10
NPS
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Ranked
#167
Business and Consumer Services Brands
Brand Page
Careem
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Careem is ranked #167 in Business and Consumer Services Brands
Careem is ranked #167 in Business and Consumer Services Brands
About Careem's Brand
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earning opportunities for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. Careem’s brand is ranked #929 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Careem. When compared to other organizations within the Business and Consumer Services industry, Careem is ranked #167. Among its major competitors, Careem is ranked in 2nd place for NPS while Uber is 1st, and Ola is 3rd.
Brand at a Glance
77%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Careem Ranking
- #929 in Global Best Brands
- #167 in Business and Consumer Services
- #2 / 4 of its competitors
Careem NPS
Careem's Net Promoter Score (NPS) is a 10 with 43% Promoters, 24% Passives, and 33% Detractors. Net Promoter Score tracks whether Careem's customers would recommend using the product based on a scale of -100 to 100.
Careem Overall NPS
| 43% | Promoters |
|---|---|
| 24% | Passives |
| 33% | Detractors |
Careem NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 13 | Dec 2023 | 13 |
Jan 2024 12 | Jan 2024 | 12 |
Feb 2024 11 | Feb 2024 | 11 |
Mar 2024 10 | Mar 2024 | 10 |
Apr 2024 9 | Apr 2024 | 9 |
May 2024 9 | May 2024 | 9 |
Jun 2024 11 | Jun 2024 | 11 |
Aug 2024 12 | Aug 2024 | 12 |
Dec 2024 10 | Dec 2024 | 10 |
Mar 2025 12 | Mar 2025 | 12 |
Jun 2025 11 | Jun 2025 | 11 |
Aug 2025 8 | Aug 2025 | 8 |
How Other Brands Compare
Careem is ranked second for NPS among its competitors. Uber and Ola come in first and third, with Lyft coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Careem NPS by Gender
Female customers rated Careem's NPS 3 points higher than Male customers.
Male
0
Careem's NPS was rated by Male customers on Comparably.
37%
Promoters
26%
Passives
37%
Detractors
Female
3
Careem's NPS was rated 3 by Female customers on Comparably.
45%
Promoters
13%
Passives
42%
Detractors
Careem NPS by Ethnicity
Careem's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
African American/Black -29 | African American/Black | -29 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -8 | Other | -8 |
Careem NPS by Age
Careem's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Careem NPS by Usage
Careem's NPS was rated the highest by customers who have used Careem's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 41 | 1 to 2 Years | 41 |
2 to 5 Years -32 | 2 to 5 Years | -32 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Careem Customer Reviews
Out of the 12 Careem customer reviews 10 were positive and 2 were constructive. Careem customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Careem Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Careem users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Careem Customer Loyalty Score by Gender
Male customers rated Careem's Customer Loyalty score 2% higher than Female customers.
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Male
80%
Yes
Female
78%
Yes
Careem Customer Loyalty Score by Ethnicity
Careem's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Careem.
82
out of 100
Caucasian
61
out of 100
African American/Black
77
out of 100
Asian or Pacific Islander
85
out of 100
Other
Careem Customer Loyalty Score by Age
Careem's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 76% | 26-30 | 76% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 100% | 41-45 | 100% |
Careem Customer Loyalty Score by Usage
Careem's Customer Loyalty score was rated the highest by customers who have used Careem's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Careem Customer Loyalty Score by Industry
Careem's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Careem Customer Loyalty vs. Competitors
Compared to its competitors, Careem's Customer Loyalty score is rated right above Uber, and is preceded by Ola cab.
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Careem's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.
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Careem Product Quality
3.7/5
Careem has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Careem Product Information
Careem’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Careem's product the highest. Reviewers from the Accounting industry rated Careem the lowest at 2.3.
- Website
- https://www.careem.com
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Mobile App
Quick Insights into Careem Product Quality
Careem's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Accounting industry.
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Ranked Careem Product Quality the Highest
Ranked Careem Product Quality the Lowest
Careem Product Quality Score by Gender
Male customers rated Careem's Product Quality score 0.6 stars higher than Female customers.
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Male
3.7/5
Female
3.1/5
Careem Product Quality Score by Ethnicity
Careem's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.1 | Other | 3.1 |
Careem Product Quality Score by Age
Careem's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.5 | 31-35 | 4.5 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3.4 | 41-45 | 3.4 |
Careem Product Quality Score by Usage
Careem's Product Quality score was rated the highest by customers who have used Careem's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Careem Product Quality Score by Industry
Careem's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Careem Product Quality vs. Competitors
Compared to its competitors, Careem's Product Quality score is rated right above Ola, and is preceded by Uber.
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Careem's Product Quality score is rated right above FedEx, and is preceded by Accenture.
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Careem Pricing
Careem ROI & Value For Money
3.3/5
Careem has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Careem Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Careem.
Quick Insights into Careem ROI
Careem's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Accounting industry.
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Ranked Careem ROI the Highest
Ranked Careem ROI the Lowest
Careem ROI Score by Gender
Male customers rated Careem's ROI score 0.5 stars higher than Female customers.
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Male
3.4/5
Female
2.9/5
Careem ROI Score by Ethnicity
Careem's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.9 | Other | 2.9 |
Careem ROI Score by Age
Careem's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.1 | 41-45 | 3.1 |
Careem ROI Score by Usage
Careem's ROI score was rated the highest by customers who have used Careem's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Careem ROI Score by Industry
Careem's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Careem Pricing vs. Competitors
Compared to its competitors, Careem's ROI score is rated right above Ola, and is preceded by Uber.
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Careem's ROI score is rated right above USAA, and is preceded by FedEx.
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Careem Customer Satisfaction (CSAT)
Careem Customer Satisfaction (CSAT) Score
75 / 100
Careem has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
27%
Satisfied
48%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Careem Customer Satisfaction
Careem's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Careem Customer Satisfaction the Highest
Ranked Careem Customer Satisfaction the Lowest
Careem Customer Satisfaction Score by Gender
Male customers rated Careem's Customer Satisfaction score 22 points higher than Female customers.
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81 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 54% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 7% | |
Very Dissatisfied | 8% |
59 / 100
FemaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 27% |
Careem Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Careem's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to African American/Black
Careem's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
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58 / 100
Very Satisfied
14%
Satisfied
44%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
Careem's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
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77 / 100
Very Satisfied
41%
Satisfied
36%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
4%
Very Dissatisfied
14%
CSAT according to Other
Careem's Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.
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58 / 100
Very Satisfied
25%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
25%
Careem Customer Satisfaction Score by Age
Careem's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 72% |
Careem Customer Satisfaction Score by Usage
Careem's Customer Satisfaction score was rated the highest by customers who have used Careem's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Careem Customer Satisfaction Score by Industry
Careem's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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"title": "Careem Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
"score": 83,
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"scoreClassName": "max",
"scoreLabel": 83
},
{
"label": "Accounting",
"groupId": 495,
"score": 50,
"stars": 0,
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"scoreClassName": "",
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}Careem Customer Satisfaction vs. Competitors
Compared to its competitors, Careem's Customer Satisfaction score is rated right above Uber.
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Careem's Customer Satisfaction score is rated right above Accenture, and is preceded by Bloomberg.
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Careem Customer Service
3.4/5
Careem has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Careem's Customer Service
Address
Al Shatha Tower - 4004 Al Falak St - Al Sufouh - Dubai Media City, United Arab Emirates
Website
https://www.careem.com
Careem's Social Links
Quick Insights into Careem Customer Service
Careem's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Accounting industry.
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Ranked Careem Customer Service the Highest
Ranked Careem Customer Service the Lowest
Careem Customer Service Score by Gender
Female customers rated Careem's Customer Service score 0.1 stars higher than Male customers.
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Male
3.3/5
Female
3.4/5
Careem Customer Service Score by Ethnicity
Careem's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Careem.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.1 | Other | 3.1 |
Careem Customer Service Score by Age
Careem's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.1 | 41-45 | 3.1 |
Careem Customer Service Score by Usage
Careem's Customer Service score was rated the highest by customers who have used Careem's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Careem Customer Service Score by Industry
Careem's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Careem Customer Service vs. Competitors
Compared to its competitors, Careem's Customer Service score is rated right above Ola, and is preceded by Uber.
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Careem's Customer Service score is rated right above USAA, and is preceded by FedEx.
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Careem as an Employer
4.5/5
Careem has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Careem scored a 10 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Careem would recommend the brand to a friend. ENPS measures how likely Careem employees would recommend working at Careem to a friend.
Net Promoter Score
10
NPS Score
| 43% | Promoters |
|---|---|
| 24% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 51% | Promoters |
|---|---|
| 19% | Passive |
| 30% | Detractors |
Global Ranking Snapshot
Careem is ranked #929 in the Global Top 100 Brands. It ranks just behind Dataminr and just ahead of Highspot.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
927 |  | PACCAR |  | Ronald Armstrong | Business and Consumer Services |
928 |  | Dataminr |  | Ted Bailey | Tech |
929 | | Careem | | Mudassir Sheikha | Business and Consumer Services |
930 |  | Highspot |  | Robert Wahbe | Business and Consumer Services |
931 |  | Trane |  | Michael Lamach | Energy and Manufacturing |
932 |  | RH |  | Gary Friedman | Retail |
933 |  | Valero Energy Corporation |  | Joe Gorder | Energy and Manufacturing |
Business and Consumer Services Ranking Snapshot
Careem is ranked #167 in the Business and Consumer Services Industry. It ranks just behind PACCAR and just ahead of Highspot.
| RANK | COMPANY | Location | |
|---|---|---|---|
165 |  | UL Solutions | Northbrook, IL |
166 | | PACCAR | Bellevue, WA |
167 | | Careem | |
168 | | Highspot | Seattle, WA |
169 |  | Bread Financial | Columbus, OH |
170 |  | Brainly | New York City, NY |
171 |  | CDW Corporation | Vernon Hills, IL |
