50
NPS
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Bulletproof
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About Bulletproof's Brand
Bulletproof offers products to help people to reach a state of high performance and achieve their full protential, mentally and physically. Among its major competitors, Bulletproof is ranked in 3rd place for NPS while USANA Health Sciences is 1st, and Philz Coffee is 2nd.
Brand at a Glance
68%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Bulletproof Ranking
- #2 / 4 of its competitors
Bulletproof NPS
Bulletproof's Net Promoter Score (NPS) is a 50 with 50% Promoters, 50% Passives, and 0% Detractors. Net Promoter Score tracks whether Bulletproof's customers would recommend using the product based on a scale of -100 to 100.
Bulletproof Overall NPS
| 50% | Promoters |
|---|---|
| 50% | Passives |
| 0% | Detractors |
Bulletproof NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 100 | Mar 2022 | 100 |
Nov 2022 50 | Nov 2022 | 50 |
Feb 2024 33 | Feb 2024 | 33 |
Apr 2024 50 | Apr 2024 | 50 |
How Other Brands Compare
Bulletproof is ranked second for NPS among its competitors. Philz Coffee and Blue Bottle Coffee come in first and third, with Herbalife coming in at #4.
Bulletproof |  Philz Coffee |  Blue Bottle Coffee |  Herbalife | |
| Global Ranking | #- | #649 | #679 | #727 |
| NPS | 50 | 51 | 35 | 33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $250.00M | - | $1.21B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bulletproof NPS vs. Competitors
Compared to its competitors, Bulletproof's NPS is rated right above Blue Bottle Coffee, and is preceded by Philz Coffee.
| COMPANY | NPS Score | |
|---|---|---|
 | USANA Health Sciences | 70 |
| Philz Coffee | 51 |
| Bulletproof | 50 |
| Blue Bottle Coffee | 35 |
| Herbalife | 33 |
 | LifeVantage | 30 |
Bulletproof Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Bulletproof users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bulletproof Customer Loyalty vs. Competitors
Compared to its competitors, Bulletproof's Customer Loyalty score is rated right below LifeVantage.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USANA Health Sciences | 90% |
| Herbalife | 88% |
| Philz Coffee | 81% |
| Blue Bottle Coffee | 73% |
| LifeVantage | 71% |
| Bulletproof | 68% |
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Bulletproof Product Quality
4/5
Bulletproof has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Bulletproof Product Information
Bulletproof’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://www.bulletproof.com/
- Company Size
- 51-200 Employees
Industry
Tech
Consumer Services
Bulletproof Product Quality vs. Competitors
Compared to its competitors, Bulletproof's Product Quality score is rated right below LifeVantage.
| COMPANY | Product Quality Score | |
|---|---|---|
| USANA Health Sciences | 4.7/5 |
| Herbalife | 4.3/5 |
| Philz Coffee | 4.1/5 |
| Blue Bottle Coffee | 4/5 |
| LifeVantage | 4/5 |
| Bulletproof | 4/5 |
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Bulletproof Pricing
Bulletproof ROI & Value For Money
3.8/5
Bulletproof has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Bulletproof Pricing vs. Competitors
Compared to its competitors, Bulletproof's ROI score is rated right above LifeVantage, and is preceded by Herbalife.
| COMPANY | Pricing Score | |
|---|---|---|
| USANA Health Sciences | 4.5/5 |
| Blue Bottle Coffee | 3.8/5 |
| Herbalife | 3.8/5 |
| Bulletproof | 3.8/5 |
| LifeVantage | 3.8/5 |
| Philz Coffee | 3.7/5 |
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Bulletproof Customer Satisfaction (CSAT)
Bulletproof Customer Satisfaction (CSAT) Score
100 / 100
Bulletproof has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bulletproof Customer Satisfaction vs. Competitors
Compared to its competitors, Bulletproof's Customer Satisfaction score is rated right above USANA Health Sciences.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bulletproof | 100% |
| USANA Health Sciences | 90% |
| Philz Coffee | 82% |
| Herbalife | 78% |
| Blue Bottle Coffee | 74% |
| LifeVantage | 70% |
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Bulletproof Customer Service
3.9/5
Bulletproof has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Bulletproof's Customer Service
Address
1750 112th Avenue Northeast, 242, Bellevue, WA 98004
Website
https://www.bulletproof.com/
Bulletproof Customer Service vs. Competitors
Compared to its competitors, Bulletproof's Customer Service score is rated right above Philz Coffee, and is preceded by LifeVantage.
| COMPANY | Customer Service Score | |
|---|---|---|
| USANA Health Sciences | 4.6/5 |
| Herbalife | 4/5 |
| Blue Bottle Coffee | 3.9/5 |
| LifeVantage | 3.9/5 |
| Bulletproof | 3.9/5 |
| Philz Coffee | 3.8/5 |
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Bulletproof as an Employer
3.0/5
Bulletproof has a 3.0/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Bulletproof scored a 50 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Bulletproof would recommend the brand to a friend. ENPS measures how likely Bulletproof employees would recommend working at Bulletproof to a friend.
Net Promoter Score
50
NPS Score
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
