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Ericsson is
Ranked
#31
in
Business and Consumer Services Brands
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Ericsson
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Ericsson is ranked #31 in Business and Consumer Services Brands

About Ericsson's Brand

Ericsson is seeking Software Engineers to pioneer the future, with next-gen technologies like 5G, advanced robotics, smart cars and Cloud networks. Ericsson’s brand is ranked #272 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ericsson. When compared to other organizations within the Business and Consumer Services industry, Ericsson is ranked #31. Among its major competitors, Ericsson is ranked in 3rd place for NPS while Huawei is 1st, and Qualcomm is 2nd. Overall, Ericsson has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $40.52B

Brand at a Glance

74%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service

Ericsson Ranking

Ericsson NPS

Ericsson's Net Promoter Score (NPS) is a 39 with 57% Promoters, 25% Passives, and 18% Detractors. Net Promoter Score tracks whether Ericsson's customers would recommend using the product based on a scale of -100 to 100.

Ericsson Overall NPS

39
NPS
57%Promoters
25%Passives
18%Detractors
Ericsson Overall NPS

Ericsson NPS Trend

-100
-50
0
50
100
Jul 2021
45
Jul 202145
Aug 2021
48
Aug 202148
Sep 2021
40
Sep 202140
Oct 2021
43
Oct 202143
Nov 2021
34
Nov 202134
Dec 2021
36
Dec 202136
Jan 2022
39
Jan 202239
Feb 2022
42
Feb 202242
Mar 2022
39
Mar 202239
Apr 2022
38
Apr 202238
May 2022
37
May 202237
Jun 2022
40
Jun 202240

How Other Brands Compare

Ericsson is ranked third for NPS among its competitors. Huawei and Qualcomm come in first and second, with Infosys coming in at #4. Among those competitors, it is the lowest valued company behind Qualcomm.

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Ericsson's Logo
Ericsson
Qualcomm's Logo
Qualcomm
Infosys' Logo
Infosys
Huawei's Logo
Huawei
Global Ranking#272#202#502#707
NPS3940944
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralNeutral
Valuation Updated every 24 hours for public companies$40.52B$156.84B$80.98B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Ericsson NPS by Gender

Male customers rated Ericsson's NPS 40 points higher than Female customers.

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Male

40

Ericsson's NPS was rated 40 by Male customers on Comparably.

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60%
Promoters
20%
Passives
20%
Detractors

Female

0

Ericsson's NPS was rated by Female customers on Comparably.

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25%
Promoters
50%
Passives
25%
Detractors

Ericsson NPS by Ethnicity

Ericsson's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

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-100
-50
0
50
100
African American/Black
34
African American/Black34
Other
0
Other0

Ericsson NPS by Age

Ericsson's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
Promoters
75%
Passives
0%
Detractors
25%
18-2575%0%25%
Promoters
33%
Passives
34%
Detractors
33%
26-3033%34%33%
Promoters
33%
Passives
34%
Detractors
33%
31-3533%34%33%
Promoters
40%
Passives
40%
Detractors
20%
41-4540%40%20%

Ericsson NPS by Usage

Ericsson's NPS was rated the highest by customers who have used Ericsson's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
25
Less than 1 Year25
1 to 2 Years
-34
1 to 2 Years-34
2 to 5 Years
75
2 to 5 Years75
5 to 10 Years
0
5 to 10 Years0
Over 10 Years
100
Over 10 Years100

Ericsson NPS vs. Competitors

Compared to its competitors, Ericsson's NPS is rated right above Infosys, and is preceded by Qualcomm.

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Ericsson NPS vs Companies in Business and Consumer Services

In the Business and Consumer Services industry, Ericsson's NPS is rated right above Visa.

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Ericsson Customer Reviews

Out of the 3 Ericsson customer reviews 3 were positive and 0 were constructive. Ericsson customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
The product style, longevity and completeness of its operating system. More especially, the making of old things in a different way that makes them seem new.
Review from Dallas, TX / Male / Other / 26-30
What do you value most about this brand?
Customer experience and integration to current state
Review from Dallas, TX / Female / Asian or Pacific Islander / 41-45
What do you value most about this brand?
These will be my second order
Review from Dallas, TX / Male / African American/Black / 51-55

Ericsson Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Ericsson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74
74%
26
26%
Ericsson Customer Loyalty

Ericsson Customer Loyalty Score by Gender

Male customers rated Ericsson's Customer Loyalty score 35% higher than Female customers.

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Male
90%
Yes
Female
55%
Yes

Ericsson Customer Loyalty Score by Ethnicity

Ericsson's Customer Loyalty score was rated 100% by both African American/Black and Other customers on Comparably.

% who answered "Yes"

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100
out of 100
African American/Black
100
out of 100
Other

Ericsson Customer Loyalty Score by Age

Ericsson's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%
31-35
40%
31-3540%
41-45
82%
41-4582%

Ericsson Customer Loyalty Score by Usage

Ericsson's Customer Loyalty score was rated the highest by customers who have used Ericsson's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55%
1 to 2 Years
70%
2 to 5 Years
100%
5 to 10 Years
64%
Over 10 Years
100%

Ericsson Customer Loyalty Score by Industry

Ericsson's Customer Loyalty score was rated 85% by Tech industry customers.

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Tech
85%

Ericsson Customer Loyalty vs. Competitors

Compared to its competitors, Ericsson's Customer Loyalty score is rated right above Alcatel-Lucent, and is preceded by Qualcomm.

COMPANYCustomer Loyalty Score
Huawei83%
Infosys80%
Qualcomm78%
Ericsson74%
Alcatel-Lucent65%
Avaya60%
Aviat NetworksN/A
LucentN/A

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Customer Loyalty for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ericsson's Customer Loyalty score is rated right above Accenture (US), and is preceded by Allstate.

COMPANYCustomer Loyalty Score
USAA92%
Visa88%
Verizon84%
T-Mobile83%
Bloomberg79%
FedEx75%
Allstate75%
Ericsson74%
Accenture (US)71%

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Ericsson Product Quality

4.1/5

Ericsson has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Ericsson Product Information

Ericsson’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Ericsson's product the highest.

Website
http://www.ericsson.com/careers
Company Size
10,000+ Employees

Industry

Business Services
Mobile App
Small Business Services

Quick Insights into Ericsson Product Quality

Ericsson's Product Quality score was rated highest by customers who have used Ericsson's products/services for 2 to 5 Years, and rated lowest by Other customers.

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Ranked Ericsson Product Quality the Highest

2 to 5 Years
5
Male
4.8
18-25
4.7

Ranked Ericsson Product Quality the Lowest

41-45
3.9
5 to 10 Years
3.9
Other
3.5

Ericsson Product Quality Score by Gender

Male customers rated Ericsson's Product Quality score 0.6 stars higher than Female customers.

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Male

4.8/5

Female

4.2/5

Ericsson Product Quality Score by Ethnicity

Ericsson's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
African American/Black
4.6
African American/Black4.6
Other
3.5
Other3.5

Ericsson Product Quality Score by Age

Ericsson's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.7
18-254.7
26-30
4.6
26-304.6
31-35
4.3
31-354.3
41-45
3.9
41-453.9

Ericsson Product Quality Score by Usage

Ericsson's Product Quality score was rated the highest by customers who have used Ericsson's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.5
1 to 2 Years
4.3
2 to 5 Years
5
5 to 10 Years
3.9
Over 10 Years
5

Ericsson Product Quality Score by Industry

Ericsson's Product Quality score was rated 4.7 stars by Tech industry customers.

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Tech
4.7

Ericsson Product Quality vs. Competitors

Compared to its competitors, Ericsson's Product Quality score is rated right above Qualcomm, and is preceded by Huawei.

COMPANYProduct Quality Score
Huawei4.2/5
Ericsson4.1/5
Qualcomm4/5
Infosys3.7/5
Alcatel-Lucent3.3/5
Avaya2.9/5
Aviat NetworksN/A
LucentN/A

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Product Quality for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ericsson's Product Quality score is rated right above Bloomberg, and is preceded by Visa.

COMPANYProduct Quality Score
Visa4.2/5
Ericsson4.1/5
Bloomberg4.1/5
FedEx3.8/5
USAA3.8/5
Verizon3.7/5
Accenture (US)3.7/5
T-Mobile3.4/5
Allstate3.1/5

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Ericsson Pricing

Ericsson ROI & Value For Money

4.1/5

Ericsson has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Ericsson Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Ericsson ROI

Ericsson's ROI score was rated highest by customers who have used Ericsson's products/services for 2 to 5 Years, and rated lowest by customers ages 31-35.

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Ranked Ericsson ROI the Highest

2 to 5 Years
4.6
18-25
4.5
Male
4.2

Ranked Ericsson ROI the Lowest

Other
3.1
1 to 2 Years
2.8
31-35
2.5

Ericsson ROI Score by Gender

Male customers rated Ericsson's ROI score 0.2 stars higher than Female customers.

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Male

4.2/5

Female

4/5

Ericsson ROI Score by Ethnicity

Ericsson's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
African American/Black
4.1
African American/Black4.1
Other
3.1
Other3.1

Ericsson ROI Score by Age

Ericsson's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
3.8
26-303.8
31-35
2.5
31-352.5
41-45
3.6
41-453.6

Ericsson ROI Score by Usage

Ericsson's ROI score was rated the highest by customers who have used Ericsson's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
2.8
2 to 5 Years
4.6
5 to 10 Years
3.6
Over 10 Years
4

Ericsson ROI Score by Industry

Ericsson's ROI score was rated 4 stars by Tech industry customers.

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Tech
4

Ericsson Pricing vs. Competitors

Compared to its competitors, Ericsson's ROI score is rated right above Qualcomm, and is preceded by Huawei.

COMPANYPricing Score
Huawei4.1/5
Ericsson4.1/5
Qualcomm3.9/5
Infosys3.5/5
Alcatel-Lucent3.3/5
Avaya3.3/5
Aviat NetworksN/A
LucentN/A

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ROI for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ericsson's ROI score is rated right above Visa.

COMPANYPricing Score
Ericsson4.1/5
Visa4/5
Bloomberg3.9/5
FedEx3.6/5
USAA3.6/5
Verizon3.6/5
Accenture (US)3.5/5
T-Mobile3.3/5
Allstate3/5

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Ericsson Customer Satisfaction (CSAT)

Ericsson Customer Satisfaction (CSAT) Score

77 / 100

Ericsson has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied34%
Satisfied43%
Neither Satisfied nor Dissatisfied10%
Dissatisfied0%
Very Dissatisfied13%
Very Satisfied
34%
Satisfied
43%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Ericsson Customer Satisfaction

Ericsson's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Ericsson's products/services for 2 to 5 Years.

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Ranked Ericsson Customer Satisfaction the Highest

26-30
100%
5 to 10 Years
100%
Male
75%

Ranked Ericsson Customer Satisfaction the Lowest

41-45
67%
2 to 5 Years
50%

Ericsson Customer Satisfaction Score by Gender

Ericsson's Customer Satisfaction score was rated 75 by Male customers on Comparably.

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75 / 100
Male
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%

Ericsson Customer Satisfaction Score by Ethnicity

CSAT according to African American/Black

Ericsson's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100
Very Satisfied34%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

Ericsson Customer Satisfaction Score by Age

Ericsson's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
18-2567%
26-30 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
41-45 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
41-4567%

Ericsson Customer Satisfaction Score by Usage

Ericsson's Customer Satisfaction score was rated the highest by customers who have used Ericsson's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years
50
5 to 10 Years
100

Ericsson Customer Satisfaction Score by Industry

Ericsson's Customer Satisfaction score was rated 71 points by Tech industry customers.

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Tech
71

Ericsson Customer Satisfaction vs. Competitors

Compared to its competitors, Ericsson's Customer Satisfaction score is rated right above Avaya, and is preceded by Qualcomm.

COMPANYCustomer Satisfaction (CSAT) Score
Huawei86%
Infosys84%
Qualcomm78%
Ericsson76%
Avaya22%
Alcatel-Lucent0%
Aviat Networks0%
Lucent0%

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Customer Satisfaction for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ericsson's Customer Satisfaction score is rated right above Accenture (US), and is preceded by Bloomberg.

COMPANYCustomer Satisfaction (CSAT) Score
Visa84%
Bloomberg83%
Ericsson76%
Accenture (US)76%
FedEx74%
Verizon69%
T-Mobile58%
Allstate54%
USAA32%

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Ericsson Customer Service

4.1/5

Ericsson has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Ericsson's Customer Service

Address

Torshamnsgatan 23, Kista, Plano, TX 16483


Website

http://www.ericsson.com/careers


Phone Number

46107190000

Quick Insights into Ericsson Customer Service

Ericsson's Customer Service score was rated highest by customers who have used Ericsson's products/services for Over 10 Years, and rated lowest by Other customers.

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Ranked Ericsson Customer Service the Highest

Over 10 Years
4.8
18-25
4.6
African American/Black
4.5

Ranked Ericsson Customer Service the Lowest

31-35
3.3
1 to 2 Years
3.1
Other
2.8

Ericsson Customer Service Score by Gender

Male customers rated Ericsson's Customer Service score 0.2 stars higher than Female customers.

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Male

4.3/5

Female

4.1/5

Ericsson Customer Service Score by Ethnicity

Ericsson's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
20
40
60
80
100
African American/Black
4.5
African American/Black4.5
Other
2.8
Other2.8

Ericsson Customer Service Score by Age

Ericsson's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
4.6
18-254.6
26-30
3.8
26-303.8
31-35
3.3
31-353.3
41-45
3.7
41-453.7

Ericsson Customer Service Score by Usage

Ericsson's Customer Service score was rated the highest by customers who have used Ericsson's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
3.1
2 to 5 Years
4.7
5 to 10 Years
3.4
Over 10 Years
4.8

Ericsson Customer Service Score by Industry

Ericsson's Customer Service score was rated 4.2 stars by Tech industry customers.

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Tech
4.2

Ericsson Customer Service vs. Competitors

Compared to its competitors, Ericsson's Customer Service score is rated right above Huawei, and is preceded by Qualcomm.

COMPANYCustomer Service Score
Qualcomm4.1/5
Ericsson4.1/5
Huawei4/5
Infosys3.7/5
Alcatel-Lucent3.2/5
Avaya3.1/5
Aviat NetworksN/A
LucentN/A

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Ericsson's Logo
VS
Qualcomm's Logo
Huawei's Logo
Infosys' Logo
Alcatel-Lucent's Logo
Avaya's Logo
Aviat Networks' Logo
Lucent's Logo

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Customer Service for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ericsson's Customer Service score is rated right above Bloomberg, and is preceded by Visa.

COMPANYCustomer Service Score
Visa4.1/5
Ericsson4.1/5
Bloomberg4/5
Accenture (US)3.8/5
USAA3.7/5
FedEx3.7/5
Verizon3.6/5
T-Mobile3.3/5
Allstate3.1/5

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Ericsson's Logo
VS
Visa's Logo
Bloomberg's Logo
Accenture (US) Logo
USAA's Logo
FedEx's Logo
Verizon's Logo
T-Mobile's Logo
Allstate's Logo

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Ericsson as an Employer

4.1/5

Ericsson has a 4.1/5 stars for its overall company culture rated by their employees

  Ericsson CEO
top
5%
CEO of Ericsson

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Ericsson scored a 39 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Ericsson would recommend the brand to a friend. ENPS measures how likely Ericsson employees would recommend working at Ericsson to a friend.

Net Promoter Score

39
NPS Score
57%Promoters
25%Passive
18%Detractors

Employee Net Promoter Score

30
eNPS Score
54%Promoters
22%Passive
24%Detractors

Global Ranking Snapshot

Ericsson is ranked #272 in the Global Top 100 Brands. It ranks just behind Palantir Technologies and just ahead of Ernst & Young (EY).

RANKCOMPANYCEOINDUSTRY
270
Dove  Dove CEO
Consumer Goods
271
Palantir Technologies  Palantir Technologies CEO
Alex Karp
Tech
272
Ericsson  Ericsson CEO
Borje Ekholm
Business and Consumer Services
273
Ernst & Young (EY)  Ernst & Young (EY) CEO
Carmine Di Sibio
Business and Consumer Services
274
Qualtrics  Qualtrics CEO
Zig Serafin
Tech
275
Fortinet  Fortinet CEO
Ken Xie
Tech
276
Sprout Social  Sprout Social CEO
Justyn Howard
Tech

Business and Consumer Services Ranking Snapshot

Ericsson is ranked #31 in the Business and Consumer Services Industry. It ranks just behind NetApp and just ahead of Ernst & Young (EY).

RANKCOMPANYLocation
29
CBRE
Dallas, TX
30
NetApp
Sunnyvale, CA
31
Ericsson
Plano, TX
32
Ernst & Young (EY)
London
33
Qualtrics
Provo, UT
34
Yelp
San Francisco, CA
35
Nielsen
New York City, NY