27
NPS
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Sanderson Farms
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About Sanderson Farms' Brand
"Sanderson Farms produces, processes, markets and distributes chilled and frozen chicken products." Among its major competitors, Sanderson Farms is ranked in 2nd place for NPS while Perdue Farms is 1st, and Foster farms is 3rd.Their current market cap is $3.63B
Brand at a Glance
81%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.7/5
Customer Service
Sanderson Farms Ranking
- #2 / 4 of its competitors
Sanderson Farms NPS
Sanderson Farms's Net Promoter Score (NPS) is a 27 with 59% Promoters, 9% Passives, and 32% Detractors. Net Promoter Score tracks whether Sanderson Farms's customers would recommend using the product based on a scale of -100 to 100.
Sanderson Farms Overall NPS
| 59% | Promoters |
|---|---|
| 9% | Passives |
| 32% | Detractors |
Sanderson Farms NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 30 | Oct 2022 | 30 |
Nov 2022 36 | Nov 2022 | 36 |
Dec 2022 36 | Dec 2022 | 36 |
Apr 2023 30 | Apr 2023 | 30 |
May 2023 26 | May 2023 | 26 |
Jun 2023 22 | Jun 2023 | 22 |
Oct 2023 17 | Oct 2023 | 17 |
Jan 2024 19 | Jan 2024 | 19 |
Mar 2024 18 | Mar 2024 | 18 |
Jun 2024 22 | Jun 2024 | 22 |
Oct 2025 24 | Oct 2025 | 24 |
Mar 2026 25 | Mar 2026 | 25 |
How Other Brands Compare
Sanderson Farms is ranked second for NPS among its competitors. Perdue Farms and Foster farms come in first and third, with Modern Meadow coming in at #4. Among those competitors, it is the second most valued company.
Sanderson Farms |  Perdue Farms |  Modern Meadow |  Foster farms | |
| Global Ranking | #- | #924 | #- | #- |
| NPS | 27 | 52 | - | 0 |
| Valuation Updated every 24 hours for public companies | $3.63B | - | $150.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sanderson Farms NPS by Gender
Male customers rated Sanderson Farms's NPS 134 points higher than Female customers.
Male
34
Sanderson Farms's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
-100
Sanderson Farms's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Sanderson Farms NPS by Age
Sanderson Farms's NPS was rated -34 points by customers ages 56-60 on Comparably.
Sanderson Farms NPS by Usage
Sanderson Farms's NPS was rated 25 points by customers who have used Sanderson Farms's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 25 | 2 to 5 Years | 25 |
Sanderson Farms NPS vs. Competitors
Compared to its competitors, Sanderson Farms's NPS is rated right above Foster farms, and is preceded by Perdue Farms.
| COMPANY | NPS Score | |
|---|---|---|
| Perdue Farms | 52 |
| Sanderson Farms | 27 |
| Foster farms | 0 |
| Modern Meadow | N/A |
Sanderson Farms Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Sanderson Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sanderson Farms Customer Loyalty Score by Gender
Male customers rated Sanderson Farms's Customer Loyalty score 60% higher than Female customers.
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Male
70%
Yes
Female
10%
Yes
Sanderson Farms Customer Loyalty Score by Age
Sanderson Farms's Customer Loyalty score was rated 40% by customers ages 56-60 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 40% | 56-60 | 40% |
Sanderson Farms Customer Loyalty Score by Usage
Sanderson Farms's Customer Loyalty score was rated 78% by customers who have used Sanderson Farms's products/services for 2 to 5 Years.
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Sanderson Farms Customer Loyalty Score by Industry
Sanderson Farms's Customer Loyalty score was rated 70% by Non-Profit industry customers.
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Sanderson Farms Customer Loyalty vs. Competitors
Compared to its competitors, Sanderson Farms's Customer Loyalty score is rated right above Foster farms, and is preceded by Perdue Farms.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Perdue Farms | 82% |
| Sanderson Farms | 81% |
| Foster farms | 67% |
| Modern Meadow | N/A |
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Sanderson Farms Product Quality
3.9/5
Sanderson Farms has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Sanderson Farms Product Information
Sanderson Farms’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Sanderson Farms's product the highest.
- Website
- www.sandersonfarms.com
- Company Size
- 10,000+ Employees
Industry
Tech
Food & Beverages
Quick Insights into Sanderson Farms Product Quality
Sanderson Farms's Product Quality score was rated highest by customers who have used Sanderson Farms's products/services for 2 to 5 Years, and rated lowest by Female customers.
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Ranked Sanderson Farms Product Quality the Highest
Ranked Sanderson Farms Product Quality the Lowest
Sanderson Farms Product Quality Score by Gender
Male customers rated Sanderson Farms's Product Quality score 3.1 stars higher than Female customers.
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Male
4.6/5
Female
1.5/5
Sanderson Farms Product Quality Score by Age
Sanderson Farms's Product Quality score was rated 2 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2 | 56-60 | 2 |
Sanderson Farms Product Quality Score by Usage
Sanderson Farms's Product Quality score was rated 4.7 stars by customers who have used Sanderson Farms's products/services for 2 to 5 Years.
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Sanderson Farms Product Quality Score by Industry
Sanderson Farms's Product Quality score was rated 3.5 stars by Non-Profit industry customers.
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Sanderson Farms Product Quality vs. Competitors
Compared to its competitors, Sanderson Farms's Product Quality score is rated right above Foster farms, and is preceded by Perdue Farms.
| COMPANY | Product Quality Score | |
|---|---|---|
| Perdue Farms | 4.3/5 |
| Sanderson Farms | 3.9/5 |
| Foster farms | 3.1/5 |
| Modern Meadow | N/A |
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Sanderson Farms Pricing
Sanderson Farms ROI & Value For Money
3.9/5
Sanderson Farms has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Sanderson Farms Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry.
Quick Insights into Sanderson Farms ROI
Sanderson Farms's ROI score was rated highest by customers who have used Sanderson Farms's products/services for 2 to 5 Years, and rated lowest by Female customers.
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Ranked Sanderson Farms ROI the Highest
Ranked Sanderson Farms ROI the Lowest
Sanderson Farms ROI Score by Gender
Male customers rated Sanderson Farms's ROI score 2.3 stars higher than Female customers.
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Male
3.8/5
Female
1.5/5
Sanderson Farms ROI Score by Age
Sanderson Farms's ROI score was rated 2 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2 | 56-60 | 2 |
Sanderson Farms ROI Score by Usage
Sanderson Farms's ROI score was rated 4.1 stars by customers who have used Sanderson Farms's products/services for 2 to 5 Years.
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Sanderson Farms ROI Score by Industry
Sanderson Farms's ROI score was rated 3.5 stars by Non-Profit industry customers.
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Sanderson Farms Pricing vs. Competitors
Compared to its competitors, Sanderson Farms's ROI score is rated right above Foster farms, and is preceded by Perdue Farms.
| COMPANY | Pricing Score | |
|---|---|---|
| Perdue Farms | 4.1/5 |
| Sanderson Farms | 3.9/5 |
| Foster farms | 3.6/5 |
| Modern Meadow | N/A |
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Sanderson Farms Customer Satisfaction (CSAT)
Sanderson Farms Customer Satisfaction (CSAT) Score
67 / 100
Sanderson Farms has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
38%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sanderson Farms Customer Satisfaction
Sanderson Farms's Customer Satisfaction score was rated highest by customers who have used Sanderson Farms's products/services for 2 to 5 Years, and rated lowest by Female customers.
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Ranked Sanderson Farms Customer Satisfaction the Highest
Ranked Sanderson Farms Customer Satisfaction the Lowest
Sanderson Farms Customer Satisfaction Score by Gender
Male customers rated Sanderson Farms's Customer Satisfaction score 0 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Sanderson Farms Customer Satisfaction Score by Age
Sanderson Farms's Customer Satisfaction score was rated 33 points by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 33% |
Sanderson Farms Customer Satisfaction Score by Usage
Sanderson Farms's Customer Satisfaction score was rated 100 points by customers who have used Sanderson Farms's products/services for 2 to 5 Years.
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Sanderson Farms Customer Satisfaction vs. Competitors
Compared to its competitors, Sanderson Farms's Customer Satisfaction score is rated right above Foster farms, and is preceded by Perdue Farms.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Perdue Farms | 84% |
| Sanderson Farms | 67% |
| Foster farms | 58% |
| Modern Meadow | 0% |
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Sanderson Farms Customer Service
3.7/5
Sanderson Farms has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Sanderson Farms's Customer Service
Address
Laurel, MS
Website
www.sandersonfarms.com
Quick Insights into Sanderson Farms Customer Service
Sanderson Farms's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Sanderson Farms Customer Service the Highest
Ranked Sanderson Farms Customer Service the Lowest
Sanderson Farms Customer Service Score by Gender
Male customers rated Sanderson Farms's Customer Service score 2.6 stars higher than Female customers.
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Male
4.1/5
Female
1.5/5
Sanderson Farms Customer Service Score by Age
Sanderson Farms's Customer Service score was rated 2 stars by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 2 | 56-60 | 2 |
Sanderson Farms Customer Service Score by Usage
Sanderson Farms's Customer Service score was rated 3.6 stars by customers who have used Sanderson Farms's products/services for 2 to 5 Years.
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Sanderson Farms Customer Service Score by Industry
Sanderson Farms's Customer Service score was rated 2.5 stars by Non-Profit industry customers.
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Sanderson Farms Customer Service vs. Competitors
Compared to its competitors, Sanderson Farms's Customer Service score is rated right above Modern Meadow, and is preceded by Foster farms.
| COMPANY | Customer Service Score | |
|---|---|---|
| Perdue Farms | 4.2/5 |
| Foster farms | 3.8/5 |
| Sanderson Farms | 3.7/5 |
| Modern Meadow | N/A |
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Sanderson Farms as an Employer
3.7/5
Sanderson Farms has a 3.7/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Sanderson Farms scored a 27 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Sanderson Farms would recommend the brand to a friend. ENPS measures how likely Sanderson Farms employees would recommend working at Sanderson Farms to a friend.
Net Promoter Score
27
NPS Score
| 59% | Promoters |
|---|---|
| 9% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 53% | Promoters |
|---|---|
| 13% | Passive |
| 34% | Detractors |
