
Headquartered in Ventura, Calif., The Trade Desk has 14 global offices across USA, Europe and Asia. For more information, visit: http://www.thetradedesk.com. The Trade Desk, Inc.’s brand is ranked #632 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The Trade Desk, Inc.. When compared to other organizations within the Tech industry, The Trade Desk, Inc. is ranked #213. Among its major competitors, The Trade Desk, Inc. is ranked in 2nd place for NPS while Undertone is 1st, and QuinStreet is 3rd.Their current market cap is $27.76B
The Trade Desk, Inc.'s Net Promoter Score (NPS) is a 33 with 54% Promoters, 25% Passives, and 21% Detractors. Net Promoter Score tracks whether The Trade Desk, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 25% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 38 | Oct 2023 | 38 |
Jan 2024 38 | Jan 2024 | 38 |
Feb 2024 39 | Feb 2024 | 39 |
Mar 2024 39 | Mar 2024 | 39 |
Apr 2024 38 | Apr 2024 | 38 |
May 2024 36 | May 2024 | 36 |
Jul 2024 34 | Jul 2024 | 34 |
Aug 2024 34 | Aug 2024 | 34 |
Oct 2024 33 | Oct 2024 | 33 |
Jan 2025 30 | Jan 2025 | 30 |
Mar 2025 32 | Mar 2025 | 32 |
Dec 2025 34 | Dec 2025 | 34 |
The Trade Desk, Inc. is ranked first for NPS among its competitors. QuinStreet and NextRoll come in second and third, with AVNET INC coming in at #4. Among those competitors, it is the most valued company.
![]() The Trade Desk, Inc. | ![]() AVNET INC | ![]() NextRoll | ![]() QuinStreet | |
| Global Ranking | #632 | #- | #- | #- |
| NPS | 33 | -21 | 5 | 18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $27.76B | $4.18B | $1.55B | $1.31B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated The Trade Desk, Inc.'s NPS 16 points higher than Male customers.
The Trade Desk, Inc.'s NPS was rated 33 by Male customers on Comparably.
The Trade Desk, Inc.'s NPS was rated 49 by Female customers on Comparably.
The Trade Desk, Inc.'s NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
African American/Black 80 | African American/Black | 80 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other 25 | Other | 25 |
The Trade Desk, Inc.'s NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
The Trade Desk, Inc.'s NPS was rated the highest by customers who have used The Trade Desk, Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 24 | Less than 1 Year | 24 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
Compared to its competitors, The Trade Desk, Inc.'s NPS is rated right above QuinStreet, and is preceded by Undertone.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Undertone | 67 |
![]() | The Trade Desk, Inc. | 33 |
![]() | QuinStreet | 18 |
![]() | NextRoll | 5 |
![]() | AdColony | N/A |
![]() | DashBid | N/A |
![]() | AVNET INC | -21 |
![]() | California Credits Group (CCG) | -100 |
In the Tech industry, The Trade Desk, Inc.'s NPS is rated right above Peloton, and is preceded by ROBLOX.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | The Trade Desk, Inc. | 33 |
![]() | Peloton | 31 |
Out of the 3 The Trade Desk, Inc. customer reviews 3 were positive and 0 were constructive. The Trade Desk, Inc. customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of The Trade Desk, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated The Trade Desk, Inc.'s Customer Loyalty score 15% higher than Male customers.
The Trade Desk, Inc.'s Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
The Trade Desk, Inc.'s Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
36-40 46% | 36-40 | 46% |
41-45 40% | 41-45 | 40% |
The Trade Desk, Inc.'s Customer Loyalty score was rated the highest by customers who have used The Trade Desk, Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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The Trade Desk, Inc.'s Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, The Trade Desk, Inc.'s Customer Loyalty score is rated right above QuinStreet, and is preceded by NextRoll.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | AVNET INC | 83% |
![]() | NextRoll | 79% |
![]() | The Trade Desk, Inc. | 70% |
![]() | QuinStreet | 68% |
![]() | Undertone | 53% |
![]() | California Credits Group (CCG) | 10% |
![]() | AdColony | N/A |
![]() | DashBid | N/A |
In the Tech industry, The Trade Desk, Inc.'s Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | The Trade Desk, Inc. | 70% |
The Trade Desk, Inc. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The Trade Desk, Inc.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated The Trade Desk, Inc.'s product the highest. Reviewers from the Tech industry rated The Trade Desk, Inc. the lowest at 3.7.
The Trade Desk, Inc.'s Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Caucasian customers.
Female customers rated The Trade Desk, Inc.'s Product Quality score 0.4 stars higher than Male customers.
The Trade Desk, Inc.'s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.1 | Other | 4.1 |
The Trade Desk, Inc.'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3 | 41-45 | 3 |
The Trade Desk, Inc.'s Product Quality score was rated the highest by customers who have used The Trade Desk, Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Trade Desk, Inc.'s Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, The Trade Desk, Inc.'s Product Quality score is rated right above NextRoll, and is preceded by Undertone.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Undertone | 4.1/5 |
![]() | The Trade Desk, Inc. | 4/5 |
![]() | NextRoll | 3.9/5 |
![]() | QuinStreet | 3.6/5 |
![]() | AVNET INC | 3.4/5 |
![]() | California Credits Group (CCG) | 1.5/5 |
![]() | AdColony | N/A |
![]() | DashBid | N/A |
In the Tech industry, The Trade Desk, Inc.'s Product Quality score is rated right above ROBLOX, and is preceded by Peloton.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | The Trade Desk, Inc. | 4/5 |
![]() | ROBLOX | 4/5 |
The Trade Desk, Inc. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from The Trade Desk, Inc..
The Trade Desk, Inc.'s ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 41-45.
Female customers rated The Trade Desk, Inc.'s ROI score 0.6 stars higher than Male customers.
The Trade Desk, Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.1 | Other | 4.1 |
The Trade Desk, Inc.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3 | 41-45 | 3 |
The Trade Desk, Inc.'s ROI score was rated the highest by customers who have used The Trade Desk, Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Trade Desk, Inc.'s ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, The Trade Desk, Inc.'s ROI score is rated right above Undertone, and is preceded by NextRoll.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | NextRoll | 3.9/5 |
![]() | The Trade Desk, Inc. | 3.9/5 |
![]() | Undertone | 3.8/5 |
![]() | AVNET INC | 3.5/5 |
![]() | QuinStreet | 3.3/5 |
![]() | California Credits Group (CCG) | 1.5/5 |
![]() | AdColony | N/A |
![]() | DashBid | N/A |
In the Tech industry, The Trade Desk, Inc.'s ROI score is rated right above ROBLOX, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | The Trade Desk, Inc. | 3.9/5 |
![]() | ROBLOX | 3.8/5 |
The Trade Desk, Inc. has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Trade Desk, Inc.'s Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
Female customers rated The Trade Desk, Inc.'s Customer Satisfaction score 25 points higher than Male customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 13% | |
Very Dissatisfied | 0% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
The Trade Desk, Inc. Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
The Trade Desk, Inc. Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
The Trade Desk, Inc. Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
The Trade Desk, Inc.'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 36-40 | 67% |
The Trade Desk, Inc.'s Customer Satisfaction score was rated the highest by customers who have used The Trade Desk, Inc.'s products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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The Trade Desk, Inc.'s Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, The Trade Desk, Inc.'s Customer Satisfaction score is rated right above QuinStreet, and is preceded by NextRoll.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Undertone | 100% |
![]() | NextRoll | 86% |
![]() | The Trade Desk, Inc. | 75% |
![]() | QuinStreet | 67% |
![]() | AVNET INC | 65% |
![]() | California Credits Group (CCG) | 0% |
![]() | AdColony | 0% |
![]() | DashBid | 0% |
In the Tech industry, The Trade Desk, Inc.'s Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | The Trade Desk, Inc. | 75% |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 64% |
The Trade Desk, Inc. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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42 N. Chestnut St., Ventura, CA 93001
http://www.thetradedesk.com/
1 (805) 585-3434
The Trade Desk, Inc.'s Customer Service score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
Female customers rated The Trade Desk, Inc.'s Customer Service score 0.5 stars higher than Male customers.
The Trade Desk, Inc.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.2 | Other | 4.2 |
The Trade Desk, Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3 | 41-45 | 3 |
The Trade Desk, Inc.'s Customer Service score was rated the highest by customers who have used The Trade Desk, Inc.'s products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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The Trade Desk, Inc.'s Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, The Trade Desk, Inc.'s Customer Service score is rated right above Undertone, and is preceded by NextRoll.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | NextRoll | 4/5 |
![]() | The Trade Desk, Inc. | 4/5 |
![]() | Undertone | 3.7/5 |
![]() | AVNET INC | 3.7/5 |
![]() | QuinStreet | 3.4/5 |
![]() | California Credits Group (CCG) | 1.5/5 |
![]() | AdColony | N/A |
![]() | DashBid | N/A |
In the Tech industry, The Trade Desk, Inc.'s Customer Service score is rated right above Peloton, and is preceded by Nintendo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | The Trade Desk, Inc. | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ROBLOX | 3.6/5 |
The Trade Desk, Inc. has a 4.4/5 stars for its overall company culture rated by their employees

The Trade Desk, Inc. scored a 33 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of The Trade Desk, Inc. would recommend the brand to a friend. ENPS measures how likely The Trade Desk, Inc. employees would recommend working at The Trade Desk, Inc. to a friend.
| 54% | Promoters |
|---|---|
| 25% | Passive |
| 21% | Detractors |
| 55% | Promoters |
|---|---|
| 23% | Passive |
| 22% | Detractors |
The Trade Desk, Inc. is ranked #632 in the Global Top 100 Brands. It ranks just behind Anytime Fitness and just ahead of Wegmans.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
630 | ![]() | AECOM | ![]() | Michael Burke | Business and Consumer Services |
631 | ![]() | Anytime Fitness | ![]() | Chuck Runyon | Health and Wellness |
632 | ![]() | The Trade Desk, Inc. | ![]() | Jeff Green | Tech |
633 | ![]() | Wegmans | ![]() | Colleen Wegman | Retail |
634 | ![]() | Yext | ![]() | Mike Walrath | Media and Entertainment |
635 | ![]() | Raytheon Technologies | ![]() | Gregory Hayes | Automotive and Transportation |
636 | ![]() | Thrive Market | ![]() | Nicholas Green | Health and Wellness |
The Trade Desk, Inc. is ranked #213 in the Tech Industry. It ranks just behind Adyen and just ahead of MailChimp.
| RANK | COMPANY | Location | |
|---|---|---|---|
211 | ![]() | Alarm.com | Vienna, VA |
212 | ![]() | Adyen | San Francisco, CA |
213 | ![]() | The Trade Desk, Inc. | Ventura, CA |
214 | ![]() | MailChimp | Atlanta, GA |
215 | ![]() | Pluralsight | Draper, UT |
216 | ![]() | Nutanix | San Jose, CA |
217 | ![]() | 23andMe | Sunnyvale, CA |