5
NPS
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Genuine Parts Company
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About Genuine Parts Company's Brand
Established in 1928, Genuine Parts Company is a leading global service provider of automotive and industrial replacement parts and value-added solutions. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 63,000 teammates. Learn more at genpt.com. Among its major competitors, Genuine Parts Company is ranked in 3rd place for NPS while Amazon is 1st, and O'Reilly Auto Parts is 2nd.Their current market cap is $16.69B
Brand at a Glance
75%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.2/5
Customer Service
Genuine Parts Company Ranking
- #3 / 4 of its competitors
Genuine Parts Company NPS
Genuine Parts Company's Net Promoter Score (NPS) is a 5 with 45% Promoters, 15% Passives, and 40% Detractors. Net Promoter Score tracks whether Genuine Parts Company's customers would recommend using the product based on a scale of -100 to 100.
Genuine Parts Company Overall NPS
| 45% | Promoters |
|---|---|
| 15% | Passives |
| 40% | Detractors |
Genuine Parts Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 0 | Feb 2024 | 0 |
Mar 2024 2 | Mar 2024 | 2 |
Apr 2024 0 | Apr 2024 | 0 |
May 2024 4 | May 2024 | 4 |
Jun 2024 7 | Jun 2024 | 7 |
Aug 2024 9 | Aug 2024 | 9 |
Oct 2024 12 | Oct 2024 | 12 |
Nov 2024 14 | Nov 2024 | 14 |
Jan 2025 12 | Jan 2025 | 12 |
Feb 2025 10 | Feb 2025 | 10 |
Mar 2025 7 | Mar 2025 | 7 |
Aug 2025 5 | Aug 2025 | 5 |
How Other Brands Compare
Genuine Parts Company is ranked third for NPS among its competitors. Amazon and O'Reilly Auto Parts come in first and second, with AutoZone coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
Genuine Parts Company |  Amazon |  AutoZone |  O'Reilly Auto Parts | |
| Global Ranking | #- | #9 | #408 | #- |
| NPS | 5 | 49 | -6 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $16.69B | $1.64T | $43.48B | $35.50B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Genuine Parts Company NPS by Gender
Female customers rated Genuine Parts Company's NPS 50 points higher than Male customers.
Male
0
Genuine Parts Company's NPS was rated by Male customers on Comparably.
41%
Promoters
18%
Passives
41%
Detractors
Female
50
Genuine Parts Company's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Genuine Parts Company NPS by Ethnicity
Genuine Parts Company's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 0 | Other | 0 |
Genuine Parts Company NPS by Age
Genuine Parts Company's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Genuine Parts Company NPS by Usage
Genuine Parts Company's NPS was rated the highest by customers who have used Genuine Parts Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years -10 | Over 10 Years | -10 |
Genuine Parts Company NPS vs. Competitors
Compared to its competitors, Genuine Parts Company's NPS is rated right above AutoZone, and is preceded by O'Reilly Auto Parts.
| COMPANY | NPS Score | |
|---|---|---|
| Amazon | 49 |
| O'Reilly Auto Parts | 7 |
| Genuine Parts Company | 5 |
| AutoZone | -6 |
Genuine Parts Company Customer Reviews
Out of the 9 Genuine Parts Company customer reviews 7 were positive and 2 were constructive. Genuine Parts Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Genuine Parts Company Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Genuine Parts Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Genuine Parts Company Customer Loyalty Score by Gender
Male customers rated Genuine Parts Company's Customer Loyalty score 6% higher than Female customers.
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Male
84%
Yes
Female
78%
Yes
Genuine Parts Company Customer Loyalty Score by Ethnicity
Genuine Parts Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Genuine Parts Company.
80
out of 100
Caucasian
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
82
out of 100
Other
Genuine Parts Company Customer Loyalty Score by Age
Genuine Parts Company's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 82% | 26-30 | 82% |
31-35 100% | 31-35 | 100% |
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
Genuine Parts Company Customer Loyalty Score by Usage
Genuine Parts Company's Customer Loyalty score was rated the highest by customers who have used Genuine Parts Company's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Genuine Parts Company Customer Loyalty Score by Industry
Genuine Parts Company's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Genuine Parts Company Customer Loyalty vs. Competitors
Compared to its competitors, Genuine Parts Company's Customer Loyalty score is rated right below AutoZone.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| O'Reilly Auto Parts | 80% |
| AutoZone | 77% |
| Genuine Parts Company | 75% |
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Genuine Parts Company Product Quality
3.6/5
Genuine Parts Company has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Genuine Parts Company Product Information
Genuine Parts Company’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Genuine Parts Company's product the highest. Reviewers from the Automotive and Transportation industry rated Genuine Parts Company the lowest at 3.4.
- Website
- http://genpt.com
- Company Size
- 10,000+ Employees
Industry
Automotive and Transportation
Quick Insights into Genuine Parts Company Product Quality
Genuine Parts Company's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked Genuine Parts Company Product Quality the Highest
Ranked Genuine Parts Company Product Quality the Lowest
Genuine Parts Company Product Quality Score by Gender
Female customers rated Genuine Parts Company's Product Quality score 0.5 stars higher than Male customers.
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Male
3.4/5
Female
3.9/5
Genuine Parts Company Product Quality Score by Ethnicity
Genuine Parts Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Genuine Parts Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.1 | Other | 3.1 |
Genuine Parts Company Product Quality Score by Age
Genuine Parts Company's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Genuine Parts Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 1.5 | 31-35 | 1.5 |
41-45 5 | 41-45 | 5 |
46-50 4.5 | 46-50 | 4.5 |
Genuine Parts Company Product Quality Score by Usage
Genuine Parts Company's Product Quality score was rated the highest by customers who have used Genuine Parts Company's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Genuine Parts Company Product Quality Score by Industry
Genuine Parts Company's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Automotive and Transportation industry customers.
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Genuine Parts Company Product Quality vs. Competitors
Compared to its competitors, Genuine Parts Company's Product Quality score is rated right above O'Reilly Auto Parts, and is preceded by Amazon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Genuine Parts Company | 3.6/5 |
| O'Reilly Auto Parts | 3.3/5 |
| AutoZone | 3/5 |
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Genuine Parts Company Pricing
Genuine Parts Company ROI & Value For Money
3.5/5
Genuine Parts Company has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Genuine Parts Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Genuine Parts Company.
Quick Insights into Genuine Parts Company ROI
Genuine Parts Company's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked Genuine Parts Company ROI the Highest
Ranked Genuine Parts Company ROI the Lowest
Genuine Parts Company ROI Score by Gender
Female customers rated Genuine Parts Company's ROI score 0.7 stars higher than Male customers.
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Male
3.2/5
Female
3.9/5
Genuine Parts Company ROI Score by Ethnicity
Genuine Parts Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Genuine Parts Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.7 | Other | 3.7 |
Genuine Parts Company ROI Score by Age
Genuine Parts Company's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Genuine Parts Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
31-35 2.3 | 31-35 | 2.3 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4 | 46-50 | 4 |
Genuine Parts Company ROI Score by Usage
Genuine Parts Company's ROI score was rated the highest by customers who have used Genuine Parts Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Genuine Parts Company ROI Score by Industry
Genuine Parts Company's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Genuine Parts Company Pricing vs. Competitors
Compared to its competitors, Genuine Parts Company's ROI score is rated right above O'Reilly Auto Parts, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Genuine Parts Company | 3.5/5 |
| O'Reilly Auto Parts | 3.2/5 |
| AutoZone | 3/5 |
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Genuine Parts Company Customer Satisfaction (CSAT)
Genuine Parts Company Customer Satisfaction (CSAT) Score
64 / 100
Genuine Parts Company has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
17%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
6%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Genuine Parts Company Customer Satisfaction
Genuine Parts Company's Customer Satisfaction score was rated highest by customers who have used Genuine Parts Company's products/services for 1 to 2 Years, and rated lowest by customers ages 31-35.
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Ranked Genuine Parts Company Customer Satisfaction the Highest
Ranked Genuine Parts Company Customer Satisfaction the Lowest
Genuine Parts Company Customer Satisfaction Score by Gender
Female customers rated Genuine Parts Company's Customer Satisfaction score 15 points higher than Male customers.
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60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 7% | |
Very Dissatisfied | 13% |
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Genuine Parts Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Genuine Parts Company's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
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55 / 100
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
23%
CSAT according to African American/Black
Genuine Parts Company's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Genuine Parts Company's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Genuine Parts Company's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Genuine Parts Company Customer Satisfaction Score by Age
Genuine Parts Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 75% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 46-50 | 75% |
Genuine Parts Company Customer Satisfaction Score by Usage
Genuine Parts Company's Customer Satisfaction score was rated the highest by customers who have used Genuine Parts Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Genuine Parts Company Customer Satisfaction Score by Industry
Genuine Parts Company's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Genuine Parts Company Customer Satisfaction vs. Competitors
Compared to its competitors, Genuine Parts Company's Customer Satisfaction score is rated right above O'Reilly Auto Parts, and is preceded by Amazon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 83% |
| Genuine Parts Company | 64% |
| O'Reilly Auto Parts | 62% |
| AutoZone | 51% |
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Genuine Parts Company Customer Service
3.2/5
Genuine Parts Company has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Genuine Parts Company's Customer Service
Address
2999 Wildwood Parkway, Atlanta, GA 30339
Website
http://genpt.com
Phone Number
678-934-5000
Genuine Parts Company's Social Links
Quick Insights into Genuine Parts Company Customer Service
Genuine Parts Company's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked Genuine Parts Company Customer Service the Highest
Ranked Genuine Parts Company Customer Service the Lowest
Genuine Parts Company Customer Service Score by Gender
Female customers rated Genuine Parts Company's Customer Service score 0.8 stars higher than Male customers.
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Male
3.1/5
Female
3.9/5
Genuine Parts Company Customer Service Score by Ethnicity
Genuine Parts Company's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Genuine Parts Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.4 | Other | 3.4 |
Genuine Parts Company Customer Service Score by Age
Genuine Parts Company's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 2 | 31-35 | 2 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4 | 46-50 | 4 |
Genuine Parts Company Customer Service Score by Usage
Genuine Parts Company's Customer Service score was rated the highest by customers who have used Genuine Parts Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Genuine Parts Company Customer Service Score by Industry
Genuine Parts Company's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Genuine Parts Company Customer Service vs. Competitors
Compared to its competitors, Genuine Parts Company's Customer Service score is rated right above AutoZone, and is preceded by O'Reilly Auto Parts.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| O'Reilly Auto Parts | 3.2/5 |
| Genuine Parts Company | 3.2/5 |
| AutoZone | 2.9/5 |
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Genuine Parts Company as an Employer
3.0/5
Genuine Parts Company has a 3.0/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Genuine Parts Company scored a 5 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Genuine Parts Company would recommend the brand to a friend. ENPS measures how likely Genuine Parts Company employees would recommend working at Genuine Parts Company to a friend.
Net Promoter Score
5
NPS Score
| 45% | Promoters |
|---|---|
| 15% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 32% | Promoters |
|---|---|
| 20% | Passive |
| 48% | Detractors |
