Cinemark Holdings NPS & Customer Reviews

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Cinemark Holdings

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Cinemark Holdings

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About Cinemark Holdings' Brand

Among its major competitors, Cinemark Holdings is ranked in 2nd place for NPS while Carmike Cinemas is 1st, and AMC Theaters is 3rd.Their current market cap is $2.58B

Brand at a Glance

83%

Customer Loyalty

4.3/5

Product Quality

4.1/5

Pricing

4.3/5

Customer Service

Cinemark Holdings Ranking

^#2 / 4 of its competitors

Cinemark Holdings NPS

Cinemark Holdings's Net Promoter Score (NPS) is a 30 with 61% Promoters, 8% Passives, and 31% Detractors. Net Promoter Score tracks whether Cinemark Holdings's customers would recommend using the product based on a scale of -100 to 100.

Cinemark Holdings Overall NPS

NPS

61%	Promoters
8%	Passives
31%	Detractors

Cinemark Holdings NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2020 100	Jul 2020	100
Jul 2021 0	Jul 2021	0
Jul 2022 33	Jul 2022	33
Sep 2022 20	Sep 2022	20
Dec 2022 33	Dec 2022	33
Apr 2023 43	Apr 2023	43
Sep 2023 50	Sep 2023	50
Apr 2024 44	Apr 2024	44
Aug 2024 30	Aug 2024	30
Oct 2024 36	Oct 2024	36
Jan 2025 41	Jan 2025	41
Apr 2025 30	Apr 2025	30

How Other Brands Compare

Cinemark Holdings is ranked second for NPS among its competitors. Carmike Cinemas and AMC Theaters come in first and third, with Regal Entertainment Group coming in at #4. Among those competitors, it is the second most valued company.

	Cinemark Holdings	AMC Theaters	Carmike Cinemas	Regal Entertainment Group
Global Ranking	#-	#683	#-	#-
NPS	30	4	100	-38
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$2.58B	$1.64B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cinemark Holdings NPS by Gender

Cinemark Holdings's NPS was rated 34 by Male customers on Comparably.

Male

Cinemark Holdings's NPS was rated 34 by Male customers on Comparably.

67%

Promoters

Passives

33%

Detractors

Female

N/A

Cinemark Holdings's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Cinemark Holdings NPS by Age

Cinemark Holdings's NPS was rated 50 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

25%

Cinemark Holdings NPS vs. Competitors

Compared to its competitors, Cinemark Holdings's NPS is rated right above AMC Theaters, and is preceded by Carmike Cinemas.

COMPANY		NPS Score
	Carmike Cinemas	100
	Cinemark Holdings	30
	AMC Theaters	4
	Regal Entertainment Group	-38

Cinemark Holdings Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Cinemark Holdings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83%

17%

Cinemark Holdings Customer Loyalty Score by Gender

Cinemark Holdings's Customer Loyalty score was rated 70 by Male customers on Comparably.

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Male

70%

Yes

Female

N/A

Yes

Cinemark Holdings Customer Loyalty Score by Age

Cinemark Holdings's Customer Loyalty score was rated 78% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 78%	18-25	78%

Cinemark Holdings Customer Loyalty Score by Industry

Cinemark Holdings's Customer Loyalty score was rated 70% by Accounting industry customers.

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Accounting	70%

Cinemark Holdings Customer Loyalty vs. Competitors

Compared to its competitors, Cinemark Holdings's Customer Loyalty score is rated right above AMC Theaters, and is preceded by Carmike Cinemas.

COMPANY		Customer Loyalty Score
	Carmike Cinemas	100%
	Cinemark Holdings	83%
	AMC Theaters	75%
	Regal Entertainment Group	69%

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Cinemark Holdings Product Quality

4.3/5

Cinemark Holdings has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Cinemark Holdings Product Information

Cinemark Holdings’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Cinemark Holdings's product the highest.

Website: http://investors.cinemark.com

Company Size: 10,000+ Employees

Quick Insights into Cinemark Holdings Product Quality

Cinemark Holdings's Product Quality score was rated highest by customers ages 18-25.

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Ranked Cinemark Holdings Product Quality the Highest

18-25	4.7
Accounting	4.6
Male	4.6

Cinemark Holdings Product Quality Score by Gender

Cinemark Holdings's Product Quality score was rated 4.6 by Male customers on Comparably.

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Male

4.6/5

Female

N/A

Cinemark Holdings Product Quality Score by Age

Cinemark Holdings's Product Quality score was rated 4.7 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.7	18-25	4.7

Cinemark Holdings Product Quality Score by Industry

Cinemark Holdings's Product Quality score was rated 4.6 stars by Accounting industry customers.

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Accounting	4.6

Cinemark Holdings Product Quality vs. Competitors

Compared to its competitors, Cinemark Holdings's Product Quality score is rated right above AMC Theaters, and is preceded by Carmike Cinemas.

COMPANY		Product Quality Score
	Carmike Cinemas	5/5
	Cinemark Holdings	4.3/5
	AMC Theaters	3.3/5
	Regal Entertainment Group	2.3/5

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Cinemark Holdings Pricing

Cinemark Holdings ROI & Value For Money

4.1/5

Cinemark Holdings has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Cinemark Holdings Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into Cinemark Holdings ROI

Cinemark Holdings's ROI score was rated highest by Male customers.

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Ranked Cinemark Holdings ROI the Highest

Male	4.5
18-25	4.4
Accounting	4.1

Cinemark Holdings ROI Score by Gender

Cinemark Holdings's ROI score was rated 4.5 by Male customers on Comparably.

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Male

4.5/5

Female

N/A

Cinemark Holdings ROI Score by Age

Cinemark Holdings's ROI score was rated 4.4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.4	18-25	4.4

Cinemark Holdings ROI Score by Industry

Cinemark Holdings's ROI score was rated 4.1 stars by Accounting industry customers.

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Accounting	4.1

Cinemark Holdings Pricing vs. Competitors

Compared to its competitors, Cinemark Holdings's ROI score is rated right above AMC Theaters, and is preceded by Carmike Cinemas.

COMPANY		Pricing Score
	Carmike Cinemas	5/5
	Cinemark Holdings	4.1/5
	AMC Theaters	3.1/5
	Regal Entertainment Group	2.2/5

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Cinemark Holdings Customer Satisfaction (CSAT)

Cinemark Holdings Customer Satisfaction (CSAT) Score

78 / 100

Cinemark Holdings has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied	56%
Satisfied	22%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

56%

Satisfied

22%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cinemark Holdings Customer Satisfaction

Cinemark Holdings's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked Cinemark Holdings Customer Satisfaction the Highest

18-25	75%
Accounting	67%
Male	67%

Cinemark Holdings Customer Satisfaction Score by Gender

Cinemark Holdings's Customer Satisfaction score was rated 67 by Male customers on Comparably.

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67 / 100

Male

	Very Satisfied	33%
	Satisfied	34%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	0%

Cinemark Holdings Customer Satisfaction Score by Age

Cinemark Holdings's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

75%

Cinemark Holdings Customer Satisfaction Score by Industry

Cinemark Holdings's Customer Satisfaction score was rated 67 points by Accounting industry customers.

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			"label": "Accounting",
			"groupId": 495,
			"score": 67,
			"stars": 0,
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			"text": "Cinemark Holdings's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 67
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Accounting	67

Cinemark Holdings Customer Satisfaction vs. Competitors

Compared to its competitors, Cinemark Holdings's Customer Satisfaction score is rated right above AMC Theaters, and is preceded by Carmike Cinemas.

COMPANY		Customer Satisfaction (CSAT) Score
	Carmike Cinemas	100%
	Cinemark Holdings	78%
	AMC Theaters	63%
	Regal Entertainment Group	30%

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Cinemark Holdings Customer Service

4.3/5

Cinemark Holdings has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.

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About Cinemark Holdings's Customer Service

Website

http://investors.cinemark.com

Quick Insights into Cinemark Holdings Customer Service

Cinemark Holdings's Customer Service score was rated highest by Male customers.

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Ranked Cinemark Holdings Customer Service the Highest

Male	5
18-25	4.9
Accounting	4.8

Cinemark Holdings Customer Service Score by Gender

Cinemark Holdings's Customer Service score was rated 5 by Male customers on Comparably.

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Male

5/5

Female

N/A

Cinemark Holdings Customer Service Score by Age

Cinemark Holdings's Customer Service score was rated 4.9 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4.9	18-25	4.9

Cinemark Holdings Customer Service Score by Industry

Cinemark Holdings's Customer Service score was rated 4.8 stars by Accounting industry customers.

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Accounting	4.8

Cinemark Holdings Customer Service vs. Competitors

Compared to its competitors, Cinemark Holdings's Customer Service score is rated right above AMC Theaters, and is preceded by Carmike Cinemas.

COMPANY		Customer Service Score
	Carmike Cinemas	5/5
	Cinemark Holdings	4.3/5
	AMC Theaters	3.1/5
	Regal Entertainment Group	2.1/5

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Cinemark Holdings as an Employer

4.3/5

Cinemark Holdings has a 4.3/5 stars for its overall company culture rated by their employees

top

10%

CEO of Cinemark Holdings

Mark Zoradi

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cinemark Holdings scored a 30 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Cinemark Holdings would recommend the brand to a friend. ENPS measures how likely Cinemark Holdings employees would recommend working at Cinemark Holdings to a friend.

Net Promoter Score

NPS Score

61%	Promoters
8%	Passive
31%	Detractors

Employee Net Promoter Score

eNPS Score

50%	Promoters
17%	Passive
33%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail