-21
NPS
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AVNET INC
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About AVNET INC's Brand
Among its major competitors, AVNET INC is ranked in 6th place for NPS while The Trade Desk, Inc. is 1st, and Arrow Electronics is 2nd.Their current market cap is $4.18B
Brand at a Glance
83%
Customer Loyalty
3.4/5
Product Quality
3.5/5
Pricing
3.7/5
Customer Service
AVNET INC CMO
Kevin Sellers
Kevin Sellers serves as the Chief Marketing Officer of Avnet. Kevin started at Avnet in November of 2015. Kevin currently resides in the Phoenix, Arizona Area.
AVNET INC Ranking
- #4 / 4 of its competitors
AVNET INC NPS
AVNET INC's Net Promoter Score (NPS) is a -21 with 29% Promoters, 21% Passives, and 50% Detractors. Net Promoter Score tracks whether AVNET INC's customers would recommend using the product based on a scale of -100 to 100.
AVNET INC Overall NPS
| 29% | Promoters |
|---|---|
| 21% | Passives |
| 50% | Detractors |
AVNET INC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 -19 | Nov 2022 | -19 |
Dec 2022 -18 | Dec 2022 | -18 |
Jan 2023 -23 | Jan 2023 | -23 |
Feb 2023 -26 | Feb 2023 | -26 |
Mar 2023 -20 | Mar 2023 | -20 |
May 2023 -20 | May 2023 | -20 |
Jan 2024 -15 | Jan 2024 | -15 |
Apr 2024 -18 | Apr 2024 | -18 |
Sep 2024 -20 | Sep 2024 | -20 |
Mar 2025 -24 | Mar 2025 | -24 |
May 2025 -27 | May 2025 | -27 |
Jul 2025 -22 | Jul 2025 | -22 |
How Other Brands Compare
AVNET INC is ranked #4 for NPS among its competitors. The Trade Desk, Inc. and Arrow Electronics come in first and second, with ScanSource coming in at third. Among those competitors, it is the third most valued company behind The Trade Desk, Inc..
AVNET INC |  The Trade Desk, Inc. |  Arrow Electronics |  ScanSource | |
| Global Ranking | #- | #632 | #- | #- |
| NPS | -21 | 33 | 13 | -14 |
| Valuation Updated every 24 hours for public companies | $4.18B | $27.76B | $8.37B | $771.89M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AVNET INC NPS by Gender
Male customers rated AVNET INC's NPS 67 points higher than Female customers.
Male
17
AVNET INC's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
-50
AVNET INC's NPS was rated -50 by Female customers on Comparably.
0%
Promoters
50%
Passives
50%
Detractors
AVNET INC NPS by Ethnicity
AVNET INC's NPS was rated -40 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -40 | Asian or Pacific Islander | -40 |
AVNET INC NPS by Age
AVNET INC's NPS was rated -25 points by customers ages 26-30 on Comparably.
AVNET INC NPS by Usage
AVNET INC's NPS was rated the highest by customers who have used AVNET INC's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
AVNET INC NPS vs. Competitors
Compared to its competitors, AVNET INC's NPS is rated right above Accuen, and is preceded by Digi-Key Corp.
| COMPANY | NPS Score | |
|---|---|---|
| The Trade Desk, Inc. | 33 |
| Arrow Electronics | 13 |
 | RadiumOne | N/A |
 | Optimal | N/A |
 | Electrocomponents | N/A |
 | Future Electronics | -9 |
| ScanSource | -14 |
 | Digi-Key Corp | -16 |
| AVNET INC | -21 |
 | Accuen | -100 |
AVNET INC Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of AVNET INC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AVNET INC Customer Loyalty Score by Gender
Female customers rated AVNET INC's Customer Loyalty score 30% higher than Male customers.
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Male
70%
Yes
Female
100%
Yes
AVNET INC Customer Loyalty Score by Ethnicity
AVNET INC's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
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100
out of 100
Asian or Pacific Islander
AVNET INC Customer Loyalty Score by Age
AVNET INC's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
AVNET INC Customer Loyalty Score by Usage
AVNET INC's Customer Loyalty score was rated 70% by customers who have used AVNET INC's products/services for Less than 1 Year.
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AVNET INC Customer Loyalty Score by Industry
AVNET INC's Customer Loyalty score was rated 82% by Tech industry customers.
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AVNET INC Customer Loyalty vs. Competitors
Compared to its competitors, AVNET INC's Customer Loyalty score is rated right above ScanSource, and is preceded by Digi-Key Corp.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Accuen | 100% |
| Arrow Electronics | 83% |
| Digi-Key Corp | 83% |
| AVNET INC | 83% |
| ScanSource | 79% |
| The Trade Desk, Inc. | 70% |
| Future Electronics | 69% |
| RadiumOne | N/A |
| Optimal | N/A |
| Electrocomponents | N/A |
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AVNET INC Product Quality
3.4/5
AVNET INC has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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AVNET INC Product Information
AVNET INC’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated AVNET INC's product the highest.
- Website
- http://www.avnet.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Quick Insights into AVNET INC Product Quality
AVNET INC's Product Quality score was rated highest by customers who have used AVNET INC's products/services for Less than 1 Year, and rated lowest by Female customers.
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Ranked AVNET INC Product Quality the Highest
Ranked AVNET INC Product Quality the Lowest
AVNET INC Product Quality Score by Gender
Male customers rated AVNET INC's Product Quality score 0.6 stars higher than Female customers.
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Male
3.9/5
Female
3.3/5
AVNET INC Product Quality Score by Ethnicity
AVNET INC's Product Quality score was rated 3.9 stars by Asian or Pacific Islander customers on Comparably.
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0
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3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
AVNET INC Product Quality Score by Age
AVNET INC's Product Quality score was rated 3.9 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
AVNET INC Product Quality Score by Usage
AVNET INC's Product Quality score was rated 4.3 stars by customers who have used AVNET INC's products/services for Less than 1 Year.
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AVNET INC Product Quality Score by Industry
AVNET INC's Product Quality score was rated 3.9 stars by Tech industry customers.
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AVNET INC Product Quality vs. Competitors
Compared to its competitors, AVNET INC's Product Quality score is rated right above ScanSource, and is preceded by Digi-Key Corp.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Trade Desk, Inc. | 4/5 |
| Arrow Electronics | 3.9/5 |
| Future Electronics | 3.6/5 |
| Digi-Key Corp | 3.4/5 |
| AVNET INC | 3.4/5 |
| ScanSource | 3/5 |
| Accuen | 2.5/5 |
| RadiumOne | N/A |
| Optimal | N/A |
| Electrocomponents | N/A |
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AVNET INC Pricing
AVNET INC ROI & Value For Money
3.5/5
AVNET INC has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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AVNET INC Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into AVNET INC ROI
AVNET INC's ROI score was rated highest by customers who have used AVNET INC's products/services for Less than 1 Year, and rated lowest by Female customers.
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Ranked AVNET INC ROI the Highest
Ranked AVNET INC ROI the Lowest
AVNET INC ROI Score by Gender
Male customers rated AVNET INC's ROI score 0.5 stars higher than Female customers.
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Male
4/5
Female
3.5/5
AVNET INC ROI Score by Ethnicity
AVNET INC's ROI score was rated 3.5 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
AVNET INC ROI Score by Age
AVNET INC's ROI score was rated 3.5 stars by customers ages 26-30 on Comparably.
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0
1
2
3
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5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
AVNET INC ROI Score by Usage
AVNET INC's ROI score was rated 4.1 stars by customers who have used AVNET INC's products/services for Less than 1 Year.
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AVNET INC ROI Score by Industry
AVNET INC's ROI score was rated 3.8 stars by Tech industry customers.
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AVNET INC Pricing vs. Competitors
Compared to its competitors, AVNET INC's ROI score is rated right above Accuen, and is preceded by Arrow Electronics.
| COMPANY | Pricing Score | |
|---|---|---|
| The Trade Desk, Inc. | 3.9/5 |
| Arrow Electronics | 3.8/5 |
| AVNET INC | 3.5/5 |
| Accuen | 3.5/5 |
| Future Electronics | 3.2/5 |
| Digi-Key Corp | 3.1/5 |
| ScanSource | 3/5 |
| RadiumOne | N/A |
| Optimal | N/A |
| Electrocomponents | N/A |
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AVNET INC Customer Satisfaction (CSAT)
AVNET INC Customer Satisfaction (CSAT) Score
64 / 100
AVNET INC has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
47%
Satisfied
17%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AVNET INC Customer Satisfaction
AVNET INC's Customer Satisfaction score was rated highest by customers ages 26-30.
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Ranked AVNET INC Customer Satisfaction the Highest
AVNET INC Customer Satisfaction Score by Gender
AVNET INC's Customer Satisfaction score was rated 66 by Male customers on Comparably.
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66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 34% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
AVNET INC Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
AVNET INC's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
AVNET INC Customer Satisfaction Score by Age
AVNET INC's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% |
AVNET INC Customer Satisfaction Score by Usage
AVNET INC's Customer Satisfaction score was rated 100 points by customers who have used AVNET INC's products/services for Less than 1 Year.
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AVNET INC Customer Satisfaction vs. Competitors
Compared to its competitors, AVNET INC's Customer Satisfaction score is rated right above Future Electronics, and is preceded by Digi-Key Corp.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Accuen | 100% |
| The Trade Desk, Inc. | 75% |
| Arrow Electronics | 75% |
| Digi-Key Corp | 65% |
| AVNET INC | 64% |
| Future Electronics | 62% |
| ScanSource | 50% |
| RadiumOne | 0% |
| Optimal | 0% |
| Electrocomponents | 0% |
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AVNET INC Customer Service
3.7/5
AVNET INC has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About AVNET INC's Customer Service
Address
2211 S 47th St, Phoenix, AZ 85034
Website
http://www.avnet.com/
AVNET INC's Social Links
Quick Insights into AVNET INC Customer Service
AVNET INC's Customer Service score was rated highest by customers who have used AVNET INC's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked AVNET INC Customer Service the Highest
Ranked AVNET INC Customer Service the Lowest
AVNET INC Customer Service Score by Gender
AVNET INC's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
AVNET INC Customer Service Score by Ethnicity
AVNET INC's Customer Service score was rated 4 stars by Asian or Pacific Islander customers on Comparably.
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0
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
AVNET INC Customer Service Score by Age
AVNET INC's Customer Service score was rated 4.1 stars by customers ages 26-30 on Comparably.
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0
20
40
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| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
AVNET INC Customer Service Score by Usage
AVNET INC's Customer Service score was rated 4.3 stars by customers who have used AVNET INC's products/services for Less than 1 Year.
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AVNET INC Customer Service Score by Industry
AVNET INC's Customer Service score was rated 3.9 stars by Tech industry customers.
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AVNET INC Customer Service vs. Competitors
Compared to its competitors, AVNET INC's Customer Service score is rated right above Future Electronics, and is preceded by Arrow Electronics.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Trade Desk, Inc. | 4/5 |
| Arrow Electronics | 3.9/5 |
| AVNET INC | 3.7/5 |
| Future Electronics | 3.5/5 |
| Digi-Key Corp | 3.1/5 |
| ScanSource | 3/5 |
| Accuen | 3/5 |
| RadiumOne | N/A |
| Optimal | N/A |
| Electrocomponents | N/A |
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AVNET INC as an Employer
4.1/5
AVNET INC has a 4.1/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
AVNET INC scored a -21 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of AVNET INC would recommend the brand to a friend. ENPS measures how likely AVNET INC employees would recommend working at AVNET INC to a friend.
Net Promoter Score
-21
NPS Score
| 29% | Promoters |
|---|---|
| 21% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 42% | Promoters |
|---|---|
| 25% | Passive |
| 33% | Detractors |
