

"Rolls-Royce is a provider of power systems and services for use on land, at sea and in the air." Rolls-Royce’s brand is ranked #681 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Rolls-Royce. When compared to other organizations within the Automotive and Transportation industry, Rolls-Royce is ranked #34. Among its major competitors, Rolls-Royce is ranked in 2nd place for NPS while B/E Aerospace is 1st, and United Technologies is 3rd.Their current market cap is $13.14B
Rolls-Royce's Net Promoter Score (NPS) is a 43 with 65% Promoters, 13% Passives, and 22% Detractors. Net Promoter Score tracks whether Rolls-Royce's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 13% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 46 | Jul 2024 | 46 |
Sep 2024 45 | Sep 2024 | 45 |
Oct 2024 44 | Oct 2024 | 44 |
Nov 2024 44 | Nov 2024 | 44 |
Dec 2024 44 | Dec 2024 | 44 |
Feb 2025 44 | Feb 2025 | 44 |
Mar 2025 44 | Mar 2025 | 44 |
Apr 2025 44 | Apr 2025 | 44 |
Jul 2025 44 | Jul 2025 | 44 |
Sep 2025 44 | Sep 2025 | 44 |
Oct 2025 44 | Oct 2025 | 44 |
Nov 2025 42 | Nov 2025 | 42 |
Rolls-Royce is ranked first for NPS among its competitors. Textron and GE Digital come in second and third, with Honeywell coming in at #4. Among those competitors, it is the third most valued company behind Honeywell.
![]() Rolls-Royce | ![]() Honeywell | ![]() Textron | ![]() GE Digital | |
| Global Ranking | #681 | #179 | #339 | #- |
| NPS | 43 | 9 | 12 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $13.14B | $141.58B | $13.14B | $105.39B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Rolls-Royce's NPS 65 points higher than Female customers.
Rolls-Royce's NPS was rated 56 by Male customers on Comparably.
Rolls-Royce's NPS was rated -9 by Female customers on Comparably.
Rolls-Royce's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
African American/Black 36 | African American/Black | 36 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 36 | Other | 36 |
Rolls-Royce's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Rolls-Royce's NPS was rated the highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 19 | Less than 1 Year | 19 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 38 | 2 to 5 Years | 38 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 80 | Over 10 Years | 80 |
Compared to its competitors, Rolls-Royce's NPS is rated right above United Technologies, and is preceded by B/E Aerospace.
| COMPANY | NPS Score | |
|---|---|---|
![]() | B/E Aerospace | 100 |
![]() | Rolls-Royce | 43 |
![]() | United Technologies | 23 |
![]() | Textron | 12 |
![]() | GE Digital | 10 |
![]() | Honeywell | 9 |
![]() | Genuine Parts Company | 5 |
![]() | Bentley Motors | N/A |
In the Automotive and Transportation industry, Rolls-Royce's NPS is rated right above Toyota, and is preceded by Porsche.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Porsche | 60 |
![]() | Rolls-Royce | 43 |
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | BMW Group | 34 |
![]() | Tesla | 29 |
![]() | FedEx | 19 |
Out of the 11 Rolls-Royce customer reviews 10 were positive and 1 was constructive. Rolls-Royce customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Rolls-Royce users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Rolls-Royce's Customer Loyalty score 12% higher than Female customers.
Rolls-Royce's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Rolls-Royce's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 80% | 26-30 | 80% |
31-35 46% | 31-35 | 46% |
36-40 55% | 36-40 | 55% |
46-50 70% | 46-50 | 70% |
Rolls-Royce's Customer Loyalty score was rated the highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rolls-Royce's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Rolls-Royce's Customer Loyalty score is rated right above Textron, and is preceded by United Technologies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | B/E Aerospace | 100% |
![]() | United Technologies | 92% |
![]() | Rolls-Royce | 83% |
![]() | Textron | 78% |
![]() | Genuine Parts Company | 75% |
![]() | Honeywell | 73% |
![]() | GE Digital | 71% |
![]() | Bentley Motors | N/A |
In the Automotive and Transportation industry, Rolls-Royce's Customer Loyalty score is rated right above Toyota, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Porsche | 85% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Rolls-Royce | 83% |
![]() | Toyota | 83% |
![]() | BMW Group | 82% |
![]() | Tesla | 77% |
![]() | FedEx | 74% |
Rolls-Royce has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Rolls-Royce’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Rolls-Royce's product the highest. Reviewers from the Aerospace and Aviation industry rated Rolls-Royce the lowest at 3.9.
Rolls-Royce's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
Rolls-Royce's Product Quality score was rated 4.3 by both Female and Male customers on Comparably.
Rolls-Royce's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.1 | Other | 4.1 |
Rolls-Royce's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4.6 | 36-40 | 4.6 |
46-50 2.8 | 46-50 | 2.8 |
Rolls-Royce's Product Quality score was rated the highest by customers who have used Rolls-Royce's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rolls-Royce's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Rolls-Royce's Product Quality score is rated right above B/E Aerospace.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Rolls-Royce | 4.3/5 |
![]() | B/E Aerospace | 4/5 |
![]() | Textron | 4/5 |
![]() | United Technologies | 3.9/5 |
![]() | GE Digital | 3.9/5 |
![]() | Genuine Parts Company | 3.6/5 |
![]() | Honeywell | 3.6/5 |
![]() | Bentley Motors | N/A |
In the Automotive and Transportation industry, Rolls-Royce's Product Quality score is rated right above Mercedes-Benz USA, and is preceded by Porsche.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Porsche | 4.4/5 |
![]() | Rolls-Royce | 4.3/5 |
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | BMW Group | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | FedEx | 3.6/5 |
Rolls-Royce has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Rolls-Royce.
Rolls-Royce's ROI score was rated highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and rated lowest by customers ages 31-35.
Male customers rated Rolls-Royce's ROI score 0.5 stars higher than Female customers.
Rolls-Royce's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.8 | Other | 3.8 |
Rolls-Royce's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.2 | 31-35 | 2.2 |
36-40 4.1 | 36-40 | 4.1 |
46-50 3.1 | 46-50 | 3.1 |
Rolls-Royce's ROI score was rated the highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rolls-Royce's ROI score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Rolls-Royce's ROI score is rated right above United Technologies, and is preceded by B/E Aerospace.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | B/E Aerospace | 4/5 |
![]() | Rolls-Royce | 3.9/5 |
![]() | United Technologies | 3.7/5 |
![]() | Textron | 3.5/5 |
![]() | GE Digital | 3.5/5 |
![]() | Honeywell | 3.5/5 |
![]() | Genuine Parts Company | 3.5/5 |
![]() | Bentley Motors | N/A |
In the Automotive and Transportation industry, Rolls-Royce's ROI score is rated right above Honda, and is preceded by Mercedes-Benz USA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Porsche | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Rolls-Royce | 3.9/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | Audi | 3.8/5 |
![]() | BMW Group | 3.7/5 |
![]() | FedEx | 3.4/5 |
Rolls-Royce has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rolls-Royce's Customer Satisfaction score was rated highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and rated lowest by customers ages 46-50.
Male customers rated Rolls-Royce's Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 58% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 13% | |
Very Dissatisfied | 0% |
Rolls-Royce's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.
Rolls-Royce's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
Rolls-Royce's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.
Rolls-Royce's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
Rolls-Royce's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 46-50 | 33% |
Rolls-Royce's Customer Satisfaction score was rated the highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rolls-Royce's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Rolls-Royce's Customer Satisfaction score is rated right above Textron, and is preceded by United Technologies.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | B/E Aerospace | 100% |
![]() | United Technologies | 88% |
![]() | Rolls-Royce | 82% |
![]() | Textron | 82% |
![]() | GE Digital | 75% |
![]() | Honeywell | 64% |
![]() | Genuine Parts Company | 64% |
![]() | Bentley Motors | 0% |
In the Automotive and Transportation industry, Rolls-Royce's Customer Satisfaction score is rated right above Toyota, and is preceded by Porsche.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Porsche | 86% |
![]() | Rolls-Royce | 82% |
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | BMW Group | 76% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | FedEx | 65% |
Rolls-Royce has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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London, MN
http://rolls-royce.com/
7038507521
Rolls-Royce's Customer Service score was rated highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and rated lowest by customers ages 31-35.
Male customers rated Rolls-Royce's Customer Service score 0.5 stars higher than Female customers.
Rolls-Royce's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4 | Other | 4 |
Rolls-Royce's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 2.5 | 31-35 | 2.5 |
36-40 4.4 | 36-40 | 4.4 |
46-50 3.6 | 46-50 | 3.6 |
Rolls-Royce's Customer Service score was rated the highest by customers who have used Rolls-Royce's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rolls-Royce's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Rolls-Royce's Customer Service score is rated right above B/E Aerospace.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Rolls-Royce | 4.1/5 |
![]() | B/E Aerospace | 4/5 |
![]() | United Technologies | 4/5 |
![]() | Textron | 4/5 |
![]() | GE Digital | 3.6/5 |
![]() | Honeywell | 3.5/5 |
![]() | Genuine Parts Company | 3.2/5 |
![]() | Bentley Motors | N/A |
In the Automotive and Transportation industry, Rolls-Royce's Customer Service score is rated right above Mercedes-Benz USA, and is preceded by Porsche.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Porsche | 4.3/5 |
![]() | Rolls-Royce | 4.1/5 |
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | BMW Group | 3.9/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | FedEx | 3.5/5 |
Rolls-Royce has a 3.4/5 stars for its overall company culture rated by their employees

Rolls-Royce scored a 43 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Rolls-Royce would recommend the brand to a friend. ENPS measures how likely Rolls-Royce employees would recommend working at Rolls-Royce to a friend.
| 65% | Promoters |
|---|---|
| 13% | Passive |
| 22% | Detractors |
| 48% | Promoters |
|---|---|
| 18% | Passive |
| 34% | Detractors |
Rolls-Royce is ranked #681 in the Global Top 100 Brands. It ranks just behind TopGolf and just ahead of Twitch.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
679 | ![]() | Blue Bottle Coffee | ![]() | James Freeman | Food and Beverages |
680 | ![]() | TopGolf | ![]() | Artie Starrs | Media and Entertainment |
681 | ![]() | Rolls-Royce | ![]() | Warren East | Automotive and Transportation |
682 | ![]() | Twitch | ![]() | Daniel Clancy | Tech |
683 | ![]() | AMC Theaters | ![]() | Adam Aron | Media and Entertainment |
684 | ![]() | AMC Networks | ![]() | Kristin Dolan | Media and Entertainment |
685 | ![]() | Halliburton | ![]() | Jeffrey Miller | Energy and Manufacturing |
Rolls-Royce is ranked #34 in the Automotive and Transportation Industry. It ranks just behind Nissan and just ahead of Cummins Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
32 | ![]() | Raytheon Technologies | Waltham, MA |
33 | ![]() | Nissan | Smyrna, TN |
34 | ![]() | Rolls-Royce | London, MN |
35 | ![]() | Cummins Inc. | Columbus, IN |
36 | ![]() | Expeditors | Seattle, WA |
37 | ![]() | McMaster-Carr | Elmhurst, IL |
38 | ![]() | BNSF Railway | Fort Worth, TX |