4
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Thor Industries
Marketing or Exec? Claim Your Free Account
About Thor Industries' Brand
Thor Industries is manufacturer of recreational vehicles. Among its major competitors, Thor Industries is ranked in 3rd place for NPS while Mazda Motor is 1st, and Harley-Davidson is 2nd.Their current market cap is $5.18B
Brand at a Glance
64%
Customer Loyalty
2.1/5
Product Quality
2.3/5
Pricing
2.3/5
Customer Service
Thor Industries Ranking
- #2 / 4 of its competitors
Thor Industries NPS
Thor Industries's Net Promoter Score (NPS) is a 4 with 48% Promoters, 8% Passives, and 44% Detractors. Net Promoter Score tracks whether Thor Industries's customers would recommend using the product based on a scale of -100 to 100.
Thor Industries Overall NPS
| 48% | Promoters |
|---|---|
| 8% | Passives |
| 44% | Detractors |
Thor Industries NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 10 | Jul 2023 | 10 |
Aug 2023 -9 | Aug 2023 | -9 |
Nov 2023 0 | Nov 2023 | 0 |
Feb 2024 8 | Feb 2024 | 8 |
May 2024 -1 | May 2024 | -1 |
Jul 2024 6 | Jul 2024 | 6 |
Aug 2024 0 | Aug 2024 | 0 |
Oct 2024 -5 | Oct 2024 | -5 |
Nov 2024 -6 | Nov 2024 | -6 |
Jan 2025 3 | Jan 2025 | 3 |
Jul 2025 9 | Jul 2025 | 9 |
Oct 2025 4 | Oct 2025 | 4 |
How Other Brands Compare
Thor Industries is ranked second for NPS among its competitors. Harley-Davidson and Winnebago Industries come in first and third, with Forest River coming in at #4. Among those competitors, it is the second most valued company behind Forest River.
Thor Industries |  Harley-Davidson |  Forest River |  Winnebago Industries | |
| Global Ranking | #- | #158 | #- | #- |
| NPS | 4 | 35 | -70 | -34 |
| Valuation Updated every 24 hours for public companies | $5.18B | $5.01B | $6.59B | $2.01B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Thor Industries NPS by Gender
Male customers rated Thor Industries's NPS 37 points higher than Female customers.
Male
-63
Thor Industries's NPS was rated -63 by Male customers on Comparably.
12%
Promoters
13%
Passives
75%
Detractors
Female
-100
Thor Industries's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Thor Industries NPS by Ethnicity
Thor Industries's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -80 | Caucasian | -80 |
Other -100 | Other | -100 |
Thor Industries NPS by Age
Thor Industries's NPS was rated -67 points by customers ages 61-65 on Comparably.
Thor Industries NPS by Usage
Thor Industries's NPS was rated the highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
Thor Industries NPS vs. Competitors
Compared to its competitors, Thor Industries's NPS is rated right above Hero MotoCorp, and is preceded by Harley-Davidson.
| COMPANY | NPS Score | |
|---|---|---|
 | Mazda Motor | 75 |
| Harley-Davidson | 35 |
| Thor Industries | 4 |
| Hero MotoCorp | -9 |
| Winnebago Industries | -34 |
| Forest River | -70 |
 | Jayco | -82 |
Thor Industries Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Thor Industries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Thor Industries Customer Loyalty Score by Gender
Male customers rated Thor Industries's Customer Loyalty score 15% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Thor Industries.
Male
55%
Yes
Female
40%
Yes
Thor Industries Customer Loyalty Score by Ethnicity
Thor Industries's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Thor Industries.
46
out of 100
Caucasian
40
out of 100
Other
Thor Industries Customer Loyalty Score by Age
Thor Industries's Customer Loyalty score was rated 40% by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Thor Industries.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 40% | 61-65 | 40% |
Thor Industries Customer Loyalty Score by Usage
Thor Industries's Customer Loyalty score was rated the highest by customers who have used Thor Industries's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Thor Industries Customer Loyalty Score by Industry
Thor Industries's Customer Loyalty score was rated 40% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Thor Industries Customer Loyalty vs. Competitors
Compared to its competitors, Thor Industries's Customer Loyalty score is rated right above Winnebago Industries, and is preceded by Jayco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Mazda Motor | 83% |
| Harley-Davidson | 82% |
| Forest River | 67% |
| Jayco | 66% |
| Thor Industries | 64% |
| Winnebago Industries | 63% |
| Hero MotoCorp | 59% |
Unlock Thor Industries Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Thor Industries Customer Loyalty vs. Competitors data and gain insights into your customers today.
Thor Industries Product Quality
2.1/5
Thor Industries has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Thor Industries' overall Product Quality score rated by its users and customers.
Thor Industries Product Information
Thor Industries’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Thor Industries's product the highest.
- Company Size
- 5,001-10,000 Employees
Industry
Hardware and Devices
Travel
Quick Insights into Thor Industries Product Quality
Thor Industries's Product Quality score was rated highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Thor Industries' Product Quality.
Ranked Thor Industries Product Quality the Highest
Ranked Thor Industries Product Quality the Lowest
Thor Industries Product Quality Score by Gender
Thor Industries's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Thor Industries.
Male
1.5/5
Female
1.5/5
Thor Industries Product Quality Score by Ethnicity
Thor Industries's Product Quality score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Thor Industries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Thor Industries Product Quality Score by Age
Thor Industries's Product Quality score was rated 1.5 stars by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Thor Industries.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
Thor Industries Product Quality Score by Usage
Thor Industries's Product Quality score was rated the highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Thor Industries Product Quality Score by Industry
Thor Industries's Product Quality score was rated 1.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Thor Industries Product Quality vs. Competitors
Compared to its competitors, Thor Industries's Product Quality score is rated right above Forest River, and is preceded by Hero MotoCorp.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mazda Motor | 4/5 |
| Harley-Davidson | 3.9/5 |
| Winnebago Industries | 3.3/5 |
| Hero MotoCorp | 3.2/5 |
| Thor Industries | 2.1/5 |
| Forest River | 1.5/5 |
| Jayco | 1.5/5 |
Unlock Thor Industries Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Thor Industries Product Quality vs. Competitors data and gain insights into your customers today.
Thor Industries Pricing
Thor Industries ROI & Value For Money
2.3/5
Thor Industries has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Thor Industries' overall ROI score rated by its users and customers.
Thor Industries Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Thor Industries ROI
Thor Industries's ROI score was rated highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Thor Industries' ROI score.
Ranked Thor Industries ROI the Highest
Ranked Thor Industries ROI the Lowest
Thor Industries ROI Score by Gender
Thor Industries's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Thor Industries.
Male
1.5/5
Female
1.5/5
Thor Industries ROI Score by Ethnicity
Thor Industries's ROI score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Thor Industries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Thor Industries ROI Score by Age
Thor Industries's ROI score was rated 1.5 stars by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Thor Industries.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
Thor Industries ROI Score by Usage
Thor Industries's ROI score was rated the highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Thor Industries ROI Score by Industry
Thor Industries's ROI score was rated 2 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Thor Industries Pricing vs. Competitors
Compared to its competitors, Thor Industries's ROI score is rated right above Forest River, and is preceded by Hero MotoCorp.
| COMPANY | Pricing Score | |
|---|---|---|
| Mazda Motor | 4.1/5 |
| Harley-Davidson | 3.6/5 |
| Winnebago Industries | 3.3/5 |
| Hero MotoCorp | 3.2/5 |
| Thor Industries | 2.3/5 |
| Forest River | 1.5/5 |
| Jayco | 1.5/5 |
Unlock Thor Industries ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Thor Industries ROI vs. Competitors data and gain insights into your customers today.
Thor Industries Customer Satisfaction (CSAT)
Thor Industries Customer Satisfaction (CSAT) Score
35 / 100
Thor Industries has an overall Customer Satisfaction score of 35 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
6%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
18%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Thor Industries Customer Satisfaction
Thor Industries's Customer Satisfaction score was rated highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Thor Industries' Customer Satisfaction.
Ranked Thor Industries Customer Satisfaction the Highest
Ranked Thor Industries Customer Satisfaction the Lowest
Thor Industries Customer Satisfaction Score by Gender
Male customers rated Thor Industries's Customer Satisfaction score 0 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Thor Industries.
25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 63% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 67% |
Thor Industries Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Thor Industries' Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thor Industries.
20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
40%
CSAT according to Other
Thor Industries' Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Thor Industries.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Thor Industries Customer Satisfaction Score by Age
Thor Industries's Customer Satisfaction score was rated 33 points by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Thor Industries.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 33% |
Thor Industries Customer Satisfaction Score by Usage
Thor Industries's Customer Satisfaction score was rated the highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Thor Industries Customer Satisfaction Score by Industry
Thor Industries's Customer Satisfaction score was rated 33 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Thor Industries Customer Satisfaction Score by Industry",
"text": "Thor Industries's Customer Satisfaction score was rated 33 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Thor Industries's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
}
]
}Thor Industries Customer Satisfaction vs. Competitors
Compared to its competitors, Thor Industries's Customer Satisfaction score is rated right above Forest River, and is preceded by Hero MotoCorp.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mazda Motor | 100% |
| Harley-Davidson | 72% |
| Winnebago Industries | 63% |
| Hero MotoCorp | 57% |
| Thor Industries | 35% |
| Forest River | 16% |
| Jayco | 9% |
Unlock Thor Industries Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Thor Industries Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Thor Industries Customer Service
2.3/5
Thor Industries has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Thor Industries' overall Customer Service score rated by its users and customers.
About Thor Industries's Customer Service
Address
Elkhart, IN
Website
http://www2.thorindustries.com/
Phone Number
(574)970-7460
Quick Insights into Thor Industries Customer Service
Thor Industries's Customer Service score was rated highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Thor Industries' Customer Service score.
Ranked Thor Industries Customer Service the Highest
Ranked Thor Industries Customer Service the Lowest
Thor Industries Customer Service Score by Gender
Male customers rated Thor Industries's Customer Service score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Thor Industries.
Male
1.7/5
Female
1.5/5
Thor Industries Customer Service Score by Ethnicity
Thor Industries's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Thor Industries.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Other 1.5 | Other | 1.5 |
Thor Industries Customer Service Score by Age
Thor Industries's Customer Service score was rated 1.5 stars by customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Thor Industries.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
61-65 1.5 | 61-65 | 1.5 |
Thor Industries Customer Service Score by Usage
Thor Industries's Customer Service score was rated the highest by customers who have used Thor Industries's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Thor Industries Customer Service Score by Industry
Thor Industries's Customer Service score was rated 2 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Thor Industries Customer Service vs. Competitors
Compared to its competitors, Thor Industries's Customer Service score is rated right above Forest River, and is preceded by Winnebago Industries.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mazda Motor | 4.1/5 |
| Harley-Davidson | 3.8/5 |
| Hero MotoCorp | 3.3/5 |
| Winnebago Industries | 3.2/5 |
| Thor Industries | 2.3/5 |
| Forest River | 1.5/5 |
| Jayco | 1.5/5 |
Unlock Thor Industries Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Thor Industries Customer Service vs. Competitors data and gain insights into your customers today.
Thor Industries as an Employer
3.3/5
Thor Industries has a 3.3/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Thor Industries scored a 4 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Thor Industries would recommend the brand to a friend. ENPS measures how likely Thor Industries employees would recommend working at Thor Industries to a friend.
Net Promoter Score
4
NPS Score
| 48% | Promoters |
|---|---|
| 8% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 53% | Promoters |
|---|---|
| 14% | Passive |
| 33% | Detractors |
