29 with 53% Promoters, 23% Passives, and 24% Detractors. Net Promoter Score tracks whether Clorox Company 's customers would recommend using the product based on a scale of -100 to 100.
Clorox Company Overall NPS
| 53% | Promoters |
|---|---|
| 23% | Passives |
| 24% | Detractors |
Clorox Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 36 | Jan 2023 | 36 |
Feb 2023 34 | Feb 2023 | 34 |
Mar 2023 33 | Mar 2023 | 33 |
Jun 2023 32 | Jun 2023 | 32 |
Aug 2023 35 | Aug 2023 | 35 |
Oct 2023 28 | Oct 2023 | 28 |
Nov 2023 27 | Nov 2023 | 27 |
Dec 2023 25 | Dec 2023 | 25 |
Jan 2024 26 | Jan 2024 | 26 |
May 2024 28 | May 2024 | 28 |
Jul 2024 29 | Jul 2024 | 29 |
Mar 2025 29 | Mar 2025 | 29 |
How Other Brands Compare
Clorox Company is ranked second for NPS among its competitors. Unilever and Procter & Gamble come in first and third, with Dollar General coming in at #4. Among those competitors, it is the second most valued company behind Procter & Gamble.
 Clorox Company |  Unilever |  Procter & Gamble |  Dollar General | |
| Global Ranking | #252 | #69 | #92 | #- |
| NPS | 29 | 31 | 28 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $24.26B | $7.12B | $330.66B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Clorox Company NPS by Gender
Male customers rated Clorox Company 's NPS 2 points higher than Female customers.
Male
57
Clorox Company 's NPS was rated 57 by Male customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Female
55
Clorox Company 's NPS was rated 55 by Female customers on Comparably.
64%
Promoters
27%
Passives
9%
Detractors
Clorox Company NPS by Ethnicity
Clorox Company 's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
African American/Black 75 | African American/Black | 75 |
Clorox Company NPS by Age
Clorox Company 's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
Clorox Company NPS by Usage
Clorox Company 's NPS was rated 67 points by customers who have used Clorox Company 's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
-100
-50
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| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 67 | 1 to 2 Years | 67 |
Over 10 Years 67 | Over 10 Years | 67 |
Clorox Company NPS vs. Competitors
Compared to its competitors, Clorox Company 's NPS is rated right above Procter & Gamble, and is preceded by Unilever.
| COMPANY | NPS Score | |
|---|---|---|
| Unilever | 31 |
| Clorox Company | 29 |
| Procter & Gamble | 28 |
| Dollar General | -11 |
Clorox Company NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Clorox Company 's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
| Clorox Company | 29 |
Clorox Company Customer Reviews
Out of the 6 Clorox Company customer reviews 6 were positive and 0 were constructive. Clorox Company customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Clorox Company Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Clorox Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Clorox Company Customer Loyalty Score by Gender
Female customers rated Clorox Company 's Customer Loyalty score 5% higher than Male customers.
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Male
87%
Yes
Female
92%
Yes
Clorox Company Customer Loyalty Score by Ethnicity
Clorox Company 's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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78
out of 100
Caucasian
100
out of 100
African American/Black
Clorox Company Customer Loyalty Score by Age
Clorox Company 's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 100% | 26-30 | 100% |
51-55 100% | 51-55 | 100% |
Clorox Company Customer Loyalty Score by Usage
Clorox Company 's Customer Loyalty score was rated the highest by customers who have used Clorox Company 's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Clorox Company Customer Loyalty Score by Industry
Clorox Company 's Customer Loyalty score was rated 100% by Tech industry customers.
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Clorox Company Customer Loyalty vs. Competitors
Compared to its competitors, Clorox Company 's Customer Loyalty score is rated right above Unilever.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Clorox Company | 85% |
| Unilever | 84% |
| Procter & Gamble | 79% |
| Dollar General | 73% |
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Clorox Company 's Customer Loyalty score is rated right above Colgate Palmolive, and is preceded by Lego Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Clorox Company | 85% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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Clorox Company Product Quality
4/5
Clorox Company has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Clorox Company Product Information
Clorox Company ’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Clorox Company 's product the highest.
- Company Size
- 5,001-10,000 Employees
Quick Insights into Clorox Company Product Quality
Clorox Company 's Product Quality score was rated highest by customers ages 51-55, and rated lowest by Caucasian customers.
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Ranked Clorox Company Product Quality the Highest
Ranked Clorox Company Product Quality the Lowest
Clorox Company Product Quality Score by Gender
Male customers rated Clorox Company 's Product Quality score 0.1 stars higher than Female customers.
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Male
4.5/5
Female
4.4/5
Clorox Company Product Quality Score by Ethnicity
Clorox Company 's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.7 | African American/Black | 4.7 |
Clorox Company Product Quality Score by Age
Clorox Company 's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.6 | 26-30 | 4.6 |
51-55 5 | 51-55 | 5 |
Clorox Company Product Quality Score by Usage
Clorox Company 's Product Quality score was rated 4.6 stars by customers who have used Clorox Company 's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Clorox Company Product Quality Score by Industry
Clorox Company 's Product Quality score was rated 5 stars by Tech industry customers.
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Clorox Company Product Quality vs. Competitors
Compared to its competitors, Clorox Company 's Product Quality score is rated right above Procter & Gamble, and is preceded by Unilever.
| COMPANY | Product Quality Score | |
|---|---|---|
| Unilever | 4.2/5 |
| Clorox Company | 4/5 |
| Procter & Gamble | 4/5 |
| Dollar General | 3.2/5 |
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Clorox Company 's Product Quality score is rated right above Tiffany & Co, and is preceded by Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Clorox Company | 4/5 |
| Tiffany & Co | 4/5 |
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Clorox Company Pricing
Clorox Company ROI & Value For Money
3.9/5
Clorox Company has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Clorox Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Clorox Company ROI
Clorox Company 's ROI score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
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Ranked Clorox Company ROI the Highest
Ranked Clorox Company ROI the Lowest
Clorox Company ROI Score by Gender
Male customers rated Clorox Company 's ROI score 0.1 stars higher than Female customers.
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Male
4.4/5
Female
4.3/5
Clorox Company ROI Score by Ethnicity
Clorox Company 's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.6 | African American/Black | 4.6 |
Clorox Company ROI Score by Age
Clorox Company 's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.8 | 26-30 | 4.8 |
51-55 4.6 | 51-55 | 4.6 |
Clorox Company ROI Score by Usage
Clorox Company 's ROI score was rated the highest by customers who have used Clorox Company 's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Clorox Company ROI Score by Industry
Clorox Company 's ROI score was rated 4.9 stars by Tech industry customers.
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Clorox Company Pricing vs. Competitors
Compared to its competitors, Clorox Company 's ROI score is rated right above Procter & Gamble, and is preceded by Unilever.
| COMPANY | Pricing Score | |
|---|---|---|
| Unilever | 3.9/5 |
| Clorox Company | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| Dollar General | 3.4/5 |
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Clorox Company 's ROI score is rated right above Hershey Company, and is preceded by Lego Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Clorox Company | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
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Clorox Company Customer Satisfaction (CSAT)
Clorox Company Customer Satisfaction (CSAT) Score
79 / 100
Clorox Company has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
39%
Satisfied
40%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Clorox Company Customer Satisfaction
Clorox Company 's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Clorox Company Customer Satisfaction the Highest
Ranked Clorox Company Customer Satisfaction the Lowest
Clorox Company Customer Satisfaction Score by Gender
Female customers rated Clorox Company 's Customer Satisfaction score 5 points higher than Male customers.
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84 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
89 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 0% |
Clorox Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Clorox Company's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
0%
CSAT according to African American/Black
Clorox Company's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Clorox Company Customer Satisfaction Score by Age
Clorox Company 's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 51-55 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 51-55 | 100% |
Clorox Company Customer Satisfaction Score by Usage
Clorox Company 's Customer Satisfaction score was rated 89 points by customers who have used Clorox Company 's products/services for Over 10 Years.
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Clorox Company Customer Satisfaction vs. Competitors
Compared to its competitors, Clorox Company 's Customer Satisfaction score is rated right above Procter & Gamble, and is preceded by Unilever.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Unilever | 85% |
| Clorox Company | 79% |
| Procter & Gamble | 78% |
| Dollar General | 60% |
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Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Clorox Company 's Customer Satisfaction score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Red Bull | 83% |
| Colgate Palmolive | 83% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Clorox Company | 79% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
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Clorox Company Customer Service
3.8/5
Clorox Company has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Clorox Company 's Customer Service
Website
http://www.thecloroxcompany.com
Quick Insights into Clorox Company Customer Service
Clorox Company 's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
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Ranked Clorox Company Customer Service the Highest
Ranked Clorox Company Customer Service the Lowest
Clorox Company Customer Service Score by Gender
Clorox Company 's Customer Service score was rated 4.4 by both Female and Male customers on Comparably.
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Male
4.4/5
Female
4.4/5
Clorox Company Customer Service Score by Ethnicity
Clorox Company 's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4.6 | African American/Black | 4.6 |
Clorox Company Customer Service Score by Age
Clorox Company 's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.8 | 26-30 | 4.8 |
51-55 4.6 | 51-55 | 4.6 |
Clorox Company Customer Service Score by Usage
Clorox Company 's Customer Service score was rated 4.5 stars by customers who have used Clorox Company 's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Clorox Company Customer Service Score by Industry
Clorox Company 's Customer Service score was rated 4.9 stars by Tech industry customers.
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Clorox Company Customer Service vs. Competitors
Compared to its competitors, Clorox Company 's Customer Service score is rated right above Dollar General , and is preceded by Procter & Gamble.
| COMPANY | Customer Service Score | |
|---|---|---|
| Unilever | 4/5 |
| Procter & Gamble | 3.9/5 |
| Clorox Company | 3.8/5 |
| Dollar General | 3.3/5 |
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Clorox Company 's Customer Service score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Clorox Company | 3.8/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
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Clorox Company as an Employer
4.1/5
Clorox Company has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Clorox Company scored a 29 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Clorox Company would recommend the brand to a friend. ENPS measures how likely Clorox Company employees would recommend working at Clorox Company to a friend.
Net Promoter Score
29
NPS Score
| 53% | Promoters |
|---|---|
| 23% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 46% | Promoters |
|---|---|
| 31% | Passive |
| 23% | Detractors |
Global Ranking Snapshot
Clorox Company is ranked #252 in the Global Top 100 Brands. It ranks just behind MillerCoors and just ahead of Indeed.com.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
250 |  | The Vanguard Group |  | Mortimer J. Buckley | Banking and Financial Services |
251 |  | MillerCoors |  | Tom Long | Food and Beverages |
252 | | Clorox Company | | Benno Dorer | Consumer Goods |
253 |  | Indeed.com |  | Chris Hyams | Tech |
254 |  | Macy's |  | Jeff Gennette | Retail |
255 |  | Royal Caribbean International |  | Michael Bayley | Travel and Hospitality |
256 |  | Four Seasons Hotels and Resorts |  | John Davison | Travel and Hospitality |
Consumer Goods Ranking Snapshot
Clorox Company is ranked #30 in the Consumer Goods Industry. It ranks just behind Clorox and just ahead of S.C. Johnson.
| RANK | COMPANY | Location | |
|---|---|---|---|
28 |  | Dyson | Chicago, IL |
29 |  | Clorox | Oakland, CA |
30 | | Clorox Company | |
31 |  | S.C. Johnson | Racine, WI |
32 |  | Dove | |
33 |  | ADM | Chicago, IL |
34 |  | Michelin |
