-16
NPS
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Digi-Key Corp
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About Digi-Key Corp's Brand
Digi-Key Corporation got its start in 1972 when Dr. Ron Stordahl, a young electrical engineer working toward his doctoral degree, had the
Brand at a Glance
84%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Digi-Key Corp NPS
Digi-Key Corp's Net Promoter Score (NPS) is a -16 with 30% Promoters, 24% Passives, and 46% Detractors. Net Promoter Score tracks whether Digi-Key Corp's customers would recommend using the product based on a scale of -100 to 100.
Digi-Key Corp Overall NPS
| 30% | Promoters |
|---|---|
| 24% | Passives |
| 46% | Detractors |
Digi-Key Corp NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -20 | Jul 2023 | -20 |
Sep 2023 -24 | Sep 2023 | -24 |
Feb 2024 -27 | Feb 2024 | -27 |
Mar 2024 -21 | Mar 2024 | -21 |
Jul 2024 -24 | Jul 2024 | -24 |
Oct 2024 -23 | Oct 2024 | -23 |
Nov 2024 -22 | Nov 2024 | -22 |
Dec 2024 -22 | Dec 2024 | -22 |
Feb 2025 -18 | Feb 2025 | -18 |
Apr 2025 -21 | Apr 2025 | -21 |
Jul 2025 -17 | Jul 2025 | -17 |
Feb 2026 -17 | Feb 2026 | -17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Digi-Key Corp NPS by Gender
Female customers rated Digi-Key Corp's NPS 32 points higher than Male customers.
Male
-33
Digi-Key Corp's NPS was rated -33 by Male customers on Comparably.
25%
Promoters
17%
Passives
58%
Detractors
Female
-1
Digi-Key Corp's NPS was rated -1 by Female customers on Comparably.
28%
Promoters
43%
Passives
29%
Detractors
Digi-Key Corp NPS by Ethnicity
Digi-Key Corp's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -10 | Caucasian | -10 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Digi-Key Corp NPS by Age
Digi-Key Corp's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Digi-Key Corp NPS by Usage
Digi-Key Corp's NPS was rated the highest by customers who have used Digi-Key Corp's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -33 | 1 to 2 Years | -33 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
Over 10 Years -28 | Over 10 Years | -28 |
Digi-Key Corp Customer Reviews
Out of the 9 Digi-Key Corp customer reviews 5 were positive and 4 were constructive. Digi-Key Corp customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Digi-Key Corp Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Digi-Key Corp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Digi-Key Corp Customer Loyalty Score by Gender
Male customers rated Digi-Key Corp's Customer Loyalty score 6% higher than Female customers.
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Male
93%
Yes
Female
87%
Yes
Digi-Key Corp Customer Loyalty Score by Ethnicity
Digi-Key Corp's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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82
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Digi-Key Corp Customer Loyalty Score by Age
Digi-Key Corp's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 85% | 41-45 | 85% |
66+ 100% | 66+ | 100% |
Digi-Key Corp Customer Loyalty Score by Usage
Digi-Key Corp's Customer Loyalty score was rated the highest by customers who have used Digi-Key Corp's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Digi-Key Corp Customer Loyalty Score by Industry
Digi-Key Corp's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Digi-Key Corp Product Quality
3.5/5
Digi-Key Corp has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Digi-Key Corp Product Information
Digi-Key Corp’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Digi-Key Corp's product the highest. Reviewers from the Manufacturing and Machinery industry rated Digi-Key Corp the lowest at 2.8.
- Website
- http://www.digikey.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into Digi-Key Corp Product Quality
Digi-Key Corp's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Digi-Key Corp's products/services for 2 to 5 Years.
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Ranked Digi-Key Corp Product Quality the Highest
Ranked Digi-Key Corp Product Quality the Lowest
Digi-Key Corp Product Quality Score by Gender
Female customers rated Digi-Key Corp's Product Quality score 1.5 stars higher than Male customers.
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Male
2.7/5
Female
4.2/5
Digi-Key Corp Product Quality Score by Ethnicity
Digi-Key Corp's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Digi-Key Corp.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Digi-Key Corp Product Quality Score by Age
Digi-Key Corp's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Digi-Key Corp.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.3 | 41-45 | 3.3 |
66+ 3.1 | 66+ | 3.1 |
Digi-Key Corp Product Quality Score by Usage
Digi-Key Corp's Product Quality score was rated the highest by customers who have used Digi-Key Corp's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Digi-Key Corp Product Quality Score by Industry
Digi-Key Corp's Product Quality score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Digi-Key Corp Pricing
Digi-Key Corp ROI & Value For Money
3.2/5
Digi-Key Corp has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Digi-Key Corp Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from Digi-Key Corp.
Quick Insights into Digi-Key Corp ROI
Digi-Key Corp's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Digi-Key Corp ROI the Highest
Ranked Digi-Key Corp ROI the Lowest
Digi-Key Corp ROI Score by Gender
Female customers rated Digi-Key Corp's ROI score 1.8 stars higher than Male customers.
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Male
2.5/5
Female
4.3/5
Digi-Key Corp ROI Score by Ethnicity
Digi-Key Corp's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Digi-Key Corp.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Digi-Key Corp ROI Score by Age
Digi-Key Corp's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Digi-Key Corp.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.3 | 41-45 | 3.3 |
66+ 2.8 | 66+ | 2.8 |
Digi-Key Corp ROI Score by Usage
Digi-Key Corp's ROI score was rated the highest by customers who have used Digi-Key Corp's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Digi-Key Corp ROI Score by Industry
Digi-Key Corp's ROI score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Digi-Key Corp Customer Satisfaction (CSAT)
Digi-Key Corp Customer Satisfaction (CSAT) Score
66 / 100
Digi-Key Corp has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
22%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
19%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Digi-Key Corp Customer Satisfaction
Digi-Key Corp's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Digi-Key Corp Customer Satisfaction the Highest
Ranked Digi-Key Corp Customer Satisfaction the Lowest
Digi-Key Corp Customer Satisfaction Score by Gender
Female customers rated Digi-Key Corp's Customer Satisfaction score 38 points higher than Male customers.
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45 / 100
MaleVery Satisfied | 18% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 28% | |
Very Dissatisfied | 27% |
83 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
Digi-Key Corp Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Digi-Key Corp's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Digi-Key Corp's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
Digi-Key Corp Customer Satisfaction Score by Age
Digi-Key Corp's Customer Satisfaction score was rated 66 points by customers ages 41-45 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 66% |
Digi-Key Corp Customer Satisfaction Score by Usage
Digi-Key Corp's Customer Satisfaction score was rated the highest by customers who have used Digi-Key Corp's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Digi-Key Corp Customer Satisfaction Score by Industry
Digi-Key Corp's Customer Satisfaction score was rated 50 points by Tech industry customers.
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"label": "Tech",
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}Digi-Key Corp Customer Service
3.1/5
Digi-Key Corp has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Digi-Key Corp's Customer Service
Address
701 Brooks Avenue South, Thief River Falls, MN
Website
http://www.digikey.com
Quick Insights into Digi-Key Corp Customer Service
Digi-Key Corp's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Manufacturing and Machinery industry.
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Ranked Digi-Key Corp Customer Service the Highest
Ranked Digi-Key Corp Customer Service the Lowest
Digi-Key Corp Customer Service Score by Gender
Female customers rated Digi-Key Corp's Customer Service score 1.7 stars higher than Male customers.
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Male
2.3/5
Female
4/5
Digi-Key Corp Customer Service Score by Ethnicity
Digi-Key Corp's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Digi-Key Corp.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Digi-Key Corp Customer Service Score by Age
Digi-Key Corp's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 3.4 | 41-45 | 3.4 |
66+ 2.1 | 66+ | 2.1 |
Digi-Key Corp Customer Service Score by Usage
Digi-Key Corp's Customer Service score was rated the highest by customers who have used Digi-Key Corp's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Digi-Key Corp Customer Service Score by Industry
Digi-Key Corp's Customer Service score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Digi-Key Corp as an Employer
Consumer vs. Employees
Digi-Key Corp scored a -16 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Digi-Key Corp would recommend the brand to a friend. ENPS measures how likely Digi-Key Corp employees would recommend working at Digi-Key Corp to a friend.
Net Promoter Score
-16
NPS Score
| 30% | Promoters |
|---|---|
| 24% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 45% | Promoters |
|---|---|
| 13% | Passive |
| 42% | Detractors |
