

LifeVantage offers Protandim, a patented, science-based, research-backed Nrf2 synergizer. Among its major competitors, LifeVantage is ranked in 3rd place for NPS while USANA Health Sciences is 1st, and Herbalife is 2nd.Their current market cap is $133.73M
LifeVantage's Net Promoter Score (NPS) is a 30 with 65% Promoters, 0% Passives, and 35% Detractors. Net Promoter Score tracks whether LifeVantage's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 0% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 71 | Apr 2022 | 71 |
Jul 2022 77 | Jul 2022 | 77 |
Sep 2022 63 | Sep 2022 | 63 |
Dec 2022 50 | Dec 2022 | 50 |
Feb 2023 53 | Feb 2023 | 53 |
Apr 2023 47 | Apr 2023 | 47 |
Jun 2023 37 | Jun 2023 | 37 |
Oct 2023 29 | Oct 2023 | 29 |
Jan 2024 33 | Jan 2024 | 33 |
Feb 2024 30 | Feb 2024 | 30 |
May 2024 23 | May 2024 | 23 |
Aug 2024 31 | Aug 2024 | 31 |
LifeVantage is ranked third for NPS among its competitors. USANA Health Sciences and Herbalife come in first and second, with Isagenix International coming in at #4. Among those competitors, it is the third most valued company behind USANA Health Sciences.
![]() LifeVantage | ![]() Herbalife | ![]() USANA Health Sciences | ![]() Isagenix International | |
| Global Ranking | #- | #727 | #748 | #- |
| NPS | 30 | 33 | 70 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $133.73M | $1.21B | $2.05B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LifeVantage's NPS was rated 100 by Male customers on Comparably.
LifeVantage's NPS was rated 100 by Male customers on Comparably.
LifeVantage's NPS is not yet rated by Female customers.
Compared to its competitors, LifeVantage's NPS is rated right above Isagenix International, and is preceded by Herbalife.
| COMPANY | NPS Score | |
|---|---|---|
![]() | USANA Health Sciences | 70 |
![]() | Herbalife | 33 |
![]() | LifeVantage | 30 |
![]() | Isagenix International | 25 |
![]() | Plexus | -7 |
Out of the 3 LifeVantage customer reviews 3 were positive and 0 were constructive. LifeVantage customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of LifeVantage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
LifeVantage's Customer Loyalty score was rated 100 by Male customers on Comparably.
Compared to its competitors, LifeVantage's Customer Loyalty score is rated right below Plexus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Herbalife | 88% |
![]() | Isagenix International | 78% |
![]() | Plexus | 78% |
![]() | LifeVantage | 71% |
LifeVantage has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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LifeVantage’s product quality score is a 4 out of 5 as rated by its users and customers.
LifeVantage's Product Quality score was rated highest by Male customers.
LifeVantage's Product Quality score was rated 5 by Male customers on Comparably.
Compared to its competitors, LifeVantage's Product Quality score is rated right above Plexus, and is preceded by Isagenix International.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.7/5 |
![]() | Herbalife | 4.3/5 |
![]() | Isagenix International | 4.1/5 |
![]() | LifeVantage | 4/5 |
![]() | Plexus | 3.5/5 |
LifeVantage has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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LifeVantage's ROI score was rated highest by Male customers.
LifeVantage's ROI score was rated 5 by Male customers on Comparably.
Compared to its competitors, LifeVantage's ROI score is rated right above Isagenix International, and is preceded by Herbalife.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.5/5 |
![]() | Herbalife | 3.8/5 |
![]() | LifeVantage | 3.8/5 |
![]() | Isagenix International | 3.7/5 |
![]() | Plexus | 3.5/5 |
LifeVantage has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, LifeVantage's Customer Satisfaction score is rated right above Plexus, and is preceded by Herbalife.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Herbalife | 78% |
![]() | LifeVantage | 70% |
![]() | Plexus | 70% |
![]() | Isagenix International | 69% |
LifeVantage has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock LifeVantage's overall Customer Service score rated by its users and customers.
9815 S. Monroe Street, Suite 100, Sandy, UT
http://lifevantage.com
LifeVantage's Customer Service score was rated highest by Male customers.
LifeVantage's Customer Service score was rated 4.9 by Male customers on Comparably.
Compared to its competitors, LifeVantage's Customer Service score is rated right above Plexus, and is preceded by Herbalife.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.6/5 |
![]() | Herbalife | 4/5 |
![]() | LifeVantage | 3.9/5 |
![]() | Plexus | 3.8/5 |
![]() | Isagenix International | 3.7/5 |
LifeVantage has a 4.4/5 stars for its overall company culture rated by their employees

LifeVantage scored a 30 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of LifeVantage would recommend the brand to a friend. ENPS measures how likely LifeVantage employees would recommend working at LifeVantage to a friend.
| 65% | Promoters |
|---|---|
| 0% | Passive |
| 35% | Detractors |
| 83% | Promoters |
|---|---|
| 0% | Passive |
| 17% | Detractors |