41
NPS
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Yandex is ranked #306 in Tech Brands
Yandex is ranked #306 in Tech Brands
About Yandex's Brand
Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. Yandex’s brand is ranked #926 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Yandex. When compared to other organizations within the Tech industry, Yandex is ranked #306. Among its major competitors, Yandex is ranked in 2nd place for NPS while Google is 1st, and Baidu is 3rd.Their current market cap is $21.25B
Brand at a Glance
82%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
Yandex Ranking
- #306 in Tech
- #2 / 4 of its competitors
Yandex NPS
Yandex's Net Promoter Score (NPS) is a 41 with 56% Promoters, 29% Passives, and 15% Detractors. Net Promoter Score tracks whether Yandex's customers would recommend using the product based on a scale of -100 to 100.
Yandex Overall NPS
| 56% | Promoters |
|---|---|
| 29% | Passives |
| 15% | Detractors |
Yandex NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 37 | Nov 2023 | 37 |
Dec 2023 37 | Dec 2023 | 37 |
Jan 2024 36 | Jan 2024 | 36 |
Feb 2024 37 | Feb 2024 | 37 |
Mar 2024 35 | Mar 2024 | 35 |
May 2024 35 | May 2024 | 35 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 37 | Sep 2024 | 37 |
Oct 2024 37 | Oct 2024 | 37 |
Jan 2025 39 | Jan 2025 | 39 |
Feb 2025 40 | Feb 2025 | 40 |
Apr 2025 42 | Apr 2025 | 42 |
How Other Brands Compare
Yandex is ranked second for NPS among its competitors. Google and Baidu come in first and third, with Yahoo coming in at #4. Among those competitors, it is the third most valued company behind Google.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Yandex NPS by Gender
Female customers rated Yandex's NPS 17 points higher than Male customers.
Male
40
Yandex's NPS was rated 40 by Male customers on Comparably.
50%
Promoters
40%
Passives
10%
Detractors
Female
57
Yandex's NPS was rated 57 by Female customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Yandex NPS by Ethnicity
Yandex's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Yandex NPS by Age
Yandex's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Yandex NPS by Usage
Yandex's NPS was rated the highest by customers who have used Yandex's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
Yandex Customer Reviews
Out of the 5 Yandex customer reviews 4 were positive and 1 was constructive. Yandex customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Yandex Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Yandex users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Yandex Customer Loyalty Score by Gender
Male customers rated Yandex's Customer Loyalty score 26% higher than Female customers.
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Male
100%
Yes
Female
74%
Yes
Yandex Customer Loyalty Score by Ethnicity
Yandex's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
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85
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
Yandex Customer Loyalty Score by Age
Yandex's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
31-35 100% | 31-35 | 100% |
41-45 70% | 41-45 | 70% |
Yandex Customer Loyalty Score by Usage
Yandex's Customer Loyalty score was rated the highest by customers who have used Yandex's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Yandex Customer Loyalty Score by Industry
Yandex's Customer Loyalty score was rated 87% by Tech industry customers.
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Yandex Customer Loyalty vs. Competitors
Compared to its competitors, Yandex's Customer Loyalty score is rated right above Baidu, and is preceded by Google.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Yandex's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
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Yandex Product Quality
4.1/5
Yandex has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Yandex Product Information
Yandex’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Yandex's product the highest.
- Website
- http://yandex.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Marketing, Advertising and Research
SaaS
Quick Insights into Yandex Product Quality
Yandex's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by African American/Black customers.
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Ranked Yandex Product Quality the Highest
Ranked Yandex Product Quality the Lowest
Yandex Product Quality Score by Gender
Male customers rated Yandex's Product Quality score 0.3 stars higher than Female customers.
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Male
4.5/5
Female
4.2/5
Yandex Product Quality Score by Ethnicity
Yandex's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Yandex Product Quality Score by Age
Yandex's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 4.6 | 31-35 | 4.6 |
41-45 4.1 | 41-45 | 4.1 |
Yandex Product Quality Score by Usage
Yandex's Product Quality score was rated the highest by customers who have used Yandex's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Yandex Product Quality Score by Industry
Yandex's Product Quality score was rated 4.7 stars by Tech industry customers.
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Yandex Product Quality vs. Competitors
Compared to its competitors, Yandex's Product Quality score is rated right above Baidu, and is preceded by Google.
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Product Quality for Other Tech Brands
In the Tech industry, Yandex's Product Quality score is rated right above Peloton, and is preceded by Google.
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Yandex Pricing
Yandex ROI & Value For Money
4/5
Yandex has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Yandex Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Yandex ROI
Yandex's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used Yandex's products/services for Less than 1 Year.
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Ranked Yandex ROI the Highest
Ranked Yandex ROI the Lowest
Yandex ROI Score by Gender
Yandex's ROI score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Yandex ROI Score by Ethnicity
Yandex's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Yandex ROI Score by Age
Yandex's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
41-45 5 | 41-45 | 5 |
Yandex ROI Score by Usage
Yandex's ROI score was rated the highest by customers who have used Yandex's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Yandex ROI Score by Industry
Yandex's ROI score was rated 4 stars by Tech industry customers.
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Yandex Pricing vs. Competitors
Compared to its competitors, Yandex's ROI score is rated right above Baidu, and is preceded by Google.
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ROI for Other Tech Brands
In the Tech industry, Yandex's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Yandex Customer Satisfaction (CSAT)
Yandex Customer Satisfaction (CSAT) Score
82 / 100
Yandex has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Yandex Customer Satisfaction
Yandex's Customer Satisfaction score was rated highest by customers who have used Yandex's products/services for 1 to 2 Years, and rated lowest by customers ages 41-45.
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Ranked Yandex Customer Satisfaction the Highest
Ranked Yandex Customer Satisfaction the Lowest
Yandex Customer Satisfaction Score by Gender
Yandex's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 62% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Yandex Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Yandex's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
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84 / 100
Very Satisfied
17%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Yandex's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Yandex Customer Satisfaction Score by Age
Yandex's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 67% |
Yandex Customer Satisfaction Score by Usage
Yandex's Customer Satisfaction score was rated 100 points by customers who have used Yandex's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Yandex Customer Satisfaction Score by Industry
Yandex's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Yandex Customer Satisfaction vs. Competitors
Compared to its competitors, Yandex's Customer Satisfaction score is rated right above Google.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Yandex's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
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Yandex Customer Service
4.2/5
Yandex has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Yandex's Customer Service
Address
Moscow, KS United States of America
Website
http://yandex.com
Quick Insights into Yandex Customer Service
Yandex's Customer Service score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked Yandex Customer Service the Highest
Ranked Yandex Customer Service the Lowest
Yandex Customer Service Score by Gender
Male customers rated Yandex's Customer Service score 0.1 stars higher than Female customers.
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Male
4.3/5
Female
4.2/5
Yandex Customer Service Score by Ethnicity
Yandex's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Yandex Customer Service Score by Age
Yandex's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 4.4 | 31-35 | 4.4 |
41-45 5 | 41-45 | 5 |
Yandex Customer Service Score by Usage
Yandex's Customer Service score was rated the highest by customers who have used Yandex's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Yandex Customer Service Score by Industry
Yandex's Customer Service score was rated 4.2 stars by Tech industry customers.
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Yandex Customer Service vs. Competitors
Compared to its competitors, Yandex's Customer Service score is rated right above Google.
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Customer Service for Other Tech Brands
In the Tech industry, Yandex's Customer Service score is rated right above Apple.
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Yandex as an Employer
4.1/5
Yandex has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Yandex scored a 41 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Yandex would recommend the brand to a friend. ENPS measures how likely Yandex employees would recommend working at Yandex to a friend.
Net Promoter Score
41
NPS Score
| 56% | Promoters |
|---|---|
| 29% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 34% | Promoters |
|---|---|
| 35% | Passive |
| 31% | Detractors |
Global Ranking Snapshot
Yandex is ranked #926 in the Global Top 100 Brands. It ranks just behind Smith & Nephew and just ahead of PACCAR.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
924 |  | Perdue Farms |  | Jim Perdue | Food and Beverages |
925 |  | Smith & Nephew |  | Deepak Nath | Health and Wellness |
926 | | Yandex | | Arkady Volozh | Tech |
927 |  | PACCAR |  | Ronald Armstrong | Business and Consumer Services |
928 |  | Dataminr |  | Ted Bailey | Tech |
929 |  | Careem |  | Mudassir Sheikha | Business and Consumer Services |
930 |  | Highspot |  | Robert Wahbe | Business and Consumer Services |
