20
NPS
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CDW Corporation is ranked #315 in Tech Brands
CDW Corporation is ranked #315 in Tech Brands
About CDW Corporation's Brand
CDW is a leading multi-brand technology solutions provider to business, government, education and healthcare organizations. CDW Corporation’s brand is ranked #956 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of CDW Corporation. When compared to other organizations within the Tech industry, CDW Corporation is ranked #315. Among its major competitors, CDW Corporation is ranked in 3rd place for NPS while Wacom is 1st, and Dimension Data is 2nd.Their current market cap is $23.37B
Brand at a Glance
71%
Customer Loyalty
3.5/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
CDW Corporation CMO
CDW Corporation Ranking
- #315 in Tech
- #2 / 4 of its competitors
CDW Corporation NPS
CDW Corporation's Net Promoter Score (NPS) is a 20 with 51% Promoters, 18% Passives, and 31% Detractors. Net Promoter Score tracks whether CDW Corporation's customers would recommend using the product based on a scale of -100 to 100.
CDW Corporation Overall NPS
| 51% | Promoters |
|---|---|
| 18% | Passives |
| 31% | Detractors |
CDW Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 21 | Jan 2024 | 21 |
Mar 2024 23 | Mar 2024 | 23 |
May 2024 21 | May 2024 | 21 |
Aug 2024 23 | Aug 2024 | 23 |
Sep 2024 21 | Sep 2024 | 21 |
Oct 2024 23 | Oct 2024 | 23 |
Dec 2024 23 | Dec 2024 | 23 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 22 | Mar 2025 | 22 |
May 2025 22 | May 2025 | 22 |
Jun 2025 21 | Jun 2025 | 21 |
Dec 2025 20 | Dec 2025 | 20 |
How Other Brands Compare
CDW Corporation is ranked second for NPS among its competitors. Wacom and Insight come in first and third, with Presidio coming in at #4. Among those competitors, it is the second most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CDW Corporation NPS by Gender
Female customers rated CDW Corporation's NPS 26 points higher than Male customers.
Male
-14
CDW Corporation's NPS was rated -14 by Male customers on Comparably.
36%
Promoters
14%
Passives
50%
Detractors
Female
12
CDW Corporation's NPS was rated 12 by Female customers on Comparably.
56%
Promoters
0%
Passives
44%
Detractors
CDW Corporation NPS by Ethnicity
CDW Corporation's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
African American/Black -100 | African American/Black | -100 |
Native American 0 | Native American | 0 |
CDW Corporation NPS by Age
CDW Corporation's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
CDW Corporation NPS by Usage
CDW Corporation's NPS was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 12 | Less than 1 Year | 12 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Over 10 Years 23 | Over 10 Years | 23 |
CDW Corporation NPS vs. Competitors
Compared to its competitors, CDW Corporation's NPS is rated right above MNJ Technologies, and is preceded by Dimension Data.
| COMPANY | NPS Score | |
|---|---|---|
 | Wacom | 49 |
 | Dimension Data | 21 |
 | CDW Corporation | 20 |
 | MNJ Technologies | 20 |
 | SoftwareONE | 15 |
 | Insight | 14 |
 | Virtual Graffiti | N/A |
 | LCN Services, LLC | N/A |
 | Presidio | -18 |
 | PCM | -34 |
CDW Corporation NPS vs Companies in Tech
In the Tech industry, CDW Corporation's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Zoom Video Communications | 44 |
 | Netflix | 43 |
 | 42 | |
 | ROBLOX | 38 |
 | Peloton | 31 |
| CDW Corporation | 20 |
CDW Corporation Customer Reviews
Out of the 4 CDW Corporation customer reviews 2 were positive and 2 were constructive. CDW Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
CDW Corporation Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of CDW Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CDW Corporation Customer Loyalty Score by Gender
Male customers rated CDW Corporation's Customer Loyalty score 17% higher than Female customers.
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Male
87%
Yes
Female
70%
Yes
CDW Corporation Customer Loyalty Score by Ethnicity
CDW Corporation's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CDW Corporation.
87
out of 100
Caucasian
55
out of 100
African American/Black
100
out of 100
Native American
CDW Corporation Customer Loyalty Score by Age
CDW Corporation's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
36-40 70% | 36-40 | 70% |
41-45 55% | 41-45 | 55% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
CDW Corporation Customer Loyalty Score by Usage
CDW Corporation's Customer Loyalty score was rated the highest by customers who have used CDW Corporation's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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CDW Corporation Customer Loyalty Score by Industry
CDW Corporation's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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CDW Corporation Customer Loyalty vs. Competitors
Compared to its competitors, CDW Corporation's Customer Loyalty score is rated right above Presidio, and is preceded by Insight.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dimension Data | 82% |
| Wacom | 80% |
| SoftwareONE | 80% |
| Insight | 79% |
| CDW Corporation | 71% |
| Presidio | 67% |
| PCM | 59% |
| MNJ Technologies | 53% |
| Virtual Graffiti | N/A |
| LCN Services, LLC | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, CDW Corporation's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| 87% | |
| Spotify | 87% |
| Apple | 86% |
| Zoom Video Communications | 84% |
| Peloton | 82% |
| CDW Corporation | 71% |
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CDW Corporation Product Quality
3.5/5
CDW Corporation has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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CDW Corporation Product Information
CDW Corporation’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CDW Corporation's product the highest. Reviewers from the Architecture and Planning industry rated CDW Corporation the lowest at 2.5.
- Website
- http://cdw.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Quick Insights into CDW Corporation Product Quality
CDW Corporation's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used CDW Corporation's products/services for 1 to 2 Years.
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Ranked CDW Corporation Product Quality the Highest
Ranked CDW Corporation Product Quality the Lowest
CDW Corporation Product Quality Score by Gender
Female customers rated CDW Corporation's Product Quality score 1 stars higher than Male customers.
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Male
3.2/5
Female
4.2/5
CDW Corporation Product Quality Score by Ethnicity
CDW Corporation's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Native American 4.1 | Native American | 4.1 |
CDW Corporation Product Quality Score by Age
CDW Corporation's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3 | 41-45 | 3 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.4 | 51-55 | 4.4 |
56-60 3 | 56-60 | 3 |
CDW Corporation Product Quality Score by Usage
CDW Corporation's Product Quality score was rated the highest by customers who have used CDW Corporation's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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CDW Corporation Product Quality Score by Industry
CDW Corporation's Product Quality score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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CDW Corporation Product Quality vs. Competitors
Compared to its competitors, CDW Corporation's Product Quality score is rated right above Presidio, and is preceded by Insight.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wacom | 4.3/5 |
| Dimension Data | 4/5 |
| SoftwareONE | 3.7/5 |
| Insight | 3.5/5 |
| CDW Corporation | 3.5/5 |
| Presidio | 3.4/5 |
| MNJ Technologies | 2.8/5 |
| PCM | 2.3/5 |
| Virtual Graffiti | 1.5/5 |
| LCN Services, LLC | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, CDW Corporation's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Zoom Video Communications | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| 4.1/5 | |
| Peloton | 4/5 |
| ROBLOX | 4/5 |
| CDW Corporation | 3.5/5 |
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CDW Corporation Pricing
CDW Corporation ROI & Value For Money
3.8/5
CDW Corporation has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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CDW Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from CDW Corporation.
Quick Insights into CDW Corporation ROI
CDW Corporation's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
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Ranked CDW Corporation ROI the Highest
Ranked CDW Corporation ROI the Lowest
CDW Corporation ROI Score by Gender
Female customers rated CDW Corporation's ROI score 0.8 stars higher than Male customers.
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Male
3.2/5
Female
4/5
CDW Corporation ROI Score by Ethnicity
CDW Corporation's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.1 | African American/Black | 4.1 |
Native American 3 | Native American | 3 |
CDW Corporation ROI Score by Age
CDW Corporation's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
36-40 3.5 | 36-40 | 3.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.6 | 56-60 | 3.6 |
CDW Corporation ROI Score by Usage
CDW Corporation's ROI score was rated the highest by customers who have used CDW Corporation's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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CDW Corporation ROI Score by Industry
CDW Corporation's ROI score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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CDW Corporation Pricing vs. Competitors
Compared to its competitors, CDW Corporation's ROI score is rated right above Wacom, and is preceded by Dimension Data.
| COMPANY | Pricing Score | |
|---|---|---|
| Dimension Data | 3.8/5 |
| CDW Corporation | 3.8/5 |
| Wacom | 3.7/5 |
| SoftwareONE | 3.6/5 |
| Insight | 3.6/5 |
| MNJ Technologies | 3.3/5 |
| Presidio | 3/5 |
| PCM | 2.7/5 |
| Virtual Graffiti | N/A |
| LCN Services, LLC | N/A |
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ROI for Other Tech Brands
In the Tech industry, CDW Corporation's ROI score is rated right above ROBLOX, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
| Zoom Video Communications | 4.1/5 |
| 4/5 | |
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| CDW Corporation | 3.8/5 |
| ROBLOX | 3.8/5 |
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CDW Corporation Customer Satisfaction (CSAT)
CDW Corporation Customer Satisfaction (CSAT) Score
56 / 100
CDW Corporation has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
27%
Satisfied
29%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
6%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CDW Corporation Customer Satisfaction
CDW Corporation's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers ages 41-45.
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Ranked CDW Corporation Customer Satisfaction the Highest
Ranked CDW Corporation Customer Satisfaction the Lowest
CDW Corporation Customer Satisfaction Score by Gender
Female customers rated CDW Corporation's Customer Satisfaction score 21 points higher than Male customers.
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50 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 8% | |
Very Dissatisfied | 25% |
71 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
CDW Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CDW Corporation's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
31%
Satisfied
23%
Neither Satisfied nor Dissatisfied
31%
Dissatisfied
0%
Very Dissatisfied
15%
CSAT according to African American/Black
CDW Corporation's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
CDW Corporation Customer Satisfaction Score by Age
CDW Corporation's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 75% |
CDW Corporation Customer Satisfaction Score by Usage
CDW Corporation's Customer Satisfaction score was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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CDW Corporation Customer Satisfaction Score by Industry
CDW Corporation's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}CDW Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, CDW Corporation's Customer Satisfaction score is rated right above MNJ Technologies, and is preceded by Insight.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Wacom | 80% |
| Dimension Data | 76% |
| Presidio | 75% |
| SoftwareONE | 73% |
| Insight | 68% |
| CDW Corporation | 56% |
| MNJ Technologies | 33% |
| PCM | 33% |
| Virtual Graffiti | 0% |
| LCN Services, LLC | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, CDW Corporation's Customer Satisfaction score is rated right below Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| 81% | |
| Zoom Video Communications | 74% |
| ROBLOX | 73% |
| Peloton | 63% |
| CDW Corporation | 56% |
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CDW Corporation Customer Service
3.8/5
CDW Corporation has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About CDW Corporation's Customer Service
Address
200 N. Milwaukee Ave, Vernon Hills, IL 60061
Website
http://cdw.com
Phone Number
(847) 465-6000
CDW Corporation's Social Links
Quick Insights into CDW Corporation Customer Service
CDW Corporation's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
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Ranked CDW Corporation Customer Service the Highest
Ranked CDW Corporation Customer Service the Lowest
CDW Corporation Customer Service Score by Gender
Female customers rated CDW Corporation's Customer Service score 0.6 stars higher than Male customers.
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Male
3.1/5
Female
3.7/5
CDW Corporation Customer Service Score by Ethnicity
CDW Corporation's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
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0
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Native American 3 | Native American | 3 |
CDW Corporation Customer Service Score by Age
CDW Corporation's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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0
20
40
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100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
36-40 3.5 | 36-40 | 3.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 4 | 46-50 | 4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.1 | 56-60 | 3.1 |
CDW Corporation Customer Service Score by Usage
CDW Corporation's Customer Service score was rated the highest by customers who have used CDW Corporation's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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CDW Corporation Customer Service Score by Industry
CDW Corporation's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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CDW Corporation Customer Service vs. Competitors
Compared to its competitors, CDW Corporation's Customer Service score is rated right above Wacom, and is preceded by Dimension Data.
| COMPANY | Customer Service Score | |
|---|---|---|
| Dimension Data | 3.9/5 |
| CDW Corporation | 3.8/5 |
| Wacom | 3.7/5 |
| SoftwareONE | 3.6/5 |
| Insight | 3.6/5 |
| Presidio | 3/5 |
| PCM | 2.7/5 |
| MNJ Technologies | 2.5/5 |
| Virtual Graffiti | N/A |
| LCN Services, LLC | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, CDW Corporation's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| 4/5 | |
| Zoom Video Communications | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| CDW Corporation | 3.8/5 |
| ROBLOX | 3.6/5 |
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CDW Corporation as an Employer
3.8/5
CDW Corporation has a 3.8/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
CDW Corporation scored a 20 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of CDW Corporation would recommend the brand to a friend. ENPS measures how likely CDW Corporation employees would recommend working at CDW Corporation to a friend.
Net Promoter Score
20
NPS Score
| 51% | Promoters |
|---|---|
| 18% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 43% | Promoters |
|---|---|
| 25% | Passive |
| 32% | Detractors |
Global Ranking Snapshot
CDW Corporation is ranked #956 in the Global Top 100 Brands. It ranks just behind BairesDev and just ahead of WSP.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
954 |  | EB Games |  | J Raines | Retail |
955 |  | BairesDev |  | Nacho De Marco | Tech |
956 | | CDW Corporation | | Christine Leahy | Tech |
957 |  | WSP |  | Lewis Cornell | Business and Consumer Services |
958 |  | The Blackstone Group |  | Stephen Schwarzman | Banking and Financial Services |
959 |  | TJ Maxx |  | Carol Meyrowitz | Retail |
960 |  | Eaton |  | Craig Arnold | Energy and Manufacturing |
Tech Ranking Snapshot
CDW Corporation is ranked #315 in the Tech Industry. It ranks just behind BairesDev and just ahead of WSP.
