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Blue Bell Ice Cream is

Ranked

#58

Food and Beverages Brands

Brand Page

Blue Bell Ice Cream

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Blue Bell Ice Cream

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Blue Bell Ice Cream is ranked #58 in Food and Beverages Brands

About Blue Bell Ice Cream's Brand

The Best Ice Cream in the Country. Blue Bell Ice Cream’s brand is ranked #732 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Blue Bell Ice Cream. When compared to other organizations within the Food and Beverages industry, Blue Bell Ice Cream is ranked #58. Among its major competitors, Blue Bell Ice Cream is ranked in 2nd place for NPS while Dreyer's is 1st.

Brand at a Glance

83%

Customer Loyalty

4.2/5

Product Quality

4/5

Pricing

4.1/5

Customer Service

Blue Bell Ice Cream Ranking

^#58 in Food and Beverages
^#2 / 2 of its competitors

Blue Bell Ice Cream NPS

Blue Bell Ice Cream's Net Promoter Score (NPS) is a 51 with 71% Promoters, 9% Passives, and 20% Detractors. Net Promoter Score tracks whether Blue Bell Ice Cream's customers would recommend using the product based on a scale of -100 to 100.

Blue Bell Ice Cream Overall NPS

NPS

71%	Promoters
9%	Passives
20%	Detractors

Blue Bell Ice Cream NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2024 53	Jun 2024	53
Jul 2024 53	Jul 2024	53
Aug 2024 51	Aug 2024	51
Sep 2024 53	Sep 2024	53
Oct 2024 53	Oct 2024	53
Nov 2024 52	Nov 2024	52
Jan 2025 50	Jan 2025	50
Apr 2025 50	Apr 2025	50
May 2025 50	May 2025	50
Sep 2025 50	Sep 2025	50
Oct 2025 51	Oct 2025	51
Nov 2025 51	Nov 2025	51

How Other Brands Compare

Blue Bell Ice Cream is ranked second for NPS among its competitors. Dreyer's comes in first.

	Blue Bell Ice Cream	Dreyer's
Global Ranking	#732	#-
NPS	51	57

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Blue Bell Ice Cream NPS by Gender

Female customers rated Blue Bell Ice Cream's NPS 42 points higher than Male customers.

Male

Blue Bell Ice Cream's NPS was rated 19 by Male customers on Comparably.

57%

Promoters

Passives

38%

Detractors

Female

Blue Bell Ice Cream's NPS was rated 61 by Female customers on Comparably.

74%

Promoters

13%

Passives

13%

Detractors

Blue Bell Ice Cream NPS by Ethnicity

Blue Bell Ice Cream's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 52	Caucasian	52
African American/Black 60	African American/Black	60
Asian or Pacific Islander -34	Asian or Pacific Islander	-34
Other -25	Other	-25

Blue Bell Ice Cream NPS by Age

Blue Bell Ice Cream's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

82%

31-35

60%

40%

41-45

50%

56-60

75%

25%

61-65

75%

25%

66+

70%

30%

Blue Bell Ice Cream NPS by Usage

Blue Bell Ice Cream's NPS was rated the highest by customers who have used Blue Bell Ice Cream's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -17	Less than 1 Year	-17
1 to 2 Years -34	1 to 2 Years	-34
2 to 5 Years -25	2 to 5 Years	-25
5 to 10 Years 60	5 to 10 Years	60
Over 10 Years 83	Over 10 Years	83

Blue Bell Ice Cream NPS vs. Competitors

Compared to its competitors, Blue Bell Ice Cream's NPS is rated right below Dreyer's.

COMPANY		NPS Score
	Dreyer's	57
	Blue Bell Ice Cream	51

Blue Bell Ice Cream NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Blue Bell Ice Cream's NPS is rated right above Red Bull, and is preceded by Chick-fil-A.

COMPANY		NPS Score
	Chick-fil-A	55
	Blue Bell Ice Cream	51
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19

Blue Bell Ice Cream Customer Reviews

Out of the 5 Blue Bell Ice Cream customer reviews 5 were positive and 0 were constructive. Blue Bell Ice Cream customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Blue Bell Ice Cream Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Blue Bell Ice Cream users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83%

17%

Blue Bell Ice Cream Customer Loyalty Score by Gender

Female customers rated Blue Bell Ice Cream's Customer Loyalty score 6% higher than Male customers.

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Male

74%

Yes

Female

80%

Yes

Blue Bell Ice Cream Customer Loyalty Score by Ethnicity

Blue Bell Ice Cream's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Blue Bell Ice Cream Customer Loyalty Score by Age

Blue Bell Ice Cream's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
31-35 82%	31-35	82%
41-45 78%	41-45	78%
56-60 78%	56-60	78%
61-65 78%	61-65	78%
66+ 73%	66+	73%

Blue Bell Ice Cream Customer Loyalty Score by Usage

Blue Bell Ice Cream's Customer Loyalty score was rated the highest by customers who have used Blue Bell Ice Cream's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	25%
1 to 2 Years	70%
2 to 5 Years	78%
5 to 10 Years	82%
Over 10 Years	92%

Blue Bell Ice Cream Customer Loyalty Score by Industry

Blue Bell Ice Cream's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Accounting	66%
Business and Consumer Services	100%
Insurance	100%

Blue Bell Ice Cream Customer Loyalty vs. Competitors

Compared to its competitors, Blue Bell Ice Cream's Customer Loyalty score is rated right below Dreyer's.

COMPANY		Customer Loyalty Score
	Dreyer's	83%
	Blue Bell Ice Cream	83%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Blue Bell Ice Cream's Customer Loyalty score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	Blue Bell Ice Cream	83%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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Blue Bell Ice Cream Product Quality

4.2/5

Blue Bell Ice Cream has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Blue Bell Ice Cream Product Information

Blue Bell Ice Cream’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Blue Bell Ice Cream's product the highest. Reviewers from the Accounting industry rated Blue Bell Ice Cream the lowest at 4.

Website: http://cdn.bluebell.com/

Company Size: 1,001-5,000 Employees

Industry

Tech

Hardware and Devices

Quick Insights into Blue Bell Ice Cream Product Quality

Blue Bell Ice Cream's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by Asian or Pacific Islander customers.

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Ranked Blue Bell Ice Cream Product Quality the Highest

Insurance	5
56-60	4.7
Over 10 Years	4.7

Ranked Blue Bell Ice Cream Product Quality the Lowest

66+	3.6
Less than 1 Year	2.3
Asian or Pacific Islander	1.5

Blue Bell Ice Cream Product Quality Score by Gender

Female customers rated Blue Bell Ice Cream's Product Quality score 0.5 stars higher than Male customers.

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Male

3.7/5

Female

4.2/5

Blue Bell Ice Cream Product Quality Score by Ethnicity

Blue Bell Ice Cream's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 1.5	Asian or Pacific Islander	1.5
Other 3.2	Other	3.2

Blue Bell Ice Cream Product Quality Score by Age

Blue Bell Ice Cream's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.3	18-25	4.3
31-35 3.8	31-35	3.8
41-45 4.5	41-45	4.5
56-60 4.7	56-60	4.7
61-65 4.4	61-65	4.4
66+ 3.6	66+	3.6

Blue Bell Ice Cream Product Quality Score by Usage

Blue Bell Ice Cream's Product Quality score was rated the highest by customers who have used Blue Bell Ice Cream's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.3
1 to 2 Years	2.7
2 to 5 Years	3.2
5 to 10 Years	4.5
Over 10 Years	4.7

Blue Bell Ice Cream Product Quality Score by Industry

Blue Bell Ice Cream's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.

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Accounting	4
Business and Consumer Services	4.6
Insurance	5

Blue Bell Ice Cream Product Quality vs. Competitors

Compared to its competitors, Blue Bell Ice Cream's Product Quality score is rated right above Dreyer's.

COMPANY		Product Quality Score
	Blue Bell Ice Cream	4.2/5
	Dreyer's	3.3/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Blue Bell Ice Cream's Product Quality score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	Blue Bell Ice Cream	4.2/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5

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Blue Bell Ice Cream Pricing

Blue Bell Ice Cream ROI & Value For Money

4/5

Blue Bell Ice Cream has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Blue Bell Ice Cream Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from Blue Bell Ice Cream.

Quick Insights into Blue Bell Ice Cream ROI

Blue Bell Ice Cream's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used Blue Bell Ice Cream's products/services for Less than 1 Year.

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Ranked Blue Bell Ice Cream ROI the Highest

41-45	4.6
Business and Consumer Services	4.6
African American/Black	4.4

Ranked Blue Bell Ice Cream ROI the Lowest

31-35	3.3
Other	2.9
Less than 1 Year	2.5

Blue Bell Ice Cream ROI Score by Gender

Female customers rated Blue Bell Ice Cream's ROI score 0.4 stars higher than Male customers.

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Male

3.6/5

Female

4/5

Blue Bell Ice Cream ROI Score by Ethnicity

Blue Bell Ice Cream's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
African American/Black 4.4	African American/Black	4.4
Asian or Pacific Islander 3	Asian or Pacific Islander	3
Other 2.9	Other	2.9

Blue Bell Ice Cream ROI Score by Age

Blue Bell Ice Cream's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.3	18-25	4.3
31-35 3.3	31-35	3.3
41-45 4.6	41-45	4.6
56-60 3.5	56-60	3.5
61-65 3.7	61-65	3.7
66+ 3.6	66+	3.6

Blue Bell Ice Cream ROI Score by Usage

Blue Bell Ice Cream's ROI score was rated the highest by customers who have used Blue Bell Ice Cream's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	3.3
2 to 5 Years	3.2
5 to 10 Years	3.8
Over 10 Years	4.4

Blue Bell Ice Cream ROI Score by Industry

Blue Bell Ice Cream's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.

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Accounting	4
Business and Consumer Services	4.6
Insurance	4.6

Blue Bell Ice Cream Pricing vs. Competitors

Compared to its competitors, Blue Bell Ice Cream's ROI score is rated right above Dreyer's.

COMPANY		Pricing Score
	Blue Bell Ice Cream	4/5
	Dreyer's	3.8/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Blue Bell Ice Cream's ROI score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	Blue Bell Ice Cream	4/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5

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Blue Bell Ice Cream Customer Satisfaction (CSAT)

Blue Bell Ice Cream Customer Satisfaction (CSAT) Score

75 / 100

Blue Bell Ice Cream has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied	53%
Satisfied	22%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	5%
Very Dissatisfied	11%

Very Satisfied

53%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Blue Bell Ice Cream Customer Satisfaction

Blue Bell Ice Cream's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Asian or Pacific Islander customers.

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Ranked Blue Bell Ice Cream Customer Satisfaction the Highest

18-25	100%
African American/Black	100%
Insurance	100%

Ranked Blue Bell Ice Cream Customer Satisfaction the Lowest

Less than 1 Year	50%
66+	40%
Asian or Pacific Islander	34%

Blue Bell Ice Cream Customer Satisfaction Score by Gender

Blue Bell Ice Cream's Customer Satisfaction score was rated 71 by both Female and Male customers on Comparably.

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71 / 100

Male

	Very Satisfied	59%
	Satisfied	12%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	6%
	Very Dissatisfied	12%

71 / 100

Female

	Very Satisfied	47%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	6%
	Very Dissatisfied	6%

Blue Bell Ice Cream Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Blue Bell Ice Cream's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.

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72 / 100

Very Satisfied	67%
Satisfied	5%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	5%
Very Dissatisfied	10%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

10%

CSAT according to African American/Black

Blue Bell Ice Cream's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Blue Bell Ice Cream's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.

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34 / 100

Very Satisfied	0%
Satisfied	34%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

Satisfied

34%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

33%

CSAT according to Other

Blue Bell Ice Cream's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	0%
Satisfied	50%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	25%
Very Dissatisfied	0%

Very Satisfied

Satisfied

50%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

25%

Very Dissatisfied

Blue Bell Ice Cream Customer Satisfaction Score by Age

Blue Bell Ice Cream's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

100%

31-35

50%

41-45

100%

56-60

67%

61-65

67%

66+

40%

Blue Bell Ice Cream Customer Satisfaction Score by Usage

Blue Bell Ice Cream's Customer Satisfaction score was rated the highest by customers who have used Blue Bell Ice Cream's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	50
2 to 5 Years	50
5 to 10 Years	80
Over 10 Years	87

Blue Bell Ice Cream Customer Satisfaction Score by Industry

Blue Bell Ice Cream's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.

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Accounting	75
Insurance	100

Blue Bell Ice Cream Customer Satisfaction vs. Competitors

Compared to its competitors, Blue Bell Ice Cream's Customer Satisfaction score is rated right above Dreyer's.

COMPANY		Customer Satisfaction (CSAT) Score
	Blue Bell Ice Cream	75%
	Dreyer's	34%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Blue Bell Ice Cream's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Blue Bell Ice Cream	75%
	Mars	74%
	McDonald's	72%

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Blue Bell Ice Cream Customer Service

4.1/5

Blue Bell Ice Cream has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Blue Bell Ice Cream's Customer Service

Address

Brenham, TX

Website

http://cdn.bluebell.com/

Phone Number

979-836-7977

Quick Insights into Blue Bell Ice Cream Customer Service

Blue Bell Ice Cream's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by Asian or Pacific Islander customers.

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Ranked Blue Bell Ice Cream Customer Service the Highest

Insurance	4.8
41-45	4.6
African American/Black	4.5

Ranked Blue Bell Ice Cream Customer Service the Lowest

31-35	3.1
Less than 1 Year	2.5
Asian or Pacific Islander	2.1

Blue Bell Ice Cream Customer Service Score by Gender

Female customers rated Blue Bell Ice Cream's Customer Service score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

Blue Bell Ice Cream Customer Service Score by Ethnicity

Blue Bell Ice Cream's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 2.1	Asian or Pacific Islander	2.1
Other 3	Other	3

Blue Bell Ice Cream Customer Service Score by Age

Blue Bell Ice Cream's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
31-35 3.1	31-35	3.1
41-45 4.6	41-45	4.6
56-60 4.2	56-60	4.2
61-65 4	61-65	4
66+ 3.6	66+	3.6

Blue Bell Ice Cream Customer Service Score by Usage

Blue Bell Ice Cream's Customer Service score was rated the highest by customers who have used Blue Bell Ice Cream's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	2.9
2 to 5 Years	3
5 to 10 Years	3.9
Over 10 Years	4.5

Blue Bell Ice Cream Customer Service Score by Industry

Blue Bell Ice Cream's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.

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Accounting	4
Business and Consumer Services	4.3
Insurance	4.8

Blue Bell Ice Cream Customer Service vs. Competitors

Compared to its competitors, Blue Bell Ice Cream's Customer Service score is rated right above Dreyer's.

COMPANY		Customer Service Score
	Blue Bell Ice Cream	4.1/5
	Dreyer's	3.8/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Blue Bell Ice Cream's Customer Service score is rated right above Starbucks, and is preceded by Chick-fil-A.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Blue Bell Ice Cream	4.1/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5

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Blue Bell Ice Cream as an Employer

4.5/5

Blue Bell Ice Cream has a 4.5/5 stars for its overall company culture rated by their employees

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CEO of Blue Bell Ice Cream

Paul Kruse

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Blue Bell Ice Cream scored a 51 for Net Promoter Score and a 55 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Bell Ice Cream would recommend the brand to a friend. ENPS measures how likely Blue Bell Ice Cream employees would recommend working at Blue Bell Ice Cream to a friend.

Net Promoter Score

NPS Score

71%	Promoters
9%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

66%	Promoters
23%	Passive
11%	Detractors

Global Ranking Snapshot

Blue Bell Ice Cream is ranked #732 in the Global Top 100 Brands. It ranks just behind Cummins Inc. and just ahead of Just Dance.

RANK			INDUSTRY
730	Ezappsolution	Gourav Shandilya	Tech
731	Cummins Inc.	Tom Linebarger	Automotive and Transportation
732	Blue Bell Ice Cream	Paul Kruse	Food and Beverages
733	Just Dance	David Gonzalez	Media and Entertainment
734	Prologis	Hamid Moghadam	Banking and Financial Services
735	Ivoclar Vivadent	Robert Ganley	Health and Wellness
736	Naughty Dog		Media and Entertainment

Food and Beverages Ranking Snapshot

Blue Bell Ice Cream is ranked #58 in the Food and Beverages Industry. It ranks just behind Pressed Juicery and just ahead of Braum's.

RANK		Location
56	Giant Eagle	Pittsburgh, PA
57	Pressed Juicery	Los Angeles, CA
58	Blue Bell Ice Cream	Brenham, TX
59	Braum's
60	Chicken Salad Chick	Auburn, AL
61	Del Monte Foods	Walnut Creek, CA
62	charity: water	New York City, NY