

Blue Bottle Coffee is a coffee roaster and retailer that operates cafes and a mobile farmers market cart in California. Blue Bottle Coffee’s brand is ranked #679 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Blue Bottle Coffee. When compared to other organizations within the Food and Beverages industry, Blue Bottle Coffee is ranked #55. Among its major competitors, Blue Bottle Coffee is ranked in 3rd place for NPS while Philz Coffee is 1st, and Bulletproof is 2nd.
Blue Bottle Coffee's Net Promoter Score (NPS) is a 35 with 58% Promoters, 19% Passives, and 23% Detractors. Net Promoter Score tracks whether Blue Bottle Coffee's customers would recommend using the product based on a scale of -100 to 100.
| 58% | Promoters |
|---|---|
| 19% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 38 | Jul 2024 | 38 |
Sep 2024 38 | Sep 2024 | 38 |
Nov 2024 37 | Nov 2024 | 37 |
Dec 2024 36 | Dec 2024 | 36 |
Jan 2025 38 | Jan 2025 | 38 |
Mar 2025 36 | Mar 2025 | 36 |
Apr 2025 35 | Apr 2025 | 35 |
May 2025 36 | May 2025 | 36 |
Aug 2025 34 | Aug 2025 | 34 |
Sep 2025 34 | Sep 2025 | 34 |
Oct 2025 34 | Oct 2025 | 34 |
Dec 2025 34 | Dec 2025 | 34 |
Blue Bottle Coffee is ranked third for NPS among its competitors. Philz Coffee and Bulletproof come in first and second, with Whitbread coming in at #4.
![]() Blue Bottle Coffee | ![]() Philz Coffee | ![]() Bulletproof | ![]() Whitbread | |
| Global Ranking | #679 | #649 | #- | #- |
| NPS | 35 | 51 | 50 | 28 |
| Valuation Updated every 24 hours for public companies | - | $250.00M | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Blue Bottle Coffee's NPS 5 points higher than Female customers.
Blue Bottle Coffee's NPS was rated 34 by Male customers on Comparably.
Blue Bottle Coffee's NPS was rated 29 by Female customers on Comparably.
Blue Bottle Coffee's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 15 | Caucasian | 15 |
Hispanic or Latino 60 | Hispanic or Latino | 60 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 60 | Other | 60 |
Blue Bottle Coffee's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Blue Bottle Coffee's NPS was rated the highest by customers who have used Blue Bottle Coffee's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 58 | Less than 1 Year | 58 |
1 to 2 Years 26 | 1 to 2 Years | 26 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Compared to its competitors, Blue Bottle Coffee's NPS is rated right above Whitbread, and is preceded by Bulletproof.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Philz Coffee | 51 |
![]() | Bulletproof | 50 |
![]() | Blue Bottle Coffee | 35 |
![]() | Whitbread | 28 |
![]() | Pact Coffee | N/A |
In the Food and Beverages industry, Blue Bottle Coffee's NPS is rated right above Hershey Company, and is preceded by The Coca-Cola Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Blue Bottle Coffee | 35 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 15 Blue Bottle Coffee customer reviews 10 were positive and 5 were constructive. Blue Bottle Coffee customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Blue Bottle Coffee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Blue Bottle Coffee's Customer Loyalty score 8% higher than Male customers.
Blue Bottle Coffee's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Blue Bottle Coffee's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 74% | 26-30 | 74% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 64% | 41-45 | 64% |
46-50 100% | 46-50 | 100% |
56-60 70% | 56-60 | 70% |
66+ 100% | 66+ | 100% |
Blue Bottle Coffee's Customer Loyalty score was rated the highest by customers who have used Blue Bottle Coffee's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Blue Bottle Coffee's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Blue Bottle Coffee's Customer Loyalty score is rated right above Whitbread, and is preceded by Philz Coffee.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Philz Coffee | 81% |
![]() | Blue Bottle Coffee | 73% |
![]() | Whitbread | 72% |
![]() | Bulletproof | 68% |
![]() | Pact Coffee | N/A |
In the Food and Beverages industry, Blue Bottle Coffee's Customer Loyalty score is rated right below Mars.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
![]() | Blue Bottle Coffee | 73% |
Blue Bottle Coffee has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Blue Bottle Coffee’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Blue Bottle Coffee's product the highest. Reviewers from the Accounting industry rated Blue Bottle Coffee the lowest at 2.7.
Blue Bottle Coffee's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Accounting industry.
Male customers rated Blue Bottle Coffee's Product Quality score 0.1 stars higher than Female customers.
Blue Bottle Coffee's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.8 | Other | 4.8 |
Blue Bottle Coffee's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.8 | 36-40 | 4.8 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.1 | 46-50 | 3.1 |
56-60 4.1 | 56-60 | 4.1 |
66+ 3 | 66+ | 3 |
Blue Bottle Coffee's Product Quality score was rated the highest by customers who have used Blue Bottle Coffee's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Blue Bottle Coffee's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Blue Bottle Coffee's Product Quality score is rated right above Bulletproof, and is preceded by Philz Coffee.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Philz Coffee | 4.1/5 |
![]() | Blue Bottle Coffee | 4/5 |
![]() | Bulletproof | 4/5 |
![]() | Whitbread | 3.8/5 |
![]() | Pact Coffee | N/A |
In the Food and Beverages industry, Blue Bottle Coffee's Product Quality score is rated right above Mars, and is preceded by Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Blue Bottle Coffee | 4/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
Blue Bottle Coffee has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Accounting industry think that they had the lowest ROI from Blue Bottle Coffee.
Blue Bottle Coffee's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Accounting industry.
Male customers rated Blue Bottle Coffee's ROI score 0.5 stars higher than Female customers.
Blue Bottle Coffee's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 4.7 | Other | 4.7 |
Blue Bottle Coffee's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3 | 41-45 | 3 |
46-50 2.5 | 46-50 | 2.5 |
56-60 3.9 | 56-60 | 3.9 |
66+ 2.7 | 66+ | 2.7 |
Blue Bottle Coffee's ROI score was rated the highest by customers who have used Blue Bottle Coffee's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Blue Bottle Coffee's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Blue Bottle Coffee's ROI score is rated right above Bulletproof.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Blue Bottle Coffee | 3.8/5 |
![]() | Bulletproof | 3.8/5 |
![]() | Philz Coffee | 3.7/5 |
![]() | Whitbread | 3.6/5 |
![]() | Pact Coffee | N/A |
In the Food and Beverages industry, Blue Bottle Coffee's ROI score is rated right above Red Bull, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Blue Bottle Coffee | 3.8/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Blue Bottle Coffee has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Blue Bottle Coffee's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Accounting industry.
Male customers rated Blue Bottle Coffee's Customer Satisfaction score 18 points higher than Female customers.
Very Satisfied | 72% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 6% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 29% |
Blue Bottle Coffee's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
Blue Bottle Coffee's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Blue Bottle Coffee's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
Blue Bottle Coffee's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Blue Bottle Coffee's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 50% |
Blue Bottle Coffee's Customer Satisfaction score was rated the highest by customers who have used Blue Bottle Coffee's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Blue Bottle Coffee's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, Blue Bottle Coffee's Customer Satisfaction score is rated right above Pact Coffee, and is preceded by Whitbread.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bulletproof | 100% |
![]() | Philz Coffee | 82% |
![]() | Whitbread | 75% |
![]() | Blue Bottle Coffee | 74% |
![]() | Pact Coffee | 0% |
In the Food and Beverages industry, Blue Bottle Coffee's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Blue Bottle Coffee | 74% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Blue Bottle Coffee has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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300 Webster Street, Oakland, CA 94607
www.bluebottlecoffee.com
Blue Bottle Coffee's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Accounting industry.
Male customers rated Blue Bottle Coffee's Customer Service score 0.8 stars higher than Female customers.
Blue Bottle Coffee's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.8 | Other | 4.8 |
Blue Bottle Coffee's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3 | 41-45 | 3 |
46-50 3 | 46-50 | 3 |
56-60 3.9 | 56-60 | 3.9 |
66+ 3.2 | 66+ | 3.2 |
Blue Bottle Coffee's Customer Service score was rated the highest by customers who have used Blue Bottle Coffee's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Blue Bottle Coffee's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Blue Bottle Coffee's Customer Service score is rated right above Bulletproof.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Blue Bottle Coffee | 3.9/5 |
![]() | Bulletproof | 3.9/5 |
![]() | Philz Coffee | 3.8/5 |
![]() | Whitbread | 3.6/5 |
![]() | Pact Coffee | N/A |
In the Food and Beverages industry, Blue Bottle Coffee's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Blue Bottle Coffee | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Blue Bottle Coffee has a 2.6/5 stars for its overall company culture rated by their employees

Blue Bottle Coffee scored a 35 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Bottle Coffee would recommend the brand to a friend. ENPS measures how likely Blue Bottle Coffee employees would recommend working at Blue Bottle Coffee to a friend.
| 58% | Promoters |
|---|---|
| 19% | Passive |
| 23% | Detractors |
| 20% | Promoters |
|---|---|
| 12% | Passive |
| 68% | Detractors |
Blue Bottle Coffee is ranked #679 in the Global Top 100 Brands. It ranks just behind Shaw Industries and just ahead of TopGolf.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
677 | ![]() | Home Goods | ![]() | Mike Dowse | Retail |
678 | ![]() | Shaw Industries | ![]() | Vance Bell | Energy and Manufacturing |
679 | ![]() | Blue Bottle Coffee | ![]() | James Freeman | Food and Beverages |
680 | ![]() | TopGolf | ![]() | Artie Starrs | Media and Entertainment |
681 | ![]() | Rolls-Royce | ![]() | Warren East | Automotive and Transportation |
682 | ![]() | Twitch | ![]() | Daniel Clancy | Tech |
683 | ![]() | AMC Theaters | ![]() | Adam Aron | Media and Entertainment |
Blue Bottle Coffee is ranked #55 in the Food and Beverages Industry. It ranks just behind Philz Coffee and just ahead of Giant Eagle.
| RANK | COMPANY | Location | |
|---|---|---|---|
53 | ![]() | Red Robin | Englewood, CO |
54 | ![]() | Philz Coffee | San Francisco, CA |
55 | ![]() | Blue Bottle Coffee | Oakland, CA |
56 | ![]() | Giant Eagle | Pittsburgh, PA |
57 | ![]() | Pressed Juicery | Los Angeles, CA |
58 | ![]() | Blue Bell Ice Cream | Brenham, TX |
59 | ![]() | Braum's |