57
NPS
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Dreyer's
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About Dreyer's' Brand
At Dreyer’s, we believe life is a little richer when we get to share the joy of ice cream.
Brand at a Glance
83%
Customer Loyalty
3.3/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Dreyer's NPS
Dreyer's's Net Promoter Score (NPS) is a 57 with 71% Promoters, 15% Passives, and 14% Detractors. Net Promoter Score tracks whether Dreyer's's customers would recommend using the product based on a scale of -100 to 100.
Dreyer's Overall NPS
| 71% | Promoters |
|---|---|
| 15% | Passives |
| 14% | Detractors |
Dreyer's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 100 | Jun 2021 | 100 |
Jul 2021 100 | Jul 2021 | 100 |
Mar 2022 100 | Mar 2022 | 100 |
Nov 2022 100 | Nov 2022 | 100 |
Aug 2023 60 | Aug 2023 | 60 |
Nov 2023 67 | Nov 2023 | 67 |
Jul 2025 57 | Jul 2025 | 57 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dreyer's Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Dreyer's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dreyer's Product Quality
3.3/5
Dreyer's has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Dreyer's Product Information
Dreyer's’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.dreyers.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Consumer Services
Dreyer's Pricing
Dreyer's ROI & Value For Money
3.8/5
Dreyer's has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Dreyer's Customer Satisfaction (CSAT)
Dreyer's Customer Satisfaction (CSAT) Score
33 / 100
Dreyer's has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dreyer's Customer Service
3.8/5
Dreyer's has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Dreyer's's Customer Service
Address
Oakland, CA
Website
http://www.dreyers.com
Phone Number
(877) 437-3937
Dreyer's as an Employer
3.0/5
Dreyer's has a 3.0/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Dreyer's scored a 57 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Dreyer's would recommend the brand to a friend. ENPS measures how likely Dreyer's employees would recommend working at Dreyer's to a friend.
Net Promoter Score
57
NPS Score
| 71% | Promoters |
|---|---|
| 15% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 30% | Promoters |
|---|---|
| 17% | Passive |
| 53% | Detractors |
