

AMC Entertainment operates a chain of movie theater. AMC Theaters’s brand is ranked #683 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of AMC Theaters. When compared to other organizations within the Media and Entertainment industry, AMC Theaters is ranked #81. Among its major competitors, AMC Theaters is ranked in 4th place for NPS while Carmike Cinemas is 1st, and Cinemark Holdings is 2nd. Overall, AMC Theaters has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.64B
AMC Theaters's Net Promoter Score (NPS) is a 4 with 44% Promoters, 16% Passives, and 40% Detractors. Net Promoter Score tracks whether AMC Theaters's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 16% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 5 | Jan 2025 | 5 |
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 5 | Mar 2025 | 5 |
Apr 2025 3 | Apr 2025 | 3 |
May 2025 5 | May 2025 | 5 |
Jul 2025 5 | Jul 2025 | 5 |
Aug 2025 5 | Aug 2025 | 5 |
Sep 2025 3 | Sep 2025 | 3 |
Oct 2025 3 | Oct 2025 | 3 |
Nov 2025 3 | Nov 2025 | 3 |
Dec 2025 3 | Dec 2025 | 3 |
Jan 2026 3 | Jan 2026 | 3 |
AMC Theaters is ranked third for NPS among its competitors. Cinemark Holdings and AMC Networks come in first and second, with National CineMedia coming in at #4. Among those competitors, it is the second most valued company behind Cinemark Holdings.
![]() AMC Theaters | ![]() AMC Networks | ![]() Cinemark Holdings | ![]() National CineMedia | |
| Global Ranking | #683 | #684 | #- | #- |
| NPS | 4 | 16 | 30 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $1.64B | $1.50B | $2.58B | $62.44M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated AMC Theaters's NPS 39 points higher than Female customers.
AMC Theaters's NPS was rated 13 by Male customers on Comparably.
AMC Theaters's NPS was rated -26 by Female customers on Comparably.
AMC Theaters's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino 18 | Hispanic or Latino | 18 |
African American/Black -11 | African American/Black | -11 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Native American 0 | Native American | 0 |
Other -35 | Other | -35 |
AMC Theaters's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
AMC Theaters's NPS was rated the highest by customers who have used AMC Theaters's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 9 | Less than 1 Year | 9 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 18 | 2 to 5 Years | 18 |
5 to 10 Years -13 | 5 to 10 Years | -13 |
Over 10 Years -13 | Over 10 Years | -13 |
Compared to its competitors, AMC Theaters's NPS is rated right above Regal Entertainment Group, and is preceded by AMC Networks.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Carmike Cinemas | 100 |
![]() | Cinemark Holdings | 30 |
![]() | AMC Networks | 16 |
![]() | AMC Theaters | 4 |
![]() | Regal Entertainment Group | -38 |
![]() | National CineMedia | -100 |
In the Media and Entertainment industry, AMC Theaters's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
![]() | AMC Theaters | 4 |
Out of the 40 AMC Theaters customer reviews 28 were positive and 12 were constructive. AMC Theaters customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of AMC Theaters users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated AMC Theaters's Customer Loyalty score 8% higher than Female customers.
AMC Theaters's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
AMC Theaters's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 79% | 26-30 | 79% |
31-35 78% | 31-35 | 78% |
36-40 93% | 36-40 | 93% |
41-45 82% | 41-45 | 82% |
46-50 70% | 46-50 | 70% |
51-55 82% | 51-55 | 82% |
56-60 78% | 56-60 | 78% |
61-65 82% | 61-65 | 82% |
66+ 55% | 66+ | 55% |
AMC Theaters's Customer Loyalty score was rated the highest by customers who have used AMC Theaters's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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AMC Theaters's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, AMC Theaters's Customer Loyalty score is rated right above Regal Entertainment Group, and is preceded by Cinemark Holdings.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Carmike Cinemas | 100% |
![]() | Cinemark Holdings | 83% |
![]() | AMC Theaters | 75% |
![]() | Regal Entertainment Group | 69% |
![]() | AMC Networks | 58% |
![]() | National CineMedia | 10% |
In the Media and Entertainment industry, AMC Theaters's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | AMC Theaters | 75% |
AMC Theaters has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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AMC Theaters’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Civic and Social Organization industry rated AMC Theaters's product the highest. Reviewers from the Construction industry rated AMC Theaters the lowest at 3.1.
AMC Theaters's Product Quality score was rated highest by customers from the Civic and Social Organization industry, and rated lowest by customers from the Hospitality industry.
Male customers rated AMC Theaters's Product Quality score 0.8 stars higher than Female customers.
AMC Theaters's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.9 | Native American | 3.9 |
Other 2.6 | Other | 2.6 |
AMC Theaters's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2 | 66+ | 2 |
AMC Theaters's Product Quality score was rated the highest by customers who have used AMC Theaters's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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AMC Theaters's Product Quality score was rated the highest by Civic and Social Organization industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, AMC Theaters's Product Quality score is rated right above Regal Entertainment Group, and is preceded by AMC Networks.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Carmike Cinemas | 5/5 |
![]() | Cinemark Holdings | 4.3/5 |
![]() | AMC Networks | 3.7/5 |
![]() | AMC Theaters | 3.3/5 |
![]() | Regal Entertainment Group | 2.3/5 |
![]() | National CineMedia | 1.5/5 |
In the Media and Entertainment industry, AMC Theaters's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 | |
![]() | AMC Theaters | 3.3/5 |
AMC Theaters has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Hospitality industry think that they had the lowest ROI from AMC Theaters.
AMC Theaters's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Hospitality industry.
Male customers rated AMC Theaters's ROI score 0.6 stars higher than Female customers.
AMC Theaters's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 3.2 | Native American | 3.2 |
Other 2.3 | Other | 2.3 |
AMC Theaters's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4 | 26-30 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2 | 56-60 | 2 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
AMC Theaters's ROI score was rated the highest by customers who have used AMC Theaters's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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AMC Theaters's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, AMC Theaters's ROI score is rated right above Regal Entertainment Group, and is preceded by AMC Networks.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Carmike Cinemas | 5/5 |
![]() | Cinemark Holdings | 4.1/5 |
![]() | AMC Networks | 3.9/5 |
![]() | AMC Theaters | 3.1/5 |
![]() | Regal Entertainment Group | 2.2/5 |
![]() | National CineMedia | 1.5/5 |
In the Media and Entertainment industry, AMC Theaters's ROI score is rated right below Instagram.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 | |
![]() | AMC Theaters | 3.1/5 |
AMC Theaters has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AMC Theaters's Customer Satisfaction score was rated highest by Native American customers, and rated lowest by customers ages 61-65.
Male customers rated AMC Theaters's Customer Satisfaction score 23 points higher than Female customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 2% | |
Very Dissatisfied | 27% |
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 12% | |
Very Dissatisfied | 34% |
AMC Theaters' Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
AMC Theaters' Customer Satisfaction (CSAT) score was rated 62% according to Hispanic or Latino users and customers.
AMC Theaters' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
AMC Theaters' Customer Satisfaction (CSAT) score was rated 58% according to Asian or Pacific Islander users and customers.
AMC Theaters' Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
AMC Theaters' Customer Satisfaction (CSAT) score was rated 42% according to Other users and customers.
AMC Theaters's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 96% | |||||||||||||||
| 26-30 | 64% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 78% | |||||||||||||||
| 41-45 | 70% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 39% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 31% |
AMC Theaters's Customer Satisfaction score was rated the highest by customers who have used AMC Theaters's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
AMC Theaters's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Restaurants industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 495,
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"groupId": 501,
"score": 75,
"stars": 0,
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"groupId": 504,
"score": 67,
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"csatScore": 67,
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{
"label": "Construction",
"groupId": 510,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 60,
"stars": 0,
"csatScore": 60,
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},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
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},
{
"label": "Restaurants",
"groupId": 558,
"score": 33,
"stars": 0,
"csatScore": 33,
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]
}Compared to its competitors, AMC Theaters's Customer Satisfaction score is rated right above AMC Networks, and is preceded by Cinemark Holdings.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Carmike Cinemas | 100% |
![]() | Cinemark Holdings | 78% |
![]() | AMC Theaters | 63% |
![]() | AMC Networks | 55% |
![]() | Regal Entertainment Group | 30% |
![]() | National CineMedia | 0% |
In the Media and Entertainment industry, AMC Theaters's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | AMC Theaters | 63% |
![]() | 61% |
AMC Theaters has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock AMC Theaters' overall Customer Service score rated by its users and customers.
Atlanta, GA
http://www.amctheatres.com
AMC Theaters's Customer Service score was rated highest by customers from the Civic and Social Organization industry, and rated lowest by customers from the Hospitality industry.
Male customers rated AMC Theaters's Customer Service score 0.9 stars higher than Female customers.
AMC Theaters's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3.1 | Native American | 3.1 |
Other 2.3 | Other | 2.3 |
AMC Theaters's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
AMC Theaters's Customer Service score was rated the highest by customers who have used AMC Theaters's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
AMC Theaters's Customer Service score was rated the highest by Civic and Social Organization industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, AMC Theaters's Customer Service score is rated right above Regal Entertainment Group, and is preceded by AMC Networks.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Carmike Cinemas | 5/5 |
![]() | Cinemark Holdings | 4.3/5 |
![]() | AMC Networks | 4/5 |
![]() | AMC Theaters | 3.1/5 |
![]() | Regal Entertainment Group | 2.1/5 |
![]() | National CineMedia | 1.5/5 |
In the Media and Entertainment industry, AMC Theaters's Customer Service score is rated right below Instagram.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 | |
![]() | AMC Theaters | 3.1/5 |
AMC Theaters has a 2.9/5 stars for its overall company culture rated by their employees

AMC Theaters scored a 4 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of AMC Theaters would recommend the brand to a friend. ENPS measures how likely AMC Theaters employees would recommend working at AMC Theaters to a friend.
| 44% | Promoters |
|---|---|
| 16% | Passive |
| 40% | Detractors |
| 33% | Promoters |
|---|---|
| 20% | Passive |
| 47% | Detractors |
AMC Theaters is ranked #683 in the Global Top 100 Brands. It ranks just behind Twitch and just ahead of AMC Networks.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
681 | ![]() | Rolls-Royce | ![]() | Warren East | Automotive and Transportation |
682 | ![]() | Twitch | ![]() | Daniel Clancy | Tech |
683 | ![]() | AMC Theaters | ![]() | Adam Aron | Media and Entertainment |
684 | ![]() | AMC Networks | ![]() | Kristin Dolan | Media and Entertainment |
685 | ![]() | Halliburton | ![]() | Jeffrey Miller | Energy and Manufacturing |
686 | ![]() | Culture Amp | ![]() | Didier Elzinga | Tech |
687 | ![]() | Simon and Schuster | ![]() | Carolyn Reidy | Media and Entertainment |
AMC Theaters is ranked #81 in the Media and Entertainment Industry. It ranks just behind Twitch and just ahead of AMC Networks.
| RANK | COMPANY | Location | |
|---|---|---|---|
79 | ![]() | TopGolf | Dallas, TX |
80 | ![]() | Twitch | San Francisco, CA |
81 | ![]() | AMC Theaters | Atlanta, GA |
82 | ![]() | AMC Networks | New York City, NY |
83 | ![]() | Simon and Schuster | New York City, NY |
84 | ![]() | NBCUniversal | Los Angeles, CA |
85 | ![]() | Vox Media, Inc. | Washington, DC |