34
NPS
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Ranked
#31
Business and Consumer Services Brands
Brand Page
Ericsson
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Ericsson is ranked #31 in Business and Consumer Services Brands
Ericsson is ranked #31 in Business and Consumer Services Brands
About Ericsson's Brand
Ericsson is seeking Software Engineers to pioneer the future, with next-gen technologies like 5G, advanced robotics, smart cars and Cloud networks. Ericsson’s brand is ranked #272 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ericsson. When compared to other organizations within the Business and Consumer Services industry, Ericsson is ranked #31. Among its major competitors, Ericsson is ranked in 3rd place for NPS while Huawei is 1st, and Aviat Networks is 2nd. Overall, Ericsson has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $40.52B
Brand at a Glance
79%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Ericsson Ranking
- #31 in Business and Consumer Services
- #2 / 4 of its competitors
Ericsson NPS
Ericsson's Net Promoter Score (NPS) is a 34 with 54% Promoters, 26% Passives, and 20% Detractors. Net Promoter Score tracks whether Ericsson's customers would recommend using the product based on a scale of -100 to 100.
Ericsson Overall NPS
| 54% | Promoters |
|---|---|
| 26% | Passives |
| 20% | Detractors |
Ericsson NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 38 | Oct 2023 | 38 |
Nov 2023 38 | Nov 2023 | 38 |
Dec 2023 37 | Dec 2023 | 37 |
Jan 2024 35 | Jan 2024 | 35 |
Feb 2024 34 | Feb 2024 | 34 |
Mar 2024 34 | Mar 2024 | 34 |
Apr 2024 35 | Apr 2024 | 35 |
Sep 2024 36 | Sep 2024 | 36 |
Nov 2024 34 | Nov 2024 | 34 |
Dec 2024 35 | Dec 2024 | 35 |
Mar 2025 34 | Mar 2025 | 34 |
Apr 2025 32 | Apr 2025 | 32 |
How Other Brands Compare
Ericsson is ranked second for NPS among its competitors. Huawei and Qualcomm come in first and third, with Infosys coming in at #4. Among those competitors, it is the lowest valued company behind Qualcomm.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ericsson NPS by Gender
Male customers rated Ericsson's NPS 19 points higher than Female customers.
Male
55
Ericsson's NPS was rated 55 by Male customers on Comparably.
70%
Promoters
15%
Passives
15%
Detractors
Female
36
Ericsson's NPS was rated 36 by Female customers on Comparably.
49%
Promoters
38%
Passives
13%
Detractors
Ericsson NPS by Ethnicity
Ericsson's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
African American/Black 66 | African American/Black | 66 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Other 25 | Other | 25 |
Ericsson NPS by Age
Ericsson's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Ericsson NPS by Usage
Ericsson's NPS was rated the highest by customers who have used Ericsson's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 46 | 5 to 10 Years | 46 |
Over 10 Years 100 | Over 10 Years | 100 |
Ericsson NPS vs. Competitors
Compared to its competitors, Ericsson's NPS is rated right above Qualcomm, and is preceded by Aviat Networks.
| COMPANY | NPS Score | |
|---|---|---|
 | Huawei | 37 |
 | Aviat Networks | 36 |
| Ericsson | 34 |
 | Qualcomm | 32 |
 | Infosys | 15 |
 | Lucent | N/A |
 | Avaya | -11 |
 | Alcatel-Lucent | -30 |
Ericsson Customer Reviews
Out of the 4 Ericsson customer reviews 4 were positive and 0 were constructive. Ericsson customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Ericsson Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Ericsson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ericsson Customer Loyalty Score by Gender
Male customers rated Ericsson's Customer Loyalty score 25% higher than Female customers.
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Male
91%
Yes
Female
66%
Yes
Ericsson Customer Loyalty Score by Ethnicity
Ericsson's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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85
out of 100
Caucasian
100
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
100
out of 100
Other
Ericsson Customer Loyalty Score by Age
Ericsson's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 64% | 31-35 | 64% |
36-40 64% | 36-40 | 64% |
41-45 85% | 41-45 | 85% |
46-50 87% | 46-50 | 87% |
Ericsson Customer Loyalty Score by Usage
Ericsson's Customer Loyalty score was rated the highest by customers who have used Ericsson's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ericsson Customer Loyalty Score by Industry
Ericsson's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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Ericsson Customer Loyalty vs. Competitors
Compared to its competitors, Ericsson's Customer Loyalty score is rated right above Qualcomm, and is preceded by Huawei.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Infosys | 82% |
| Huawei | 81% |
| Ericsson | 79% |
| Qualcomm | 79% |
| Aviat Networks | 76% |
| Avaya | 67% |
| Alcatel-Lucent | 66% |
| Lucent | N/A |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Ericsson's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.
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Ericsson Product Quality
4.1/5
Ericsson has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Ericsson Product Information
Ericsson’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Ericsson's product the highest.
- Company Size
- 10,000+ Employees
Industry
Business Services
Mobile App
Small Business Services
Quick Insights into Ericsson Product Quality
Ericsson's Product Quality score was rated highest by customers who have used Ericsson's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked Ericsson Product Quality the Highest
Ranked Ericsson Product Quality the Lowest
Ericsson Product Quality Score by Gender
Male customers rated Ericsson's Product Quality score 0.3 stars higher than Female customers.
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Male
4.7/5
Female
4.4/5
Ericsson Product Quality Score by Ethnicity
Ericsson's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.9 | Other | 3.9 |
Ericsson Product Quality Score by Age
Ericsson's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.8 | 46-50 | 4.8 |
Ericsson Product Quality Score by Usage
Ericsson's Product Quality score was rated the highest by customers who have used Ericsson's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ericsson Product Quality Score by Industry
Ericsson's Product Quality score was rated 4.7 stars by both Tech and Telecommunications industry customers.
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Ericsson Product Quality vs. Competitors
Compared to its competitors, Ericsson's Product Quality score is rated right above Qualcomm, and is preceded by Huawei.
| COMPANY | Product Quality Score | |
|---|---|---|
| Huawei | 4.2/5 |
| Ericsson | 4.1/5 |
| Qualcomm | 4/5 |
| Aviat Networks | 4/5 |
| Infosys | 3.7/5 |
| Avaya | 3.1/5 |
| Alcatel-Lucent | 3.1/5 |
| Lucent | N/A |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Ericsson's Product Quality score is rated right above Visa.
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Ericsson Pricing
Ericsson ROI & Value For Money
4/5
Ericsson has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Ericsson Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Tech industry think that they had the lowest ROI from Ericsson.
Quick Insights into Ericsson ROI
Ericsson's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers ages 31-35.
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Ranked Ericsson ROI the Highest
Ranked Ericsson ROI the Lowest
Ericsson ROI Score by Gender
Female customers rated Ericsson's ROI score 0.1 stars higher than Male customers.
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Male
4.1/5
Female
4.2/5
Ericsson ROI Score by Ethnicity
Ericsson's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.5 | Other | 3.5 |
Ericsson ROI Score by Age
Ericsson's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4.5 | 46-50 | 4.5 |
Ericsson ROI Score by Usage
Ericsson's ROI score was rated the highest by customers who have used Ericsson's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ericsson ROI Score by Industry
Ericsson's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Ericsson Pricing vs. Competitors
Compared to its competitors, Ericsson's ROI score is rated right above Aviat Networks, and is preceded by Huawei.
| COMPANY | Pricing Score | |
|---|---|---|
| Huawei | 4/5 |
| Ericsson | 4/5 |
| Aviat Networks | 4/5 |
| Qualcomm | 3.9/5 |
| Infosys | 3.7/5 |
| Avaya | 3.3/5 |
| Alcatel-Lucent | 2.9/5 |
| Lucent | N/A |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Ericsson's ROI score is rated right above Visa.
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Ericsson Customer Satisfaction (CSAT)
Ericsson Customer Satisfaction (CSAT) Score
75 / 100
Ericsson has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
30%
Satisfied
45%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ericsson Customer Satisfaction
Ericsson's Customer Satisfaction score was rated highest by customers who have used Ericsson's products/services for 1 to 2 Years, and rated lowest by customers who have used Ericsson's products/services for 2 to 5 Years.
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Ranked Ericsson Customer Satisfaction the Highest
Ranked Ericsson Customer Satisfaction the Lowest
Ericsson Customer Satisfaction Score by Gender
Female customers rated Ericsson's Customer Satisfaction score 28 points higher than Male customers.
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72 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 17% |
100 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 83% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Ericsson Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ericsson's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Ericsson's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Ericsson's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
14%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
0%
CSAT according to Other
Ericsson's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Ericsson Customer Satisfaction Score by Age
Ericsson's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 80% |
Ericsson Customer Satisfaction Score by Usage
Ericsson's Customer Satisfaction score was rated the highest by customers who have used Ericsson's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ericsson Customer Satisfaction Score by Industry
Ericsson's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Telecommunications industry customers.
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}Ericsson Customer Satisfaction vs. Competitors
Compared to its competitors, Ericsson's Customer Satisfaction score is rated right above Avaya, and is preceded by Infosys.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Huawei | 85% |
| Aviat Networks | 80% |
| Qualcomm | 78% |
| Infosys | 77% |
| Ericsson | 75% |
| Avaya | 48% |
| Alcatel-Lucent | 25% |
| Lucent | 0% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Ericsson's Customer Satisfaction score is rated right above Accenture, and is preceded by Bloomberg.
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Ericsson Customer Service
4.1/5
Ericsson has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Ericsson's Customer Service
Address
Torshamnsgatan 23, Kista, Plano, TX 16483
Website
http://www.ericsson.com/careers
Phone Number
46107190000
Ericsson's Social Links
Quick Insights into Ericsson Customer Service
Ericsson's Customer Service score was rated highest by customers who have used Ericsson's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked Ericsson Customer Service the Highest
Ranked Ericsson Customer Service the Lowest
Ericsson Customer Service Score by Gender
Male customers rated Ericsson's Customer Service score 0.1 stars higher than Female customers.
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Male
4.3/5
Female
4.2/5
Ericsson Customer Service Score by Ethnicity
Ericsson's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.2 | Other | 3.2 |
Ericsson Customer Service Score by Age
Ericsson's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.5 | 46-50 | 4.5 |
Ericsson Customer Service Score by Usage
Ericsson's Customer Service score was rated the highest by customers who have used Ericsson's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ericsson Customer Service Score by Industry
Ericsson's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Ericsson Customer Service vs. Competitors
Compared to its competitors, Ericsson's Customer Service score is rated right above Huawei.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ericsson | 4.1/5 |
| Huawei | 4/5 |
| Qualcomm | 4/5 |
| Aviat Networks | 3.9/5 |
| Infosys | 3.8/5 |
| Avaya | 3.4/5 |
| Alcatel-Lucent | 2.8/5 |
| Lucent | N/A |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Ericsson's Customer Service score is rated right above Visa.
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Ericsson as an Employer
4.1/5
Ericsson has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Ericsson scored a 34 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Ericsson would recommend the brand to a friend. ENPS measures how likely Ericsson employees would recommend working at Ericsson to a friend.
Net Promoter Score
34
NPS Score
| 54% | Promoters |
|---|---|
| 26% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
Global Ranking Snapshot
Ericsson is ranked #272 in the Global Top 100 Brands. It ranks just behind Palantir Technologies and just ahead of Ernst & Young (EY).
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
270 |  | Dove |  | Consumer Goods | |
271 |  | Palantir Technologies |  | Alex Karp | Tech |
272 | | Ericsson | | Borje Ekholm | Business and Consumer Services |
273 |  | Ernst & Young (EY) |  | Carmine Di Sibio | Business and Consumer Services |
274 |  | Qualtrics |  | Zig Serafin | Tech |
275 |  | Fortinet |  | Ken Xie | Tech |
276 |  | Sprout Social |  | Justyn Howard | Tech |
Business and Consumer Services Ranking Snapshot
Ericsson is ranked #31 in the Business and Consumer Services Industry. It ranks just behind NetApp and just ahead of Ernst & Young (EY).
