5
NPS
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NextRoll
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About NextRoll's Brand
NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA.
Brand at a Glance
79%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
NextRoll NPS
NextRoll's Net Promoter Score (NPS) is a 5 with 42% Promoters, 21% Passives, and 37% Detractors. Net Promoter Score tracks whether NextRoll's customers would recommend using the product based on a scale of -100 to 100.
NextRoll Overall NPS
| 42% | Promoters |
|---|---|
| 21% | Passives |
| 37% | Detractors |
NextRoll NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 8 | Aug 2020 | 8 |
Sep 2020 6 | Sep 2020 | 6 |
Jan 2021 9 | Jan 2021 | 9 |
May 2021 6 | May 2021 | 6 |
Aug 2021 7 | Aug 2021 | 7 |
Sep 2021 8 | Sep 2021 | 8 |
Feb 2022 6 | Feb 2022 | 6 |
Mar 2022 6 | Mar 2022 | 6 |
Jul 2022 7 | Jul 2022 | 7 |
Jun 2023 8 | Jun 2023 | 8 |
Feb 2024 6 | Feb 2024 | 6 |
Jan 2026 3 | Jan 2026 | 3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NextRoll NPS by Usage
NextRoll's NPS was rated the highest by customers who have used NextRoll's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
NextRoll Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of NextRoll users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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NextRoll Product Quality
3.9/5
NextRoll has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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NextRoll Product Information
NextRoll serves markets in the United States, Europe, Middle-East and Africa, Australia, Canada, and United Kingdom. NextRoll supports Web devices and offers products for small, medium, and large sized businesses.
NextRoll’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated NextRoll's product the highest. Reviewers from the Consulting industry rated NextRoll the lowest at 3.
- Website
- http://www.nextroll.com
- Company Size
- 501-1,000 Employees
Industry
Marketing, Advertising and Research
Languages Supported
English
Product Type
Personalization and Behavioral Targeting Software
Advertising Software
Quick Insights into NextRoll Product Quality
NextRoll's Product Quality score was rated highest by customers who have used NextRoll's products/services for 2 to 5 Years, and rated lowest by customers from the Sporting Goods industry.
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Ranked NextRoll Product Quality the Highest
Ranked NextRoll Product Quality the Lowest
NextRoll Product Quality Score by Usage
NextRoll's Product Quality score was rated the highest by customers who have used NextRoll's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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NextRoll Product Quality Score by Industry
NextRoll's Product Quality score was rated the highest by Tech industry customers, and the lowest by Sporting Goods industry customers.
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NextRoll Pricing
NextRoll ROI & Value For Money
3.9/5
NextRoll has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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NextRoll Pricing Plans
NextRoll has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from NextRoll.
Who Uses NextRoll?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into NextRoll ROI
NextRoll's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked NextRoll ROI the Highest
Ranked NextRoll ROI the Lowest
NextRoll ROI Score by Industry
NextRoll's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
NextRoll Customer Satisfaction (CSAT)
NextRoll Customer Satisfaction (CSAT) Score
86 / 100
NextRoll has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
72%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NextRoll Customer Service
4/5
NextRoll has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About NextRoll's Customer Service
Address
REMOTE, San Francisco, CA 94110
Website
http://www.nextroll.com
Phone Number
(877) 723-7655
NextRoll's Social Links
NextRoll as an Employer
4.6/5
NextRoll has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
NextRoll scored a 5 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of NextRoll would recommend the brand to a friend. ENPS measures how likely NextRoll employees would recommend working at NextRoll to a friend.
Net Promoter Score
5
NPS Score
| 42% | Promoters |
|---|---|
| 21% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
43
eNPS Score
| 60% | Promoters |
|---|---|
| 23% | Passive |
| 17% | Detractors |
