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NPS
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BMW Group is ranked #46 in Global Top 100 BrandsAwards & Recognition
BMW Group is ranked #46 in Global Top 100 Brands
Awards & Recognition
About BMW Group's Brand
BMW is a German automobile, motorcycle and engine manufacturing company that owns and produces the MINI brand and Rolls-Royce motor cars. BMW Group’s brand is ranked #46 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of BMW Group. When compared to other organizations within the Automotive and Transportation industry, BMW Group is ranked #6. Among its major competitors, BMW Group is ranked in 3rd place for NPS while Porsche is 1st, and Mercedes-Benz USA is 2nd. Overall, BMW Group has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
82%
Customer Loyalty
4.1/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
BMW Group Ranking
- #46 / 100 in Global Best Brands
- #6 in Automotive and Transportation
- #3 / 4 of its competitors
BMW Group NPS
BMW Group's Net Promoter Score (NPS) is a 34 with 59% Promoters, 16% Passives, and 25% Detractors. Net Promoter Score tracks whether BMW Group's customers would recommend using the product based on a scale of -100 to 100.
BMW Group Overall NPS
| 59% | Promoters |
|---|---|
| 16% | Passives |
| 25% | Detractors |
BMW Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 34 | Mar 2025 | 34 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Aug 2025 33 | Aug 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
Oct 2025 33 | Oct 2025 | 33 |
Nov 2025 33 | Nov 2025 | 33 |
Dec 2025 33 | Dec 2025 | 33 |
Jan 2026 33 | Jan 2026 | 33 |
How Other Brands Compare
BMW Group is ranked third for NPS among its competitors. Porsche and Mercedes-Benz USA come in first and second, with Audi coming in at #4.
 BMW Group |  Audi |  Mercedes-Benz USA |  Porsche | |
| Global Ranking | #46 | #37 | #41 | #44 |
| NPS | 34 | 34 | 39 | 60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.38B | $95.37B | $19.20B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BMW Group NPS by Gender
Male customers rated BMW Group's NPS 1 points higher than Female customers.
Male
24
BMW Group's NPS was rated 24 by Male customers on Comparably.
54%
Promoters
16%
Passives
30%
Detractors
Female
23
BMW Group's NPS was rated 23 by Female customers on Comparably.
52%
Promoters
19%
Passives
29%
Detractors
BMW Group NPS by Ethnicity
BMW Group's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 49 | African American/Black | 49 |
Asian or Pacific Islander 35 | Asian or Pacific Islander | 35 |
Native American 0 | Native American | 0 |
Other 24 | Other | 24 |
BMW Group NPS by Age
BMW Group's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
BMW Group NPS by Usage
BMW Group's NPS was rated the highest by customers who have used BMW Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years 32 | 5 to 10 Years | 32 |
Over 10 Years 7 | Over 10 Years | 7 |
BMW Group NPS vs. Competitors
Compared to its competitors, BMW Group's NPS is rated right above Audi, and is preceded by Mercedes-Benz USA.
| COMPANY | NPS Score | |
|---|---|---|
| Porsche | 60 |
| Mercedes-Benz USA | 39 |
| BMW Group | 34 |
| Audi | 34 |
 | Fiat Chrysler Automobiles (FCA) | 17 |
 | Toyota Motor Sales | 17 |
 | Volkswagen | 16 |
 | Lexus | -33 |
BMW Group Customer Reviews
Out of the 43 BMW Group customer reviews 32 were positive and 11 were constructive. BMW Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
BMW Group Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of BMW Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BMW Group Customer Loyalty Score by Gender
Male customers rated BMW Group's Customer Loyalty score 5% higher than Female customers.
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Male
85%
Yes
Female
80%
Yes
BMW Group Customer Loyalty Score by Ethnicity
BMW Group's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BMW Group.
83
out of 100
Caucasian
82
out of 100
Hispanic or Latino
93
out of 100
African American/Black
79
out of 100
Asian or Pacific Islander
66
out of 100
Native American
81
out of 100
Other
BMW Group Customer Loyalty Score by Age
BMW Group's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 84% | 26-30 | 84% |
31-35 83% | 31-35 | 83% |
36-40 76% | 36-40 | 76% |
41-45 74% | 41-45 | 74% |
46-50 86% | 46-50 | 86% |
51-55 93% | 51-55 | 93% |
56-60 81% | 56-60 | 81% |
61-65 91% | 61-65 | 91% |
66+ 70% | 66+ | 70% |
BMW Group Customer Loyalty Score by Usage
BMW Group's Customer Loyalty score was rated the highest by customers who have used BMW Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BMW Group Customer Loyalty Score by Industry
BMW Group's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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BMW Group Customer Loyalty vs. Competitors
Compared to its competitors, BMW Group's Customer Loyalty score is rated right above Lexus, and is preceded by Toyota Motor Sales.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Porsche | 85% |
| Fiat Chrysler Automobiles (FCA) | 85% |
| Mercedes-Benz USA | 84% |
| Audi | 84% |
| Toyota Motor Sales | 84% |
| BMW Group | 82% |
| Lexus | 81% |
| Volkswagen | 78% |
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Customer Loyalty for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, BMW Group's Customer Loyalty score is rated right above Tesla, and is preceded by Toyota.
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BMW Group Product Quality
4.1/5
BMW Group has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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BMW Group Product Information
BMW Group’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated BMW Group's product the highest. Reviewers from the Business and Consumer Services industry rated BMW Group the lowest at 4.3.
- Website
- http://www.bmwgroup.com
- Company Size
- 10,000+ Employees
Industry
Automotive and Transportation
Quick Insights into BMW Group Product Quality
BMW Group's Product Quality score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Insurance industry.
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Ranked BMW Group Product Quality the Highest
Ranked BMW Group Product Quality the Lowest
BMW Group Product Quality Score by Gender
Male customers rated BMW Group's Product Quality score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
BMW Group Product Quality Score by Ethnicity
BMW Group's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.9 | Native American | 3.9 |
Other 3.7 | Other | 3.7 |
BMW Group Product Quality Score by Age
BMW Group's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4 | 31-35 | 4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3 | 41-45 | 3 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4 | 51-55 | 4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.3 | 66+ | 2.3 |
BMW Group Product Quality Score by Usage
BMW Group's Product Quality score was rated the highest by customers who have used BMW Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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BMW Group Product Quality Score by Industry
BMW Group's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Insurance industry customers.
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BMW Group Product Quality vs. Competitors
Compared to its competitors, BMW Group's Product Quality score is rated right above Audi, and is preceded by Mercedes-Benz USA.
| COMPANY | Product Quality Score | |
|---|---|---|
| Porsche | 4.4/5 |
| Mercedes-Benz USA | 4.2/5 |
| BMW Group | 4.1/5 |
| Audi | 3.9/5 |
| Volkswagen | 3.8/5 |
| Fiat Chrysler Automobiles (FCA) | 3.7/5 |
| Toyota Motor Sales | 3.7/5 |
| Lexus | 2.5/5 |
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Product Quality for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, BMW Group's Product Quality score is rated right above Tesla, and is preceded by Toyota.
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BMW Group Pricing
BMW Group ROI & Value For Money
3.7/5
BMW Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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BMW Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Insurance industry think that they had the lowest ROI from BMW Group.
Quick Insights into BMW Group ROI
BMW Group's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Insurance industry.
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Ranked BMW Group ROI the Highest
Ranked BMW Group ROI the Lowest
BMW Group ROI Score by Gender
Male customers rated BMW Group's ROI score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
BMW Group ROI Score by Ethnicity
BMW Group's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
1
2
3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.4 | Native American | 3.4 |
Other 3.5 | Other | 3.5 |
BMW Group ROI Score by Age
BMW Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.7 | 61-65 | 2.7 |
66+ 1.9 | 66+ | 1.9 |
BMW Group ROI Score by Usage
BMW Group's ROI score was rated the highest by customers who have used BMW Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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BMW Group ROI Score by Industry
BMW Group's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Insurance industry customers.
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BMW Group Pricing vs. Competitors
Compared to its competitors, BMW Group's ROI score is rated right above Fiat Chrysler Automobiles (FCA), and is preceded by Audi.
| COMPANY | Pricing Score | |
|---|---|---|
| Porsche | 4.1/5 |
| Mercedes-Benz USA | 4/5 |
| Audi | 3.8/5 |
| BMW Group | 3.7/5 |
| Fiat Chrysler Automobiles (FCA) | 3.5/5 |
| Volkswagen | 3.5/5 |
| Toyota Motor Sales | 3.3/5 |
| Lexus | 2.4/5 |
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ROI for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, BMW Group's ROI score is rated right above FedEx, and is preceded by Audi.
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BMW Group Customer Satisfaction (CSAT)
BMW Group Customer Satisfaction (CSAT) Score
76 / 100
BMW Group has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
52%
Satisfied
24%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BMW Group Customer Satisfaction
BMW Group's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Legal industry.
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Ranked BMW Group Customer Satisfaction the Highest
Ranked BMW Group Customer Satisfaction the Lowest
BMW Group Customer Satisfaction Score by Gender
Male customers rated BMW Group's Customer Satisfaction score 4 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 11% | |
Very Dissatisfied | 13% |
66 / 100
FemaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 2% | |
Very Dissatisfied | 22% |
BMW Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BMW Group's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
33%
Satisfied
21%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
13%
Very Dissatisfied
25%
CSAT according to Hispanic or Latino
BMW Group's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
BMW Group's Customer Satisfaction (CSAT) score was rated 87% according to African American/Black users and customers.
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87 / 100
Very Satisfied
64%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
5%
CSAT according to Asian or Pacific Islander
BMW Group's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.
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76 / 100
Very Satisfied
52%
Satisfied
24%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
8%
Very Dissatisfied
10%
CSAT according to Native American
BMW Group's Customer Satisfaction (CSAT) score was rated 72% according to Native American users and customers.
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72 / 100
Very Satisfied
58%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Other
BMW Group's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
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64 / 100
Very Satisfied
53%
Satisfied
11%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
9%
Very Dissatisfied
21%
BMW Group Customer Satisfaction Score by Age
BMW Group's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of BMW Group.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 81% | |||||||||||||||
| 26-30 | 91% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 72% | |||||||||||||||
| 41-45 | 51% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 78% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 17% |
BMW Group Customer Satisfaction Score by Usage
BMW Group's Customer Satisfaction score was rated the highest by customers who have used BMW Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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BMW Group Customer Satisfaction Score by Industry
BMW Group's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Legal industry customers.
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{
"title": "BMW Group Customer Satisfaction Score by Industry",
"text": "BMW Group's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Legal industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 68,
"stars": 0,
"csatScore": 68,
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"scoreClassName": "",
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{
"label": "Accounting",
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"score": 85,
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"scoreClassName": "",
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{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 63,
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"csatScore": 63,
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"scoreClassName": "",
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{
"label": "Architecture and Planning",
"groupId": 498,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 73,
"stars": 0,
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"scoreClassName": "",
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},
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"groupId": 500,
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"scoreClassName": "max",
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},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
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"scoreClassName": "max",
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},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Education",
"groupId": 515,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "BMW Group's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Real Estate",
"groupId": 554,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "BMW Group's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}BMW Group Customer Satisfaction vs. Competitors
Compared to its competitors, BMW Group's Customer Satisfaction score is rated right above Audi, and is preceded by Volkswagen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Toyota Motor Sales | 88% |
| Porsche | 86% |
| Mercedes-Benz USA | 80% |
| Volkswagen | 77% |
| BMW Group | 76% |
| Audi | 74% |
| Fiat Chrysler Automobiles (FCA) | 56% |
| Lexus | 28% |
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Customer Satisfaction for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, BMW Group's Customer Satisfaction score is rated right above Tesla, and is preceded by Mercedes-Benz USA.
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BMW Group Customer Service
3.9/5
BMW Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About BMW Group's Customer Service
Address
130 Petuelring, Munich 80809 Germany
Website
http://www.bmwgroup.com
Phone Number
+49-89-3820
Quick Insights into BMW Group Customer Service
BMW Group's Customer Service score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked BMW Group Customer Service the Highest
Ranked BMW Group Customer Service the Lowest
BMW Group Customer Service Score by Gender
Male customers rated BMW Group's Customer Service score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
BMW Group Customer Service Score by Ethnicity
BMW Group's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.6 | Native American | 3.6 |
Other 3.4 | Other | 3.4 |
BMW Group Customer Service Score by Age
BMW Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.1 | 56-60 | 3.1 |
61-65 2.6 | 61-65 | 2.6 |
66+ 1.5 | 66+ | 1.5 |
BMW Group Customer Service Score by Usage
BMW Group's Customer Service score was rated the highest by customers who have used BMW Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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BMW Group Customer Service Score by Industry
BMW Group's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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BMW Group Customer Service vs. Competitors
Compared to its competitors, BMW Group's Customer Service score is rated right above Audi, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Service Score | |
|---|---|---|
| Porsche | 4.3/5 |
| Mercedes-Benz USA | 4.1/5 |
| BMW Group | 3.9/5 |
| Audi | 3.8/5 |
| Volkswagen | 3.6/5 |
| Toyota Motor Sales | 3.5/5 |
| Fiat Chrysler Automobiles (FCA) | 3.4/5 |
| Lexus | 2.1/5 |
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Customer Service for Other Automotive and Transportation Brands
In the Automotive and Transportation industry, BMW Group's Customer Service score is rated right above Tesla, and is preceded by Honda.
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BMW Group as an Employer
4.5/5
BMW Group has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
BMW Group scored a 34 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of BMW Group would recommend the brand to a friend. ENPS measures how likely BMW Group employees would recommend working at BMW Group to a friend.
Net Promoter Score
34
NPS Score
| 59% | Promoters |
|---|---|
| 16% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 59% | Promoters |
|---|---|
| 17% | Passive |
| 24% | Detractors |
Global Ranking Snapshot
BMW Group is ranked #46 in the Global Top 100 Brands. It ranks just behind Chipotle and just ahead of Pinterest.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
44 | | Porsche |  | Kjell Gruner | Automotive and Transportation |
45 |  | Chipotle |  | Scott Boatwright | Travel and Hospitality |
46 | | BMW Group | | Sebastian Mackensen | Automotive and Transportation |
47 |  |  | Bill Ready | Tech | |
48 |  | Logitech |  | Bracken Darrell | Tech |
49 |  | Ritz-Carlton |  | Herve Humler | Travel and Hospitality |
50 |  | Shopify |  | Tobi Lutke | Tech |
Automotive and Transportation Ranking Snapshot
BMW Group is ranked #6 in the Automotive and Transportation Industry. It ranks just behind Porsche and just ahead of Toyota.
| RANK | COMPANY | Location | |
|---|---|---|---|
4 | | Mercedes-Benz USA | |
5 | | Porsche | Atlanta |
6 | | BMW Group | Munich |
7 | | Toyota | |
8 | | FedEx | Memphis, TN |
9 |  | Ford Motor Company | Dearborn, MI |
10 |  | Boeing | Chicago, IL |
