35
NPS
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Ranked
#16
Automotive and Transportation Brands
Brand Page
Harley-Davidson
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Harley-Davidson is ranked #16 in Automotive and Transportation Brands
Harley-Davidson is ranked #16 in Automotive and Transportation Brands
About Harley-Davidson's Brand
Harley-Davidson manufactures Heavyweight cruiser and Touring motorcycles. Harley-Davidson’s brand is ranked #158 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Harley-Davidson. When compared to other organizations within the Automotive and Transportation industry, Harley-Davidson is ranked #16. Among its major competitors, Harley-Davidson is ranked in 2nd place for NPS while Yamaha is 1st, and Thor Industries is 3rd.Their current market cap is $5.01B
Brand at a Glance
82%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
Harley-Davidson Ranking
- #16 in Automotive and Transportation
- #1 / 4 of its competitors
Harley-Davidson NPS
Harley-Davidson's Net Promoter Score (NPS) is a 35 with 60% Promoters, 15% Passives, and 25% Detractors. Net Promoter Score tracks whether Harley-Davidson's customers would recommend using the product based on a scale of -100 to 100.
Harley-Davidson Overall NPS
| 60% | Promoters |
|---|---|
| 15% | Passives |
| 25% | Detractors |
Harley-Davidson NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 40 | Jul 2024 | 40 |
Aug 2024 38 | Aug 2024 | 38 |
Sep 2024 38 | Sep 2024 | 38 |
Oct 2024 37 | Oct 2024 | 37 |
Nov 2024 37 | Nov 2024 | 37 |
Jan 2025 37 | Jan 2025 | 37 |
Feb 2025 37 | Feb 2025 | 37 |
Mar 2025 35 | Mar 2025 | 35 |
Apr 2025 35 | Apr 2025 | 35 |
Sep 2025 35 | Sep 2025 | 35 |
Nov 2025 35 | Nov 2025 | 35 |
Dec 2025 35 | Dec 2025 | 35 |
How Other Brands Compare
Harley-Davidson is ranked first for NPS among its competitors. Thor Industries and Polaris Inc. come in second and third, with Winnebago Industries coming in at #4. Among those competitors, it is the third most valued company behind Polaris Inc..
Harley-Davidson |  Polaris Inc. |  Thor Industries |  Winnebago Industries | |
| Global Ranking | #158 | #- | #- | #- |
| NPS | 35 | 2 | 4 | -34 |
| Valuation Updated every 24 hours for public companies | $5.01B | $6.15B | $5.18B | $2.01B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Harley-Davidson NPS by Gender
Female customers rated Harley-Davidson's NPS 56 points higher than Male customers.
Male
23
Harley-Davidson's NPS was rated 23 by Male customers on Comparably.
51%
Promoters
21%
Passives
28%
Detractors
Female
79
Harley-Davidson's NPS was rated 79 by Female customers on Comparably.
86%
Promoters
7%
Passives
7%
Detractors
Harley-Davidson NPS by Ethnicity
Harley-Davidson's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Other 33 | Other | 33 |
Harley-Davidson NPS by Age
Harley-Davidson's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Harley-Davidson NPS by Usage
Harley-Davidson's NPS was rated the highest by customers who have used Harley-Davidson's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 46 | 2 to 5 Years | 46 |
5 to 10 Years 8 | 5 to 10 Years | 8 |
Over 10 Years 17 | Over 10 Years | 17 |
Harley-Davidson NPS vs. Competitors
Compared to its competitors, Harley-Davidson's NPS is rated right above Thor Industries, and is preceded by Yamaha.
| COMPANY | NPS Score | |
|---|---|---|
 | Yamaha | 40 |
| Harley-Davidson | 35 |
| Thor Industries | 4 |
| Polaris Inc. | 2 |
 | Bombardier Recreational Products | -9 |
| Winnebago Industries | -34 |
Harley-Davidson NPS vs Companies in Automotive and Transportation
In the Automotive and Transportation industry, Harley-Davidson's NPS is rated right above Audi, and is preceded by Honda.
| COMPANY | NPS Score | |
|---|---|---|
 | Porsche | 60 |
 | Toyota | 43 |
 | Mercedes-Benz USA | 39 |
 | Honda | 37 |
| Harley-Davidson | 35 |
 | Audi | 34 |
 | BMW Group | 34 |
 | Tesla | 29 |
 | FedEx | 19 |
Harley-Davidson Customer Reviews
Out of the 23 Harley-Davidson customer reviews 21 were positive and 2 were constructive. Harley-Davidson customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Harley-Davidson Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Harley-Davidson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Harley-Davidson Customer Loyalty Score by Gender
Male customers rated Harley-Davidson's Customer Loyalty score 9% higher than Female customers.
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Male
91%
Yes
Female
82%
Yes
Harley-Davidson Customer Loyalty Score by Ethnicity
Harley-Davidson's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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95
out of 100
Caucasian
70
out of 100
Hispanic or Latino
64
out of 100
Asian or Pacific Islander
70
out of 100
Other
Harley-Davidson Customer Loyalty Score by Age
Harley-Davidson's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 85% | 26-30 | 85% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 100% | 41-45 | 100% |
46-50 84% | 46-50 | 84% |
51-55 83% | 51-55 | 83% |
56-60 90% | 56-60 | 90% |
66+ 100% | 66+ | 100% |
Harley-Davidson Customer Loyalty Score by Usage
Harley-Davidson's Customer Loyalty score was rated the highest by customers who have used Harley-Davidson's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Harley-Davidson Customer Loyalty Score by Industry
Harley-Davidson's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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Harley-Davidson Customer Loyalty vs. Competitors
Compared to its competitors, Harley-Davidson's Customer Loyalty score is rated right above Yamaha, and is preceded by Bombardier Recreational Products.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Polaris Inc. | 83% |
| Bombardier Recreational Products | 83% |
| Harley-Davidson | 82% |
| Yamaha | 81% |
| Thor Industries | 64% |
| Winnebago Industries | 63% |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Harley-Davidson's Customer Loyalty score is rated right above BMW Group, and is preceded by Toyota.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 86% |
| Porsche | 85% |
| Audi | 84% |
| Mercedes-Benz USA | 84% |
| Toyota | 83% |
| Harley-Davidson | 82% |
| BMW Group | 82% |
| Tesla | 77% |
| FedEx | 74% |
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Harley-Davidson Product Quality
3.9/5
Harley-Davidson has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Harley-Davidson Product Information
Harley-Davidson’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Harley-Davidson's product the highest. Reviewers from the Construction industry rated Harley-Davidson the lowest at 3.5.
- Website
- www.harley-davidson.com
- Company Size
- 5,001-10,000 Employees
Industry
Hardware and Devices
Quick Insights into Harley-Davidson Product Quality
Harley-Davidson's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Legal industry.
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Ranked Harley-Davidson Product Quality the Highest
Ranked Harley-Davidson Product Quality the Lowest
Harley-Davidson Product Quality Score by Gender
Female customers rated Harley-Davidson's Product Quality score 0.4 stars higher than Male customers.
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Male
3.8/5
Female
4.2/5
Harley-Davidson Product Quality Score by Ethnicity
Harley-Davidson's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.2 | Other | 4.2 |
Harley-Davidson Product Quality Score by Age
Harley-Davidson's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.3 | 56-60 | 3.3 |
66+ 4.1 | 66+ | 4.1 |
Harley-Davidson Product Quality Score by Usage
Harley-Davidson's Product Quality score was rated the highest by customers who have used Harley-Davidson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Harley-Davidson Product Quality Score by Industry
Harley-Davidson's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Legal industry customers.
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Harley-Davidson Product Quality vs. Competitors
Compared to its competitors, Harley-Davidson's Product Quality score is rated right above Winnebago Industries, and is preceded by Yamaha.
| COMPANY | Product Quality Score | |
|---|---|---|
| Yamaha | 4.2/5 |
| Harley-Davidson | 3.9/5 |
| Winnebago Industries | 3.3/5 |
| Polaris Inc. | 3.3/5 |
| Bombardier Recreational Products | 2.8/5 |
| Thor Industries | 2.1/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Harley-Davidson's Product Quality score is rated right above Audi, and is preceded by Tesla.
| COMPANY | Product Quality Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.2/5 |
| Honda | 4.1/5 |
| Toyota | 4.1/5 |
| BMW Group | 4.1/5 |
| Tesla | 3.9/5 |
| Harley-Davidson | 3.9/5 |
| Audi | 3.9/5 |
| FedEx | 3.6/5 |
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Harley-Davidson Pricing
Harley-Davidson ROI & Value For Money
3.6/5
Harley-Davidson has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Harley-Davidson Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Legal industry think that they had the lowest ROI from Harley-Davidson.
Quick Insights into Harley-Davidson ROI
Harley-Davidson's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Legal industry.
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Ranked Harley-Davidson ROI the Highest
Ranked Harley-Davidson ROI the Lowest
Harley-Davidson ROI Score by Gender
Female customers rated Harley-Davidson's ROI score 0.6 stars higher than Male customers.
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Male
3.4/5
Female
4/5
Harley-Davidson ROI Score by Ethnicity
Harley-Davidson's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.6 | Other | 3.6 |
Harley-Davidson ROI Score by Age
Harley-Davidson's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3 | 51-55 | 3 |
56-60 3 | 56-60 | 3 |
66+ 3.5 | 66+ | 3.5 |
Harley-Davidson ROI Score by Usage
Harley-Davidson's ROI score was rated the highest by customers who have used Harley-Davidson's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Harley-Davidson ROI Score by Industry
Harley-Davidson's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Legal industry customers.
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Harley-Davidson Pricing vs. Competitors
Compared to its competitors, Harley-Davidson's ROI score is rated right above Winnebago Industries, and is preceded by Yamaha.
| COMPANY | Pricing Score | |
|---|---|---|
| Yamaha | 3.9/5 |
| Harley-Davidson | 3.6/5 |
| Winnebago Industries | 3.3/5 |
| Polaris Inc. | 3.1/5 |
| Bombardier Recreational Products | 2.9/5 |
| Thor Industries | 2.3/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Harley-Davidson's ROI score is rated right above FedEx, and is preceded by BMW Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Porsche | 4.1/5 |
| Toyota | 4/5 |
| Mercedes-Benz USA | 4/5 |
| Honda | 3.9/5 |
| Tesla | 3.9/5 |
| Audi | 3.8/5 |
| BMW Group | 3.7/5 |
| Harley-Davidson | 3.6/5 |
| FedEx | 3.4/5 |
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Harley-Davidson Customer Satisfaction (CSAT)
Harley-Davidson Customer Satisfaction (CSAT) Score
72 / 100
Harley-Davidson has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
50%
Satisfied
22%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
2%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Harley-Davidson Customer Satisfaction
Harley-Davidson's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used Harley-Davidson's products/services for 5 to 10 Years.
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Ranked Harley-Davidson Customer Satisfaction the Highest
Ranked Harley-Davidson Customer Satisfaction the Lowest
Harley-Davidson Customer Satisfaction Score by Gender
Female customers rated Harley-Davidson's Customer Satisfaction score 15 points higher than Male customers.
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70 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 4% | |
Very Dissatisfied | 15% |
85 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
Harley-Davidson Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Harley-Davidson's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
44%
Satisfied
28%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
17%
CSAT according to Hispanic or Latino
Harley-Davidson's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Harley-Davidson's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Harley-Davidson's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
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83 / 100
Very Satisfied
17%
Satisfied
66%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
Harley-Davidson Customer Satisfaction Score by Age
Harley-Davidson's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 91% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 70% | |||||||||||||||
| 51-55 | 65% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 66+ | 60% |
Harley-Davidson Customer Satisfaction Score by Usage
Harley-Davidson's Customer Satisfaction score was rated the highest by customers who have used Harley-Davidson's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Harley-Davidson Customer Satisfaction Score by Industry
Harley-Davidson's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Construction industry customers.
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}Harley-Davidson Customer Satisfaction vs. Competitors
Compared to its competitors, Harley-Davidson's Customer Satisfaction score is rated right above Winnebago Industries, and is preceded by Yamaha.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Yamaha | 86% |
| Harley-Davidson | 72% |
| Winnebago Industries | 63% |
| Polaris Inc. | 59% |
| Bombardier Recreational Products | 44% |
| Thor Industries | 35% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Harley-Davidson's Customer Satisfaction score is rated right above FedEx, and is preceded by Audi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Porsche | 86% |
| Toyota | 82% |
| Honda | 81% |
| Mercedes-Benz USA | 80% |
| BMW Group | 76% |
| Tesla | 74% |
| Audi | 74% |
| Harley-Davidson | 72% |
| FedEx | 65% |
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Harley-Davidson Customer Service
3.8/5
Harley-Davidson has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Harley-Davidson's Customer Service
Address
Milwaukee, WI
Website
www.harley-davidson.com
Quick Insights into Harley-Davidson Customer Service
Harley-Davidson's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Legal industry.
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Ranked Harley-Davidson Customer Service the Highest
Ranked Harley-Davidson Customer Service the Lowest
Harley-Davidson Customer Service Score by Gender
Female customers rated Harley-Davidson's Customer Service score 1.1 stars higher than Male customers.
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Male
3.4/5
Female
4.5/5
Harley-Davidson Customer Service Score by Ethnicity
Harley-Davidson's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.1 | Other | 4.1 |
Harley-Davidson Customer Service Score by Age
Harley-Davidson's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.9 | 26-30 | 4.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.4 | 51-55 | 3.4 |
56-60 2.9 | 56-60 | 2.9 |
66+ 4 | 66+ | 4 |
Harley-Davidson Customer Service Score by Usage
Harley-Davidson's Customer Service score was rated the highest by customers who have used Harley-Davidson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Harley-Davidson Customer Service Score by Industry
Harley-Davidson's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Legal industry customers.
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Harley-Davidson Customer Service vs. Competitors
Compared to its competitors, Harley-Davidson's Customer Service score is rated right above Winnebago Industries, and is preceded by Yamaha.
| COMPANY | Customer Service Score | |
|---|---|---|
| Yamaha | 4/5 |
| Harley-Davidson | 3.8/5 |
| Winnebago Industries | 3.2/5 |
| Polaris Inc. | 3.1/5 |
| Bombardier Recreational Products | 2.7/5 |
| Thor Industries | 2.3/5 |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, Harley-Davidson's Customer Service score is rated right above Tesla, and is preceded by BMW Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Porsche | 4.3/5 |
| Mercedes-Benz USA | 4.1/5 |
| Toyota | 4/5 |
| Honda | 4/5 |
| BMW Group | 3.9/5 |
| Harley-Davidson | 3.8/5 |
| Tesla | 3.8/5 |
| Audi | 3.8/5 |
| FedEx | 3.5/5 |
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Harley-Davidson as an Employer
3.7/5
Harley-Davidson has a 3.7/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Harley-Davidson scored a 35 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Harley-Davidson would recommend the brand to a friend. ENPS measures how likely Harley-Davidson employees would recommend working at Harley-Davidson to a friend.
Net Promoter Score
35
NPS Score
| 60% | Promoters |
|---|---|
| 15% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 46% | Promoters |
|---|---|
| 24% | Passive |
| 30% | Detractors |
Global Ranking Snapshot
Harley-Davidson is ranked #158 in the Global Top 100 Brands. It ranks just behind Activision and just ahead of Chevron Corporation.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
156 |  | Wynn Resorts |  | Matthew Maddox | Travel and Hospitality |
157 |  | Activision |  | Bobby Kotick | Media and Entertainment |
158 | | Harley-Davidson | | Matthew Levatich | Automotive and Transportation |
159 |  | Chevron Corporation |  | Michael Wirth | Energy and Manufacturing |
160 |  | Universal Studios |  | Ronald Meyer | Media and Entertainment |
161 |  | Sonos |  | Patrick Spence | Consumer Goods |
162 |  | Fidelity Investments |  | Abigail Johnson | Banking and Financial Services |
Automotive and Transportation Ranking Snapshot
Harley-Davidson is ranked #16 in the Automotive and Transportation Industry. It ranks just behind UPS and just ahead of Chevrolet.
| RANK | COMPANY | Location | |
|---|---|---|---|
14 |  | Sysco | Houston, TX |
15 |  | UPS | Atlanta, GA |
16 | | Harley-Davidson | Milwaukee, WI |
17 |  | Chevrolet | Detroit, MI |
18 |  | Northrop Grumman Corporation | Falls Church, VA |
19 |  | Lexus | Plano, TX |
20 |  | Airbus | Blagnac |
