-28
NPS
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Winnebago Industries
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About Winnebago Industries' Brand
Winnebago manufactures and delivers recreation vehicles to use in leisure travel and outdoor recreation activities. Among its major competitors, Winnebago Industries is ranked in 2nd place for NPS while Harley-Davidson is 1st, and Forest River is 3rd.Their current market cap is $2.01B
Brand at a Glance
62%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Winnebago Industries Ranking
- #2 / 4 of its competitors
Winnebago Industries NPS
Winnebago Industries's Net Promoter Score (NPS) is a -28 with 27% Promoters, 18% Passives, and 55% Detractors. Net Promoter Score tracks whether Winnebago Industries's customers would recommend using the product based on a scale of -100 to 100.
Winnebago Industries Overall NPS
| 27% | Promoters |
|---|---|
| 18% | Passives |
| 55% | Detractors |
Winnebago Industries NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 0 | Sep 2022 | 0 |
Nov 2022 -33 | Nov 2022 | -33 |
Dec 2022 -50 | Dec 2022 | -50 |
Mar 2023 -60 | Mar 2023 | -60 |
May 2023 -66 | May 2023 | -66 |
Aug 2023 -43 | Aug 2023 | -43 |
Feb 2024 -25 | Feb 2024 | -25 |
Apr 2025 -33 | Apr 2025 | -33 |
Mar 2026 -40 | Mar 2026 | -40 |
Apr 2026 -27 | Apr 2026 | -27 |
How Other Brands Compare
Winnebago Industries is ranked second for NPS among its competitors. Harley-Davidson and Forest River come in first and third, with Spartan Motors coming in at #4. Among those competitors, it is the third most valued company behind Forest River.
Winnebago Industries |  Harley-Davidson |  Forest River |  Spartan Motors | |
| Global Ranking | #- | #158 | #- | #- |
| NPS | -28 | 35 | -70 | -100 |
| Valuation Updated every 24 hours for public companies | $2.01B | $5.01B | $6.59B | $600.59M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Winnebago Industries NPS by Gender
Winnebago Industries's NPS was rated -80 by Male customers on Comparably.
Male
-80
Winnebago Industries's NPS was rated -80 by Male customers on Comparably.
0%
Promoters
20%
Passives
80%
Detractors
Female
N/A
Winnebago Industries's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Winnebago Industries NPS by Ethnicity
Winnebago Industries's NPS was rated -67 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Winnebago Industries NPS by Age
Winnebago Industries's NPS was rated -100 points by customers ages 66+ on Comparably.
Winnebago Industries NPS vs. Competitors
Compared to its competitors, Winnebago Industries's NPS is rated right above Forest River, and is preceded by Supreme Industries.
| COMPANY | NPS Score | |
|---|---|---|
| Harley-Davidson | 35 |
| Supreme Industries | N/A |
| Winnebago Industries | -28 |
| Forest River | -70 |
 | Jayco | -82 |
| Fleetwood Enterprises | -100 |
| Spartan Motors | -100 |
Winnebago Industries Customer Reviews
Out of the 2 Winnebago Industries customer reviews 0 were positive and 2 were constructive. Winnebago Industries customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Winnebago Industries Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Winnebago Industries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Winnebago Industries Customer Loyalty Score by Gender
Winnebago Industries's Customer Loyalty score was rated 46 by Male customers on Comparably.
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Male
46%
Yes
Female
N/A
Yes
Winnebago Industries Customer Loyalty Score by Ethnicity
Winnebago Industries's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
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40
out of 100
Caucasian
Winnebago Industries Customer Loyalty Score by Age
Winnebago Industries's Customer Loyalty score was rated 40% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 40% | 66+ | 40% |
Winnebago Industries Customer Loyalty vs. Competitors
Compared to its competitors, Winnebago Industries's Customer Loyalty score is rated right above Fleetwood Enterprises, and is preceded by Jayco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Spartan Motors | 100% |
| Harley-Davidson | 83% |
| Forest River | 67% |
| Jayco | 65% |
| Winnebago Industries | 62% |
| Fleetwood Enterprises | 53% |
| Supreme Industries | N/A |
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Winnebago Industries Product Quality
3.2/5
Winnebago Industries has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Winnebago Industries Product Information
Winnebago Industries’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- www.winnebagoind.com
- Company Size
- 1,001-5,000 Employees
Industry
Transportation
Quick Insights into Winnebago Industries Product Quality
Winnebago Industries's Product Quality score was rated highest by Male customers.
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Ranked Winnebago Industries Product Quality the Highest
Winnebago Industries Product Quality Score by Gender
Winnebago Industries's Product Quality score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
Winnebago Industries Product Quality Score by Ethnicity
Winnebago Industries's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Winnebago Industries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Winnebago Industries Product Quality Score by Age
Winnebago Industries's Product Quality score was rated 1.6 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Winnebago Industries Product Quality vs. Competitors
Compared to its competitors, Winnebago Industries's Product Quality score is rated right above Spartan Motors, and is preceded by Harley-Davidson.
| COMPANY | Product Quality Score | |
|---|---|---|
| Harley-Davidson | 3.9/5 |
| Winnebago Industries | 3.2/5 |
| Spartan Motors | 2.5/5 |
| Fleetwood Enterprises | 2/5 |
| Forest River | 1.5/5 |
| Jayco | 1.5/5 |
| Supreme Industries | N/A |
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Winnebago Industries Pricing
Winnebago Industries ROI & Value For Money
3.1/5
Winnebago Industries has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Winnebago Industries ROI
Winnebago Industries's ROI score was rated highest by Male customers.
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Ranked Winnebago Industries ROI the Highest
Winnebago Industries ROI Score by Gender
Winnebago Industries's ROI score was rated 2.4 by Male customers on Comparably.
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Male
2.4/5
Female
N/A
Winnebago Industries ROI Score by Ethnicity
Winnebago Industries's ROI score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Winnebago Industries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Winnebago Industries ROI Score by Age
Winnebago Industries's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Winnebago Industries Pricing vs. Competitors
Compared to its competitors, Winnebago Industries's ROI score is rated right above Spartan Motors, and is preceded by Harley-Davidson.
| COMPANY | Pricing Score | |
|---|---|---|
| Harley-Davidson | 3.6/5 |
| Winnebago Industries | 3.1/5 |
| Spartan Motors | 2.5/5 |
| Fleetwood Enterprises | 2.2/5 |
| Forest River | 1.5/5 |
| Jayco | 1.5/5 |
| Supreme Industries | N/A |
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Winnebago Industries Customer Satisfaction (CSAT)
Winnebago Industries Customer Satisfaction (CSAT) Score
60 / 100
Winnebago Industries has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Winnebago Industries Customer Satisfaction
Winnebago Industries's Customer Satisfaction score was rated highest by Male customers.
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Ranked Winnebago Industries Customer Satisfaction the Highest
Winnebago Industries Customer Satisfaction Score by Gender
Winnebago Industries's Customer Satisfaction score was rated 40 by Male customers on Comparably.
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40 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 40% |
Winnebago Industries Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Winnebago Industries' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Winnebago Industries Customer Satisfaction Score by Age
Winnebago Industries's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Winnebago Industries Customer Satisfaction vs. Competitors
Compared to its competitors, Winnebago Industries's Customer Satisfaction score is rated right above Forest River, and is preceded by Harley-Davidson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Harley-Davidson | 73% |
| Winnebago Industries | 60% |
| Forest River | 16% |
| Jayco | 8% |
| Fleetwood Enterprises | 0% |
| Spartan Motors | 0% |
| Supreme Industries | 0% |
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Winnebago Industries Customer Service
3.1/5
Winnebago Industries has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Winnebago Industries's Customer Service
Address
Forest City, IA
Website
www.winnebagoind.com
Quick Insights into Winnebago Industries Customer Service
Winnebago Industries's Customer Service score was rated highest by Male customers.
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Ranked Winnebago Industries Customer Service the Highest
Winnebago Industries Customer Service Score by Gender
Winnebago Industries's Customer Service score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
Winnebago Industries Customer Service Score by Ethnicity
Winnebago Industries's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Winnebago Industries Customer Service Score by Age
Winnebago Industries's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Winnebago Industries Customer Service vs. Competitors
Compared to its competitors, Winnebago Industries's Customer Service score is rated right above Spartan Motors, and is preceded by Harley-Davidson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Harley-Davidson | 3.8/5 |
| Winnebago Industries | 3.1/5 |
| Spartan Motors | 2.5/5 |
| Fleetwood Enterprises | 1.9/5 |
| Forest River | 1.5/5 |
| Jayco | 1.5/5 |
| Supreme Industries | N/A |
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Winnebago Industries as an Employer
2.2/5
Winnebago Industries has a 2.2/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Winnebago Industries scored a -28 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of Winnebago Industries would recommend the brand to a friend. ENPS measures how likely Winnebago Industries employees would recommend working at Winnebago Industries to a friend.
Net Promoter Score
-28
NPS Score
| 27% | Promoters |
|---|---|
| 18% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
-60
eNPS Score
| 13% | Promoters |
|---|---|
| 14% | Passive |
| 73% | Detractors |
