-7
NPS
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Ola
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About Ola's Brand
Developer of a mobile application for booking cabs designed to integrate city transportation. The company's mobile application for booking cabs, ensures convenient, transparent and quick service fulfillment using technology to make transportation hassle free, enabling customers to manage travel expenses with transparent pricing. Among its major competitors, Ola is ranked in 5th place for NPS while Uber is 1st, and Paytm is 2nd.
Brand at a Glance
63%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Ola Ranking
- #3 / 4 of its competitors
Ola NPS
Ola's Net Promoter Score (NPS) is a -7 with 37% Promoters, 19% Passives, and 44% Detractors. Net Promoter Score tracks whether Ola's customers would recommend using the product based on a scale of -100 to 100.
Ola Overall NPS
| 37% | Promoters |
|---|---|
| 19% | Passives |
| 44% | Detractors |
Ola NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 -16 | Oct 2023 | -16 |
Dec 2023 -11 | Dec 2023 | -11 |
Feb 2024 -8 | Feb 2024 | -8 |
Mar 2024 -7 | Mar 2024 | -7 |
Apr 2024 -6 | Apr 2024 | -6 |
May 2024 -9 | May 2024 | -9 |
Jul 2024 -7 | Jul 2024 | -7 |
Aug 2024 -9 | Aug 2024 | -9 |
Oct 2024 -8 | Oct 2024 | -8 |
Dec 2024 -6 | Dec 2024 | -6 |
Jan 2025 -9 | Jan 2025 | -9 |
Apr 2025 -7 | Apr 2025 | -7 |
How Other Brands Compare
Ola is ranked third for NPS among its competitors. Uber and Careem come in first and second, with Flipkart coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ola NPS by Gender
Female customers rated Ola's NPS 14 points higher than Male customers.
Male
-23
Ola's NPS was rated -23 by Male customers on Comparably.
33%
Promoters
11%
Passives
56%
Detractors
Female
-9
Ola's NPS was rated -9 by Female customers on Comparably.
27%
Promoters
37%
Passives
36%
Detractors
Ola NPS by Ethnicity
Ola's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 15 | Asian or Pacific Islander | 15 |
Other -60 | Other | -60 |
Ola NPS by Age
Ola's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Ola NPS by Usage
Ola's NPS was rated the highest by customers who have used Ola's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -8 | 2 to 5 Years | -8 |
Ola Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Ola users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ola Customer Loyalty Score by Gender
Male customers rated Ola's Customer Loyalty score 17% higher than Female customers.
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Male
60%
Yes
Female
43%
Yes
Ola Customer Loyalty Score by Ethnicity
Ola's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ola.
52
out of 100
Asian or Pacific Islander
64
out of 100
Other
Ola Customer Loyalty Score by Age
Ola's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 50% | 18-25 | 50% |
26-30 40% | 26-30 | 40% |
Ola Customer Loyalty Score by Usage
Ola's Customer Loyalty score was rated the highest by customers who have used Ola's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ola Customer Loyalty Score by Industry
Ola's Customer Loyalty score was rated 49% by Tech industry customers.
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Ola Customer Loyalty vs. Competitors
Compared to its competitors, Ola's Customer Loyalty score is rated right below OLX.
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Ola Product Quality
3.2/5
Ola has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Ola Product Information
Ola’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Ola's product the highest.
- Website
- www.olacabs.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Ola Product Quality
Ola's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Ola Product Quality the Highest
Ranked Ola Product Quality the Lowest
Ola Product Quality Score by Gender
Male customers rated Ola's Product Quality score 0.1 stars higher than Female customers.
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Male
3/5
Female
2.9/5
Ola Product Quality Score by Ethnicity
Ola's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.5 | Other | 2.5 |
Ola Product Quality Score by Age
Ola's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Ola.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2 | 26-30 | 2 |
Ola Product Quality Score by Usage
Ola's Product Quality score was rated the highest by customers who have used Ola's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ola Product Quality Score by Industry
Ola's Product Quality score was rated 3.5 stars by Tech industry customers.
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Ola Product Quality vs. Competitors
Compared to its competitors, Ola's Product Quality score is rated right above Flipkart, and is preceded by Careem.
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Ola Pricing
Ola ROI & Value For Money
3.1/5
Ola has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Ola Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Ola ROI
Ola's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Ola ROI the Highest
Ranked Ola ROI the Lowest
Ola ROI Score by Gender
Female customers rated Ola's ROI score 0.6 stars higher than Male customers.
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Male
2.4/5
Female
3/5
Ola ROI Score by Ethnicity
Ola's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ola.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.3 | Other | 2.3 |
Ola ROI Score by Age
Ola's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ola.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.4 | 26-30 | 2.4 |
Ola ROI Score by Usage
Ola's ROI score was rated the highest by customers who have used Ola's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ola ROI Score by Industry
Ola's ROI score was rated 3.1 stars by Tech industry customers.
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Ola Pricing vs. Competitors
Compared to its competitors, Ola's ROI score is rated right above Flipkart, and is preceded by OLX.
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Ola Customer Satisfaction (CSAT)
Ola Customer Satisfaction (CSAT) Score
59 / 100
Ola has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
26%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ola Customer Satisfaction
Ola's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Ola Customer Satisfaction the Highest
Ranked Ola Customer Satisfaction the Lowest
Ola Customer Satisfaction Score by Gender
Male customers rated Ola's Customer Satisfaction score 1 points higher than Female customers.
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51 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 11% | |
Very Dissatisfied | 13% |
50 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 30% |
Ola Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Ola's Customer Satisfaction (CSAT) score was rated 64% according to Asian or Pacific Islander users and customers.
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64 / 100
Very Satisfied
27%
Satisfied
37%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
18%
Very Dissatisfied
0%
CSAT according to Other
Ola's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
Ola Customer Satisfaction Score by Age
Ola's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 20% |
Ola Customer Satisfaction Score by Usage
Ola's Customer Satisfaction score was rated the highest by customers who have used Ola's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ola Customer Satisfaction Score by Industry
Ola's Customer Satisfaction score was rated 43 points by Tech industry customers.
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}Ola Customer Satisfaction vs. Competitors
Compared to its competitors, Ola's Customer Satisfaction score is rated right above Flipkart, and is preceded by Uber.
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Ola Customer Service
3.1/5
Ola has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Ola's Customer Service
Address
560034
Website
www.olacabs.com
Phone Number
6
Quick Insights into Ola Customer Service
Ola's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Ola Customer Service the Highest
Ranked Ola Customer Service the Lowest
Ola Customer Service Score by Gender
Female customers rated Ola's Customer Service score 0.5 stars higher than Male customers.
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Male
2.4/5
Female
2.9/5
Ola Customer Service Score by Ethnicity
Ola's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ola.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2 | Other | 2 |
Ola Customer Service Score by Age
Ola's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Ola.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2 | 26-30 | 2 |
Ola Customer Service Score by Usage
Ola's Customer Service score was rated the highest by customers who have used Ola's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ola Customer Service Score by Industry
Ola's Customer Service score was rated 3.2 stars by Tech industry customers.
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Ola Customer Service vs. Competitors
Compared to its competitors, Ola's Customer Service score is rated right above Flipkart, and is preceded by Careem.
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Ola as an Employer
3.2/5
Ola has a 3.2/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Ola scored a -7 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Ola would recommend the brand to a friend. ENPS measures how likely Ola employees would recommend working at Ola to a friend.
Net Promoter Score
-7
NPS Score
| 37% | Promoters |
|---|---|
| 19% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-21
eNPS Score
| 33% | Promoters |
|---|---|
| 13% | Passive |
| 54% | Detractors |
