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CDW Corporation is
Ranked
#315
in
Tech Brands
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CDW Corporation
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CDW Corporation is ranked #315 in Tech Brands

About CDW Corporation's Brand

CDW is a leading multi-brand technology solutions provider to business, government, education and healthcare organizations. CDW Corporation’s brand is ranked #956 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of CDW Corporation. When compared to other organizations within the Tech industry, CDW Corporation is ranked #315. Among its major competitors, CDW Corporation is ranked in 3rd place for NPS while Wacom is 1st, and Insight is 2nd.Their current market cap is $23.37B

Brand at a Glance

71%
Customer Loyalty
3.2/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
CDW Corporation CMO

CDW Corporation Ranking

CDW Corporation NPS

CDW Corporation's Net Promoter Score (NPS) is a 21 with 55% Promoters, 11% Passives, and 34% Detractors. Net Promoter Score tracks whether CDW Corporation's customers would recommend using the product based on a scale of -100 to 100.

CDW Corporation Overall NPS

21
NPS
55%Promoters
11%Passives
34%Detractors
CDW Corporation Overall NPS

CDW Corporation NPS Trend

-100
-50
0
50
100
Jul 2021
47
Jul 202147
Aug 2021
47
Aug 202147
Sep 2021
44
Sep 202144
Oct 2021
43
Oct 202143
Nov 2021
46
Nov 202146
Dec 2021
42
Dec 202142
Jan 2022
30
Jan 202230
Feb 2022
26
Feb 202226
Mar 2022
20
Mar 202220
Apr 2022
18
Apr 202218
May 2022
19
May 202219
Jun 2022
21
Jun 202221

How Other Brands Compare

CDW Corporation is ranked third for NPS among its competitors. Wacom and Insight come in first and second, with Presidio coming in at #4. Among those competitors, it is the second most valued company.

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CDW Corporation's Logo
CDW Corporation
Insight's Logo
Insight
Presidio's Logo
Presidio
Wacom's Logo
Wacom
Global Ranking#956#-#-#-
NPS2126-6761
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$23.37B$3.40B$1.39B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CDW Corporation NPS by Gender

Female customers rated CDW Corporation's NPS 60 points higher than Male customers.

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Male

-26

CDW Corporation's NPS was rated -26 by Male customers on Comparably.

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37%
Promoters
0%
Passives
63%
Detractors

Female

34

CDW Corporation's NPS was rated 34 by Female customers on Comparably.

Sign Up to learn about CDW Corporation's NPS Score rated by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors

CDW Corporation NPS by Ethnicity

CDW Corporation's NPS was rated -34 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
-34
Caucasian-34

CDW Corporation NPS by Age

CDW Corporation's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
Promoters
100%
Passives
0%
Detractors
0%
26-30100%0%0%
Promoters
33%
Passives
0%
Detractors
67%
46-5033%0%67%

CDW Corporation NPS by Usage

CDW Corporation's NPS was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
34
Less than 1 Year34
Over 10 Years
50
Over 10 Years50

CDW Corporation NPS vs. Competitors

Compared to its competitors, CDW Corporation's NPS is rated right above MNJ Technologies, and is preceded by Insight.

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CDW Corporation's Logo
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Wacom's Logo
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CDW Corporation NPS vs Companies in Tech

In the Tech industry, CDW Corporation's NPS is rated right below ROBLOX.

Unlock CDW Corporation NPS vs. Companies in Tech Data

CDW Corporation's Logo
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Peloton's Logo
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Spotify's Logo
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CDW Corporation Customer Reviews

Out of the 2 CDW Corporation customer reviews 0 were positive and 2 were constructive. CDW Corporation customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Communicate, listen, and be puntual.
Review from Chicago, IL / Male / Caucasian / 36-40
What can this brand most improve?
Inter departmental communication and transparency
Review from Chicago, IL / Male / Caucasian / 46-50

CDW Corporation Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of CDW Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71
71%
29
29%
CDW Corporation Customer Loyalty

CDW Corporation Customer Loyalty Score by Gender

Male customers rated CDW Corporation's Customer Loyalty score 19% higher than Female customers.

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Male
89%
Yes
Female
70%
Yes

CDW Corporation Customer Loyalty Score by Ethnicity

CDW Corporation's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.

% who answered "Yes"

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85
out of 100
Caucasian

CDW Corporation Customer Loyalty Score by Age

CDW Corporation's Customer Loyalty score was rated 70% by customers ages 26-30 and customers ages 46-50 on Comparably.

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0
20%
40%
60%
80%
100%
26-30
70%
26-3070%
46-50
70%
46-5070%

CDW Corporation Customer Loyalty Score by Usage

CDW Corporation's Customer Loyalty score was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
70%
Over 10 Years
100%

CDW Corporation Customer Loyalty Score by Industry

CDW Corporation's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech
100%

CDW Corporation Customer Loyalty vs. Competitors

Compared to its competitors, CDW Corporation's Customer Loyalty score is rated right above Presidio, and is preceded by SoftwareONE.

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CDW Corporation's Logo
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Wacom's Logo
Insight's Logo
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PCM's Logo
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Customer Loyalty for Other Tech Brands

In the Tech industry, CDW Corporation's Customer Loyalty score is rated right below Spotify.

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CDW Corporation's Logo
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CDW Corporation Product Quality

3.2/5

CDW Corporation has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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CDW Corporation Product Information

CDW Corporation’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CDW Corporation's product the highest.

Website
http://cdw.com
Company Size
5,001-10,000 Employees

Industry

Tech
Business Services

Quick Insights into CDW Corporation Product Quality

CDW Corporation's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked CDW Corporation Product Quality the Highest

Female
4.6
Tech
4.5
26-30
4.3

Ranked CDW Corporation Product Quality the Lowest

Over 10 Years
3.9
46-50
3.3
Male
2.7

CDW Corporation Product Quality Score by Gender

Female customers rated CDW Corporation's Product Quality score 1.9 stars higher than Male customers.

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Male

2.7/5

Female

4.6/5

CDW Corporation Product Quality Score by Ethnicity

CDW Corporation's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8

CDW Corporation Product Quality Score by Age

CDW Corporation's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
26-30
4.3
26-304.3
46-50
3.3
46-503.3

CDW Corporation Product Quality Score by Usage

CDW Corporation's Product Quality score was rated the highest by customers who have used CDW Corporation's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
Over 10 Years
3.9

CDW Corporation Product Quality Score by Industry

CDW Corporation's Product Quality score was rated 4.5 stars by Tech industry customers.

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Tech
4.5

CDW Corporation Product Quality vs. Competitors

Compared to its competitors, CDW Corporation's Product Quality score is rated right above Presidio, and is preceded by Insight.

COMPANYProduct Quality Score
Wacom4.4/5
Dimension Data3.9/5
SoftwareONE3.8/5
Insight3.7/5
CDW Corporation3.2/5
Presidio3.1/5
MNJ Technologies2.8/5
PCM2.5/5
Virtual Graffiti1.5/5
LCN Services, LLCN/A

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CDW Corporation's Logo
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Product Quality for Other Tech Brands

In the Tech industry, CDW Corporation's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.2/5
ROBLOX4.1/5
CDW Corporation3.2/5

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CDW Corporation's Logo
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CDW Corporation Pricing

CDW Corporation ROI & Value For Money

3.4/5

CDW Corporation has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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CDW Corporation Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into CDW Corporation ROI

CDW Corporation's ROI score was rated highest by customers from the Tech industry, and rated lowest by Male customers.

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Ranked CDW Corporation ROI the Highest

Tech
4.3
Less than 1 Year
4.2
26-30
4

Ranked CDW Corporation ROI the Lowest

Over 10 Years
4.1
46-50
3.6
Male
2.8

CDW Corporation ROI Score by Gender

CDW Corporation's ROI score was rated 2.8 by both Female and Male customers on Comparably.

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Male

2.8/5

Female

2.8/5

CDW Corporation ROI Score by Ethnicity

CDW Corporation's ROI score was rated 3.1 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1

CDW Corporation ROI Score by Age

CDW Corporation's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
26-30
4
26-304
46-50
3.6
46-503.6

CDW Corporation ROI Score by Usage

CDW Corporation's ROI score was rated the highest by customers who have used CDW Corporation's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.2
Over 10 Years
4.1

CDW Corporation ROI Score by Industry

CDW Corporation's ROI score was rated 4.3 stars by Tech industry customers.

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Tech
4.3

CDW Corporation Pricing vs. Competitors

Compared to its competitors, CDW Corporation's ROI score is rated right above MNJ Technologies, and is preceded by Insight.

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CDW Corporation's Logo
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Wacom's Logo
Dimension Data's Logo
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SoftwareONE's Logo
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Presidio's Logo
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ROI for Other Tech Brands

In the Tech industry, CDW Corporation's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.9/5
CDW Corporation3.4/5

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CDW Corporation Customer Satisfaction (CSAT)

CDW Corporation Customer Satisfaction (CSAT) Score

46 / 100

CDW Corporation has an overall Customer Satisfaction score of 46 rated by its users and customers.

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Very Satisfied32%
Satisfied14%
Neither Satisfied nor Dissatisfied23%
Dissatisfied8%
Very Dissatisfied23%
Very Satisfied
32%
Satisfied
14%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
8%
Very Dissatisfied
23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into CDW Corporation Customer Satisfaction

CDW Corporation's Customer Satisfaction score was rated highest by customers from the Tech industry.

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Ranked CDW Corporation Customer Satisfaction the Highest

Tech
75%
Caucasian
40%
Less than 1 Year
34%

CDW Corporation Customer Satisfaction Score by Gender

CDW Corporation's Customer Satisfaction score was rated 33 by Male customers on Comparably.

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33 / 100
Male
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
33%

CDW Corporation Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CDW Corporation's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.

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40 / 100
Very Satisfied40%
Satisfied0%
Neither Satisfied nor Dissatisfied40%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
20%

CDW Corporation Customer Satisfaction Score by Age

CDW Corporation's Customer Satisfaction score was rated 33 points by customers ages 46-50 on Comparably.

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0
20
40
60
80
100
46-50 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%
46-5033%

CDW Corporation Customer Satisfaction Score by Usage

CDW Corporation's Customer Satisfaction score was rated 34 points by customers who have used CDW Corporation's products/services for Less than 1 Year.

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Less than 1 Year
34

CDW Corporation Customer Satisfaction Score by Industry

CDW Corporation's Customer Satisfaction score was rated 75 points by Tech industry customers.

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Tech
75

CDW Corporation Customer Satisfaction vs. Competitors

Compared to its competitors, CDW Corporation's Customer Satisfaction score is rated right above MNJ Technologies, and is preceded by Presidio.

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CDW Corporation's Logo
VS
Wacom's Logo
SoftwareONE's Logo
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Dimension Data's Logo
Presidio's Logo
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Customer Satisfaction for Other Tech Brands

In the Tech industry, CDW Corporation's Customer Satisfaction score is rated right below ROBLOX.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
Netflix87%
Apple87%
Spotify87%
Google85%
Zoom Video Communications79%
Peloton77%
ROBLOX75%
CDW Corporation46%

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CDW Corporation Customer Service

3.4/5

CDW Corporation has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About CDW Corporation's Customer Service

Address

200 N. Milwaukee Ave, Vernon Hills, IL 60061


Website

http://cdw.com


Phone Number

(847) 465-6000

Quick Insights into CDW Corporation Customer Service

CDW Corporation's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Male customers.

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Ranked CDW Corporation Customer Service the Highest

26-30
4.3
Over 10 Years
4.1
Tech
4

Ranked CDW Corporation Customer Service the Lowest

46-50
3.8
Less than 1 Year
3.8
Male
2.7

CDW Corporation Customer Service Score by Gender

Female customers rated CDW Corporation's Customer Service score 0.1 stars higher than Male customers.

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Male

2.7/5

Female

2.8/5

CDW Corporation Customer Service Score by Ethnicity

CDW Corporation's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
3.1
Caucasian3.1

CDW Corporation Customer Service Score by Age

CDW Corporation's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
26-30
4.3
26-304.3
46-50
3.8
46-503.8

CDW Corporation Customer Service Score by Usage

CDW Corporation's Customer Service score was rated the highest by customers who have used CDW Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
Over 10 Years
4.1

CDW Corporation Customer Service Score by Industry

CDW Corporation's Customer Service score was rated 4 stars by Tech industry customers.

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Tech
4

CDW Corporation Customer Service vs. Competitors

Compared to its competitors, CDW Corporation's Customer Service score is rated right above SoftwareONE, and is preceded by Wacom.

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CDW Corporation's Logo
VS
Insight's Logo
Dimension Data's Logo
Wacom's Logo
SoftwareONE's Logo
PCM's Logo
MNJ Technologies' Logo
Presidio's Logo
Virtual Graffiti's Logo
LCN Services, LLC's Logo

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Customer Service for Other Tech Brands

In the Tech industry, CDW Corporation's Customer Service score is rated right below ROBLOX.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5
CDW Corporation3.4/5

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CDW Corporation's Logo
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Nintendo's Logo
Netflix's Logo
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CDW Corporation as an Employer

3.7/5

CDW Corporation has a 3.7/5 stars for its overall company culture rated by their employees

  CDW Corporation CEO
top
15%
CEO of CDW Corporation

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CDW Corporation scored a 21 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of CDW Corporation would recommend the brand to a friend. ENPS measures how likely CDW Corporation employees would recommend working at CDW Corporation to a friend.

Net Promoter Score

21
NPS Score
55%Promoters
11%Passive
34%Detractors

Employee Net Promoter Score

8
eNPS Score
43%Promoters
22%Passive
35%Detractors

Global Ranking Snapshot

CDW Corporation is ranked #956 in the Global Top 100 Brands. It ranks just behind BairesDev and just ahead of WSP.

RANKCOMPANYCEOINDUSTRY
954
EB Games  EB Games CEO
J Raines
Retail
955
BairesDev  BairesDev CEO
Nacho De Marco
Tech
956
CDW Corporation  CDW Corporation CEO
Christine Leahy
Tech
957
WSP  WSP CEO
Alexandre L’Heureux
Business and Consumer Services
958
The Blackstone Group  The Blackstone Group CEO
Stephen Schwarzman
Banking and Financial Services
959
TJ Maxx  TJ Maxx CEO
Carol Meyrowitz
Retail
960
Eaton  Eaton CEO
Craig Arnold
Energy and Manufacturing

Tech Ranking Snapshot

CDW Corporation is ranked #315 in the Tech Industry. It ranks just behind BairesDev and just ahead of WSP.

RANKCOMPANYLocation
313
NASA
Washington, DC
314
BairesDev
San Francisco, CA
315
CDW Corporation
Vernon Hills, IL
316
WSP
Montreal, MO
317
Fastly
San Francisco, CA
318
Oculus VR
319
Lose It!
Boston, MA