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NPS
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Polaris Inc.
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About Polaris Inc. Brand
Polaris Inc. creates products including side-by-side vehicles, all-terrain vehicles, motorcycles, moto-roadsters, deck, cruiser and pontoon boats. Among its major competitors, Polaris Inc. is ranked in 5th place for NPS while Honda is 1st, and Harley-Davidson is 2nd.Their current market cap is $6.15B
Brand at a Glance
83%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Polaris Inc. Ranking
- #4 / 4 of its competitors
Polaris Inc. NPS
Polaris Inc.'s Net Promoter Score (NPS) is a 2 with 42% Promoters, 18% Passives, and 40% Detractors. Net Promoter Score tracks whether Polaris Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Polaris Inc. Overall NPS
| 42% | Promoters |
|---|---|
| 18% | Passives |
| 40% | Detractors |
Polaris Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 0 | Jun 2024 | 0 |
Jul 2024 0 | Jul 2024 | 0 |
Aug 2024 -1 | Aug 2024 | -1 |
Oct 2024 0 | Oct 2024 | 0 |
Nov 2024 2 | Nov 2024 | 2 |
Dec 2024 3 | Dec 2024 | 3 |
Feb 2025 3 | Feb 2025 | 3 |
Mar 2025 3 | Mar 2025 | 3 |
Apr 2025 3 | Apr 2025 | 3 |
Aug 2025 2 | Aug 2025 | 2 |
Sep 2025 1 | Sep 2025 | 1 |
Oct 2025 3 | Oct 2025 | 3 |
How Other Brands Compare
Polaris Inc. is ranked #4 for NPS among its competitors. Honda and Harley-Davidson come in first and second, with Ford Motor Company coming in at third. Among those competitors, it is the third most valued company behind Honda.
Polaris Inc. |  Honda |  Ford Motor Company |  Harley-Davidson | |
| Global Ranking | #- | #36 | #120 | #158 |
| NPS | 2 | 37 | 13 | 35 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $6.15B | $51.61B | $45.25B | $5.01B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Polaris Inc. NPS by Gender
Female customers rated Polaris Inc.'s NPS 22 points higher than Male customers.
Male
-43
Polaris Inc.'s NPS was rated -43 by Male customers on Comparably.
19%
Promoters
19%
Passives
62%
Detractors
Female
-21
Polaris Inc.'s NPS was rated -21 by Female customers on Comparably.
36%
Promoters
7%
Passives
57%
Detractors
Polaris Inc. NPS by Ethnicity
Polaris Inc.'s NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -49 | Caucasian | -49 |
Other -83 | Other | -83 |
Polaris Inc. NPS by Age
Polaris Inc.'s NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Polaris Inc. NPS by Usage
Polaris Inc.'s NPS was rated the highest by customers who have used Polaris Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -39 | Less than 1 Year | -39 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -23 | 5 to 10 Years | -23 |
Over 10 Years -38 | Over 10 Years | -38 |
Polaris Inc. NPS vs. Competitors
Compared to its competitors, Polaris Inc.'s NPS is rated right above Bombardier Recreational Products, and is preceded by Ford Motor Company.
| COMPANY | NPS Score | |
|---|---|---|
| Honda | 37 |
| Harley-Davidson | 35 |
 | Honda Motor Company | 34 |
| Ford Motor Company | 13 |
| Polaris Inc. | 2 |
 | Bombardier Recreational Products | -9 |
 | Arctic Cat | -13 |
Polaris Inc. Customer Reviews
Out of the 10 Polaris Inc. customer reviews 3 were positive and 7 were constructive. Polaris Inc. customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Polaris Inc. Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Polaris Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Polaris Inc. Customer Loyalty Score by Gender
Female customers rated Polaris Inc.'s Customer Loyalty score 4% higher than Male customers.
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Male
83%
Yes
Female
87%
Yes
Polaris Inc. Customer Loyalty Score by Ethnicity
Polaris Inc.'s Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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83
out of 100
Caucasian
100
out of 100
Other
Polaris Inc. Customer Loyalty Score by Age
Polaris Inc.'s Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
41-45 87% | 41-45 | 87% |
46-50 89% | 46-50 | 89% |
51-55 78% | 51-55 | 78% |
56-60 85% | 56-60 | 85% |
61-65 70% | 61-65 | 70% |
66+ 90% | 66+ | 90% |
Polaris Inc. Customer Loyalty Score by Usage
Polaris Inc.'s Customer Loyalty score was rated the highest by customers who have used Polaris Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Polaris Inc. Customer Loyalty Score by Industry
Polaris Inc.'s Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Polaris Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Polaris Inc.'s Customer Loyalty score is rated right above Bombardier Recreational Products, and is preceded by Honda.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 86% |
| Polaris Inc. | 83% |
| Bombardier Recreational Products | 83% |
| Harley-Davidson | 82% |
| Arctic Cat | 82% |
| Ford Motor Company | 80% |
| Honda Motor Company | 76% |
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Polaris Inc. Product Quality
3.3/5
Polaris Inc. has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Polaris Inc. Product Information
Polaris Inc.’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Polaris Inc.'s product the highest. Reviewers from the Manufacturing and Machinery industry rated Polaris Inc. the lowest at 2.
- Website
- http://www.polaris.com/
- Company Size
- 11-50 Employees
Industry
Manufacturing
Quick Insights into Polaris Inc. Product Quality
Polaris Inc.'s Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Polaris Inc. Product Quality the Highest
Ranked Polaris Inc. Product Quality the Lowest
Polaris Inc. Product Quality Score by Gender
Female customers rated Polaris Inc.'s Product Quality score 0.2 stars higher than Male customers.
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Male
2.5/5
Female
2.7/5
Polaris Inc. Product Quality Score by Ethnicity
Polaris Inc.'s Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 2.7 | Other | 2.7 |
Polaris Inc. Product Quality Score by Age
Polaris Inc.'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2 | 46-50 | 2 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.9 | 56-60 | 2.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
Polaris Inc. Product Quality Score by Usage
Polaris Inc.'s Product Quality score was rated the highest by customers who have used Polaris Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Polaris Inc. Product Quality Score by Industry
Polaris Inc.'s Product Quality score was rated the highest by Construction industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Polaris Inc. Product Quality vs. Competitors
Compared to its competitors, Polaris Inc.'s Product Quality score is rated right above Arctic Cat, and is preceded by Ford Motor Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Honda | 4.1/5 |
| Honda Motor Company | 4/5 |
| Harley-Davidson | 3.9/5 |
| Ford Motor Company | 3.5/5 |
| Polaris Inc. | 3.3/5 |
| Arctic Cat | 3/5 |
| Bombardier Recreational Products | 2.8/5 |
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Polaris Inc. Pricing
Polaris Inc. ROI & Value For Money
3.1/5
Polaris Inc. has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Polaris Inc. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Construction industry think that they had the lowest ROI from Polaris Inc..
Quick Insights into Polaris Inc. ROI
Polaris Inc.'s ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
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Ranked Polaris Inc. ROI the Highest
Ranked Polaris Inc. ROI the Lowest
Polaris Inc. ROI Score by Gender
Female customers rated Polaris Inc.'s ROI score 0.7 stars higher than Male customers.
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Male
2.3/5
Female
3/5
Polaris Inc. ROI Score by Ethnicity
Polaris Inc.'s ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 1.7 | Other | 1.7 |
Polaris Inc. ROI Score by Age
Polaris Inc.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
41-45 2.4 | 41-45 | 2.4 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.1 | 66+ | 2.1 |
Polaris Inc. ROI Score by Usage
Polaris Inc.'s ROI score was rated the highest by customers who have used Polaris Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Polaris Inc. ROI Score by Industry
Polaris Inc.'s ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Construction industry customers.
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Polaris Inc. Pricing vs. Competitors
Compared to its competitors, Polaris Inc.'s ROI score is rated right above Arctic Cat, and is preceded by Ford Motor Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Honda | 3.9/5 |
| Honda Motor Company | 3.7/5 |
| Harley-Davidson | 3.6/5 |
| Ford Motor Company | 3.4/5 |
| Polaris Inc. | 3.1/5 |
| Arctic Cat | 3/5 |
| Bombardier Recreational Products | 2.9/5 |
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Polaris Inc. Customer Satisfaction (CSAT)
Polaris Inc. Customer Satisfaction (CSAT) Score
59 / 100
Polaris Inc. has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Very Satisfied
35%
Satisfied
24%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
8%
Very Dissatisfied
24%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Polaris Inc. Customer Satisfaction
Polaris Inc.'s Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Polaris Inc. Customer Satisfaction the Highest
Ranked Polaris Inc. Customer Satisfaction the Lowest
Polaris Inc. Customer Satisfaction Score by Gender
Female customers rated Polaris Inc.'s Customer Satisfaction score 23 points higher than Male customers.
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31 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 16% | |
Very Dissatisfied | 47% |
54 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 36% |
Polaris Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Polaris Inc. Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
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31 / 100
Very Satisfied
14%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
14%
Very Dissatisfied
46%
CSAT according to Other
Polaris Inc. Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
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34 / 100
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
50%
Polaris Inc. Customer Satisfaction Score by Age
Polaris Inc.'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 41-45 | 40% | |||||||||||||||
| 46-50 | 34% | |||||||||||||||
| 51-55 | 17% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 22% |
Polaris Inc. Customer Satisfaction Score by Usage
Polaris Inc.'s Customer Satisfaction score was rated the highest by customers who have used Polaris Inc.'s products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Polaris Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, Polaris Inc.'s Customer Satisfaction score is rated right above Arctic Cat, and is preceded by Ford Motor Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Honda | 81% |
| Honda Motor Company | 75% |
| Harley-Davidson | 72% |
| Ford Motor Company | 61% |
| Polaris Inc. | 59% |
| Arctic Cat | 50% |
| Bombardier Recreational Products | 44% |
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Polaris Inc. Customer Service
3.1/5
Polaris Inc. has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Polaris Inc.'s Customer Service
Address
2100 Hwy 55, Minneapolis, MN 55340
Website
http://www.polaris.com/
Polaris Inc.'s Social Links
Quick Insights into Polaris Inc. Customer Service
Polaris Inc.'s Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Polaris Inc. Customer Service the Highest
Ranked Polaris Inc. Customer Service the Lowest
Polaris Inc. Customer Service Score by Gender
Female customers rated Polaris Inc.'s Customer Service score 1.1 stars higher than Male customers.
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Male
2/5
Female
3.1/5
Polaris Inc. Customer Service Score by Ethnicity
Polaris Inc.'s Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 1.5 | Other | 1.5 |
Polaris Inc. Customer Service Score by Age
Polaris Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.9 | 56-60 | 2.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
Polaris Inc. Customer Service Score by Usage
Polaris Inc.'s Customer Service score was rated the highest by customers who have used Polaris Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Polaris Inc. Customer Service Score by Industry
Polaris Inc.'s Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Construction industry customers.
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Polaris Inc. Customer Service vs. Competitors
Compared to its competitors, Polaris Inc.'s Customer Service score is rated right above Bombardier Recreational Products, and is preceded by Ford Motor Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Honda | 4/5 |
| Harley-Davidson | 3.8/5 |
| Honda Motor Company | 3.8/5 |
| Ford Motor Company | 3.4/5 |
| Polaris Inc. | 3.1/5 |
| Bombardier Recreational Products | 2.7/5 |
| Arctic Cat | 2.6/5 |
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Polaris Inc. as an Employer
3.0/5
Polaris Inc. has a 3.0/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Polaris Inc. scored a 2 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Polaris Inc. would recommend the brand to a friend. ENPS measures how likely Polaris Inc. employees would recommend working at Polaris Inc. to a friend.
Net Promoter Score
2
NPS Score
| 42% | Promoters |
|---|---|
| 18% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 44% | Promoters |
|---|---|
| 18% | Passive |
| 38% | Detractors |
