Whitbread NPS & Customer Reviews | Comparably
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Whitbread
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About Whitbread's Brand

Whitbread PLC is a multinational hotel, coffee shop and restaurant company. Among its major competitors, Whitbread is ranked in 3rd place for NPS while Blue Bottle Coffee is 1st, and Starbucks is 2nd.

Brand at a Glance

72%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service

Whitbread Ranking

Whitbread NPS

Whitbread's Net Promoter Score (NPS) is a 28 with 56% Promoters, 16% Passives, and 28% Detractors. Net Promoter Score tracks whether Whitbread's customers would recommend using the product based on a scale of -100 to 100.

Whitbread Overall NPS

28
NPS
56%Promoters
16%Passives
28%Detractors
Whitbread Overall NPS

Whitbread NPS Trend

-100
-50
0
50
100
Jan 2023
26
Jan 202326
Mar 2023
29
Mar 202329
Apr 2023
32
Apr 202332
May 2023
29
May 202329
Jun 2023
32
Jun 202332
Sep 2023
23
Sep 202323
Oct 2023
25
Oct 202325
Nov 2023
28
Nov 202328
Mar 2024
27
Mar 202427
Apr 2024
27
Apr 202427
Aug 2024
30
Aug 202430
Nov 2024
28
Nov 202428

How Other Brands Compare

Whitbread is ranked third for NPS among its competitors. Blue Bottle Coffee and Starbucks come in first and second, with Doubletree By Hilton coming in at #4.

Whitbread's Logo
Whitbread
Starbucks' Logo
Starbucks
Blue Bottle Coffee's Logo
Blue Bottle Coffee
Doubletree By Hilton's Logo
Doubletree By Hilton
Global Ranking#-#33#679#-
NPS283035-42
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$128.77B-$32.46B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Whitbread NPS by Gender

Female customers rated Whitbread's NPS 60 points higher than Male customers.

Male

0

Whitbread's NPS was rated by Male customers on Comparably.

40%
Promoters
20%
Passives
40%
Detractors

Female

60

Whitbread's NPS was rated 60 by Female customers on Comparably.

60%
Promoters
40%
Passives
0%
Detractors

Whitbread NPS by Ethnicity

Whitbread's NPS was rated 100 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
100
Caucasian100

Whitbread NPS by Usage

Whitbread's NPS was rated the highest by customers who have used Whitbread's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
1 to 2 Years
67
1 to 2 Years67
2 to 5 Years
34
2 to 5 Years34

Whitbread NPS vs. Competitors

Compared to its competitors, Whitbread's NPS is rated right above Compass Group USA, and is preceded by Starbucks.

Whitbread Customer Reviews

Out of the 2 Whitbread customer reviews 2 were positive and 0 were constructive. Whitbread customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
value for money and value for time
What do you value most about this brand?
Neat rooms, perfect amenities, nice food

Whitbread Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of Whitbread users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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72
72%
28
28%
Whitbread Customer Loyalty

Whitbread Customer Loyalty Score by Gender

Male customers rated Whitbread's Customer Loyalty score 18% higher than Female customers.

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Male
64%
Yes
Female
46%
Yes

Whitbread Customer Loyalty Score by Ethnicity

Whitbread's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.

% who answered "Yes"

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70
out of 100
Caucasian

Whitbread Customer Loyalty Score by Usage

Whitbread's Customer Loyalty score was rated the highest by customers who have used Whitbread's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
70%
2 to 5 Years
40%

Whitbread Customer Loyalty Score by Industry

Whitbread's Customer Loyalty score was rated 40% by Tech industry customers.

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Tech
40%

Whitbread Customer Loyalty vs. Competitors

Compared to its competitors, Whitbread's Customer Loyalty score is rated right above Doubletree By Hilton, and is preceded by Blue Bottle Coffee.

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VS
Starbucks' Logo
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Whitbread Product Quality

3.8/5

Whitbread has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Whitbread Product Information

Whitbread’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Whitbread's product the highest.

Website
https://www.whitbread.co.uk
Company Size
10,000+ Employees

Industry

Hospitality

Quick Insights into Whitbread Product Quality

Whitbread's Product Quality score was rated highest by customers who have used Whitbread's products/services for 1 to 2 Years, and rated lowest by customers who have used Whitbread's products/services for 2 to 5 Years.

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Ranked Whitbread Product Quality the Highest

1 to 2 Years
4.3
Caucasian
4.3
Female
3.7

Ranked Whitbread Product Quality the Lowest

Male
3.6
2 to 5 Years
3.1

Whitbread Product Quality Score by Gender

Female customers rated Whitbread's Product Quality score 0.1 stars higher than Male customers.

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Male

3.6/5

Female

3.7/5

Whitbread Product Quality Score by Ethnicity

Whitbread's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3

Whitbread Product Quality Score by Usage

Whitbread's Product Quality score was rated the highest by customers who have used Whitbread's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
4.3
2 to 5 Years
3.1

Whitbread Product Quality Score by Industry

Whitbread's Product Quality score was rated 3 stars by Tech industry customers.

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Tech
3

Whitbread Product Quality vs. Competitors

Compared to its competitors, Whitbread's Product Quality score is rated right above Compass Group USA, and is preceded by Blue Bottle Coffee.

COMPANYProduct Quality Score
Starbucks4.1/5
Blue Bottle Coffee4/5
Whitbread3.8/5
Compass Group USA3.8/5
Doubletree By Hilton2.1/5

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Whitbread Pricing

Whitbread ROI & Value For Money

3.6/5

Whitbread has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Whitbread Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Whitbread ROI

Whitbread's ROI score was rated highest by customers who have used Whitbread's products/services for 1 to 2 Years, and rated lowest by customers who have used Whitbread's products/services for 2 to 5 Years.

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Ranked Whitbread ROI the Highest

1 to 2 Years
4.3
Caucasian
4.1
Female
3.7

Ranked Whitbread ROI the Lowest

Male
3.5
2 to 5 Years
2.8

Whitbread ROI Score by Gender

Female customers rated Whitbread's ROI score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

Whitbread ROI Score by Ethnicity

Whitbread's ROI score was rated 4.1 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1

Whitbread ROI Score by Usage

Whitbread's ROI score was rated the highest by customers who have used Whitbread's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
4.3
2 to 5 Years
2.8

Whitbread ROI Score by Industry

Whitbread's ROI score was rated 2.6 stars by Tech industry customers.

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Tech
2.6

Whitbread Pricing vs. Competitors

Compared to its competitors, Whitbread's ROI score is rated right above Doubletree By Hilton, and is preceded by Starbucks.

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Blue Bottle Coffee's Logo
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Whitbread Customer Satisfaction (CSAT)

Whitbread Customer Satisfaction (CSAT) Score

76 / 100

Whitbread has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied37%
Satisfied39%
Neither Satisfied nor Dissatisfied9%
Dissatisfied3%
Very Dissatisfied12%
Very Satisfied
37%
Satisfied
39%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Whitbread Customer Satisfaction

Whitbread's Customer Satisfaction score was rated highest by customers who have used Whitbread's products/services for 1 to 2 Years, and rated lowest by customers who have used Whitbread's products/services for 2 to 5 Years.

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Ranked Whitbread Customer Satisfaction the Highest

1 to 2 Years
100%
Caucasian
100%
Female
80%

Ranked Whitbread Customer Satisfaction the Lowest

Male
80%
2 to 5 Years
67%

Whitbread Customer Satisfaction Score by Gender

Whitbread's Customer Satisfaction score was rated 80 by both Female and Male customers on Comparably.

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80 / 100
Male
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
80 / 100
Female
Very Satisfied
0%
Satisfied
80%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

Whitbread Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Whitbread's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Whitbread Customer Satisfaction Score by Usage

Whitbread's Customer Satisfaction score was rated the highest by customers who have used Whitbread's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
100
2 to 5 Years
67

Whitbread Customer Satisfaction Score by Industry

Whitbread's Customer Satisfaction score was rated 34 points by Tech industry customers.

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Tech
34

Whitbread Customer Satisfaction vs. Competitors

Compared to its competitors, Whitbread's Customer Satisfaction score is rated right above Blue Bottle Coffee, and is preceded by Compass Group USA.

COMPANYCustomer Satisfaction (CSAT) Score
Starbucks84%
Compass Group USA77%
Whitbread75%
Blue Bottle Coffee74%
Doubletree By Hilton27%

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Whitbread Customer Service

3.6/5

Whitbread has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Whitbread's Customer Service

Address

United Kingdom


Website

https://www.whitbread.co.uk


Phone Number

+44 1582 424200

Quick Insights into Whitbread Customer Service

Whitbread's Customer Service score was rated highest by customers who have used Whitbread's products/services for 1 to 2 Years, and rated lowest by customers who have used Whitbread's products/services for 2 to 5 Years.

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Ranked Whitbread Customer Service the Highest

1 to 2 Years
4.3
Caucasian
4.1
Female
3.7

Ranked Whitbread Customer Service the Lowest

Male
3
2 to 5 Years
2.8

Whitbread Customer Service Score by Gender

Female customers rated Whitbread's Customer Service score 0.7 stars higher than Male customers.

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Male

3/5

Female

3.7/5

Whitbread Customer Service Score by Ethnicity

Whitbread's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
4.1
Caucasian4.1

Whitbread Customer Service Score by Usage

Whitbread's Customer Service score was rated the highest by customers who have used Whitbread's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
4.3
2 to 5 Years
2.8

Whitbread Customer Service Score by Industry

Whitbread's Customer Service score was rated 2.6 stars by Tech industry customers.

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Tech
2.6

Whitbread Customer Service vs. Competitors

Compared to its competitors, Whitbread's Customer Service score is rated right above Doubletree By Hilton, and is preceded by Compass Group USA.

COMPANYCustomer Service Score
Starbucks4.1/5
Blue Bottle Coffee3.9/5
Compass Group USA3.8/5
Whitbread3.6/5
Doubletree By Hilton2.1/5

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Whitbread as an Employer

4.5/5

Whitbread has a 4.5/5 stars for its overall company culture rated by their employees

  Whitbread CEO
top
20%
CEO of Whitbread

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Whitbread scored a 28 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Whitbread would recommend the brand to a friend. ENPS measures how likely Whitbread employees would recommend working at Whitbread to a friend.

Net Promoter Score

28
NPS Score
56%Promoters
16%Passive
28%Detractors

Employee Net Promoter Score

2
eNPS Score
35%Promoters
32%Passive
33%Detractors

Global Ranking Snapshot

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1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail