21
NPS
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CDW Corporation is ranked #315 in Tech Brands
CDW Corporation is ranked #315 in Tech Brands
About CDW Corporation's Brand
CDW is a leading multi-brand technology solutions provider to business, government, education and healthcare organizations. CDW Corporation’s brand is ranked #956 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of CDW Corporation. When compared to other organizations within the Tech industry, CDW Corporation is ranked #315. Among its major competitors, CDW Corporation is ranked in 3rd place for NPS while Wacom is 1st, and Insight is 2nd.Their current market cap is $23.37B
Brand at a Glance
71%
Customer Loyalty
3.2/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
CDW Corporation CMO
CDW Corporation Ranking
- #315 in Tech
- #3 / 4 of its competitors
CDW Corporation NPS
CDW Corporation's Net Promoter Score (NPS) is a 21 with 55% Promoters, 11% Passives, and 34% Detractors. Net Promoter Score tracks whether CDW Corporation's customers would recommend using the product based on a scale of -100 to 100.
CDW Corporation Overall NPS
| 55% | Promoters |
|---|---|
| 11% | Passives |
| 34% | Detractors |
CDW Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 47 | Jul 2021 | 47 |
Aug 2021 47 | Aug 2021 | 47 |
Sep 2021 44 | Sep 2021 | 44 |
Oct 2021 43 | Oct 2021 | 43 |
Nov 2021 46 | Nov 2021 | 46 |
Dec 2021 42 | Dec 2021 | 42 |
Jan 2022 30 | Jan 2022 | 30 |
Feb 2022 26 | Feb 2022 | 26 |
Mar 2022 20 | Mar 2022 | 20 |
Apr 2022 18 | Apr 2022 | 18 |
May 2022 19 | May 2022 | 19 |
Jun 2022 21 | Jun 2022 | 21 |
How Other Brands Compare
CDW Corporation is ranked third for NPS among its competitors. Wacom and Insight come in first and second, with Presidio coming in at #4. Among those competitors, it is the second most valued company.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CDW Corporation NPS by Gender
Female customers rated CDW Corporation's NPS 60 points higher than Male customers.
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Male
-26
CDW Corporation's NPS was rated -26 by Male customers on Comparably.
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37%
Promoters
0%
Passives
63%
Detractors
Female
34
CDW Corporation's NPS was rated 34 by Female customers on Comparably.
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67%
Promoters
0%
Passives
33%
Detractors
CDW Corporation NPS by Ethnicity
CDW Corporation's NPS was rated -34 points by Caucasian customers on Comparably.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
CDW Corporation NPS by Age
CDW Corporation's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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CDW Corporation NPS by Usage
CDW Corporation's NPS was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
Over 10 Years 50 | Over 10 Years | 50 |
CDW Corporation NPS vs. Competitors
Compared to its competitors, CDW Corporation's NPS is rated right above MNJ Technologies, and is preceded by Insight.
| COMPANY | NPS Score | |
|---|---|---|
 | Wacom | 61 |
 | Insight | 26 |
 | CDW Corporation | 21 |
 | MNJ Technologies | 20 |
 | Dimension Data | 0 |
 | Virtual Graffiti | N/A |
 | LCN Services, LLC | N/A |
 | SoftwareONE | -34 |
 | PCM | -60 |
 | Presidio | -67 |
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CDW Corporation NPS vs Companies in Tech
In the Tech industry, CDW Corporation's NPS is rated right below ROBLOX.
| COMPANY | NPS Score | |
|---|---|---|
 | Peloton | 64 |
 | Nintendo | 59 |
 | Spotify | 55 |
 | Apple | 54 |
 | Zoom Video Communications | 53 |
 | Netflix | 51 |
 | 49 | |
 | ROBLOX | 46 |
| CDW Corporation | 21 |
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CDW Corporation Customer Reviews
Out of the 2 CDW Corporation customer reviews 0 were positive and 2 were constructive. CDW Corporation customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
CDW Corporation Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of CDW Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CDW Corporation Customer Loyalty Score by Gender
Male customers rated CDW Corporation's Customer Loyalty score 19% higher than Female customers.
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Male
89%
Yes
Female
70%
Yes
CDW Corporation Customer Loyalty Score by Ethnicity
CDW Corporation's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.
% who answered "Yes"
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85
out of 100
Caucasian
CDW Corporation Customer Loyalty Score by Age
CDW Corporation's Customer Loyalty score was rated 70% by customers ages 26-30 and customers ages 46-50 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
46-50 70% | 46-50 | 70% |
CDW Corporation Customer Loyalty Score by Usage
CDW Corporation's Customer Loyalty score was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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CDW Corporation Customer Loyalty Score by Industry
CDW Corporation's Customer Loyalty score was rated 100% by Tech industry customers.
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CDW Corporation Customer Loyalty vs. Competitors
Compared to its competitors, CDW Corporation's Customer Loyalty score is rated right above Presidio, and is preceded by SoftwareONE.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wacom | 79% |
| Insight | 78% |
| Dimension Data | 74% |
| SoftwareONE | 73% |
| CDW Corporation | 71% |
| Presidio | 66% |
| MNJ Technologies | 53% |
| PCM | 53% |
| Virtual Graffiti | N/A |
| LCN Services, LLC | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, CDW Corporation's Customer Loyalty score is rated right below Spotify.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peloton | 90% |
| ROBLOX | 90% |
| Nintendo | 90% |
| Netflix | 88% |
| 88% | |
| Zoom Video Communications | 88% |
| Apple | 87% |
| Spotify | 87% |
| CDW Corporation | 71% |
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CDW Corporation Product Quality
3.2/5
CDW Corporation has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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CDW Corporation Product Information
CDW Corporation’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CDW Corporation's product the highest.
- Website
- http://cdw.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Quick Insights into CDW Corporation Product Quality
CDW Corporation's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked CDW Corporation Product Quality the Highest
Ranked CDW Corporation Product Quality the Lowest
CDW Corporation Product Quality Score by Gender
Female customers rated CDW Corporation's Product Quality score 1.9 stars higher than Male customers.
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Male
2.7/5
Female
4.6/5
CDW Corporation Product Quality Score by Ethnicity
CDW Corporation's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
CDW Corporation Product Quality Score by Age
CDW Corporation's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
46-50 3.3 | 46-50 | 3.3 |
CDW Corporation Product Quality Score by Usage
CDW Corporation's Product Quality score was rated the highest by customers who have used CDW Corporation's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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CDW Corporation Product Quality Score by Industry
CDW Corporation's Product Quality score was rated 4.5 stars by Tech industry customers.
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CDW Corporation Product Quality vs. Competitors
Compared to its competitors, CDW Corporation's Product Quality score is rated right above Presidio, and is preceded by Insight.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wacom | 4.4/5 |
| Dimension Data | 3.9/5 |
| SoftwareONE | 3.8/5 |
| Insight | 3.7/5 |
| CDW Corporation | 3.2/5 |
| Presidio | 3.1/5 |
| MNJ Technologies | 2.8/5 |
| PCM | 2.5/5 |
| Virtual Graffiti | 1.5/5 |
| LCN Services, LLC | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, CDW Corporation's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Peloton | 4.5/5 |
| Zoom Video Communications | 4.4/5 |
| Nintendo | 4.4/5 |
| Apple | 4.4/5 |
| Netflix | 4.3/5 |
| Spotify | 4.3/5 |
| 4.2/5 | |
| ROBLOX | 4.1/5 |
| CDW Corporation | 3.2/5 |
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CDW Corporation Pricing
CDW Corporation ROI & Value For Money
3.4/5
CDW Corporation has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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CDW Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into CDW Corporation ROI
CDW Corporation's ROI score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
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Ranked CDW Corporation ROI the Highest
Ranked CDW Corporation ROI the Lowest
CDW Corporation ROI Score by Gender
CDW Corporation's ROI score was rated 2.8 by both Female and Male customers on Comparably.
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Male
2.8/5
Female
2.8/5
CDW Corporation ROI Score by Ethnicity
CDW Corporation's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
CDW Corporation ROI Score by Age
CDW Corporation's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
46-50 3.6 | 46-50 | 3.6 |
CDW Corporation ROI Score by Usage
CDW Corporation's ROI score was rated the highest by customers who have used CDW Corporation's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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CDW Corporation ROI Score by Industry
CDW Corporation's ROI score was rated 4.3 stars by Tech industry customers.
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CDW Corporation Pricing vs. Competitors
Compared to its competitors, CDW Corporation's ROI score is rated right above MNJ Technologies, and is preceded by Insight.
| COMPANY | Pricing Score | |
|---|---|---|
| Wacom | 3.6/5 |
| Dimension Data | 3.6/5 |
| Insight | 3.5/5 |
| CDW Corporation | 3.4/5 |
| MNJ Technologies | 3.3/5 |
| SoftwareONE | 3.3/5 |
| PCM | 3/5 |
| Presidio | 2.5/5 |
| Virtual Graffiti | N/A |
| LCN Services, LLC | N/A |
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ROI for Other Tech Brands
In the Tech industry, CDW Corporation's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Zoom Video Communications | 4.2/5 |
| Spotify | 4.1/5 |
| Apple | 4.1/5 |
| 4.1/5 | |
| Nintendo | 4.1/5 |
| Netflix | 4/5 |
| ROBLOX | 3.9/5 |
| CDW Corporation | 3.4/5 |
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CDW Corporation Customer Satisfaction (CSAT)
CDW Corporation Customer Satisfaction (CSAT) Score
46 / 100
CDW Corporation has an overall Customer Satisfaction score of 46 rated by its users and customers.
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Very Satisfied
32%
Satisfied
14%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
8%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CDW Corporation Customer Satisfaction
CDW Corporation's Customer Satisfaction score was rated highest by customers from the Tech industry.
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Ranked CDW Corporation Customer Satisfaction the Highest
CDW Corporation Customer Satisfaction Score by Gender
CDW Corporation's Customer Satisfaction score was rated 33 by Male customers on Comparably.
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33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
CDW Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CDW Corporation's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%
CDW Corporation Customer Satisfaction Score by Age
CDW Corporation's Customer Satisfaction score was rated 33 points by customers ages 46-50 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 33% |
CDW Corporation Customer Satisfaction Score by Usage
CDW Corporation's Customer Satisfaction score was rated 34 points by customers who have used CDW Corporation's products/services for Less than 1 Year.
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CDW Corporation Customer Satisfaction Score by Industry
CDW Corporation's Customer Satisfaction score was rated 75 points by Tech industry customers.
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}CDW Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, CDW Corporation's Customer Satisfaction score is rated right above MNJ Technologies, and is preceded by Presidio.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Wacom | 100% |
| SoftwareONE | 75% |
| Insight | 73% |
| Dimension Data | 66% |
| Presidio | 50% |
| CDW Corporation | 46% |
| MNJ Technologies | 33% |
| PCM | 33% |
| Virtual Graffiti | 0% |
| LCN Services, LLC | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, CDW Corporation's Customer Satisfaction score is rated right below ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 93% |
| Netflix | 87% |
| Apple | 87% |
| Spotify | 87% |
| 85% | |
| Zoom Video Communications | 79% |
| Peloton | 77% |
| ROBLOX | 75% |
| CDW Corporation | 46% |
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CDW Corporation Customer Service
3.4/5
CDW Corporation has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About CDW Corporation's Customer Service
Address
200 N. Milwaukee Ave, Vernon Hills, IL 60061
Website
http://cdw.com
Phone Number
(847) 465-6000
CDW Corporation's Social Links
Quick Insights into CDW Corporation Customer Service
CDW Corporation's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Male customers.
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Ranked CDW Corporation Customer Service the Highest
Ranked CDW Corporation Customer Service the Lowest
CDW Corporation Customer Service Score by Gender
Female customers rated CDW Corporation's Customer Service score 0.1 stars higher than Male customers.
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Male
2.7/5
Female
2.8/5
CDW Corporation Customer Service Score by Ethnicity
CDW Corporation's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
CDW Corporation Customer Service Score by Age
CDW Corporation's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
46-50 3.8 | 46-50 | 3.8 |
CDW Corporation Customer Service Score by Usage
CDW Corporation's Customer Service score was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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CDW Corporation Customer Service Score by Industry
CDW Corporation's Customer Service score was rated 4 stars by Tech industry customers.
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CDW Corporation Customer Service vs. Competitors
Compared to its competitors, CDW Corporation's Customer Service score is rated right above SoftwareONE, and is preceded by Wacom.
| COMPANY | Customer Service Score | |
|---|---|---|
| Insight | 3.7/5 |
| Dimension Data | 3.7/5 |
| Wacom | 3.6/5 |
| CDW Corporation | 3.4/5 |
| SoftwareONE | 3.4/5 |
| PCM | 3/5 |
| MNJ Technologies | 2.5/5 |
| Presidio | 2.5/5 |
| Virtual Graffiti | N/A |
| LCN Services, LLC | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, CDW Corporation's Customer Service score is rated right below ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Apple | 4.2/5 |
| Zoom Video Communications | 4.1/5 |
| 4.1/5 | |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Netflix | 4/5 |
| ROBLOX | 3.7/5 |
| CDW Corporation | 3.4/5 |
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CDW Corporation as an Employer
3.7/5
CDW Corporation has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
CDW Corporation scored a 21 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of CDW Corporation would recommend the brand to a friend. ENPS measures how likely CDW Corporation employees would recommend working at CDW Corporation to a friend.
Net Promoter Score
21
NPS Score
| 55% | Promoters |
|---|---|
| 11% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 43% | Promoters |
|---|---|
| 22% | Passive |
| 35% | Detractors |
Global Ranking Snapshot
CDW Corporation is ranked #956 in the Global Top 100 Brands. It ranks just behind BairesDev and just ahead of WSP.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
954 |  | EB Games |  | J Raines | Retail |
955 |  | BairesDev |  | Nacho De Marco | Tech |
956 | | CDW Corporation | | Christine Leahy | Tech |
957 |  | WSP |  | Alexandre L’Heureux | Business and Consumer Services |
958 |  | The Blackstone Group |  | Stephen Schwarzman | Banking and Financial Services |
959 |  | TJ Maxx |  | Carol Meyrowitz | Retail |
960 |  | Eaton |  | Craig Arnold | Energy and Manufacturing |
Tech Ranking Snapshot
CDW Corporation is ranked #315 in the Tech Industry. It ranks just behind BairesDev and just ahead of WSP.
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