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Dove is

Ranked

#32

Consumer Goods Brands

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Dove

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Dove

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Dove is ranked #32 in Consumer Goods Brands

About Dove's Brand

Dove is committed to helping women realize their beauty potential by creating products that deliver real care. Dove’s brand is ranked #270 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dove. When compared to other organizations within the Consumer Goods industry, Dove is ranked #32. Among its major competitors, Dove is ranked in 2nd place for NPS while Bath & Body Works is 1st, and BEST CARE PRODUCTS is 3rd.Their current valuation is $12.49B

Brand at a Glance

81%

Customer Loyalty

4.1/5

Product Quality

3.8/5

Pricing

3.8/5

Customer Service

Dove Ranking

^#32 in Consumer Goods
^#2 / 3 of its competitors

Dove NPS

Dove's Net Promoter Score (NPS) is a 27 with 51% Promoters, 25% Passives, and 24% Detractors. Net Promoter Score tracks whether Dove's customers would recommend using the product based on a scale of -100 to 100.

Dove Overall NPS

NPS

51%	Promoters
25%	Passives
24%	Detractors

Dove NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 26	Feb 2025	26
Mar 2025 26	Mar 2025	26
Apr 2025 28	Apr 2025	28
May 2025 26	May 2025	26
Jun 2025 26	Jun 2025	26
Jul 2025 26	Jul 2025	26
Aug 2025 26	Aug 2025	26
Sep 2025 28	Sep 2025	28
Oct 2025 26	Oct 2025	26
Nov 2025 28	Nov 2025	28
Dec 2025 28	Dec 2025	28
Jan 2026 27	Jan 2026	27

How Other Brands Compare

Dove is ranked second for NPS among its competitors. Bath & Body Works and BEST CARE PRODUCTS come in first and third. Among those competitors, it is the second most valued company behind Bath & Body Works.

	Dove	Bath & Body Works	BEST CARE PRODUCTS
Global Ranking	#270	#40	#-
NPS	27	38	-
Valuation Updated every 24 hours for public companies	$12.49B	$14.00B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dove NPS by Gender

Female customers rated Dove's NPS 41 points higher than Male customers.

Male

Dove's NPS was rated 3 by Male customers on Comparably.

34%

Promoters

35%

Passives

31%

Detractors

Female

Dove's NPS was rated 44 by Female customers on Comparably.

58%

Promoters

28%

Passives

14%

Detractors

Dove NPS by Ethnicity

Dove's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 31	Caucasian	31
Hispanic or Latino 50	Hispanic or Latino	50
African American/Black 70	African American/Black	70
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Other 23	Other	23

Dove NPS by Age

Dove's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

56%

30%

14%

26-30

45%

28%

27%

31-35

75%

25%

36-40

50%

33%

17%

41-45

37%

38%

25%

46-50

100%

51-55

67%

33%

56-60

100%

61-65

33%

67%

66+

33%

17%

50%

Dove NPS by Usage

Dove's NPS was rated the highest by customers who have used Dove's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -15	Less than 1 Year	-15
1 to 2 Years 31	1 to 2 Years	31
2 to 5 Years 35	2 to 5 Years	35
5 to 10 Years 39	5 to 10 Years	39
Over 10 Years 49	Over 10 Years	49

Dove NPS vs. Competitors

Compared to its competitors, Dove's NPS is rated right below Bath & Body Works.

COMPANY		NPS Score
	Bath & Body Works	38
	Dove	27

Dove NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Dove's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Dove	27

Dove Customer Reviews

Out of the 37 Dove customer reviews 34 were positive and 3 were constructive. Dove customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Dove Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Dove users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Dove Customer Loyalty Score by Gender

Male customers rated Dove's Customer Loyalty score 2% higher than Female customers.

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Male

86%

Yes

Female

84%

Yes

Dove Customer Loyalty Score by Ethnicity

Dove's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dove.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Dove Customer Loyalty Score by Age

Dove's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dove.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 86%	18-25	86%
26-30 80%	26-30	80%
31-35 78%	31-35	78%
36-40 70%	36-40	70%
41-45 89%	41-45	89%
46-50 70%	46-50	70%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
61-65 40%	61-65	40%
66+ 85%	66+	85%

Dove Customer Loyalty Score by Usage

Dove's Customer Loyalty score was rated the highest by customers who have used Dove's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	65%
1 to 2 Years	91%
2 to 5 Years	90%
5 to 10 Years	72%
Over 10 Years	90%

Dove Customer Loyalty Score by Industry

Dove's Customer Loyalty score was rated the highest by Chemicals industry customers, and the lowest by Insurance industry customers.

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Tech	90%
Accounting	91%
Aerospace and Aviation	70%
Fashion and Beauty	89%
Architecture and Planning	78%
Arts and Entertainment	81%
Banking and Financial Services	82%
Business and Consumer Services	91%
Business Supplies and Equipment	82%
Chemicals	100%
Consulting	100%
Education	84%
Healthcare, Hospitals and Medicine	73%
Insurance	70%
Marketing, Advertising and Research	75%

Dove Customer Loyalty vs. Competitors

Compared to its competitors, Dove's Customer Loyalty score is rated right below Bath & Body Works.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Dove	81%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Dove's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Dove	81%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Dove Product Quality

4.1/5

Dove has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Dove Product Information

Dove’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Dove's product the highest. Reviewers from the Accounting industry rated Dove the lowest at 4.1.

Website: http://www.dove.us/

Company Size: 10,000+ Employees

Industry

Consumer Services

Hardware and Devices

Quick Insights into Dove Product Quality

Dove's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.

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Ranked Dove Product Quality the Highest

31-35	4.7
African American/Black	4.7
Business and Consumer Services	4.6

Ranked Dove Product Quality the Lowest

Other	3.8
Aerospace and Aviation	2.8
61-65	1.6

Dove Product Quality Score by Gender

Female customers rated Dove's Product Quality score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

Dove Product Quality Score by Ethnicity

Dove's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.7	African American/Black	4.7
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 3.8	Other	3.8

Dove Product Quality Score by Age

Dove's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.2	26-30	4.2
31-35 4.7	31-35	4.7
36-40 3.8	36-40	3.8
41-45 3.5	41-45	3.5
46-50 3.8	46-50	3.8
51-55 4.6	51-55	4.6
56-60 4.1	56-60	4.1
61-65 1.6	61-65	1.6
66+ 3.3	66+	3.3

Dove Product Quality Score by Usage

Dove's Product Quality score was rated the highest by customers who have used Dove's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4.3
2 to 5 Years	4.2
5 to 10 Years	4.1
Over 10 Years	4.3

Dove Product Quality Score by Industry

Dove's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4.3
Accounting	4.1
Aerospace and Aviation	2.8
Fashion and Beauty	4.5
Architecture and Planning	3.5
Arts and Entertainment	4
Banking and Financial Services	3.8
Business and Consumer Services	4.6
Business Supplies and Equipment	4.4
Chemicals	4.6
Consulting	3.6
Education	4.1
Healthcare, Hospitals and Medicine	4.2
Insurance	3.1
Marketing, Advertising and Research	4.3

Dove Product Quality vs. Competitors

Compared to its competitors, Dove's Product Quality score is rated right below Bath & Body Works.

COMPANY		Product Quality Score
	Bath & Body Works	4.1/5
	Dove	4.1/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Dove's Product Quality score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Dove	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

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Dove Pricing

Dove ROI & Value For Money

3.8/5

Dove has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Dove Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Dove.

Quick Insights into Dove ROI

Dove's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.

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Ranked Dove ROI the Highest

46-50	5
Consulting	4.4
African American/Black	4.2

Ranked Dove ROI the Lowest

Other	3.5
Aerospace and Aviation	2.3
61-65	1.6

Dove ROI Score by Gender

Female customers rated Dove's ROI score 0.4 stars higher than Male customers.

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Male

3.5/5

Female

3.9/5

Dove ROI Score by Ethnicity

Dove's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 3.5	Other	3.5

Dove ROI Score by Age

Dove's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.8	26-30	3.8
31-35 4.6	31-35	4.6
36-40 3.6	36-40	3.6
41-45 3.3	41-45	3.3
46-50 5	46-50	5
51-55 4.3	51-55	4.3
56-60 4.4	56-60	4.4
61-65 1.6	61-65	1.6
66+ 3.1	66+	3.1

Dove ROI Score by Usage

Dove's ROI score was rated the highest by customers who have used Dove's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.7
2 to 5 Years	3.9
5 to 10 Years	3.9
Over 10 Years	4

Dove ROI Score by Industry

Dove's ROI score was rated the highest by Consulting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4.4
Accounting	3.6
Aerospace and Aviation	2.3
Fashion and Beauty	4.2
Architecture and Planning	3.7
Arts and Entertainment	3.6
Banking and Financial Services	4.2
Business and Consumer Services	3.9
Business Supplies and Equipment	3.5
Chemicals	4.2
Consulting	4.4
Education	3.5
Healthcare, Hospitals and Medicine	3.6
Insurance	2.6
Marketing, Advertising and Research	3.9

Dove Pricing vs. Competitors

Compared to its competitors, Dove's ROI score is rated right below Bath & Body Works.

COMPANY		Pricing Score
	Bath & Body Works	3.8/5
	Dove	3.8/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Dove's ROI score is rated right above Bath & Body Works, and is preceded by Gucci.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Dove	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Dove Customer Satisfaction (CSAT)

Dove Customer Satisfaction (CSAT) Score

83 / 100

Dove has an overall Customer Satisfaction score of 83 rated by its users and customers.

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Very Satisfied	42%
Satisfied	41%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	2%
Very Dissatisfied	8%

Very Satisfied

42%

Satisfied

41%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dove Customer Satisfaction

Dove's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.

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Ranked Dove Customer Satisfaction the Highest

31-35	100%
Business and Consumer Services	100%
2 to 5 Years	94%

Ranked Dove Customer Satisfaction the Lowest

Less than 1 Year	67%
Education	40%
61-65	33%

Dove Customer Satisfaction Score by Gender

Female customers rated Dove's Customer Satisfaction score 2 points higher than Male customers.

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82 / 100

Male

	Very Satisfied	23%
	Satisfied	59%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	0%
	Very Dissatisfied	13%

84 / 100

Female

	Very Satisfied	45%
	Satisfied	39%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	2%
	Very Dissatisfied	3%

Dove Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Dove's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100

Very Satisfied	33%
Satisfied	47%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	10%

Very Satisfied

33%

Satisfied

47%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

10%

CSAT according to Hispanic or Latino

Dove's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.

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82 / 100

Very Satisfied	46%
Satisfied	36%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	18%
Very Dissatisfied	0%

Very Satisfied

46%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

18%

Very Dissatisfied

CSAT according to African American/Black

Dove's Customer Satisfaction (CSAT) score was rated 92% according to African American/Black users and customers.

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92 / 100

Very Satisfied	69%
Satisfied	23%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

69%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Dove's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.

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91 / 100

Very Satisfied	35%
Satisfied	56%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

35%

Satisfied

56%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Dove's Customer Satisfaction (CSAT) score was rated 74% according to Other users and customers.

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74 / 100

Very Satisfied	29%
Satisfied	45%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	0%
Very Dissatisfied	10%

Very Satisfied

29%

Satisfied

45%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

10%

Dove Customer Satisfaction Score by Age

Dove's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

91%

26-30

82%

31-35

100%

36-40

75%

41-45

63%

46-50

67%

51-55

100%

56-60

33%

61-65

33%

66+

50%

Dove Customer Satisfaction Score by Usage

Dove's Customer Satisfaction score was rated the highest by customers who have used Dove's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	67
1 to 2 Years	90
2 to 5 Years	94
5 to 10 Years	80
Over 10 Years	81

Dove Customer Satisfaction Score by Industry

Dove's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.

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		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Dove's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Dove's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dove's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Dove's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Dove's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Dove's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Dove's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		}
	]
}

Tech	88
Accounting	86
Fashion and Beauty	100
Architecture and Planning	67
Arts and Entertainment	89
Banking and Financial Services	60
Business and Consumer Services	100
Business Supplies and Equipment	80
Chemicals	100
Consulting	67
Education	40
Healthcare, Hospitals and Medicine	89
Insurance	67
Marketing, Advertising and Research	88

Dove Customer Satisfaction vs. Competitors

Compared to its competitors, Dove's Customer Satisfaction score is rated right above Bath & Body Works.

COMPANY		Customer Satisfaction (CSAT) Score
	Dove	83%
	Bath & Body Works	81%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Dove's Customer Satisfaction score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Dove	83%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%

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Dove Customer Service

3.8/5

Dove has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Dove's Customer Service

Address

United Kingdom

Website

http://www.dove.us/

Phone Number

+1 (800) 102-2221

Quick Insights into Dove Customer Service

Dove's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.

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Ranked Dove Customer Service the Highest

46-50	5
Fashion and Beauty	4.5
Hispanic or Latino	4.4

Ranked Dove Customer Service the Lowest

Male	3.7
Aerospace and Aviation	2
61-65	1.6

Dove Customer Service Score by Gender

Female customers rated Dove's Customer Service score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

Dove Customer Service Score by Ethnicity

Dove's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.8	Other	3.8

Dove Customer Service Score by Age

Dove's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.9	26-30	3.9
31-35 4.6	31-35	4.6
36-40 4.4	36-40	4.4
41-45 3.7	41-45	3.7
46-50 5	46-50	5
51-55 4.5	51-55	4.5
56-60 3.7	56-60	3.7
61-65 1.6	61-65	1.6
66+ 2.5	66+	2.5

Dove Customer Service Score by Usage

Dove's Customer Service score was rated the highest by customers who have used Dove's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4
2 to 5 Years	4
5 to 10 Years	4
Over 10 Years	3.9

Dove Customer Service Score by Industry

Dove's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4.4
Accounting	3.9
Aerospace and Aviation	2
Fashion and Beauty	4.5
Architecture and Planning	4.4
Arts and Entertainment	3.6
Banking and Financial Services	4.3
Business and Consumer Services	4.1
Business Supplies and Equipment	3.6
Chemicals	4.2
Consulting	4.4
Education	3.7
Healthcare, Hospitals and Medicine	4.3
Insurance	2.5
Marketing, Advertising and Research	3.9

Dove Customer Service vs. Competitors

Compared to its competitors, Dove's Customer Service score is rated right below Bath & Body Works.

COMPANY		Customer Service Score
	Bath & Body Works	4/5
	Dove	3.8/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Dove's Customer Service score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Dove	3.8/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Dove as an Employer

4.5/5

Dove has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Dove

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dove scored a 27 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Dove would recommend the brand to a friend. ENPS measures how likely Dove employees would recommend working at Dove to a friend.

Net Promoter Score

NPS Score

51%	Promoters
25%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

62%	Promoters
19%	Passive
19%	Detractors

Global Ranking Snapshot

Dove is ranked #270 in the Global Top 100 Brands. It ranks just behind Oakley and just ahead of Palantir Technologies.

RANK			INDUSTRY
268	NetApp	George Kurian	Tech
269	Oakley	Luca Tait	Fashion and Beauty
270	Dove		Consumer Goods
271	Palantir Technologies	Alex Karp	Tech
272	Ericsson	Borje Ekholm	Business and Consumer Services
273	Ernst & Young (EY)	Carmine Di Sibio	Business and Consumer Services
274	Qualtrics	Zig Serafin	Tech