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Harley-Davidson is
Ranked
#16
in
Automotive and Transportation Brands
Brand Page
Harley-Davidson
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Harley-Davidson is ranked #16 in Automotive and Transportation Brands

About Harley-Davidson's Brand

Harley-Davidson manufactures Heavyweight cruiser and Touring motorcycles. Harley-Davidson’s brand is ranked #158 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Harley-Davidson. When compared to other organizations within the Automotive and Transportation industry, Harley-Davidson is ranked #16. Among its major competitors, Harley-Davidson is ranked in 3rd place for NPS while Bombardier Recreational Products is 1st, and Thor Industries is 2nd.Their current market cap is $4.71B

Brand at a Glance

84%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
4.1/5
Customer Service

Harley-Davidson Ranking

Harley-Davidson NPS

Harley-Davidson's Net Promoter Score (NPS) is a 42 with 61% Promoters, 20% Passives, and 19% Detractors. Net Promoter Score tracks whether Harley-Davidson's customers would recommend using the product based on a scale of -100 to 100.

Harley-Davidson Overall NPS

42
NPS
61%Promoters
20%Passives
19%Detractors
Harley-Davidson Overall NPS

Harley-Davidson NPS Trend

-100
-50
0
50
100
Aug 2021
23
Aug 202123
Sep 2021
28
Sep 202128
Oct 2021
30
Oct 202130
Nov 2021
37
Nov 202137
Dec 2021
42
Dec 202142
Jan 2022
40
Jan 202240
Feb 2022
41
Feb 202241
Mar 2022
44
Mar 202244
Apr 2022
38
Apr 202238
May 2022
42
May 202242
Jun 2022
41
Jun 202241
Jul 2022
41
Jul 202241

How Other Brands Compare

Harley-Davidson is ranked second for NPS among its competitors. Thor Industries and Polaris Inc. come in first and third, with Winnebago Industries coming in at #4. Among those competitors, it is the second most valued company behind Polaris Inc..

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Harley-Davidson's Logo
Harley-Davidson
Polaris Inc. Logo
Polaris Inc.
Thor Industries' Logo
Thor Industries
Winnebago Industries' Logo
Winnebago Industries
Global Ranking#158#-#-#-
NPS42560-
Valuation Updated every 24 hours for public companies$4.71B$6.01B$4.33B$1.54B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Harley-Davidson NPS by Gender

Female customers rated Harley-Davidson's NPS 100 points higher than Male customers.

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Male

0

Harley-Davidson's NPS was rated by Male customers on Comparably.

Sign Up to learn about Harley-Davidson's NPS Score rated by Male customers on Comparably.
37%
Promoters
26%
Passives
37%
Detractors

Female

100

Harley-Davidson's NPS was rated 100 by Female customers on Comparably.

Sign Up to learn about Harley-Davidson's NPS Score rated by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors

Harley-Davidson NPS by Ethnicity

Harley-Davidson's NPS was rated 40 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
40
Caucasian40

Harley-Davidson NPS by Age

Harley-Davidson's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
Promoters
42%
Passives
29%
Detractors
29%
18-2542%29%29%
Promoters
33%
Passives
34%
Detractors
33%
36-4033%34%33%
Promoters
67%
Passives
0%
Detractors
33%
41-4567%0%33%
Promoters
33%
Passives
34%
Detractors
33%
46-5033%34%33%
Promoters
50%
Passives
0%
Detractors
50%
51-5550%0%50%
Promoters
50%
Passives
0%
Detractors
50%
56-6050%0%50%

Harley-Davidson NPS by Usage

Harley-Davidson's NPS was rated the highest by customers who have used Harley-Davidson's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
40
Less than 1 Year40
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
25
5 to 10 Years25
Over 10 Years
0
Over 10 Years0

Harley-Davidson NPS vs. Competitors

Compared to its competitors, Harley-Davidson's NPS is rated right above Yamaha, and is preceded by Thor Industries.

Unlock Harley-Davidson NPS vs. Competitors Data

Harley-Davidson's Logo
VS
Bombardier Recreational Products' Logo
Thor Industries' Logo
Yamaha's Logo
Polaris Inc. Logo
Winnebago Industries' Logo

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Harley-Davidson NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Harley-Davidson's NPS is rated right above Honda, and is preceded by Audi.

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Harley-Davidson's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Audi's Logo
Honda's Logo
Tesla's Logo
BMW Group's Logo
FedEx's Logo

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Harley-Davidson Customer Reviews

Out of the 8 Harley-Davidson customer reviews 7 were positive and 1 was constructive. Harley-Davidson customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I value the social aspect of having a motorcycle
Review from Madison, WI / Male / Caucasian / 18-25
What do you value most about this brand?
Iconic. Hype, pricey, fun, lifestyle
Review from Milwaukee, WI / Male / Other / 46-50
What do you value most about this brand?
the brand has very good quality
Review from Milwaukee, WI / Female / Caucasian / 56-60
What do you value most about this brand?
It's a beautiful American classic.
Review from Milwaukee, WI / Male / Caucasian / 66+
What can this brand most improve?
I can really think of anything
Review from Milwaukee, WI / Male / Caucasian / 18-25

Harley-Davidson Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Harley-Davidson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84
84%
16
16%
Harley-Davidson Customer Loyalty

Harley-Davidson Customer Loyalty Score by Gender

Female customers rated Harley-Davidson's Customer Loyalty score 9% higher than Male customers.

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Male
91%
Yes
Female
100%
Yes

Harley-Davidson Customer Loyalty Score by Ethnicity

Harley-Davidson's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100
out of 100
Caucasian

Harley-Davidson Customer Loyalty Score by Age

Harley-Davidson's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
36-40
70%
36-4070%
41-45
100%
41-45100%
46-50
70%
46-5070%
51-55
100%
51-55100%
56-60
100%
56-60100%

Harley-Davidson Customer Loyalty Score by Usage

Harley-Davidson's Customer Loyalty score was rated the highest by customers who have used Harley-Davidson's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
100%
1 to 2 Years
78%
2 to 5 Years
87%
5 to 10 Years
100%
Over 10 Years
100%

Harley-Davidson Customer Loyalty Score by Industry

Harley-Davidson's Customer Loyalty score was rated 100% by both Automotive and Transportation and Tech industry customers.

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Tech
100%
Automotive and Transportation
100%

Harley-Davidson Customer Loyalty vs. Competitors

Compared to its competitors, Harley-Davidson's Customer Loyalty score is rated right above Polaris Inc., and is preceded by Bombardier Recreational Products.

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Harley-Davidson's Logo
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Bombardier Recreational Products' Logo
Polaris Inc. Logo
Yamaha's Logo
Thor Industries' Logo
Winnebago Industries' Logo

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Harley-Davidson's Customer Loyalty score is rated right above Audi, and is preceded by Mercedes-Benz USA.

COMPANYCustomer Loyalty Score
Honda89%
Mercedes-Benz USA85%
Harley-Davidson84%
Audi84%
Toyota84%
Porsche82%
Tesla80%
BMW Group80%
FedEx74%

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Harley-Davidson's Logo
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Honda's Logo
Mercedes-Benz USA's Logo
Audi's Logo
Toyota's Logo
Porsche's Logo
Tesla's Logo
BMW Group's Logo
FedEx's Logo

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Harley-Davidson Product Quality

4/5

Harley-Davidson has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Harley-Davidson Product Information

Harley-Davidson’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Harley-Davidson's product the highest.

Website
www.harley-davidson.com
Company Size
5,001-10,000 Employees

Industry

Hardware and Devices

Quick Insights into Harley-Davidson Product Quality

Harley-Davidson's Product Quality score was rated highest by Female customers, and rated lowest by customers ages 36-40.

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Ranked Harley-Davidson Product Quality the Highest

Female
4.8
Automotive and Transportation
4.7
5 to 10 Years
4.5

Ranked Harley-Davidson Product Quality the Lowest

Male
3.7
2 to 5 Years
3.3
36-40
3.1

Harley-Davidson Product Quality Score by Gender

Female customers rated Harley-Davidson's Product Quality score 1.1 stars higher than Male customers.

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Male

3.7/5

Female

4.8/5

Harley-Davidson Product Quality Score by Ethnicity

Harley-Davidson's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2

Harley-Davidson Product Quality Score by Age

Harley-Davidson's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4
18-254
36-40
3.1
36-403.1
41-45
3.8
41-453.8
46-50
3.5
46-503.5
51-55
4.5
51-554.5
56-60
3.2
56-603.2

Harley-Davidson Product Quality Score by Usage

Harley-Davidson's Product Quality score was rated the highest by customers who have used Harley-Davidson's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
3.9
2 to 5 Years
3.3
5 to 10 Years
4.5
Over 10 Years
3.9

Harley-Davidson Product Quality Score by Industry

Harley-Davidson's Product Quality score was rated 4.7 stars by both Automotive and Transportation and Tech industry customers.

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Tech
4.7
Automotive and Transportation
4.7

Harley-Davidson Product Quality vs. Competitors

Compared to its competitors, Harley-Davidson's Product Quality score is rated right above Polaris Inc., and is preceded by Yamaha.

Unlock Harley-Davidson Product Quality vs. Competitors Data

Harley-Davidson's Logo
VS
Bombardier Recreational Products' Logo
Yamaha's Logo
Polaris Inc. Logo
Thor Industries' Logo
Winnebago Industries' Logo

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Harley-Davidson's Product Quality score is rated right above FedEx, and is preceded by Tesla.

COMPANYProduct Quality Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Honda4.3/5
Toyota4.2/5
BMW Group4.2/5
Audi4.1/5
Tesla4.1/5
Harley-Davidson4/5
FedEx3.8/5

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Harley-Davidson's Logo
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Porsche's Logo
Mercedes-Benz USA's Logo
Honda's Logo
Toyota's Logo
BMW Group's Logo
Audi's Logo
Tesla's Logo
FedEx's Logo

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Harley-Davidson Pricing

Harley-Davidson ROI & Value For Money

3.8/5

Harley-Davidson has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Harley-Davidson Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Tech industry think that they had the lowest ROI from Harley-Davidson.

Quick Insights into Harley-Davidson ROI

Harley-Davidson's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 56-60.

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Ranked Harley-Davidson ROI the Highest

Automotive and Transportation
4.6
Female
4.3
46-50
3.8

Ranked Harley-Davidson ROI the Lowest

Male
3.2
Over 10 Years
3.1
56-60
2.9

Harley-Davidson ROI Score by Gender

Female customers rated Harley-Davidson's ROI score 1.1 stars higher than Male customers.

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Male

3.2/5

Female

4.3/5

Harley-Davidson ROI Score by Ethnicity

Harley-Davidson's ROI score was rated 3.6 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6

Harley-Davidson ROI Score by Age

Harley-Davidson's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
3.2
18-253.2
36-40
3.3
36-403.3
41-45
3.3
41-453.3
46-50
3.8
46-503.8
51-55
3.2
51-553.2
56-60
2.9
56-602.9

Harley-Davidson ROI Score by Usage

Harley-Davidson's ROI score was rated the highest by customers who have used Harley-Davidson's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.5
2 to 5 Years
3.1
5 to 10 Years
3.4
Over 10 Years
3.1

Harley-Davidson ROI Score by Industry

Harley-Davidson's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.

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Tech
4.1
Automotive and Transportation
4.6

Harley-Davidson Pricing vs. Competitors

Compared to its competitors, Harley-Davidson's ROI score is rated right above Thor Industries, and is preceded by Yamaha.

Unlock Harley-Davidson ROI vs. Competitors Data

Harley-Davidson's Logo
VS
Bombardier Recreational Products' Logo
Yamaha's Logo
Thor Industries' Logo
Polaris Inc. Logo
Winnebago Industries' Logo

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Harley-Davidson's ROI score is rated right above FedEx, and is preceded by BMW Group.

COMPANYPricing Score
Porsche4.2/5
Mercedes-Benz USA4.1/5
Toyota4.1/5
Tesla4.1/5
Honda4/5
Audi3.9/5
BMW Group3.9/5
Harley-Davidson3.8/5
FedEx3.6/5

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Harley-Davidson's Logo
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Mercedes-Benz USA's Logo
Toyota's Logo
Tesla's Logo
Honda's Logo
Audi's Logo
BMW Group's Logo
FedEx's Logo

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Harley-Davidson Customer Satisfaction (CSAT)

Harley-Davidson Customer Satisfaction (CSAT) Score

78 / 100

Harley-Davidson has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied56%
Satisfied22%
Neither Satisfied nor Dissatisfied14%
Dissatisfied4%
Very Dissatisfied4%
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
4%
Very Dissatisfied
4%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Harley-Davidson Customer Satisfaction

Harley-Davidson's Customer Satisfaction score was rated highest by customers who have used Harley-Davidson's products/services for 1 to 2 Years, and rated lowest by customers who have used Harley-Davidson's products/services for 5 to 10 Years.

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Ranked Harley-Davidson Customer Satisfaction the Highest

1 to 2 Years
100%
Female
100%
Tech
100%

Ranked Harley-Davidson Customer Satisfaction the Lowest

Male
72%
51-55
67%
5 to 10 Years
66%

Harley-Davidson Customer Satisfaction Score by Gender

Female customers rated Harley-Davidson's Customer Satisfaction score 28 points higher than Male customers.

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72 / 100
Male
Very Satisfied
36%
Satisfied
36%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
9%
Very Dissatisfied
0%
100 / 100
Female
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Harley-Davidson Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Harley-Davidson's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.

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85 / 100
Very Satisfied54%
Satisfied31%
Neither Satisfied nor Dissatisfied8%
Dissatisfied7%
Very Dissatisfied0%
Very Satisfied
54%
Satisfied
31%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
0%

Harley-Davidson Customer Satisfaction Score by Age

Harley-Davidson's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25 CSAT Score
83%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
0%
18-2583%
51-55 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
51-5567%

Harley-Davidson Customer Satisfaction Score by Usage

Harley-Davidson's Customer Satisfaction score was rated the highest by customers who have used Harley-Davidson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
75
1 to 2 Years
100
2 to 5 Years
66
5 to 10 Years
66

Harley-Davidson Customer Satisfaction Score by Industry

Harley-Davidson's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech
100

Harley-Davidson Customer Satisfaction vs. Competitors

Compared to its competitors, Harley-Davidson's Customer Satisfaction score is rated right above Thor Industries, and is preceded by Yamaha.

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Harley-Davidson's Logo
VS
Bombardier Recreational Products' Logo
Yamaha's Logo
Thor Industries' Logo
Polaris Inc. Logo
Winnebago Industries' Logo

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Harley-Davidson's Customer Satisfaction score is rated right above Tesla, and is preceded by BMW Group.

COMPANYCustomer Satisfaction (CSAT) Score
Porsche87%
Toyota87%
Honda86%
Mercedes-Benz USA86%
Audi81%
BMW Group81%
Harley-Davidson78%
Tesla78%
FedEx73%

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Harley-Davidson's Logo
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Porsche's Logo
Toyota's Logo
Honda's Logo
Mercedes-Benz USA's Logo
Audi's Logo
BMW Group's Logo
Tesla's Logo
FedEx's Logo

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Harley-Davidson Customer Service

4.1/5

Harley-Davidson has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Harley-Davidson's Customer Service

Address

Milwaukee, WI


Website

www.harley-davidson.com

Quick Insights into Harley-Davidson Customer Service

Harley-Davidson's Customer Service score was rated highest by Female customers, and rated lowest by customers ages 56-60.

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Ranked Harley-Davidson Customer Service the Highest

Female
4.9
Automotive and Transportation
4.7
Less than 1 Year
4.4

Ranked Harley-Davidson Customer Service the Lowest

Male
3.4
Over 10 Years
3.4
56-60
3.1

Harley-Davidson Customer Service Score by Gender

Female customers rated Harley-Davidson's Customer Service score 1.5 stars higher than Male customers.

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Male

3.4/5

Female

4.9/5

Harley-Davidson Customer Service Score by Ethnicity

Harley-Davidson's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.

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20
40
60
80
100
Caucasian
4.1
Caucasian4.1

Harley-Davidson Customer Service Score by Age

Harley-Davidson's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
4
18-254
36-40
3.1
36-403.1
41-45
3.8
41-453.8
46-50
3.3
46-503.3
51-55
4.2
51-554.2
56-60
3.1
56-603.1

Harley-Davidson Customer Service Score by Usage

Harley-Davidson's Customer Service score was rated the highest by customers who have used Harley-Davidson's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
3.9
2 to 5 Years
3.8
5 to 10 Years
3.9
Over 10 Years
3.4

Harley-Davidson Customer Service Score by Industry

Harley-Davidson's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.

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Tech
3.9
Automotive and Transportation
4.7

Harley-Davidson Customer Service vs. Competitors

Compared to its competitors, Harley-Davidson's Customer Service score is rated right above Yamaha, and is preceded by Bombardier Recreational Products.

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Harley-Davidson's Logo
VS
Bombardier Recreational Products' Logo
Yamaha's Logo
Thor Industries' Logo
Polaris Inc. Logo
Winnebago Industries' Logo

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Harley-Davidson's Customer Service score is rated right above BMW Group, and is preceded by Toyota.

COMPANYCustomer Service Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Toyota4.1/5
Harley-Davidson4.1/5
BMW Group4.1/5
Tesla4/5
Honda4/5
Audi4/5
FedEx3.7/5

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Harley-Davidson's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
BMW Group's Logo
Tesla's Logo
Honda's Logo
Audi's Logo
FedEx's Logo

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Harley-Davidson as an Employer

3.8/5

Harley-Davidson has a 3.8/5 stars for its overall company culture rated by their employees

  Harley-Davidson CEO
top
15%
CEO of Harley-Davidson

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Harley-Davidson scored a 42 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Harley-Davidson would recommend the brand to a friend. ENPS measures how likely Harley-Davidson employees would recommend working at Harley-Davidson to a friend.

Net Promoter Score

42
NPS Score
61%Promoters
20%Passive
19%Detractors

Employee Net Promoter Score

37
eNPS Score
54%Promoters
29%Passive
17%Detractors

Global Ranking Snapshot

Harley-Davidson is ranked #158 in the Global Top 100 Brands. It ranks just behind Activision and just ahead of Chevron Corporation.

RANKCOMPANYCEOINDUSTRY
156
Wynn Resorts  Wynn Resorts CEO
Matthew Maddox
Travel and Hospitality
157
Activision  Activision CEO
Rob Kostich
Media and Entertainment
158
Harley-Davidson  Harley-Davidson CEO
Matthew Levatich
Automotive and Transportation
159
Chevron Corporation  Chevron Corporation CEO
Michael Wirth
Energy and Manufacturing
160
Universal Studios  Universal Studios CEO
Ronald Meyer
Media and Entertainment
161
Sonos  Sonos CEO
Patrick Spence
Consumer Goods
162
Fidelity Investments  Fidelity Investments CEO
Abigail Johnson
Banking and Financial Services

Automotive and Transportation Ranking Snapshot

Harley-Davidson is ranked #16 in the Automotive and Transportation Industry. It ranks just behind UPS and just ahead of Chevrolet.

RANKCOMPANYLocation
14
Sysco
Houston, TX
15
UPS
Atlanta, GA
16
Harley-Davidson
Milwaukee, WI
17
Chevrolet
Detroit, MI
18
Northrop Grumman Corporation
Falls Church, VA
19
Lexus
Plano, TX
20
Airbus
Blagnac